Caldwell Night Rodeo
Caldwell Night Rodeo is a 501(c)-style nonprofit that produces a five-night PRCA-sanctioned professional rodeo each August in Caldwell, Idaho, serving 45,000-50,000+ spectators annually alongside youth rodeo programs, sponsorships, and facility rentals.
- Company typePrivate
- Founded1924
- HeadquartersCaldwell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Caldwell Night Rodeo does
Caldwell Night Rodeo is a not-for-profit organization founded in 1924 in Caldwell, Idaho, that produces one of the Pacific Northwest's most storied professional rodeo events. Its core offering is a PRCA-sanctioned, five-night outdoor rodeo held each August at the D&B Supply Arena (formerly known simply as the Caldwell rodeo arena), featuring seven standard professional events — bareback riding, steer wrestling, team roping, breakaway roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding. The organization is ranked among the Top 20 Professional Rodeos and Top 5 Large Outdoor Rodeos in the United States and draws 45,000-50,000+ spectators annually, supplemented by pre-rodeo youth programming (Jr. Rodeo, Jr. Bulls), the Miss Caldwell Night Rodeo queen program, and the Rowdies vs. Civies audience rivalry tradition.
The organization operates with a lean structure: 2-3 full-time staff members (General Manager, Event Coordinator, Capital Campaign Manager), a 15-person volunteer Board of Directors, and 500+ annual volunteers. Revenue is generated through five streams: ticket sales (online via Etix.com, at D&B Supply retail locations, and at the gate), corporate sponsorships anchored by D&B Supply's arena naming rights through 2028, concessions and merchandise (operated by local service clubs and through an online Square storefront), year-round facility rentals of the arena and O'Connor Field House, and contestant horse stall rentals at $30 per stall.
Caldwell Night Rodeo is currently executing a $7.5 million capital campaign to modernize the arena with a new announcer's stand, expanded skyboxes, ADA compliance upgrades, and enhanced visitor amenities, supported by a $1.6 million City of Caldwell match and major grants from D&B Supply and the J.R. Simplot Company Foundation. The organization generates an estimated $12-$14 million in economic impact to the local Caldwell community and returns $300,000+ annually through donations and youth scholarships via its sister non-profit, the Caldwell Night Rodeo Foundation. Distribution channels include Etix.com (primary ticketing), D&B Supply's 15 regional stores, on-site gate sales, online merchandise, and national broadcast partnerships with Wrangler Network, CBS Sports, and Cowboy Channel.
Caldwell Night Rodeo firmographics
Firmographics- Name
- Caldwell Night Rodeo
- Legal name
- Caldwell Night Rodeo
- Website
- https://caldwellnightrodeo.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caldwell Night Rodeo is a 501(c)-style nonprofit that produces a five-night PRCA-sanctioned professional rodeo each August in Caldwell, Idaho, serving 45,000-50,000+ spectators annually alongside youth rodeo programs, sponsorships, and facility rentals.
- Ownership category
- akta.pro rank
Caldwell Night Rodeo industry classification
Industry- Product category
- Live Event Entertainment / Professional Rodeo
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Equestrian & Rodeo Facilities (MPAKAEAM)
- akta.pro secondary industry
- Horse Boarding, Livery & Stable Operations (AFAEAGAG)
Keywords
Where Caldwell Night Rodeo is headquartered
LocationHeadquarters
- HQ city
- Caldwell
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Caldwell Night Rodeo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Revenue from selling tickets to the annual rodeo event. Reserved seats and General Admission tickets available. Tickets sold online via Etix.com, at D&B Supply stores, and at the gate.
- Sponsorships: Corporate sponsors pay for arena naming rights, event sponsorships, VIP experiences, and promotional partnerships. D&B Supply holds naming rights to D&B Supply Arena through 2028.
- Concessions and Merchandise: Food and beverage sales through local service clubs, official merchandise sold at mercantile trailer and online store.
- Facility Rental: The D&B Arena and grounds are available to rent throughout the year for equestrian and western-based events.
- Horse Stall Rentals: Contestant stall rentals at $30 per stall with shavings available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission |
| One time/ perpetual license | Pay-as-you-go | Reserved Seats |
| One time/ perpetual license | Pay-as-you-go | Coors Corner Sections |
| Subscription | Pay-as-you-go | VIP Dinner Experience |
| One time/ perpetual license | Pay-as-you-go | Skybox Suites |
| Unit Pricing | Pay-as-you-go | Horse Stall Rental |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Caldwell Night Rodeo product offering
Product offeringCore offering
The Caldwell Night Rodeo is an annual PRCA-sanctioned professional rodeo held over five consecutive nights each August at the O'Connor Field House (Indian Creek Plaza) in Caldwell, Idaho. It delivers standard professional rodeo competitions (bull riding, saddle bronc, bareback, tie-down roping, team roping, barrel racing, steer wrestling) plus ancillary events, youth programming, merchandise, stall rentals, and facility rentals.
Product overview
Caldwell Night Rodeo operates as a single annual event (a large outdoor professional rodeo) held at the D&B Supply Arena over five nights in August. The core offering is the PRCA-sanctioned rodeo featuring seven professional events, supplemented by youth programs (Jr. Rodeo, Jr. Bulls), premium hospitality add-ons (VIP Dinner Experience, Skybox Suites), and retail operations (Clear Bag Collection, Cowboy Up Mercantile). The organization also runs two seasonal vendor events (2C Cowboy Christmas, 2C Wild West Spring Fest) and maintains a non-profit foundation for youth scholarships. A co-branded Seven Devils Whiskey partnership with Koenig Distillery provides branded spirits sold at the Seven Devils Saloon on grounds. Miss Caldwell Night Rodeo serves as the event's ambassador program.
