CW Custom Flooring, Inc.
CW Custom Flooring is a privately held, owner-operated flooring contractor serving the Dallas-Fort Worth Metroplex from an Irving, Texas showroom. It sells and installs hardwood, tile and stone, carpet, and vinyl/WPC products with dedicated project management and full-service installation.
- Company typePrivate
- Founded-
- HeadquartersIrving, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CW Custom Flooring, Inc. does
CW Custom Flooring, Inc. is a privately held, owner-operated flooring retailer and contractor headquartered in Irving, Texas, serving the Dallas-Fort Worth Metroplex from a single appointment-based showroom. The company sells and installs a multi-category product portfolio covering solid and engineered hardwood, tile and natural stone (including marble), carpet and rugs, and vinyl/WPC flooring, and it bundles product supply with design consultation, dedicated project management, and professional installation by in-house crews rather than subcontractors. Underlying technical practice emphasizes craft protocols such as wood acclimation requiring approximately three weeks of controlled conditions (35–50% relative humidity, 68–75°F), subfloor moisture thresholds (concrete below 5%, wood 9–13%), and a standardized solid-hardwood-over-concrete-slab assembly using a polyethylene moisture barrier, 5/8" plywood nailing substrate, felt underlayment, and 3/4" solid board; products are offered across multiple wood grades (Clear, Select, #1 Common, #2 Common) and cuts (Plain, Quarter, Rift, Live Sawn), with 24 stain color options, custom patterns (Herringbone, Chevron, Versailles), and polyurethane finish options, backed by a one-year limited warranty on workmanship and materials.
The business model is a direct-to-consumer showroom-plus-installation service with three customer segments: residential homeowners (primary), commercial projects, and a wholesale/trade channel for contractors and builders. Pricing is quote-based and not publicly disclosed, and revenue is generated from one-time material sales plus installation labor. Customer acquisition is driven by the showroom appointment funnel, the company website's educational content (covering wood species, grades, cuts, stain palettes, and installation methods), and social/review channels including Instagram, Pinterest, and Google Reviews. The company reports 1–10 employees, has been in operation for over a decade, and discloses no venture funding, no acquisitions or divestitures, no leadership changes, and no geographic expansion beyond the DFW Metroplex.
CW Custom Flooring, Inc. firmographics
Firmographics- Name
- CW Custom Flooring, Inc.
- Legal name
- CW Custom Flooring, Inc.
- Website
- https://cwcustomflooring.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CW Custom Flooring is a privately held, owner-operated flooring contractor serving the Dallas-Fort Worth Metroplex from an Irving, Texas showroom. It sells and installs hardwood, tile and stone, carpet, and vinyl/WPC products with dedicated project management and full-service installation.
- Ownership category
- akta.pro rank
CW Custom Flooring, Inc. industry classification
Industry- Product category
- Flooring Retail and Installation Services
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (238330)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industries
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)
Keywords
Where CW Custom Flooring, Inc. is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CW Custom Flooring, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Flooring Product Sales: Sale of flooring materials including solid hardwoods, engineered wood, tile, natural stone, carpet, vinyl, and WPC products. Products offered at various grades (Clear, Select, #1 Common, #2 Common) and cuts (Plain Sawn, Quarter Sawn, Rift Sawn, Live/Flat Sawn).
- Installation Services: Professional installation services including measurement, subfloor preparation, wood acclimation, installation, sanding and finishing. Project Managers coordinate all aspects from measuring to final installation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CW Custom Flooring, Inc. product offering
Product offeringCore offering
CW Custom Flooring, Inc. sells residential and light-commercial flooring materials—solid hardwoods, engineered/Vinyl/WPC, tile & stone, and carpet & rugs—and delivers the surrounding services: in-home design consultation, custom pattern/stain fabrication, subfloor preparation, and professional installation across the Dallas-Fort Worth Metroplex. The business operates from an appointment-based showroom in Irving, Texas, and also supplies contractors and builders through a wholesale/trade channel.
Product overview
CW Custom Flooring is a premier provider of hardwood flooring, tile, natural stone, carpet and more, serving the Dallas | Fort Worth Metroplex. The company offers a comprehensive flooring product portfolio centered around four core product categories: Solid Hardwoods (traditional 3/4" solid wood flooring that can be sanded and refinished), Engineered/Vinyl/WPC (multi-layer wood alternatives with easier installation), Tile & Stone (including marble varieties), and Carpet & Rugs. These core products are complemented by specialized features including Wood Patterns (Herringbone, Chevron, Versailles, and other custom layouts), Stain Colors (24 color options from DuraSeal), Tile Patterns, Wood Finishes, and Wood Grades/Cuts educational resources. The company provides full-service offerings including Installation & Preparation (with specific moisture and climate requirements), Care & Maintenance guidance, and a one-year limited Warranty on workmanship and materials. A Project Manager guides customers through every step from measuring to installation coordination.
Differentiator
Problem solved
Functional benefit
Products and services
- Solid Hardwoods A line of solid hardwood flooring products covering domestic and exotic species, available with custom patterns, custom stain colors, and grade/cut selection; intended for residential and light-commercial interior floors in the DFW Metroplex.
