Name

Digital Luxury Group (DLG)

Legal name

Digital Luxury Group SA

Website

http://www.digitalluxurygroup.com/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. LuxuryIQ SaaS Subscription: SaaS platform subscription model with proactive market monitoring, Luna AI advisor, customizable dashboards, brand health benchmarking, and automated report generation. Targets executives and brand teams needing continuous luxury market intelligence.
2. LuxuryIQ Connect (MCP Integration): Enterprise LLM integration product allowing clients to query proprietary LuxuryIQ data within existing AI tools like Claude, ChatGPT, Gemini Enterprise, and Copilot. Targets enterprise LLM users requiring luxury market expertise.
3. Data Licensing: License proprietary ADBOR-structured datasets for clients' own platforms, models, and applications. Flexible access with individual datasets or complete suite, full API documentation and integration support.
4. Professional Services - Creative & Media: Creative execution services including branding, campaign creative, experience & product design, editorial & writing, video & photo production, motion design & CGI, post-production, and AI creative production. Services grounded in proprietary LuxuryIQ data engine.
5. Strategic Advisory Services: Comprehensive intelligence and strategic consulting framework covering market & competitive strategy, customer experience & engagement, organizational excellence, revenue & performance improvements, AI-enabled client experiences, and e-commerce & digital acceleration.
6. Re-Hub SPECTRUM (Grey Market Intelligence): SaaS intelligence for grey market monitoring across Chinese marketplaces, enabling luxury brands to strengthen channel governance and protect brand equity. Part of DLG's expanded AI-powered intelligence platform following Re-Hub acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Digital Luxury Group (DLG) operates an AI-powered luxury market intelligence platform (LuxuryIQ) that aggregates 1.4 billion data points across 185+ brands in 64 markets, structured through the proprietary ADBOR framework (Audience, Demand, Brand, Offer, Revenue). Its core sellable offerings include the LuxuryIQ SaaS executive platform, the LuxuryIQ Connect Model Context Protocol (MCP) integration that embeds luxury data inside ChatGPT, Claude, Copilot, and Gemini Enterprise, and a Proprietary Data Layer that licenses ADBOR-structured datasets via API. The company also delivers Strategy & Advisory consulting and Creative & Media execution services to luxury brands, complemented by the Re-Hub SPECTRUM grey market intelligence capability acquired in October 2024.

Product overview

DLG offers a platform-plus-modules architecture centered on LuxuryIQ, an AI-powered intelligence layer specifically designed for the luxury industry. The core product family includes three interconnected offerings: LuxuryIQ SaaS (proactive executive dashboard with Luna AI and Action Center for continuous market monitoring), LuxuryIQ Connect (MCP-based integration embedding proprietary intelligence into Claude, ChatGPT, Gemini Enterprise, and Copilot via natural language queries), and LuxuryIQ Proprietary Data Layer (API-accessible licensing of ADBOR-structured datasets across Audience, Demand, Brand, Offer, and Revenue dimensions). Supporting the technology platform, DLG provides Strategy & Advisory consulting services (Market & Competitive Strategy, AI-Enabled Client Experiences, E-commerce Acceleration), Creative & Media services (Augmented Creativity, Social & PR, Performance & Media, Client Experiences, Loyalty & CRM), and proprietary Research publications (Luxury AI Adoption Study, China Market Reports, Platform Indexes). The October 2024 acquisition of Re-Hub expanded DLG's capabilities with SPECTRUM grey market intelligence and AI-powered brand performance measurement. DLG operates across Watches & Jewellery, Fashion & Accessories, Beauty & Cosmetics, Wine & Spirits, Automotive, Real Estate & Hospitality, and Private Banking verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Re-Hub: AI-powered business intelligence platform acquired by DLG in October 2024, specializing in brand performance measurement, e-commerce optimization, grey market tracking, and pre-owned goods monitoring for luxury brands.
• LuxuryIQ
• Luxury Society

Quantifiable outcome

• Tmall traffic doubled YoY for global award-winning skincare brand within one month of strategy implementation
• +7 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered supporting, strategic, governance and core.