Differentiator
Problem solved
Functional benefit
Brands
- Caldwell Night Rodeo Foundation: Sister non-profit organization established in 2004 (originally Caldwell Western Heritage Foundation) that hosts events to benefit western youth through scholarships and rodeo clinics.
- Jr. Rodeo
- Miss Caldwell Night Rodeo
- Rowdies vs. Civies
Products and services
- Caldwell Night Rodeo (Annual PRCA-Sanctioned Professional Rodeo)
Quantifiable outcome
- 50,000+ attendees annually across 5 nights
- +3 more outcomes
Companies that use Caldwell Night Rodeo
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Caldwell Night Rodeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caldwell Night Rodeo partnerships and signals
Strategic signalScale indicators14 records
Recent moves9 records
Expansion highlights4 records
Caldwell Night Rodeo competitors and assessment
Company assessmentBroad incumbents
- National Finals Rodeo: The PRCA's championship event held annually in Las Vegas and the most prestigious rodeo competition in North America. Comparable as a PRCA-sanctioned rodeo event but operates at a much larger national scale with a different urban/multi-day format.
- National Western Stock Show: Denver-based 16-day livestock show and rodeo held each January, with PRCA rodeo events and a strong Western heritage tradition. Comparable as a heritage rodeo/livestock event but operates at larger scale and longer duration.
- Fort Worth Stock Show & Rodeo: Texas-based multi-week PRCA rodeo and livestock show running 23 days with ~1 million attendees. Comparable rodeo operations but operates at materially larger scale, longer duration, and broader livestock-show scope.
- Houston Livestock Show and Rodeo: Largest livestock exhibition and rodeo in the world, held annually in Houston with multi-week format, ~2 million attendees, and major concert component. Comparable in rodeo core but vastly larger in scale, duration, and entertainment breadth.
- San Antonio Stock Show & Rodeo: One of the largest PRCA rodeos in the U.S. with a multi-week format in Texas, combining livestock show, rodeo competition, and concert series. Comparable in rodeo/PRCA affiliation but operates at substantially larger scale.
Others
- D&B Supply: Regional farm and ranch retail chain with 15 locations in southern Idaho and eastern Oregon. Arena naming-rights sponsor and capital campaign donor; relevant as a key ecosystem partner rather than a direct competitor.
Direct peers
- Cheyenne Frontier Days: Wyoming's iconic outdoor PRCA-sanctioned rodeo held over 10+ days each July, drawing ~140,000+ attendees. Directly comparable as one of the top-tier large outdoor professional rodeos in the U.S. with a similar 100+ year heritage, volunteer base, and mixed ticket/sponsorship revenue model.
- Pendleton Round-Up: Oregon-based annual outdoor PRCA rodeo held each September with deep regional heritage dating to 1910. Highly comparable as a Pacific Northwest large outdoor rodeo with similar attendance scale, volunteer-driven model, and Western heritage positioning.
- Reno Rodeo: One of the top PRCA-sanctioned large outdoor rodeos in the U.S., held annually in Nevada with a comparable 10-day format, sponsorship-driven model, and significant regional economic impact.
- Days of '76 Rodeo: Historic PRCA-sanctioned outdoor rodeo held annually in Deadwood, SD since 1924. Closely comparable in founding era, size classification, and Western heritage tourism positioning to Caldwell Night Rodeo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Caldwell Night Rodeo social profiles
Digital presenceCaldwell Night Rodeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caldwell Night Rodeo leadership team
Management profileNumber of profiles
Profiles7 records
Caldwell Night Rodeo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Caldwell Night Rodeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caldwell Night Rodeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caldwell Night Rodeo
What does Caldwell Night Rodeo do?
The Caldwell Night Rodeo is an annual PRCA-sanctioned professional rodeo held over five consecutive nights each August at the O'Connor Field House (Indian Creek Plaza) in Caldwell, Idaho. It delivers standard professional rodeo competitions (bull riding, saddle bronc, bareback, tie-down roping, team roping, barrel racing, steer wrestling) plus ancillary events, youth programming, merchandise, stall rentals, and facility rentals.
Is Caldwell Night Rodeo a public or private company?
Caldwell Night Rodeo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Caldwell Night Rodeo founded?
Caldwell Night Rodeo was founded in 1924. It employs 1 to 10 people.
Where is Caldwell Night Rodeo based?
Caldwell Night Rodeo is headquartered in Caldwell, United States, in the North America region.
How does Caldwell Night Rodeo make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships, concessions and Merchandise, facility Rental and horse Stall Rentals.
Who are Caldwell Night Rodeo's main competitors?
Broad incumbents on record are National Finals Rodeo, National Western Stock Show, Fort Worth Stock Show & Rodeo, Houston Livestock Show and Rodeo and San Antonio Stock Show & Rodeo. D&B Supply is listed as an others. Direct peers are Cheyenne Frontier Days, Pendleton Round-Up, Reno Rodeo and Days of '76 Rodeo.
Does Caldwell Night Rodeo have an API?
No public API is recorded for Caldwell Night Rodeo.
What industry is Caldwell Night Rodeo in?
Caldwell Night Rodeo's product category is Live Event Entertainment / Professional Rodeo. Its primary akta.pro industry code is MPAKAEAM, Equestrian & Rodeo Facilities, with a secondary code of AFAEAGAG, Horse Boarding, Livery & Stable Operations. Its SIC code is 7948.