CableX Oy

What CableX Oy does

CableX Oy is a Finnish importer and distributor of electrical, electronic, and automation products serving machine and equipment builders and their subcontractors primarily in Finland, with adjacent sales coverage into the Baltic countries (Estonia). Founded in 2008 and headquartered in Turku (Kärsämäentie 23, 20360), the company is a wholly-owned subsidiary of HELUKABEL GmbH (now branded HELU), a German-based global cable and wire manufacturer, and functions as the Finnish distribution and logistics arm for HELU's product portfolio alongside complementary lines from Amokabel, Studer Cables, AGRO, Icotek, MULTI-BOX, Wieland Electric, Greenlee, Kabelmat, and Klauke.

The company's core product offering spans cables and wires (including HELUCHAIN drag-chain systems and SOLARFLEX-series solar cables), enclosures and cable entries, cabling accessories, connectors and building technology, and professional installation tools — supported by an authorized Klauke service and tool rental operation. Recent portfolio additions include HELUPOWER SOLARFLEX-X H1Z2Z2-K cables with TÜV 2 PfG 2750 certification for floating photovoltaic installations and MC4-EVO2 solar connectors, indicating expansion into renewable energy applications. Core technology is distribution-oriented rather than manufacturing: the firm does not produce goods but imports, warehouses, and supplies third-party industrial components.

The revenue model is one-time product distribution sales, with go-to-market executed through a hybrid field-sales and inside-sales motion organized by Finnish region (eight covered territories), a wholesale channel, and direct Baltic exports. Pricing is not publicly disclosed and is handled through direct sales engagement and product inquiries. Customer value propositions center on single-source supply, local warehousing, technical consultation, and after-sales service. The company is led by Managing Director Zaki Chaabouni and operates with 11–50 employees as a private, non-listed entity with no independent funding history; ownership and strategic decisions are tied to the HELU Group's broader European and global network of 35+ countries.

Name

CableX Oy

Legal name

CableX Oy

Website

https://cablex.fi

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CableX Oy is a Finnish importer and distributor of cables, connectors, enclosures, cabling accessories, and industrial tools — including solar and energy-chain systems — serving machine and equipment builders in Finland and the Baltics as the wholly-owned Finnish subsidiary of HELU (formerly HELUKABEL).

Ownership category

akta.pro rank

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution and Sales: CableX Oy imports, warehouses, and sells electrical, electronics, and automation products including cables, wires, enclosures, connectors, building technology components, cabling accessories, and tools to machine and equipment builders and their subcontractors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CableX Oy imports, warehouses and distributes electrical, electronic and automation products — including cables, wires, enclosures, cable entries, connectors, cabling accessories, building technology components, and professional tools — for machine and equipment builders and their subcontractors in Finland and the Baltic countries. The company operates as the Finnish sales and logistics arm of HELUKABEL GmbH (HELU) and complements product distribution with an authorized Klauke tool maintenance, repair and rental service center.

Product overview

CableX Oy is a Finnish importer and distributor of electrical, electronic, and automation products for machine and equipment builders. The company operates as part of the global HELU (formerly HELUKABEL) Group. Their product portfolio is organized as a multi-brand distribution business offering: (1) Core products including HELU cables and wires for industrial applications and the HELUCHAIN SYSTEM for energy chain solutions; (2) Solar/photovoltaic solutions including SOLARFLEX cables, MC4-EVO2 connectors, and NAYY energy cables; (3) Cabling infrastructure products including enclosures (AGRO, Icotek, MULTI-BOX), accessories (ABB, Klauke, Licatec), and connectors (Wieland Electric); (4) Industrial tools (Greenlee, Icotek, Kabelmat, Klauke) with associated maintenance and rental services; and (5) Additional cable brands Amokabel and Studer Cables. The company provides products to equipment manufacturers and their subcontractors, with a focus on Finnish and Baltic markets while maintaining global supply chain connections through HELU.

Differentiator

Problem solved

Functional benefit

Products and services

• HELU Cables and Wires (including Amokabel and Studer Cables sub-brands)

Quantifiable outcome

• Floating solar modules can produce up to 30% more electricity than rooftop-installed panels
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HELUKABEL GmbHflagshipStrategic or Co-development PartnerCableX Oy is a wholly-owned Finnish subsidiary of HELUKABEL GmbH, one of the world's leading cable and wire manufacturers. HELUKABEL recently rebranded to HELU. CableX serves as the exclusive Finnish importer and distributor for HELU products and represents the brand in Finland. The partnership involves product supply, technical support, logistics coordination, and participation in the global HELU network spanning 35+ countries.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Solar A/S: Nordic-headquartered electrical wholesaler with operations in Denmark, Norway, Sweden, Finland, and the Baltics, distributing cables, lighting, and automation components to installers and industrial customers — directly comparable to CableX in customer base, product mix, and regional sales-led go-to-market.
• Rexel Finland: Local subsidiary of Rexel, a top global electrical distributor, serving Finnish industrial and energy customers with cables, automation, and installation materials — competes head-to-head with CableX in the machine-builder and renewable-energy project channels.
• Sonepar Finland: Finnish arm of Sonepar, the world's largest electrical-products distributor, selling cables, wiring accessories, and automation supplies to industrial and contractor customers — directly overlaps CableX on core SKUs (cables, enclosures, connectors) and target machine-builder segment.

Others

• Nexans: French-headquartered global cable manufacturer with significant industrial, energy, and telecom cable lines — competes with HELU as a primary cable supplier and indirectly competes with CableX for preferred-vendor status with Finnish machine builders and energy projects.
• HellermannTyton (Aptiv): Manufacturer of cable management, identification, and interconnection products including enclosures and cable glands — overlaps CableX's enclosure/cable-entry portfolio (AGRO, Icotek, MULTI-BOX) and targets the same industrial OEM customer base in Finland.
• Prysmian Group: World's largest cable manufacturer with broad low- and medium-voltage industrial cable lines — competes with HELU (CableX's primary supplier) in industrial and energy cables, and supplies many of the same Finnish OEMs and EPCs CableX serves.
• Weidmüller Finland: German manufacturer of industrial connectivity (terminal blocks, connectors, electronics) with a Finnish office; sells directly and through distributors like CableX's competitors — overlaps with CableX's cabling accessories and connectors category for the same industrial OEM market.

Emerging players

• igus GmbH: German manufacturer of drag chains (e-chain), chainflex cables, and cable management products with direct sales in Finland — overlaps with CableX's HELUCHAIN SYSTEM product and competes for the same robotics and moving-application cable business in Finnish machine building.
• Lapp Group: German manufacturer of branded cables, connectors, and cable accessories (OLFLEX, EPIC, SKINTOP) running its own direct sales and partner network in Finland — overlaps with CableX's HELU cables, enclosures (skintop analogue to AGRO), and connector lines, especially in industrial machinery and automation.

Broad incumbents

• Ahlsell Finland: Branch of Nordic MRO and industrial-products distributor Ahlsell, offering electrical components alongside a much broader HVAC, plumbing, and tools catalog — overlaps CableX on electrical distribution but at significantly larger scale and broader product reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cablex-oy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CableX Oy