Caldwell Night Rodeo

What Caldwell Night Rodeo does

Caldwell Night Rodeo is a not-for-profit organization founded in 1924 in Caldwell, Idaho, that produces one of the Pacific Northwest's most storied professional rodeo events. Its core offering is a PRCA-sanctioned, five-night outdoor rodeo held each August at the D&B Supply Arena (formerly known simply as the Caldwell rodeo arena), featuring seven standard professional events — bareback riding, steer wrestling, team roping, breakaway roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding. The organization is ranked among the Top 20 Professional Rodeos and Top 5 Large Outdoor Rodeos in the United States and draws 45,000-50,000+ spectators annually, supplemented by pre-rodeo youth programming (Jr. Rodeo, Jr. Bulls), the Miss Caldwell Night Rodeo queen program, and the Rowdies vs. Civies audience rivalry tradition.

The organization operates with a lean structure: 2-3 full-time staff members (General Manager, Event Coordinator, Capital Campaign Manager), a 15-person volunteer Board of Directors, and 500+ annual volunteers. Revenue is generated through five streams: ticket sales (online via Etix.com, at D&B Supply retail locations, and at the gate), corporate sponsorships anchored by D&B Supply's arena naming rights through 2028, concessions and merchandise (operated by local service clubs and through an online Square storefront), year-round facility rentals of the arena and O'Connor Field House, and contestant horse stall rentals at $30 per stall.

Caldwell Night Rodeo is currently executing a $7.5 million capital campaign to modernize the arena with a new announcer's stand, expanded skyboxes, ADA compliance upgrades, and enhanced visitor amenities, supported by a $1.6 million City of Caldwell match and major grants from D&B Supply and the J.R. Simplot Company Foundation. The organization generates an estimated $12-$14 million in economic impact to the local Caldwell community and returns $300,000+ annually through donations and youth scholarships via its sister non-profit, the Caldwell Night Rodeo Foundation. Distribution channels include Etix.com (primary ticketing), D&B Supply's 15 regional stores, on-site gate sales, online merchandise, and national broadcast partnerships with Wrangler Network, CBS Sports, and Cowboy Channel.

Name

Caldwell Night Rodeo

Legal name

Caldwell Night Rodeo

Website

https://caldwellnightrodeo.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Caldwell Night Rodeo is a 501(c)-style nonprofit that produces a five-night PRCA-sanctioned professional rodeo each August in Caldwell, Idaho, serving 45,000-50,000+ spectators annually alongside youth rodeo programs, sponsorships, and facility rentals.

Ownership category

akta.pro rank

Product category

Live Event Entertainment / Professional Rodeo

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

akta.pro secondary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Professional rodeo events
• PRCA sanctioned rodeo
• Live western entertainment
• Rodeo ticketing services
• Livestock competition events

Headquarters

HQ city

Caldwell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from selling tickets to the annual rodeo event. Reserved seats and General Admission tickets available. Tickets sold online via Etix.com, at D&B Supply stores, and at the gate.
2. Sponsorships: Corporate sponsors pay for arena naming rights, event sponsorships, VIP experiences, and promotional partnerships. D&B Supply holds naming rights to D&B Supply Arena through 2028.
3. Concessions and Merchandise: Food and beverage sales through local service clubs, official merchandise sold at mercantile trailer and online store.
4. Facility Rental: The D&B Arena and grounds are available to rent throughout the year for equestrian and western-based events.
5. Horse Stall Rentals: Contestant stall rentals at $30 per stall with shavings available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Caldwell Night Rodeo is an annual PRCA-sanctioned professional rodeo held over five consecutive nights each August at the O'Connor Field House (Indian Creek Plaza) in Caldwell, Idaho. It delivers standard professional rodeo competitions (bull riding, saddle bronc, bareback, tie-down roping, team roping, barrel racing, steer wrestling) plus ancillary events, youth programming, merchandise, stall rentals, and facility rentals.

