Gregg Irby Gallery

What Gregg Irby Gallery does

Gregg Irby Gallery is a private, founder-led contemporary art gallery headquartered in Buckhead, Atlanta, founded by Gregg Irby in 1996 when he began representing artists, with the brick-and-mortar gallery opening in 2006. The gallery represents a curated portfolio of more than 45 artists and sells original paintings through a physical flagship, a Squarespace-based e-commerce storefront, and the "Gregg on the Go" mobile pop-up program that travels to cities including Palm Beach, Nashville, Charleston, Charlotte, Roaring Gap (NC), and Figure Eight (NC). The business has operated continuously for over 25 years without disclosed external funding.

The gallery's commercial operations are supported by a Lookbook cataloging 150+ designer installations used as a content and sales tool, and by Photoshop-based virtual mock-up services that allow prospective buyers to visualize artwork in their own spaces before purchase. Distribution and marketing rely on standard digital channels (Squarespace, email, Instagram) and on trade partnerships, notably with The Design Social for pop-up events at venues such as Cheekwood Estates and the Barn at Harrow Cellars, and through editorial placements such as the House Beautiful May/June 2025 Color Issue feature with Colordrunk Designs.

Revenue is generated primarily through one-time sales of original paintings priced between $950 and $7,300, plus commissions on represented artists' sales, gift card sales, and paid art-consulting engagements. The customer base spans individual collectors, an interior designer trade channel (including named buyers Lauren DeLoach, Colordrunk Designs, Jessica Spurlin, Hundley Hilton, and Lacey Michalek), and corporate or institutional buyers. The organization is small, with one to ten employees, and remains entirely under founder control.

Name

Gregg Irby Gallery

Legal name

Gregg Irby Gallery

Website

https://greggirbygallery.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Gregg Irby Gallery is a founder-led contemporary art gallery in Buckhead, Atlanta, representing 45+ artists and selling original paintings through a flagship, e-commerce site, and a multi-city mobile pop-up program to collectors and interior designers.

Ownership category

akta.pro rank

Product category

Art Gallery Retail

NAICS

Art Dealers (459920), Art Dealers (45992)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary fine art
• Original paintings
• Art consulting services
• Custom art commissions
• Art gallery retail

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Original Artwork Sales: One-time transaction sales of original paintings and works on paper. All sales are final, with an approval program allowing customers to try paintings before committing to purchase.
2. Gift Cards: Gallery gift cards sold in any amount, with complimentary gift wrap and shipping included.
3. Commissions: Custom painting commissions facilitated through the gallery, connecting collectors with artists to create bespoke artworks. Pricing and lead time vary per artist.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gregg Irby Gallery curates and sells original contemporary paintings and works on paper from more than 45 established and emerging artists through its Buckhead, Atlanta showroom, e-commerce site, and traveling Gregg on the Go pop-up events. The gallery supplements artwork sales with value-added services including virtual mock-up placements, try-before-you-buy approvals, custom commissions, art consulting, nationwide shipping, and gift cards.

Product overview

Gregg Irby Gallery is a contemporary fine art gallery that operates as a unified e-commerce platform for discovering and purchasing original paintings. The core product is the sale of original artwork from over 45 established and emerging artists. The gallery complements its art sales with value-added services including Virtual Mock-ups and Placements (visualizing art in customer spaces), Shipping Services (domestic and specialized art handling), Approvals (try-before-you-buy program), Commissions (custom artwork facilitation), Gift Cards, and Art Consulting Services. The gallery also extends its reach through Gregg on the Go pop-up events and maintains editorial content via its Gallery Blog. Built on the Squarespace e-commerce platform, the gallery focuses exclusively on original, one-of-a-kind paintings and works on paper—all items are original, with no resales accepted.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Artwork Sales

Quantifiable outcome

• 25+ years in business connecting artists with collectors
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Design SocialcoreStrategic or Co-development PartnerPartnership with The Design Social to host pop-up art events at venues including Cheekwood Estates in Nashville, The Barn at Harrow Cellars in Sonoma, The Armour House in Lake Forest, and The Carrick House in Lexington. These curated events bring Gregg Irby Gallery's artworks to new markets.
• Cashiers Historical SocietyminorStrategic or Co-development PartnerHosted art event at Cashiers Designer Showhouse, featuring multiple artists from the Atlanta gallery with original paintings for sale on view.
• La Petite MaisonminorStrategic or Co-development PartnerParticipated as one of nine Atlanta businesses in the La Petite Maison Gala & Dollhouse Tour, displaying the Lauren DeLoach Interiors Dollhouse in the gallery.
• Antonio RaimominorOthersRecommended fine art framer local to Atlanta for customers seeking framing services.
• Myott StudiosminorOthersRecommended fine art framer local to Atlanta for customers seeking framing services.
• The Framers at Peachtree BattleminorOthersRecommended fine art framer local to Atlanta for customers seeking framing services.
• FramebridgeminorOthersRecommended fine art framer for customers seeking framing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Heath Ceramics: Design-led ceramics maker and retailer with showrooms and direct artist/designer relationships. Adjacent maker-retail model with similar designer/collector trade focus, though operating in functional craft rather than original paintings.

Emerging players

• Minted: Online marketplace selling original art and limited-edition prints from independent artists, with strong design community and home décor orientation. Comparable artist-roster and consumer-discovery model, though focused more on prints/editions than one-of-a-kind originals.

Direct peers

• Chairish: Online consignment marketplace for pre-owned and vintage furniture, art, and décor with a strong interior-designer trade program. Comparable designer-trade channel and curated home-styling positioning, competing for the same high-end residential decorating buyer.
• 1stDibs: Online marketplace for luxury furniture, fine art, and jewelry connecting top dealers with collectors and interior designers. Comparable high-end curated-art and trade-designer buyer overlap, though at a much larger scale and broader luxury category scope.
• Artsy: Leading online art marketplace and discovery platform aggregating galleries, auction houses, and primary-market works. Overlaps with Gregg Irby Gallery on curated contemporary original sales and gallery representation, but at significantly greater scale and with a technology-led discovery layer.
• Artfinder: Online marketplace connecting collectors with original art from independent artists worldwide. Comparable business model—curated original works, artist relationships, and global fulfillment—competing for the same contemporary original-art buyer.
• One Kings Lane: Online home furnishings and art marketplace offering curated art, furniture, and décor with designer-oriented merchandising. Comparable curated-home-discovery model and trade-customer overlap, competing for similar affluent décor buyers.
• Saatchi Art: Global online marketplace for original art from emerging artists, offering curated collections, art consulting, and worldwide shipping. Direct competitor to Gregg Irby Gallery's online art sales motion, with broader scale and similar artist-discovery approach.

Broad incumbents

• West Elm: Large home-furnishings retailer with a curated art and wall décor assortment including partnerships with independent artists. Competes for the same mid-market residential décor buyer, with broader SKU range and physical-store footprint but lower art-specialization than Gregg Irby Gallery.
• Sotheby's: Global auction house and dealer of fine art, with private sales and a contemporary art segment. Adjacent incumbent in the broader original-art market, competing for collector mindshare and high-end contemporary buyers, though operating at far greater scale and via auction rather than fixed-price gallery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• Instagraminstagram.com/greggirbygallery
• LinkedInlinkedin.com/company/gregg-irby-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregg Irby Gallery