Growplant
- Company typePrivate
- Founded1980
- HeadquartersBemmel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Growplant firmographics
Firmographics- Name
- Growplant
- Legal name
- Growplant B.V.
- Website
- https://growplant.nl
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Growplant is headquartered
LocationHeadquarters
- HQ city
- Bemmel
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Growplant business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Plant Trading and Logistics: International trade and logistics handling of tropical ornamental plants and seasonal products. The company sources plants from international suppliers and handles distribution for customers domestically and internationally.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Growplant product offering
Product offeringCore offering
Growplant cultivates and trades tropical and seasonal ornamental houseplants, operating as a Dutch nursery and wholesale trading company. Its assortment covers three categories — Tropical Plants (year-round, e.g., Monstera, Aloe Vera, Strelitzia, Musa, Alocasia), Exotic Plants (e.g., Cycas, Sansevieria, Codiaeum, Pachira), and Seasonal Flowering Plants (e.g., Alstroemeria, April–June) — sold B2B to retail chains, DIY/building markets, and discount retailers across Europe.
Product overview
GroWplant is a Dutch tropical plant nursery and trading company specializing in tropical houseplants, exotic plants, and seasonal flowering plants. The product portfolio consists of three main plant categories sold under the GroWplant brand: Tropical Plants (year-round availability including Monstera, Aloe Vera, Strelizia, Musa, Alocasia), Exotic Plants (including Cycas, Sansevieria, Codiaeum, Pachira, Polyscias, Beaucarnea), and Seasonal Flowering Plants (available April-June, including Alstroemeria). The company operates as a unified product offering focused on wholesale trade with retail, DIY stores, and discounters.
Differentiator
Problem solved
Functional benefit
Products and services
- Tropical Plants (Tropisch) Year-round tropical houseplants including Aloe Vera, Strelitzia, Monstera, Musa, and Alocasia, sourced from South America. Sold B2B to retail chains, DIY/building markets, and discount retailers across Europe.
- Exotic Plants (Exotisch) Exotic plants including Cycas, Sansevieria, Codiaeum, Pachira, Polyscias, and Beaucarnea, sourced from South America. Sold B2B to retail and wholesale customers across Europe.
- Seasonal Flowering Plants (Seizoensbloeiers) Seasonal flowering plants such as Alstroemeria, available only from April to June, including varieties like Croton mixed 2 varieties. Sold B2B to retail and wholesale customers.
Companies that use Growplant
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Growplant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Growplant partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- NEXT Garden Biomass PlantminorA biomass plant operating in the NEXT Garden horticultural area since July 2021, working exclusively on pruned wood collected within a 100km radius from forestry maintenance. Burns at 1000-1200 degrees without releasing fine dust particles.
- KANplantcoreIndependent cooperation between twelve growers in the Arnhem-Nijmegen city region. This historic horticultural area has forward-thinking growers who collaborate closely. GroWplant is part of this network of peer growers, suppliers, and customers.
- FloridaycoreDigital B2B platform for trade catalog and ordering. GroWplant publishes their plant catalog on the Floriday platform (app.floriday.io) for digital sales and trade with customers.
- Lingewaard EnergieminorCollaboration with Lingewaard Energie on the Floating Solar Park Lingewaard project. The floating solar park on the Azalealaan in NEXT Garden generates 1.6 million kWh annually with 6,000 panels, sufficient to power 500 households. GroWplant planned to install solar panels on their own roofs from 2023.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Growplant competitors and assessment
Company assessmentDirect peers
- KP Holland: Dutch ornamental plant breeder specialized in flowering pot plants like Kalanchoe and Curcuma. Similar B2B model and customer base of European retailers and wholesalers.
- HilverdaKooij: Dutch breeder and propagator of cut flowers and potted plants. Comparable in tropical and seasonal flowering plant categories supplied through B2B channels.
- Selecta One: European breeder and producer of ornamental plants, particularly potted and bedding plants. Comparable in serving European retail chains and garden centers.
- Royal Van Zanten: Dutch breeder and propagator specializing in potted plants, cut flowers, and bedding plants. Overlaps with GroWplant in tropical and flowering ornamentals supplied to European retail and wholesale channels.
- Beekenkamp Group: Dutch family-owned producer of ornamental plants, vegetables, and chrysanthemums. Comparable mid-sized European nursery serving garden centers, DIY, and retail with B2B trade.
- Florensis: Netherlands-based breeder and propagator of annuals, perennials, and pot plants. Directly comparable propagation and B2B distribution model targeting European retailers and growers.
- Dümmen Orange: Global Dutch-based breeder and propagator of ornamental flowers and plants. Directly comparable to GroWplant in serving B2B ornamental plant channels, but at substantially greater scale with proprietary breeding and international footprint.
Broad incumbents
- Ball Horticultural Company: International breeder and supplier of ornamental plants and flowers. Comparable in B2B channel to retail and growers, but with much broader global scale and proprietary breeding programs.
- Syngenta Flowers: Division of Syngenta focused on ornamental flower seeds and cuttings. Comparable in B2B ornamental supply to retail channels, but operating at global agribusiness scale within a broader crop protection and seed portfolio.
Emerging players
- Edens Plants & Creations: Dutch-based supplier of green and flowering houseplants to retail and wholesale channels in the Benelux region. Closely comparable mid-sized tropical plant trader competing in similar channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Growplant social profiles
Digital presenceGrowplant compliance and trust
Trust signalCompliance2 records
Growplant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growplant leadership team
Management profileNumber of profiles
Profiles5 records
Growplant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growplant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growplant
What does Growplant do?
Growplant cultivates and trades tropical and seasonal ornamental houseplants, operating as a Dutch nursery and wholesale trading company. Its assortment covers three categories — Tropical Plants (year-round, e.g., Monstera, Aloe Vera, Strelitzia, Musa, Alocasia), Exotic Plants (e.g., Cycas, Sansevieria, Codiaeum, Pachira), and Seasonal Flowering Plants (e.g., Alstroemeria, April–June) — sold B2B to retail chains, DIY/building markets, and discount retailers across Europe.
Is Growplant a public or private company?
Growplant is a private company. It is classified as family owned and is currently operating.
When was Growplant founded?
Growplant was founded in 1980. It employs 1 to 10 people.
Where is Growplant based?
Growplant is headquartered in Bemmel, Netherlands, in the Europe region.
How does Growplant make money?
One revenue line is on record: plant Trading and Logistics.
Who are Growplant's main competitors?
Direct peers on record are KP Holland, HilverdaKooij, Selecta One, Royal Van Zanten, Beekenkamp Group, Florensis and Dümmen Orange. Broad incumbents are Ball Horticultural Company and Syngenta Flowers. Edens Plants & Creations is listed as an emerging player.
Does Growplant have an API?
No public API is recorded for Growplant.