• OgmentsupportingTechnology or Integration · 1 February 2026Infrastructure provider for LuxuryIQ MCP platform. Ogment provides hosting infrastructure for the Model Context Protocol integration connecting AI chat interfaces with DLG's luxury market intelligence databases.
• Europa StarstrategicStrategic or Co-development Partner · 1 January 2026Partnership with Europa Star for Luxury AI Adoption Study 2026. Surveyed 250+ executives across fashion, watches, jewellery, beauty, hospitality, and automotive to analyze AI adoption in luxury sector.
• NEWRANKstrategicStrategic or Co-development Partner · 1 October 2025Partnership with NEWRANK for RedNote Luxury Index 2025 and RedNote Beauty Index 2025 reports. NEWRANK provides platform expertise and data partnership for comprehensive RedNote performance analysis.
• XinhongstrategicStrategic or Co-development Partner · 1 October 2025Partnership with Xinhong for RedNote Luxury Index 2025 and RedNote Beauty Index 2025 comprehensive reports analyzing luxury brand performance on RedNote platform.
• Blaise RouletgovernanceOthers · 1 September 2025Appointment as Non-Executive Board Member bringing 20+ years enterprise technology experience with focus on data, analytics, and AI deployment at scale. Previously Head of Sales Europe at Palantir and led Salesforce's CRM market entry in Switzerland and Austria.
• Bain & CompanystrategicStrategic or Co-development Partner · 1 January 2025Contribution to Bain & Company's 2025 Chinese Personal Luxury Goods Market report. Re-Hub, a DLG company, contributed intelligence powered by proprietary tools for the comprehensive market analysis.
• Re-Hub (internal)coreStrategic or Co-development Partner · 1 January 2025Joint whitepaper 'Inside China's Handbag Market Reset' with Re-Hub analyzing luxury handbag category at critical inflection point. Draws on grey market intelligence and brand-owned channel performance powered by SPECTRUM and additional data tools.
• Re-HubcoreStrategic or Co-development Partner · 1 October 2024DLG acquired Re-Hub in October 2024, strengthening leadership in luxury data and AI solutions. Re-Hub provides AI-powered business intelligence with proprietary COMPASS and Daigou Indexes featured in Bloomberg, Wall Street Journal, and Financial Times. Re-Hub's platform tracks 150+ luxury brands including Breitling, Ferragamo, Tory Burch, and Zegna. The acquisition marks DLG's 'buy and build' strategy, making Re-Hub's innovative solutions available globally.
• LaunchmetricsstrategicTechnology or Integration · 1 April 2024Official partnership with Launchmetrics, the leading Brand Performance Cloud for Fashion, Luxury & Cosmetics. DLG entered into official partnership to enhance brand performance measurement capabilities for luxury and lifestyle clients.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StyleSage: Competitive intelligence and pricing analytics for fashion and luxury e-commerce. Overlaps with DLG's retail-pricing and product-catalogue intelligence, particularly in the Offer and Revenue domains of the ADBOR framework.
• Launchmetrics: Brand Performance Cloud for Fashion, Luxury & Cosmetics offering marketing performance, influencer, and media value measurement. Direct overlap with DLG's LuxuryIQ brand benchmarking and Re-Hub brand-performance modules; Launchmetrics is also a DLG official partner, blurring partner/competitor lines.
• Edited: Market intelligence platform for fashion and retail covering pricing, assortment, and competitive benchmarking globally. Closely comparable to DLG's Offer and Demand dimensions of ADBOR, particularly for fashion and luxury e-commerce intelligence.
• Heuritech: AI-powered trend forecasting and consumer insight platform for fashion and luxury brands, using computer vision on social images. Comparable to DLG's Audience and Brand analytics within LuxuryIQ, with similar product-led growth motion targeting fashion/luxury executives.
• Karla Otto: Global luxury-focused creative, communications, and PR agency serving fashion, beauty, and lifestyle brands. Comparable to DLG's Creative & Media and Strategy & Advisory service lines for the same luxury client base (maison-tier brands).
• Purple: Luxury and lifestyle public relations and communications agency with global offices. Comparable to DLG's Social & Digital PR and Creative & Media offerings for premium fashion, beauty, and hospitality clients.

Broad incumbents

• Similarweb: Digital and consumer intelligence platform offering demand signals, audience insights, and competitive benchmarking across verticals including luxury. Comparable Demand and Audience intelligence, though without DLG's luxury specialization.
• NielsenIQ: Global consumer intelligence and market research firm covering luxury and premium goods with retail measurement and consumer insights. Competes for the same enterprise intelligence budgets and offers comparable (though less luxury-specialized) market data.
• Publicis Groupe (Publicis Luxe / Marcel / Digitas): Global marketing/communications holding with dedicated luxury practice (Publicis Luxe) and large digital agencies (Marcel, Digitas) where DLG Managing Director Benedicte Soteras previously worked. Competes for the same luxury creative, media, and digital transformation mandates at larger scale.

Emerging players

• CreatorIQ (incl. Tribe Dynamics): Enterprise influencer marketing platform; acquired Tribe Dynamics for luxury/beauty influencer analytics. Overlaps with DLG's influencer/KOL strategy and brand-performance measurement for luxury on social platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-luxury-group-dlg-
• Instagraminstagram.com/digitalluxurygroup?igsh=MW41dGh1bXV1Y2VvZg==
• Xx.com/DL_Group
• Facebookfacebook.com/DigitalLuxuryGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Luxury Group (DLG)