Le French Cyclard

What Le French Cyclard does

Le French Cyclard is a France-based, founder-led private company founded in 2018 that designs and sells performance cycling apparel, triathlon suits, cycling accessories (notably aerodynamic socks and shoe covers), and a growing lifestyle line. The company operates under the brand identity Le French Cycling Club (LFCC), with distinct product families including Racing Family, Rétro Club, Néo Racing, EQUINOX 2.0, and Cycling FC Club, and emphasizes French cycling heritage and coursier (racer) culture. Core product categories include short-sleeve and long-sleeve jerseys priced roughly €80-€130, bib shorts €84-€169 (with Elastic Interface Thor chamois technology and 8h+ comfort claims), triathlon suits €199-€249, wind vests featuring Zero Wind GP dual-membrane technology (water resistance over 8000mm, ~145g), and winter jackets. Socks use Circle Built seamless tubular knitting, ConfortSystem anatomical knitting, Air Control ventilation, and HIGHCUT design validated with professional cyclists.

Name

Le French Cyclard

Legal name

Le French Cyclard

Website

https://lefrenchcyclard.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Le French Cyclard is a French DTC brand that designs and sells performance cycling apparel, triathlon suits, accessories, and lifestyle wear, plus custom club kits for cycling, triathlon, and running clubs.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting Goods Retailers (459110), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Cycling apparel
• Triathlon suits
• Cycling jerseys
• Custom club kits
• Performance socks

Headquarters

HQ city

Pourrières

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C E-commerce): The company generates revenue through direct-to-consumer sales of cycling apparel and accessories via its e-commerce website. Products include jerseys, bib shorts, socks, outerwear, and lifestyle apparel. Individual consumers purchase at listed retail prices. The company also offers bulk/pack discounts (e.g., 2-pair, 3-pair, 4-pair sock packs with per-unit savings) to encourage larger orders.
2. Club Customization Services: Custom club kit personalization service for cycling clubs, triathlon teams, and running clubs. Clubs contact the company to create personalized team outfits. This service targets team/group purchases with potentially higher order values.
3. Retail Showroom Sales: Physical showroom and café location in Pourrières, France where customers can purchase products directly. Provides an additional revenue channel alongside e-commerce, allowing hands-on product evaluation before purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Le French Cyclard designs, brands, and sells cycling, triathlon, and running apparel and accessories under the LFCC (Le French Cycling Club) identity, including performance jerseys, bib shorts, triathlon suits, winter jackets, wind vests, socks, aero shoe covers, and a lifestyle collection of T-shirts and hoodies. It also offers a contact-based custom club kit personalization service for cycling clubs, triathlon teams, and running clubs seeking branded team apparel.

Product overview

Le French Cyclard is a French cycling apparel brand offering a comprehensive range of performance cycling wear and lifestyle clothing. The core product lines include performance jerseys (Racing Family, Cycling FC Club, Rétro Club, NÉO Racing, EQUINOX 2.0), bib shorts (CoreFit, DustCore, Confort series), triathlon suits, winter jackets (SNØSTØRM, Racing Pro, Winter Shield, Training Polar), wind vests (EVO series), and cycling-specific accessories like aero socks and shoe covers. The lifestyle collection features casual wear including T-shirts, hoodies, sweatshirts, sleeveless down jackets, and joggers. The brand emphasizes French design and manufacture, OEKO-TEX certified materials, and offers custom club kit personalization services for teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Maillots (Cycling Jerseys) Performance cycling jerseys in short-sleeve and long-sleeve versions across multiple brand lines (Racing Family, Cycling FC Club, Rétro Club, NéO Racing, EQUINOX 2.0) with aerodynamic cuts, laser-cut sleeves, and technical fabrics for competitive and recreational cyclists.
• Cuissards (Cycling Shorts) Performance bib shorts and regular cycling shorts including CoreFit 5.1 (anatomical cut with Elastic Interface THOR pad), DustCore Cargo 5.2, and Confort 7.1 series with GT high-performance inserts rated for 8+ hours of comfort.
• Trifonctions (Triathlon Suits) Aero triathlon suits with sleeves and FLOW collection variants, marketed as the fastest on the mass market, designed for swimming, cycling, and running legs with aerodynamic properties for the cycling segment.
• Chaussettes (Cycling Socks) Cycling-specific socks including Socks Léon Aéro FAST ROAD (aero-optimized), standard LFCC socks, and themed designs, featuring Circle Built seamless construction, ConfortSystem anatomical knitting, HIGHCUT styling, and Air Control ventilation. OEKO-TEX Standard 100 certified.
• Couvre-chaussures AERO (Aero Shoe Covers) Aero shoe covers (Coversocks CX Fast Fluid) designed to reduce wind resistance, wind-tunnel tested, made in France with anatomical fit and silicone grip zones.
• Vestes Hiver (Winter Jackets) Winter cycling jackets including SNØSTØRM 4.2 (membrane jacket for extreme cold), Racing Pro Series 4.0, Winter Shield VISI+ 4.0, and Training Polar II with varying thermal insulation levels.
• Gilets Coupe-Vent (Wind Vests) Wind-resistant vests including EVO Elements and EVO GDL models featuring Zero Wind GP dual-membrane technology, water resistance over 8000mm, and ultralight 145g construction.
• Lifestyle Collection (T-shirts, Hoodies, Sweatshirts, Joggers) Off-bike casual wear including T-shirts (100% cotton, PETA-approved Vegan), hoodies (50% cotton/50% polyester, Fair Wear Foundation certified), sweatshirts with premium brushed interior, joggers, and shorts branded with French Cycling Club identity.
• Doudounes sans manches (Unisex Sleeveless Down Jackets) Unisex sleeveless puffer jackets in sherpa and polar fleece materials made from recycled polyester, with patch and embroidery customization options.
• Accessoires (Accessories) Additional cycling and lifestyle accessories including caps, silicone swim caps, sticker packs, and number belt holders.
• Personnalisation Tenue Club (Custom Club Kit Service) Contact-based custom club jersey design and personalization service for cycling clubs, triathlon teams, and running clubs, producing branded team apparel with personalized designs and team identity.