Product overview

Caldwell Night Rodeo operates as a single annual event (a large outdoor professional rodeo) held at the D&B Supply Arena over five nights in August. The core offering is the PRCA-sanctioned rodeo featuring seven professional events, supplemented by youth programs (Jr. Rodeo, Jr. Bulls), premium hospitality add-ons (VIP Dinner Experience, Skybox Suites), and retail operations (Clear Bag Collection, Cowboy Up Mercantile). The organization also runs two seasonal vendor events (2C Cowboy Christmas, 2C Wild West Spring Fest) and maintains a non-profit foundation for youth scholarships. A co-branded Seven Devils Whiskey partnership with Koenig Distillery provides branded spirits sold at the Seven Devils Saloon on grounds. Miss Caldwell Night Rodeo serves as the event's ambassador program.

Differentiator

Problem solved

Functional benefit

Brands

• Caldwell Night Rodeo Foundation: Sister non-profit organization established in 2004 (originally Caldwell Western Heritage Foundation) that hosts events to benefit western youth through scholarships and rodeo clinics.
• Jr. Rodeo
• Miss Caldwell Night Rodeo
• Rowdies vs. Civies

Products and services

• Caldwell Night Rodeo (Annual PRCA-Sanctioned Professional Rodeo)

Quantifiable outcome

• 50,000+ attendees annually across 5 nights
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators14 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• National Finals Rodeo: The PRCA's championship event held annually in Las Vegas and the most prestigious rodeo competition in North America. Comparable as a PRCA-sanctioned rodeo event but operates at a much larger national scale with a different urban/multi-day format.
• National Western Stock Show: Denver-based 16-day livestock show and rodeo held each January, with PRCA rodeo events and a strong Western heritage tradition. Comparable as a heritage rodeo/livestock event but operates at larger scale and longer duration.
• Fort Worth Stock Show & Rodeo: Texas-based multi-week PRCA rodeo and livestock show running 23 days with ~1 million attendees. Comparable rodeo operations but operates at materially larger scale, longer duration, and broader livestock-show scope.
• Houston Livestock Show and Rodeo: Largest livestock exhibition and rodeo in the world, held annually in Houston with multi-week format, ~2 million attendees, and major concert component. Comparable in rodeo core but vastly larger in scale, duration, and entertainment breadth.
• San Antonio Stock Show & Rodeo: One of the largest PRCA rodeos in the U.S. with a multi-week format in Texas, combining livestock show, rodeo competition, and concert series. Comparable in rodeo/PRCA affiliation but operates at substantially larger scale.

Others

• D&B Supply: Regional farm and ranch retail chain with 15 locations in southern Idaho and eastern Oregon. Arena naming-rights sponsor and capital campaign donor; relevant as a key ecosystem partner rather than a direct competitor.

Direct peers

• Cheyenne Frontier Days: Wyoming's iconic outdoor PRCA-sanctioned rodeo held over 10+ days each July, drawing ~140,000+ attendees. Directly comparable as one of the top-tier large outdoor professional rodeos in the U.S. with a similar 100+ year heritage, volunteer base, and mixed ticket/sponsorship revenue model.
• Pendleton Round-Up: Oregon-based annual outdoor PRCA rodeo held each September with deep regional heritage dating to 1910. Highly comparable as a Pacific Northwest large outdoor rodeo with similar attendance scale, volunteer-driven model, and Western heritage positioning.
• Reno Rodeo: One of the top PRCA-sanctioned large outdoor rodeos in the U.S., held annually in Nevada with a comparable 10-day format, sponsorship-driven model, and significant regional economic impact.
• Days of '76 Rodeo: Historic PRCA-sanctioned outdoor rodeo held annually in Deadwood, SD since 1924. Closely comparable in founding era, size classification, and Western heritage tourism positioning to Caldwell Night Rodeo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMfmerO2k6yPD9aZUL9YVmA
• Facebookfacebook.com/CaldwellNightRodeo
• Instagraminstagram.com/caldwellnightrodeo
• TikToktiktok.com/@caldwellnightrodeo
• LinkedInlinkedin.com/company/caldwellnightrodeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caldwell Night Rodeo