What Those Guys Studio does

Those Guys Studio (TGS) is a Paris-based branding studio founded around 2022 by François Sérazin and Hugo Juteau, operating as a sole proprietorship (entreprise individuelle) under François Sérazin and registered with RCS Nantes (834 318 057). The firm is privately held with no institutional funding and operates with a headcount of approximately 1-10, effectively a small founder-led practice. Its headquarters is at 12 rue Jobbé Duval in the Paris 15th arrondissement.

TGS delivers an integrated suite of branding services organized in four pillars: Strategy (immersive on-site workshops, market and competitive analysis, positioning, and narrative construction), Visual Identity (creative direction, logo and brandbook design, scalable design systems), Digital (UX/UI design and custom website development), and Deployment (campaigns, pitch decks, motion design, event materials, and social media support). Service delivery is project-based, multi-year, and quote-driven, with a 'Book a call' sales motion on the website; core technology is design tooling plus Webflow-based web development rather than proprietary software.

The studio exclusively serves European technology companies, with a portfolio spanning deeptech, biotech, medtech, nanotech, industrial, cybersecurity, VR/AR, fintech, blockchain, aerospace, and Industrie 4.0 sectors. Documented client roster includes Unifiltr, SPCB, EFFIBLUE, Reverto, Celsius Santé, VX Business Travel, Kiwi Backup, Notom, FGHI, X-Makers, and others — approximately 30+ clients served since founding. Notable client outcomes cited by the studio include EFFIBLUE's €2.9M raise and Aktantis 2025 Academic Collaboration Award, Notom's €2M raise and selection in Challenges magazine's 100 startups to invest in for 2026, Unifiltr's 15% post-rebrand growth, Reverto's €1.2M raise, Celsius Santé's 1,500+ patients in the first two months, and the ELEF project's Awwwards Site of the Day recognition.

Name

Those Guys Studio

Legal name

Those Guys Studio (François SÉRAZIN)

Website

https://thoseguys.studio

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Those Guys Studio is a Paris-based, founder-led branding studio founded in 2022 that delivers brand strategy, visual identity, UX/UI design, and web development for European technology companies across deeptech, biotech, medtech, and industrial sectors.

Ownership category

akta.pro rank

Product category

Branding & Design Services

NAICS

Graphic Design Services (54143)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand strategy services
• Visual identity design
• Ux ui design
• Tech company branding
• Brand deployment services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Branding and Design Services: Professional services revenue from brand strategy, visual identity creation, digital design, and deployment services. Project-based engagements with technology companies seeking to establish or transform their brand presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Those Guys Studio is a Paris-based branding studio that delivers brand strategy, visual identity design, UX/UI design and custom web development, and brand deployment services. The studio translates the technical complexity of European technology companies (deeptech, biotech, medtech, industrial, nanotech) into clear, credible brand narratives for investors, talent, and industrial clients. Engagements are project-based and delivered through immersive workshops, factory/site immersions, and end-to-end creative production.

Product overview

Those Guys Studio is a branding studio — not a software product company. It offers a unified suite of brand strategy and design services organized into four interconnected practice areas: Strategy (immersive workshops, market analysis, brand positioning, and narrative development), Visual Identity (logo design, design systems, creative direction, and brandbook creation), Digital (UX/UI design and custom web development), and Deployment (campaigns, motion design, decks, event support, and social media). These services are delivered as professional engagements rather than licensed software products or modular platforms. The studio serves technology-driven companies, deeptech firms, industrial businesses, biotech, and medtech companies across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic brand positioning service including immersive workshops, market and competitive analysis, brand platform development, and narrative construction that translates the client's technical expertise into a clear competitive advantage for investors, talent, and industrial clients. Targeted at European technology companies seeking to clarify their positioning.
• Visual Identity Complete visual identity design service covering creative direction, logo design, brandbook creation, and scalable design systems that reflect the client's positioning at every touchpoint, ensuring consistency and autonomy for client teams. Designed for technology, deeptech, industrial, biotech, and medtech companies.
• Digital (UX/UI Design & Web Development) Web experience design service combining aesthetics, functionality, and business strategy, including UX/UI design, custom website development (Webflow-based), and product interface design that faithfully embodies brand identity. For technology companies needing digital touchpoints aligned with their brand.
• Deployment Brand deployment service ensuring consistent execution across all communication media, including advertising campaigns, event materials, motion design, pitch decks, and social media management. Reinforces brand positioning and creates memorable brand experiences at every touchpoint.

Quantifiable outcome

• EFFIBLUE raised €2.9M after rebranding
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Studio EliascoreTechnology or IntegrationCollaboration partner for EFFIBLUE project. Studio Elias handled art direction, web design, and web development for the EFFIBLUE brand architecture project, working alongside Those Guys Studio's strategy and graphic design.
• Clint AgencycoreStrategic or Co-development PartnerDesign partner for multiple projects including Celsius Santé, Matis, RedBull Music, Pams, and Innovie. Clint Agency provides design partner services including brand strategy, UX/UI design, and web development.
• Via SanaminorStrategic or Co-development PartnerArchitecture partner for Celsius Santé project, collaborating on the design of the first medical center focused on local emergency care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Iconic independent design firm offering brand identity, digital and editorial design across many sectors. Competes for the same brand identity budgets as TGS but at much larger scale and broader sector coverage.
• Wolff Olins: Global brand consultancy delivering brand strategy and identity for large enterprises. Competes for brand transformation mandates but is not specialized in deeptech/biotech verticals.

Direct peers

• Red Antler: Branding agency focused on launching and scaling tech and consumer-tech startups. Strong overlap with TGS in serving venture-backed technology companies with brand identity and launch work.
• Clay: Global design and branding agency serving technology-forward companies across UX, brand and digital. Comparable in serving enterprise and startup tech clients with integrated design solutions.
• Manual: B2B creative agency building brands for technology and SaaS companies. Comparable offering across positioning, identity systems and digital experiences for technical B2B audiences.
• Koto Studio: London-based branding and design studio specializing in tech, fintech and digital-first brands. Closest direct peer to TGS in targeting technology companies with integrated strategy, identity and digital work.
• DesignStudio: Independent design agency known for brand strategy, visual identity and digital design for tech-forward and innovation-led clients. Directly comparable in scope (strategy/identity/digital) and client type.
• Ueno: Independent design and branding studio working with tech companies on product, brand and web. Similar integrated service model and target market of venture-backed technology brands.
• Ramotion: Design and branding agency specializing in tech, SaaS and fintech brand identity. Overlaps with TGS on visual identity, UI/UX and website design for technology clients.

Emerging players

• Studio Brasch: Berlin-based branding studio focused on early-stage and growth-stage tech companies. Comparable positioning around tech-native brand work but at a slightly earlier stage and narrower scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thoseguysstudio
• LinkedInlinkedin.com/company/those-guys-studio
• Instagraminstagram.com/thoseguys.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Those Guys Studio