- Engineered, Vinyl and WPC Flooring Engineered hardwood, luxury vinyl, and wood-plastic composite (WPC) flooring products offered as more dimensionally stable and moisture-resistant alternatives to solid hardwood; targeted at homeowners and trade buyers.
- Tile and Stone Flooring Tile and natural stone flooring products with custom pattern options, sold to homeowners and trade customers for kitchens, bathrooms, entries, and other interior spaces.
- Carpet and Rugs Carpet and rug products supplied for residential and light-commercial interiors as an alternative to hard-surface flooring.
- Installation and Preparation Services Professional flooring installation service covering acclimation, subfloor preparation, material installation, and finishing for the products sold; available to residential, commercial, and trade customers in the DFW Metroplex.
Quantifiable outcome
- One year limited warranty on workmanship and materials
Companies that use CW Custom Flooring, Inc.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CW Custom Flooring, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CW Custom Flooring, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
CW Custom Flooring, Inc. competitors and assessment
Company assessmentBroad incumbents
- Empire Today: National mobile flooring retailer delivering and installing carpet, hardwood, tile, and vinyl in-home. Comparable full-service, installation-included model targeting residential renovation customers.
- The Tile Shop: Specialty tile and stone retailer with showroom experience and installation referrals. Comparable on the tile & stone category of CW Custom Flooring's portfolio and on showroom-led design consultation.
- Carpet One Floor & Home: Cooperative flooring retailer with locally owned stores carrying carpet, hardwood, tile, and vinyl. Directly comparable independent-store retail model and product mix, but with cooperative buying power and brand support.
- ProSource Wholesale Floorcoverings: Trade/wholesale flooring buying group serving contractors, builders, and interior designers. Comparable to the wholesale/trade segment of CW Custom Flooring's customer base and product assortment.
- LL Flooring (formerly Lumber Liquidators): National specialty retailer focused on hardwood, vinyl, and laminate flooring with installation services. Overlaps directly with CW Custom Flooring's hardwood-led assortment and showroom-plus-installation model, but at much larger national scale.
- Floor & Decor: Large specialty flooring retailer with showrooms and a broad catalog across hardwood, tile, vinyl, and installation services. Directly comparable product breadth, but at significantly greater scale and footprint than CW Custom Flooring.
Others
- Mohawk Industries: One of the largest flooring manufacturers globally, covering carpet, hardwood, laminate, tile, and vinyl. Comparable as a product supplier feeding into CW Custom Flooring's wholesale and retail offerings.
- Shaw Floors: Major flooring manufacturer supplying carpet, hardwood, vinyl, and tile products. Comparable as a product supplier in CW Custom Flooring's assortment, not a direct retail competitor.
Regional players
- Builder's Carpet & Flooring: Regional flooring retailer and installer serving new construction and renovation markets. Comparable trade- and retail-mix business model serving a similar Texas/Sun Belt residential customer base.
- Surfaces Southeast / Regional DFW Independent Flooring Retailers: Local and regional independently owned flooring retailers in the DFW Metroplex offering showroom sales and installation of hardwood, tile, and carpet. Closest direct competitors to CW Custom Flooring's geography and scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CW Custom Flooring, Inc. social profiles
Digital presenceCW Custom Flooring, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
CW Custom Flooring, Inc. leadership team
Management profileNumber of profiles
CW Custom Flooring, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CW Custom Flooring, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CW Custom Flooring, Inc.
What does CW Custom Flooring, Inc. do?
CW Custom Flooring, Inc. sells residential and light-commercial flooring materials—solid hardwoods, engineered/Vinyl/WPC, tile & stone, and carpet & rugs—and delivers the surrounding services: in-home design consultation, custom pattern/stain fabrication, subfloor preparation, and professional installation across the Dallas-Fort Worth Metroplex. The business operates from an appointment-based showroom in Irving, Texas, and also supplies contractors and builders through a wholesale/trade channel.
Is CW Custom Flooring, Inc. a public or private company?
CW Custom Flooring, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CW Custom Flooring, Inc. founded?
CW Custom Flooring, Inc. was founded in -1. It employs 1 to 10 people.
Where is CW Custom Flooring, Inc. based?
CW Custom Flooring, Inc. is headquartered in Irving, United States, in the North America region.
How does CW Custom Flooring, Inc. make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are installation Services.
Who are CW Custom Flooring, Inc.'s main competitors?
Broad incumbents on record are Empire Today, The Tile Shop, Carpet One Floor & Home, ProSource Wholesale Floorcoverings, LL Flooring (formerly Lumber Liquidators) and Floor & Decor. Others are Mohawk Industries and Shaw Floors. Regional players are Builder's Carpet & Flooring and Surfaces Southeast / Regional DFW Independent Flooring Retailers.
Does CW Custom Flooring, Inc. have an API?
No public API is recorded for CW Custom Flooring, Inc..
What industry is CW Custom Flooring, Inc. in?
CW Custom Flooring, Inc.'s product category is Flooring Retail and Installation Services. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 449121 and its SIC code is 5200.