Gvm Grasvardsmaskiner Ab

What Gvm Grasvardsmaskiner Ab does

GVM Gräsvårdsmaskiner AB is a Swedish exclusive national distributor of professional turf and grounds maintenance equipment, founded in 1983 and headquartered in Linköping. The company operates five full-service branches across Sweden — Malmö (also the central spare parts warehouse), Kungälv, Uppsala, Linköping, and Sundsvall — each equipped with showrooms, sales offices, service workshops, spare parts warehouses, and mobile service units. It is the exclusive national reseller for 15+ established international brands, including Belrobotics (autonomous robot mowers with GPS-RTK and Connected Line variants), Jacobsen and Ransomes (cylinder and rotary mowers), Redexim (Verti-Drain aerators and seeders), E-Z-GO and Cushman (golf carts and utility vehicles), Smithco (bunker rakes, sprayers, rollers), Turfco (topdressers, spreaders), Bernhard (precision grinders), Wessex International, Iseki (tractors), Grillo, Keestrack (electric tractors), Greentek (Thatch-Away cassette systems), and ESD Waste2Water. A framework agreement with Adda (part of SKR) enables all Swedish municipalities to procure park machines and grass cutters directly through GVM.

The company generates revenue across three streams: new equipment sales (hardware), spare parts supply (central and local warehouses), and service and maintenance (workshops plus mobile units). Used equipment is sold through a Blocket marketplace storefront, and the business is quote-based across multi-year contracts with municipalities and direct sales to golf courses, sports facilities, parks, and large private properties. Pricing is not publicly disclosed and is handled through direct contact with regional sales staff at each branch. Since 2019 GVM has been owned by Inev-Gruppen, a Jönköping-based holding group backed by Småland entrepreneurs that focuses on strengthening development in acquired companies. Distribution is exclusively direct field sales via the branch network and the Adda framework; there is no third-party reseller channel. The company recently expanded to Norway, added Belrobotics autonomous mowers (2023), became a Kubota construction equipment dealer in Sundsvall (2023), appointed Kress as a national golf partner (2026), and relocated its headquarters to Linköping in April 2026.

Name

Gvm Grasvardsmaskiner Ab

Legal name

GVM Gräsvårdsmaskiner AB

Website

https://grasvardsmaskiner.se

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

GVM Gräsvårdsmaskiner AB is a Swedish exclusive national distributor of professional turf and grounds maintenance equipment, representing 15+ international brands across five full-service branches serving golf courses, municipalities, sports facilities, and large properties in Sweden and Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of professional green space maintenance machinery including robot mowers, cylinder mowers, rotary mowers, bunker rakes, sprayers, tractors, golf carts, and attachments. Major brands include Belrobotics, Jacobsen, Ransomes, Wessex, Redexim, Iseki, and others.
2. Spare Parts: Supply of spare parts for all represented brands through local branch quick warehouses and central warehouse in Malmö.
3. Service and Maintenance: Full-service maintenance and repair services at five strategically located branches with service workshops and mobile service units.
4. Used Equipment Sales: Sale of pre-owned machinery through Blocket platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GVM Gräsvårdsmaskiner AB is the exclusive national distributor and general agent in Sweden for a portfolio of 15+ international brands of professional turf care machinery, vehicles, and equipment, including robot mowers, cylinder mowers, rotary mowers, tractors, golf carts, sprayers, aerators, and grinders. The company operates five full-service branches across Sweden providing equipment sales, spare parts supply, and service/maintenance with mobile units. Customers include golf courses, sports facilities, municipalities (via the Adda/SKR framework agreement), and large private estates.

