DENHAM THE JEANMAKER B.V.
DENHAM the Jeanmaker is a privately held Amsterdam-based premium denim brand founded in 2008 by Jason Denham, designing and selling jeans, apparel, and accessories for men and women through DTC e-commerce, mobile app, and retail stores in over 20 countries.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What DENHAM THE JEANMAKER B.V. does
DENHAM THE JEANMAKER B.V. is a privately held premium denim brand founded in Amsterdam in 2008 by English jean maker Jason Denham. The company designs and sells denim-focused clothing, and accessories for men and women, with jeans as the core product priced EUR 150-229, complemented by t-shirts (EUR 49-89), shirts, shorts, and seasonal collections. Its product technology centers on premium fabric sourcing from niche mills in Japan and Italy (notably Candiani Denim), proprietary wash recipes, and fit expertise, anchored by the signature 691-stitch scissor logo embroidered on every pair. The company operates a direct-to-consumer business model combining localized e-commerce (denham.com with EU, UK, and US storefronts), a proprietary mobile app on iOS and Android, and owned physical retail stores in Amsterdam, Rotterdam, Tokyo, Shanghai, and Chengdu, with a franchise in South Africa and wholesale distribution extending the brand into more than 20 countries.
The customer base is broad-based consumer fashion, segmented horizontally into men's and women's denim and apparel, with no enterprise or B2B customers disclosed. Marketing is multi-channel, leveraging Instagram, Facebook, email (15% off first-order incentive), look books, and a steady cadence of brand collaborations with Nike, Seiko, Barbour International, Tricker's, Pro Hunter, BE@RBRICK, Eastpak, JOTT, and Armor-Lux to drive top-of-funnel awareness and limited-edition collectible demand. The company has 200+ employees, is registered as a Dutch B.V. (Chamber of Commerce 57908680), and remains independent with no disclosed parent company or institutional investment. Revenue is not publicly disclosed and no funding rounds or M&A activity appear in the source material.
DENHAM THE JEANMAKER B.V. firmographics
Firmographics- Name
- DENHAM THE JEANMAKER B.V.
- Legal name
- Denham The Jeanmaker B.V.
- Website
- https://denham.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DENHAM the Jeanmaker is a privately held Amsterdam-based premium denim brand founded in 2008 by Jason Denham, designing and selling jeans, apparel, and accessories for men and women through DTC e-commerce, mobile app, and retail stores in over 20 countries.
- Ownership category
- akta.pro rank
DENHAM THE JEANMAKER B.V. industry classification
Industry- Product category
- Premium Denim Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
- akta.pro secondary industries
- Denim & Casualwear Specialty Retail (CRAAABAN), Men’s Apparel Retail (CRAAABAC), Denim & Twill Fabrics (CRAAAMAE), Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD)
Keywords
Where DENHAM THE JEANMAKER B.V. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
DENHAM THE JEANMAKER B.V. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Retail Sales: DENHAM generates revenue through direct sales of premium denim and apparel via owned e-commerce platforms (denham.com, denhamthejeanmaker.com) and physical retail stores globally
- Wholesale Distribution: Products sold through partner retailers and distributors across multiple countries as part of their global retail network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's jeans range from €150 to €229 |
| Unit Pricing | Pay-as-you-go | Women's jeans range from €169 to €179 |
| Unit Pricing | Pay-as-you-go | T-shirts range from €49 to €89 |
| Unit Pricing | Pay-as-you-go | Shorts range from €99 to €129 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DENHAM THE JEANMAKER B.V. product offering
Product offeringCore offering
DENHAM the Jeanmaker designs and retails premium denim jeans and complementary apparel (t-shirts, shirts, shorts) for men and women, sourcing fabrics from renowned Japanese and Italian mills such as Candiani Denim. The brand sells its own-label denim products through a global direct-to-consumer network spanning flagship stores, regional retail locations in over 20 countries, an e-commerce platform, and a mobile app.
Product overview
DENHAM THE JEANMAKER B.V. is a premium denim retail company founded in Amsterdam in 2008 by Jason Denham, offering a focused product portfolio centered on high-quality jeans as the core product, complemented by t-shirts, shirts, shorts, and accessories for men and women. The brand sources fabrics from renowned mills in Japan and Italy, including Candiani Denim, and is known for its signature 691-stitch scissor logo. The company operates through its e-commerce website (www.denham.com), a mobile app for iOS and Android, and physical retail stores across over 20 countries. DENHAM also engages in brand collaborations with partners such as Seiko (watches), JOTT (down jackets), Armor-Lux (knitwear), and Tricker's (footwear). The Tokyo Summer Edit represents seasonal curated collections inspired by Japanese aesthetics.
