D&B Supply

What D&B Supply does

D&B Supply is a privately held regional retailer founded in 1959 and headquartered in Caldwell, Idaho, serving rural and suburban communities across the United States through a network of physical retail storefronts and a proprietary e-commerce website (dbsupply.com). The company operates a horizontal "rural lifestyle" assortment spanning clothing and footwear (Carhartt, Ariat, Georgia Boot, Wrangler, Durango), outdoor power equipment (Stihl, DeWalt, Cub Cadet), pet supplies (Purina, Nutrena, Hill's Science Diet), BBQ and outdoor living (Traeger, Bear Mountain, Yeti), lawn and garden, and seasonal sporting goods. Beyond merchandise, D&B Supply offers repair and cleaning services for pellet stoves, gas fireplaces, wood stoves, and smoker grills, and hosts VIP Petcare veterinary clinics in-store to drive pet-category traffic.

The underlying technology stack is a standard direct-to-consumer e-commerce platform with store-locator functionality, an email subscription system for monthly coupons, and a digital promotional catalog (FlippingBook). Payment flexibility is extended through a Sezzle buy-now-pay-later integration, and the marketing mix relies on a branded website, email newsletters, organic social, and seasonal in-store sales events.

The business model is primarily transactional retail product sales through physical stores and the online storefront, supplemented by recurring service revenue from stove and grill repair. Pricing is publicly disclosed unit pricing with frequent promotional discounts (10–25% off), monthly $10-off-$50 coupons, clearance items, and bundle pricing. Customer segments are horizontal — rural and agricultural workers, pet owners, outdoor/BBQ enthusiasts, lawn and garden buyers, and seasonal sporting-goods shoppers — with no enterprise or institutional accounts.

Name

D&B Supply

Website

https://mydbsupply.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

D&B Supply is a privately held regional retailer founded in 1959 and headquartered in Caldwell, Idaho, selling rural lifestyle merchandise — workwear, footwear, farm and ranch, pet, lawn and garden, BBQ, and sporting goods — through physical stores and dbsupply.com to rural and suburban U.S. consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Caldwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling physical products including clothing, footwear, accessories, lawn & garden supplies, pet food & supplies, sporting goods, outdoor living products, and workwear through physical retail stores and e-commerce.
2. Service Revenue: Revenue from repair and cleaning services for pellet stoves, gas fireplaces, wood stoves, and smoker grills.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

D&B Supply is a regional farm-and-ranch and rural lifestyle retailer founded in 1959, operating physical stores across the western United States plus an e-commerce site at dbsupply.com. It sells clothing, footwear, sporting goods, pet and livestock feed, lawn and garden equipment, automotive and trailer products, and outdoor living goods, while also providing stove, fireplace, and grill service and repair.

Product overview

D&B Supply is a retail store offering a diverse range of products including outdoor living (grills, stoves, fireplaces), clothing and footwear (workwear brands like Carhartt, Wrangler, Ariat), lawn and garden supplies, sporting goods, pet care products, and seasonal merchandise. The company also provides repair and cleaning services for pellet stoves, gas fireplaces, wood stoves, and smoker grills. The product portfolio includes various brand-name products such as Traeger grills, Yeti, Stihl, DeWalt, Purina, Hill's Science Diet, and Sun Bum.