Product overview

GVM Gräsvårdsmaskiner AB is a wholesale distributor of professional turf and grounds maintenance equipment in Sweden, operating as exclusive national agent for multiple international brands. The portfolio is organized around product categories (robot mowers, cylinder mowers, rotary mowers, bunker rakes, topdressers, sprayers, seeders, aerators, rollers, sweepers, grinders, flail mowers, tractors, utility/golf vehicles, and wash/water treatment systems) alongside distributed sub-brands. Key sub-brands include Belrobotics (GPS-RTK and Connected robot mowers for golf courses, sports fields and parks up to 75,000 m²), Jacobsen (cylinder and rotary mowers for golf and sports), Ransomes (precision mowers since 1902), Redexim (Verti-Drain aerators and seeders), E-Z-GO (golf carts and utility vehicles), Cushman (utility vehicles), Smithco (bunker rakes, sprayers, rollers), Turfco (topdressers and spreaders), Bernhard (cylinder and bedknife grinders), Greentek/Thatch-Away (cassette-based verticutting systems for Jacobsen/Toro/John Deere), Iseki (tractors), Grillo (rotary mowers), Wessex International (trailed rotary mowers), and ESD Waste2Water (wash water recycling). Services include five full-service branches with workshops and spare parts, a Blocket-based used equipment store, and an Adda/SKR public procurement framework agreement. GVM is owned by Inev-Gruppen (Jönköping) and operates locations in Malmö, Kungälv, Uppsala, Linköping, Sundsvall, and Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Belrobotics Bigmow Robot Mower Professional autonomous robot mower maintaining up to 24,000 m² (Connected) or 75,000 m² (GPS-RTK). Features five floating cutting heads with 15 stainless steel blades, five sonar transmitters, 103 cm cutting width, for golf courses, sports fields, and large green areas.
• Belrobotics BallPicker Automatic ball picker robot for driving ranges up to 30,000 m² with 300-ball capacity, collecting up to 12,000 balls per 24 hours. Equipped with five sets of four polyethylene discs for systematic collection and GPS return to base.
• Belrobotics Parcmow Robot mower for green areas maintaining up to 12,000 m² (Connected) or 45,000 m² (GPS-RTK) autonomously. Features three independent floating cutting heads, nine stainless steel blades, five sonar transmitters, 63.3 cm cutting width.
• E-Z-GO Golf Carts and Utility Vehicles Electric and gasoline-powered golf carts and utility vehicles from E-Z-GO, including RXV model family with Elite and Freedom lithium options, and Pace technology fleet management with Shield and 7\"/10\" displays.
• Cushman Utility Vehicles Electric and gasoline-powered utility vehicles including Hauler 800, Hauler 1200, Hauler PRO, 1600XDR-2, Truckster XD, Shuttle series (2, 4, 6, 8), and Refresher (FS4, OASIS) models for grounds maintenance and transport.
• Iseki Tractors Japanese-manufactured high-quality agricultural tractors including TG series (TG6687, TG6507, TG6407), TH series (TH5420, TH5370), and TLE series (TLE3410) for heavy-duty and grounds maintenance tasks.
• Keestrack B1E Electric Tractor Fully electric tractor delivering performance with zero emissions, low noise levels, high efficiency, and smart design for demanding material handling and grounds maintenance tasks.
• Jacobsen Professional Mowers Precision, durable, eco-friendly professional mowers for golf courses, sports arenas, and parks. Includes cylinder mowers (Eclipse 2, PGM 22, GP400, Eclipse 360, TR330, TR320, LF 550/557, LF 570/577, Fairway 407, Fairway 305, SLF530, SLF1 ELITE) and rotary mowers (AR530, HR700/800, HR600, AR321/331).