Differentiator
Problem solved
Functional benefit
Products and services
- DENHAM Jeans Premium denim jeans for men and women, crafted from fabrics sourced from renowned mills in Japan and Italy (including Candiani Denim), featuring signature fits, contemporary cuts, and the brand's iconic 691-stitch scissor logo embroidery.
- DENHAM T-shirts Cotton t-shirts available in various fits (Regular, Boxy, Classic, Relaxed) with graphic prints and embroidered logos, marketed as everyday essentials for men and women.
- DENHAM Shirts Men's shirts including camp collar, oxford, jacquard, heavy jersey, and overshirt styles in various fits and colors.
- DENHAM Shorts Denim shorts for men and women cut from various weights of Candiani denim, available in straight, wide, and loose fits with different wash treatments.
- DENHAM Mobile App Mobile shopping application available for iOS and Android, providing access to latest collections, VIP sales access, look books, behind-the-scenes videos, and push notifications for new collections.
- DENHAM x Seiko Collection Limited-edition Seiko 5 Sports x DENHAM 'Jeanmaker's Watch' featuring navy DENHAM blue dial with tacking stitch design, denim-colored NATO strap, and iconic scissor logo on crown and caseback.
- DENHAM x Tricker's Bourton Shoes Limited edition handmade brogue shoes built on 1937 last, featuring custom scissor toe rose, Vibram Morflex sole, red selvedge denim heel pull, and blue striped sole.
- DENHAM x JOTT Collection Down jacket collaboration inspired by the maritime heritage of Marseille and Amsterdam, blending timeless denim aesthetics with the warmth of down jackets.
- DENHAM x Armor-Lux Collection Workwear and denim collaboration combining DENHAM's expertise with Armor-Lux's premium knitwear craftsmanship inspired by French sailing traditions.
Companies that use DENHAM THE JEANMAKER B.V.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
DENHAM THE JEANMAKER B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DENHAM THE JEANMAKER B.V. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SeikocoreDENHAM x Seiko collaboration featuring limited-edition 'Jeanmaker's Watch' in Seiko SKX style with navy DENHAM blue dial, tacking stitch design inspired by signature jeans stitching, denim-colored nylon NATO strap, and iconic scissor logo on crown, caseback, and strap. Both brands share values of passion, innovation, and traditional craftsmanship.
- Tricker'scoreDENHAM x Tricker's collaboration on Bourton brogue shoes handmade in Northampton, England since 1829. Inspired by breaking in virgin denim jeans, featuring Vibram Morflex sole, custom scissor toe rose, and red listing selvedge denim tape heel pull.
- TIMEXminorDENHAM x TIMEX collaboration featuring 21-jewel automatic movement watch with exhibition case back displaying the iconic scissor logo as focal point. Limited-edition timepiece combining premium materials with DENHAM design aesthetics.
- Barbour InternationalcoreLimited-edition men's wear collection for DENHAM's tenth anniversary, fusing authentic denim with Barbour's signature motorcycle-inspired aesthetics. Collection includes three jackets, three denim jeans, two t-shirts, and two sweatshirts.
- NikecoreDENHAM x Nike collaboration reimagining Air Max 1, Air Max 90, Air Max 95, and Blazer sneaker silhouettes with DENHAM's meticulous denim attention to detail, paying homage to each sneaker's history.
- BE@RBRICKminorCollaboration with Japanese toy producer MediCom to design Be@rbrick collectible figure and capsule collection of sweatshirts, t-shirts, and accessories. First released in May 2001 as gift for World Character Convention 12 in Tokyo.
- EastpakminorDENHAM x Eastpak collaboration celebrating both brands with traditional Sashiko stitching contrasted with indigo shades, applied to special 2-tone woven nylons with coated surfaces reflecting denim textures.
- ASPESIminorDENHAM and ASPESI collaboration respecting traditional craftsmanship mixed with modern technical fabric innovation. Authentic denim and outerwear icons designed around premium fabrics, elegant form, and sartorial style.
- JOTTminorInspired by maritime heritage of Marseille and Amsterdam, this collection celebrates craftsmanship and innovation blending timeless denim aesthetic with comfort of down jackets.
- Armor-LuxminorCollaboration combining DENHAM's workwear and denim innovation with Armor-Lux's premium knitwear craftsmanship, with timeless pieces inspired by French sailing traditions and Brittany landscape.
- BLACKHORSE LANE ATELIERSminorSpring 23 collaboration telling a story of denim design, product longevity, and lifelong pursuit in the art of jean making with fellow denim artisans.
