PLUS 86

What PLUS 86 does

PLUS 86 is a privately held creative agency founded in 2020 and headquartered in Paris at 253 rue Saint Honoré, with a second office in Shanghai's Jing'an District at the Kerry Centre. The firm positions itself as a bicultural bridge between European brand headquarters and the Chinese consumer market, offering creative direction, 360° communication, brand content, China marketing, innovative branding, digital culture adaptation, and UI/UX design. The agency is bicultural and bilingual at its core: founder and creative director Guo Ran is a Beijing native with 15+ years in luxury digital advertising (trained at EESAB and HEAR Strasbourg), while co-founder Daphn\u00e9 leads art direction and production, Pan Haiyong directs film and oversees KO Media (the in-house audiovisual production arm registered in both China and France), and Zhao An contributes broadcast experience from CCTV, BTV, and Phoenix TV.

The agency's named client base spans luxury beauty (Lancôme, Decléor / L'Oréal Group), European tourism marketing (Hauts-de-France Regional Tourism Board), Chinese heritage spirits (SCCCCD Baijiu), and healthcare (WeCare Solutions), with documented project outcomes including 4,000+ boxes of SCCCCD Baijiu sold within 100 days across 16 provinces and 76 cities. PLUS 86 generates revenue through project-based creative briefs, with no publicly disclosed pricing, no external funding, and no parent company; ownership is described as founder-controlled across Guo Ran, Daphn\u00e9, Pan Haiyong, and Zhao An. The firm is registered as a France-domiciled entity, operates actively across both Paris and Shanghai, and relies on bilingual website case studies, social channels (Instagram, LinkedIn, Facebook, Vimeo, WeChat), and luxury-ecosystem referrals as its primary go-to-market surface.

Name

PLUS 86

Legal name

PLUS 86

Website

https://plus86.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PLUS 86 is a Paris- and Shanghai-based creative agency founded in 2020 that helps international and Chinese brands — spanning luxury, beauty, tourism, spirits, and healthcare — adapt brand identity and campaigns for the China market.

Ownership category

akta.pro rank

Product category

Creative and Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative agency services
• China market advertising
• Brand cultural adaptation
• 360 communication campaigns
• Luxury brand localization

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Advertising Services: PLUS 86 generates revenue through project-based creative and advertising services, including creative direction, 360° communication campaigns, brand content production, China marketing strategy, innovative branding, and digital culture adaptation. Projects are billed on a contractual basis, typically as one-time engagements for brand clients. Revenue is derived from international luxury, beauty, tourism, F&B, and healthcare brands seeking China market expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PLUS 86 is a Paris- and Shanghai-based creative agency that provides advertising, 360° communication, and China-focused marketing services for international brands. The agency's service lines include Creative Direction, Brand Content, China Marketing, Innovative Branding, Digital Culture, and UI/UX Design, delivered through direct project engagements with brand marketing teams in luxury, beauty, tourism, F&B, spirits, and healthcare verticals.

Product overview

PLUS 86 is a creative agency founded in 2020, based in Paris and Shanghai, specializing in advertising and 360° communication with a focus on the China market. The company offers a portfolio of services including Creative Direction, 360° Communication, Brand Content, China Marketing, Innovative Branding, Digital Culture, and UI/UX Design. Through its partner entity KO Media, PLUS 86 also provides audiovisual production services registered in both China and France. The agency's service offering centers on helping international brands adapt their identity and communication for the Chinese market, bridging cultural gaps through cultural adaptation and localization. Case studies span luxury beauty (Lancôme CNY campaigns, Decléor Tmall e-commerce), regional tourism (Hauts-de-France China marketing), healthcare (WeCare Solutions app design), and spirits/alcohol (SCCCCD Baijiu branding).

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Direction (创意)
• 360° Communication (360°广告宣传)
• Brand Content (品牌内容)

Quantifiable outcome

• SCCCCD Baijiu: 4,000+ boxes sold within 100 days of launch across 16 provinces and 76 cities in China via social selling
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KO MediacoreStrategic or Co-development PartnerKO Media is the audiovisual production arm of PLUS 86, registered in both China and France. It manages Chinese production shoots in Europe ranging from fiction and TV reality shows to advertising campaigns. KO Media was founded by PLUS 86 co-founder Pan Haiyong in 2014 and operates as an integrated production unit under the PLUS 86 group, sharing offices and collaborating on film production projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas Paris: Paris-headquartered global creative and media network with Havas China operations and a strong luxury/beauty portfolio. Operates in the same Paris-luxury-client ecosystem as PLUS 86 and offers cross-border China services as part of a wider portfolio.
• AKQA (WPP): Global digital creative and experience design agency with Shanghai presence. Comparable on the digital creative and UI/UX/experience design services PLUS 86 offers (e.g., Tmall store design, app UI/UX), though with vastly broader capability.
• Publicis Groupe: Global advertising holding company with deep Paris roots and a large China creative network (Publicis China). Comparable as a creative-services provider to the same enterprise luxury and brand clients, but at vastly greater scale and breadth; PLUS 86 competes for boutique briefs while Publicis wins scaled retainers.
• Ogilvy China: WPP-owned global creative network with one of the largest China operations, serving L'Oréal, luxury, FMCG, and government clients. Comparable on the China-creative-services-for-foreign-brands dimension, but at holding-company scale.

Direct peers

• Digital Luxury Group (DLG): Boutique digital agency specializing in luxury and premium brands' digital strategy and China-market engagement (WeChat, Tmall, Xiaohongshu). Highly comparable niche positioning to PLUS 86's luxury-China bridge, though historically more digital-strategy-led than creative-direction-led.
• BBH (Bartle Bogle Hegarty): Independent global creative agency with presence in Shanghai, known for premium and luxury brand work. Comparable as an independent creative boutique competing for the same brand budgets as PLUS 86, with stronger global scale.
• Marcel (Publicis): Paris-based Publicis-owned creative agency with a strong track record in French creative advertising and luxury/automotive brands. A direct peer in the Paris boutique-creative category serving premium brand clients.
• Wieden+Kennedy: Independent creative agency with Paris and Shanghai offices, working with global brands on culturally resonant campaigns. Direct peer on the independent-creative-agency dimension with proven cross-border execution; brand scale is much larger than PLUS 86.
• BETC Paris: Independent full-service creative agency based in Paris, renowned for luxury and brand work (including L'Oréal brands). Comparable as a Paris-rooted creative boutique serving premium brand clients, although without PLUS 86's dedicated China-market specialization.
• Labbrand: Paris-and-Shanghai-rooted brand consultancy specializing in China market entry, naming, and brand identity for international and local Chinese brands. One of the closest direct peers in the cross-border brand-and-China-specialist space, with overlapping client base in beauty and luxury.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/plus86
• Facebookfacebook.com/plus86.fr
• LinkedInlinkedin.com/company/plus86
• Instagraminstagram.com/plus86agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUS 86