Differentiator

Problem solved

Functional benefit

Products and services

• D&B Supply Retail Store Multi-category rural-lifestyle retail store selling apparel and workwear (Carhartt, Ariat, Wrangler, Georgia Boot), footwear, farm and ranch supplies, sporting goods, pet and livestock feed (Purina, Nutrena, Hill's Science Diet), lawn and garden and outdoor power equipment (Stihl, DeWalt, Cub Cadet), automotive and trailer products, and outdoor living goods (Traeger, Yeti, Sun Bum). Operated through physical locations in Idaho, Oregon, Washington, Utah, and California and online at dbsupply.com for individual household shoppers in the western United States.
• Pellet Stove Service Service, repair, and cleaning for pellet stoves, provided through D&B Supply's in-store service departments for customers who purchase heating appliances through the retailer.
• Gas Fireplace Service Service, repair, and cleaning for gas fireplaces, provided through D&B Supply's in-store service departments for customers who purchase gas fireplaces through the retailer.
• Wood Stove Service Service, repair, and cleaning for wood stoves, provided through D&B Supply's in-store service departments for customers who purchase wood stoves through the retailer.
• Smoker Grill Service Service, repair, and cleaning for smoker grills, provided through D&B Supply's in-store service departments for customers who purchase smoker grills (including Traeger) through the retailer.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• VIP PetcareminorChannel Partner/ Reseller/ DistributorVIP Petcare operates pet clinics at D&B Supply locations, providing on-site veterinary services including vaccinations and health checks for pets. D&B Supply hosts these clinics to drive pet product sales and provide added convenience to pet-owning customers.
• Teens2TradesminorGTM or Marketing PartnerTeens2Trades is a tool grant program partnership that provides tools to young people entering trades. D&B Supply participates by offering tool grants through this community initiative, building brand goodwill and supporting workforce development.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tractor Supply Company: Tractor Supply is the largest US rural lifestyle retailer with ~2,400 stores selling farm/ranch supplies, workwear, pet, outdoor living, and hardware. Directly comparable to D&B Supply in product mix (Carhartt, Stihl, Traeger brands), target customer (farmers, ranchers, rural homeowners), and category breadth.
• Rural King: Rural King operates ~130 stores across the Midwest and South selling farm supplies, workwear, hardware, pet, sporting goods, and outdoor living. Highly comparable to D&B Supply in category mix and rural customer focus, competing in overlapping geographies in some markets.
• Blain's Farm & Fleet: Blain's Farm & Fleet is a Midwest-based regional retailer with ~45 stores selling farm/ranch supplies, workwear, hardware, automotive, sporting goods, and pet. Comparable to D&B Supply in multi-category rural retail positioning and customer base.
• Fleet Farm: Fleet Farm operates ~50 stores across the Upper Midwest selling farm/ranch, hardware, sporting goods, automotive, and outdoor living products. Closely mirrors D&B Supply's product breadth and rural/small-town customer profile.
• Murdoch's Ranch & Home Supply: Murdoch's operates ~30 stores across the Mountain West and Pacific Northwest selling ranch supplies, workwear, hardware, pet, and outdoor living. Highly comparable to D&B Supply geographically (Caldwell, ID headquarters) and in product/customer focus.
• Bomgaars: Bomgaars is a Midwest regional farm and home retailer with ~75 stores selling farm supplies, hardware, workwear, pet, and outdoor living. Comparable to D&B Supply in rural retail positioning and multi-category assortment strategy.
• Runnings: Runnings operates ~80 stores across the Upper Midwest and Plains states selling farm/ranch, sporting goods, workwear, hardware, and pet supplies. Comparable regional multi-category rural retailer with similar customer demographics.
• Theisen's: Theisen's is an Iowa-based regional retailer with ~20 stores selling farm/home supplies, hardware, sporting goods, and outdoor living. Directly comparable to D&B Supply in product mix and rural Midwest customer focus.
• Orscheln Farm and Home: Orscheln Farm and Home operated 170+ stores across the Midwest and South selling farm supplies, hardware, workwear, and outdoor living before being acquired by Tractor Supply. Comparable to D&B Supply in regional farm/home retail positioning.

Broad incumbents

• Ace Hardware: Ace Hardware is a national hardware cooperative with ~5,000+ stores selling tools, paint, hardware, lawn/garden, and home improvement products. Comparable to D&B Supply in hardware and lawn/garden categories, but operates as a broad national co-op rather than rural-specialized retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dbsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D&B Supply