• Ransomes Professional Mowers Robust and reliable professional mowers including cylinder mowers (Super Certes, Super Bowl, Marquis 51/61, Highway 3, MT383/503, TR320, MP655) and rotary mowers (MP653, MP653 XC, HR380) for golf courses, parks, sports facilities, and municipal green spaces.
• Redexim Turf and Sports Field Equipment Globally leading turf and sports field maintenance machines including Verti-Drain deep aerators (models 7212 to 7626), Verti-Core aerators, Verti-Quake deep aerators, Overseeder, Speedseed seeders, Top-Brush, Turf-Tidy, Level Spike, Multi-Sport, and Redexim Carrier.
• Smithco Golf and Sports Equipment Specialized vehicles and equipment for golf course, sports facility, and turf maintenance including bunker rakes (Sand Star Zee, Sand Star Hydraulic, Sand Star E 48V Lithium), sprayers (Spray Star series), sweepers, and rollers (Tournament series).
• Turfco Turf Maintenance Equipment Innovative turf and groundscare equipment including topdressers (WideSpin 1550, CR-8, CR-15), fall spreaders (Mete-R-Matic series), and Torrent 2 leaf blower for golf courses, sports facilities, and professional landscapes.
• Bernhard Grinding Equipment Specialized precision grinding equipment including Express Dual series cylinder grinders (2000 to 5500), Anglemaster series bedknife grinders (1000 to 4500), and Rotamaster 4000 rotor blade grinder for turf maintenance.
• Greentek Thatch-Away Cassette System Cassette-based system for verticutting, topdressing, brushing, and aeration, compatible with Jacobsen, Toro, and John Deere mowers. Cassettes include Deep Slicer, Fine Grass, Greens Roller, Groomer/Poa Buster, Micro Groomer, Rotary Brushes, Sarel Roller, Topdressing Brush, Scarifier, Star Slitter, Verticutter, and Walk Behind. Cassette changes possible in 10 seconds without tools.
• Grillo Agricultural and Garden Equipment Italian-manufactured innovative and robust machines for agriculture, garden care, and turf management including rotary mowers with collectors (FD220E, FD2200TS, FD2200, FD1309, FD900, FD450), FM2200, FM13.09, FX27, and Climber models.
• Wessex International Equipment British-manufactured high-quality agricultural, turf management, and ground maintenance equipment including trailed rotary mowers (CRX and RMX series), flail mowers, and trailed sprayers with over 50 years of experience.
• ESD Waste2Water Treatment Systems Sustainable water treatment and recycling solutions for contaminated water in agriculture, construction, vehicle care, and golf course operations. Products include chemical storage, wash water management and recycling systems, and portable wash rack systems.
• Service and Spare Parts Full-service maintenance, repair, and spare parts supply for all distributed brands through five branch service workshops, local quick warehouses, central warehouse in Malmö, and mobile service units deployed to customer sites.
• Used Equipment Sales (Begagnat) Sale of pre-owned and reconditioned turf maintenance machinery through the Blocket marketplace, providing cost-effective equipment options for budget-conscious customers.
• Ransomes MP670 Rotary Mower New-generation Ransomes rotary mower with upgraded operator cab, sensitive-turf-friendly narrower front axle, full LED lighting, live diagnostics display, and improved sound insulation. Replaces previous MP653 and MP653 XC models.