Quantifiable outcome

• Socks tested and approved by professional cyclists and triathletes
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Société des Avis GarantisminorGTM or Marketing PartnerThird-party customer review verification and certification service. The company displays the 'Marchand approuvé' (Approved Merchant) badge from Société des Avis Garantis on its website, providing credibility through verified customer reviews. This partnership helps build trust with online customers who cannot physically evaluate products before purchase.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Isadore: Isadore is a Slovakia-born cycling apparel brand built on European cycling heritage, DTC-first distribution and a pro-team-tested performance catalog—closely comparable in size, ethos and ambition to Le French Cyclard.
• Pedla: Pedla is an Australian design-led cycling apparel label with a premium DTC model, contemporary aesthetic and similar triathlon-adjacent product range that competes for the same style-conscious European cyclist.
• Pas Normal Studios: Pas Normal Studios is a Danish premium cycling apparel brand with a similar performance-plus-lifestyle aesthetic, own-store DTC distribution and an emerging international footprint—competing for the same design-conscious cyclist as Le French Cyclard.
• Maap: Maap is an Australian-born cycling apparel label with a fashion-led aesthetic, DTC e-commerce focus, and lifestyle-performance hybrid catalog that competes for similar design-driven European customers.

Broad incumbents

• ASSOS of Switzerland: ASSOS is a Swiss premium cycling apparel specialist with proprietary chamois and fabric technology that competes head-on with Le French Cyclard's tech-led bib short and jersey lines at the high end of the same customer spectrum.
• Decathlon (Tribord/Wedze/Van Rysel): Decathlon, including its cycling-owned brand Van Rysel, is a French sporting goods giant whose entry-level pricing and broad retail footprint directly compete with Le French Cyclard's accessible price points in the French market.
• Rapha: Rapha is the global premium cycling apparel incumbent with a flagship retail-café model, club kit program, racing sponsorships and a lifestyle+performance catalog that closely mirrors Le French Cyclard's positioning but at much larger scale.
• Castelli: Castelli is an Italian heritage cycling and triathlon apparel maker competing in the same aero jersey, bib short and trifonction categories that anchor Le French Cyclard's catalog, with deeper racing pedigree (pro team sponsorships).

Direct peers

• Café du Cycliste: Café du Cycliste is a French-founded cycling apparel label built on French cycling heritage, blending performance and lifestyle wear, and operating DTC e-commerce with a café-style showroom concept—essentially the same brand archetype as Le French Cyclard.
• Ekoi: Ekoi is a French cycling and triathlon apparel brand with a comparable DTC + showrooms model, mid-range pricing, custom team kit services, and sponsorship of professional riders—directly competing for the same French cyclist customer as Le French Cyclard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/le-french-cyclard

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le French Cyclard