- Grivec Bros.minorDutch denim experts partnership creating limited-edition RAZOR jeans handmade at Grivec Bros. Atelier in the Netherlands. Made from exclusive virgin selvedge denim woven by Candiani Denim using original manufacturing techniques.
- Pro HuntercoreDENHAM x Pro Hunter exclusive Rolex GMT-Master II collaboration. Two-year project led by founder Jason Denham creating superior craftsmanship and design in luxury watch customization.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DENHAM THE JEANMAKER B.V. competitors and assessment
Company assessmentBroad incumbents
- A.P.C. French contemporary ready-to-wear brand with denim as a signature category, sold through DTC, flagship stores, and wholesale globally; comparable premium positioning, European design heritage, and global DTC operations to DENHAM's structure.
- Acne Studios: Swedish contemporary fashion house with denim as a heritage category but broader ready-to-wear and accessories mix; comparable premium positioning and global DTC retail footprint, with larger scale and brand recognition than DENHAM.
- Levi's Made & Crafted: Premium sub-line of Levi's positioned against heritage selvedge and Japanese-milled denim; comparable product positioning to DENHAM but sits inside a much larger mass-to-premium parent with materially greater scale and marketing resources.
Direct peers
- AGOLDE: California premium denim label owned by Citizens of Humanity, sold through DTC and premium wholesale; directly comparable on premium price points, contemporary fits, and reliance on heritage denim storytelling.
- Frame (Frame Denim): Los Angeles premium denim and ready-to-wear brand with strong DTC and wholesale footprint in the US and Europe; comparable premium positioning, Los Angeles design heritage, and price architecture to DENHAM's jeans.
- Citizens of Humanity: Los Angeles-based premium denim brand sold through DTC, wholesale, and department stores worldwide; highly comparable on premium denim positioning, fit expertise, and global multi-channel distribution similar to DENHAM.
- Edwin Jeans: Japanese heritage denim brand with European headquarters in Germany, sold through specialty denim stores and DTC globally; comparable Japanese craftsmanship narrative, premium denim positioning, and selective European and Asian retail distribution.
- Diesel: OTB-owned Italian premium denim and casualwear brand with global DTC and wholesale distribution; directly comparable to DENHAM as a heritage premium denim label selling jeans, apparel, and accessories at similar price points across multiple geographies.
- Nudie Jeans: Swedish premium denim specialist focused on organic cotton, selvedge, and repair-based craftsmanship with DTC and wholesale in Europe and globally; comparable mid-sized independent brand sharing DENHAM's premium positioning and craftsmanship-led storytelling.
- Closed (Closed Denim): German premium denim and casualwear brand with European heritage and global wholesale; directly comparable on premium positioning, jeans-first assortment, and multi-country DTC operations similar to DENHAM's Amsterdam headquarters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DENHAM THE JEANMAKER B.V. social profiles
Digital presenceDENHAM THE JEANMAKER B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
DENHAM THE JEANMAKER B.V. leadership team
Management profileNumber of profiles
Profiles1 record
DENHAM THE JEANMAKER B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DENHAM THE JEANMAKER B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DENHAM THE JEANMAKER B.V.
What does DENHAM THE JEANMAKER B.V. do?
DENHAM the Jeanmaker designs and retails premium denim jeans and complementary apparel (t-shirts, shirts, shorts) for men and women, sourcing fabrics from renowned Japanese and Italian mills such as Candiani Denim. The brand sells its own-label denim products through a global direct-to-consumer network spanning flagship stores, regional retail locations in over 20 countries, an e-commerce platform, and a mobile app.
Is DENHAM THE JEANMAKER B.V. a public or private company?
DENHAM THE JEANMAKER B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DENHAM THE JEANMAKER B.V. founded?
DENHAM THE JEANMAKER B.V. was founded in 2008. It employs 101 to 250 people.
Where is DENHAM THE JEANMAKER B.V. based?
DENHAM THE JEANMAKER B.V. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does DENHAM THE JEANMAKER B.V. make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are wholesale Distribution.
Who are DENHAM THE JEANMAKER B.V.'s main competitors?
Broad incumbents on record are A.P.C., Acne Studios and Levi's Made & Crafted. Direct peers are AGOLDE, Frame (Frame Denim), Citizens of Humanity, Edwin Jeans, Diesel, Nudie Jeans and Closed (Closed Denim).
Does DENHAM THE JEANMAKER B.V. have an API?
No public API is recorded for DENHAM THE JEANMAKER B.V..
What industry is DENHAM THE JEANMAKER B.V. in?
DENHAM THE JEANMAKER B.V.'s product category is Premium Denim Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands, with a secondary code of CRAAABAN, Denim & Casualwear Specialty Retail. Its NAICS code is 315 and its SIC code is 5600.