Quantifiable outcome

• Robot mowers can maintain up to 75,000 m² of grass area autonomously
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• KresscoreChannel Partner/ Reseller/ Distributor · 26 June 2026Kress has appointed GVM Gräsvårdsmaskiner AB as national golf partner in Sweden, representing Kress commercial robot mowers in the Swedish market.
• KubotaminorChannel Partner/ Reseller/ Distributor · 3 May 2023GVM Gräsvårdsmaskiner in Sundsvall appointed as new reseller for Kubota construction equipment including wheel loaders and excavators in the Sundsvall region.
• Adda (SKR - Sveriges Kommuner och Regioner)coreGTM or Marketing PartnerGVM has entered into a framework agreement with Adda, part of SKR (Swedish Association of Local Authorities and Regions). This enables all Swedish municipalities to procure GVM's products directly through the framework agreement for park machines and grass cutters.
• BelroboticscoreChannel Partner/ Reseller/ DistributorGVM is the exclusive national reseller for Belrobotics professional robot mowers in Sweden, covering models including Bigmow, BallPicker, and Parcmow with capacities up to 75,000 m².
• Jacobsen (Textron)coreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Jacobsen professional mowing equipment including Eclipse cylinder mowers, TR series, and AR rotary mowers for golf courses and sports turf.
• Ransomes (Jacobsen/Textron)coreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Ransomes equipment including MP series wing rotary mowers and Super Certes cylinder mowers. Ransomes pioneered the first motor-driven mower in 1902.
• E-Z-GO (Textron)coreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for E-Z-GO golf carts and utility vehicles. E-Z-GO is a leading manufacturer of electric and gasoline-powered transport vehicles founded in 1954.
• RedeximcoreChannel Partner/ Reseller/ DistributorGVM has been importer of Redexim to Sweden for a long time with strong cooperation. Redexim is a globally leading manufacturer of innovative turf care and sports field machines including Verti-Drain, Verti-Core, and seeders.
• BernhardcoreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Bernhard precision grinding equipment and turf maintenance machines. With over 100 years of experience, Bernhard is a leader in grass management.
• Wessex InternationalcoreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Wessex International equipment including CRX and RMX rotary mowers, and trailed sprayers. Wessex is a British manufacturer with over 50 years of experience.
• IsekicoreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Iseki tractors and mowers. Iseki is a Japanese manufacturer specializing in high-quality agricultural machines and mowers known for reliability and durability.
• SmithcocoreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Smithco specialized vehicles and equipment for golf course, sports facility, and green space maintenance including turf sprayers, bunker rakes, and rollers.
• TurfcocoreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Turfco innovative turf and grounds maintenance equipment including topdressers, spreaders, seeders, and verticutters for golf courses and sports facilities.
• GrillocoreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Grillo Italian brand of innovative and robust machines for agriculture, garden care, and green space maintenance including two-wheel tractors, mowers, and implement carriers.
• GreentekcoreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Greentek Thatch-Away cassette system for verticutting and collection, compatible with Jacobsen, Toro, and John Deere equipment.
• Cushman (Textron)coreChannel Partner/ Reseller/ DistributorGVM is exclusive national reseller for Cushman electric and gasoline-powered utility vehicles including Hauler, Truckster, Shuttle, and Refresher models.
• ESD Waste2WaterminorChannel Partner/ Reseller/ DistributorGVM is national reseller for ESD Waste2Water sustainable water purification solutions for treatment and recycling of contaminated water in golf course and green space operations.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Kubota: Japanese manufacturer of compact tractors, construction equipment and grounds-care machinery—GVM's Sundsvall branch is a Kubota construction equipment dealer; Kubota is both a principal and a benchmark OEM peer in compact/turf machinery.
• Husqvarna Group: Swedish-headquartered global manufacturer of outdoor power equipment (robotic lawn mowers, chainsaws, professional mowers)—directly comparable as a Sweden-based outdoor power and turf equipment company, and a competitor in robotic mowing alongside Belrobotics.
• Jacobsen (Textron): Textron-owned global manufacturer of professional mowers for golf and sports turf—GVM is Jacobsen's exclusive national reseller in Sweden; comparable as the underlying OEM whose products GVM distributes.
• Wiedenmann: German manufacturer and broad-line supplier of turf maintenance, sports-field and grounds-care equipment (Verti-Drain class, mowers, sweepers)—an established European incumbent with overlapping product categories to GVM's distributed portfolio.
• Redexim: Netherlands-based global manufacturer of turf aerators, seeders and sports-field equipment (Verti-Drain, Speedseed)—GVM is the long-standing Swedish importer of Redexim, making Redexim both a principal and a peer in the broader turf machinery market.
• Toro (The Toro Company): US-listed global manufacturer of turf, landscape and outdoor power equipment including the Greensmaster line—Greentek's Thatch-Away system (distributed by GVM) is compatible with Toro mowers, making Toro an adjacent OEM peer in the same end-customer workflows.
• Stihl: German global manufacturer of outdoor power equipment, chainsaws and grounds-care tools with broad dealer networks—comparable as an established outdoor power equipment incumbent with channel/brand reach similar to GVM's principals.

Direct peers

• Helms Tarm: Danish distributor of professional turf and grounds maintenance equipment serving golf courses, municipalities and contractors—directly comparable multi-brand Scandinavian turf equipment distributor with similar customer segments.
• Reesink Turf Care: Dutch-based distributor of professional turf care equipment (Toro, TYM, Smithco) serving golf, sports and municipal markets across the Benelux and parts of Europe—directly comparable as a multi-brand national/regional turf equipment distributor with service infrastructure.

Emerging players

• Kress: Emerging manufacturer of commercial robotic mowers; in 2026 GVM was appointed Kress's national golf partner in Sweden—directly comparable as a newer entrant commercial robotic mowing brand distributed alongside Belrobotics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gvm Grasvardsmaskiner Ab