Golfstore

What Golfstore does

Golfstore is a pan-European specialty golf retailer operating approximately 300 franchise stores across Sweden, Denmark, Norway, Germany, Austria, the Netherlands, and Belgium, all co-located directly at golf courses. Founded in 1979 and headquartered in Vellinge, Sweden, the company is legally organized as Golfstore Group Ekonomisk förening, a 100% member-owned Swedish economic association in which individual store operators act as cooperative members. The company's offering spans a full golf equipment and apparel assortment — iron sets, metalwoods/drivers, fairway woods, hybrids, putters, wedges, golf balls, footwear, apparel, bags, carts, junior equipment, and accessories — sourced from major OEMs including Callaway, Cobra, Ping, TaylorMade, Titleist, Wilson, Srixon, XXIO, Mizuno, FootJoy, Adidas, Puma, and Röhnisch. Custom Fitting services staffed by PGA-trained professionals and the Golfstore Pre-Loved second-hand equipment trade-in program provide higher-margin, service-oriented revenue layering on top of unit-priced retail.

Distribution is structured as a franchise/cooperative model: individual store operators run the physical points of sale while the central organization provides brand, marketing, procurement, content, and technology coordination. The company operates its own e-commerce storefront at golfstore.se with click-and-collect and delivery, supported by owned marketing channels including GolfStories editorial, The Golfstore Podcast, email newsletters (via APSIS), and organic social on Instagram and Facebook. A secondary B2B channel addresses corporate gifting, custom logo balls, and bulk equipment orders. Indicative published pricing places iron sets in the 12,899–18,249 SEK range, drivers around 6,299 SEK, and apparel up to 1,799 SEK, anchoring the brand in the premium equipment tier.

The technology stack centers on third-party OEM fitting and shot-tracking integrations (Foresight launch monitors, TopTracer, Arccos sensors, Bushnell and Garmin rangefinders and watches) rather than proprietary AI/ML systems. Revenue, headcount, funding history, and management-team data are not disclosed in available sources.

Name

Golfstore

Legal name

Golfstore Group Ekonomisk förening

Website

https://golfstore.se

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Golfstore is a Sweden-headquartered, 100% member-owned golf retail franchise operating approximately 300 stores in seven European countries, selling premium equipment, apparel, custom-fitted clubs, and lessons directly to golfers and corporate customers.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

Keywords

• Golf equipment retail
• Custom club fitting
• Golf apparel
• Golf footwear
• Pre-owned golf clubs

Headquarters

HQ city

Vellinge

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Equipment Retail: Sale of golf equipment including clubs, clothing, shoes, gloves, balls, bags, trolleys, and accessories from major brands
2. Custom Fitting Services: Professional club fitting services provided by PGA-trained pros to customize clubs for individual players
3. Pre-Loved (Used Equipment): Trade-in and resale of pre-owned golf equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Golfstore operates a pan-European specialty golf retail franchise of approximately 300 stores across seven countries, selling golf clubs, apparel, footwear, balls, bags, carts, technology, and accessories from leading brands. The company differentiates through PGA-trained professionals at every location who deliver Custom Fitting services that match clubs to individual swings, supplemented by the Golfstore Pre-Loved trade-in program for used equipment and a corporate sales channel for bulk orders.

Product overview

Golfstore is a pan-European golf specialty retailer operating approximately 300 stores across Sweden, Denmark, Norway, Germany, Austria, Netherlands, and Belgium as a 100% member-owned franchise chain. The company offers a comprehensive golf product portfolio centered on premium golf equipment retail, encompassing golf clubs (iron sets, metalwoods/drivers, fairway woods, hybrids, putters, wedges), golf apparel (polos, pants, shorts, skirts, outerwear), golf footwear, golf balls, golf bags and carts, golf technology (GPS watches, range finders), and junior equipment. Key brands include Cobra, Titleist, TaylorMade, Callaway, Ping, Wilson, Srixon, Mizuno, XXIO, and clothing brands like Röhnisch, Adidas, FootJoy, and Puma. Golfstore differentiates through Custom Fitting services staffed by PGA-educated professionals, a Pre-Loved second-hand club program, and strategic partnerships with technology providers like Foresight and TopTracer for launch monitors. The business operates on a franchise model with stores located directly at golf courses.

Differentiator

Problem solved

Functional benefit

Brands

• Golfstore Pre-Loved: Second-hand/pre-loved golf equipment program allowing customers to trade in old clubs for value checks toward new purchases.
• The Golfstore Podcast

Products and services

• Golf Clubs Complete range of golf clubs including iron sets, metalwoods (drivers, fairway woods), hybrids, putters, and wedges/chippers for men, women, and juniors from brands such as Callaway, Cobra, Ping, TaylorMade, Titleist, Wilson, Srixon, XXIO, and Mizuno.
• Golf Clothing Full range of golf apparel including polos, pants, shorts, skirts, sweaters, rain and wind gear, accessories, caps, and dresses for men and women from brands such as Abacus, Adidas, Callaway, Daily Sports, FootJoy, Original Penguin, Ping, Puma, Röhnisch, and TravisMathew.
• Golf Shoes Golf footwear for men and women from brands including FootJoy, Adidas, New Balance, and Puma, with accompanying shoe fitting services.
• Golf Balls

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Cobra GolfcoreOthersFeatured brand partnership. Cobra Golf innovations highlighted through GolfStories content, including sponsored articles about Cobra's 50+ year history of golf equipment innovation including Baffler technology, oversized irons, 3D-printed clubs, and FutureFit33 fitting system. Cobra custom fitting clubs built in Helsingborg.
• Multiple Golf Equipment BrandscoreChannel Partner/ Reseller/ DistributorExtensive brand portfolio including Callaway, Cobra, Ping, TaylorMade, Titleist, Wilson, Srixon, XXIO, Mizuno, Cleveland, FootJoy, Adidas, J. Lindeberg, Original Penguin, Puma, TravisMathew, Peter Millar, G/Fore, and others. Golfstore serves as authorized retailer and reseller for these manufacturers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OnlineGolf / The Golf Warehouse (TGW): European online golf specialty retailer offering multi-brand equipment and apparel. Comparable in product breadth and brand portfolio; contrasts with Golfstore on a pure-online versus course-located retail model.
• Club Champion: US-based custom fitting specialist with a growing studio network, focused on premium club fitting as the core value proposition. Closest analog to Golfstore's PGA-trained fitting service and premium AOV positioning.
• Cool Clubs: Fitting-led specialty golf retailer with US and international studios, focused on premium club fitting. Comparable on the fitting-as-moat proposition, though smaller in physical footprint than Golfstore.
• American Golf: The largest specialty golf retailer in the UK and Ireland with a multi-store footprint offering equipment, apparel, and fitting services. Directly comparable to Golfstore in model (specialty retail + fitting + multi-brand) and customer base (individual golfers), though geographically complementary in Europe.
• Golf House: Leading German specialty golf retailer offering equipment, apparel, custom fitting, and lessons across multiple brick-and-mortar locations. Highly comparable to Golfstore in product mix, fitting-led GTM, and DACH customer base.
• Worldwide Golf Shops: US specialty golf retailer operating multiple regional banners (Roger Dunn, Edwin Watts, etc.) selling premium equipment, apparel, and accessories. Comparable multi-store specialty model and brand portfolio.

Broad incumbents

• Sports Direct (Frasers Group): UK-based mass sporting goods retailer with a golf offering and pro shop-style locations. Comparable broad-line retail presence, though differentiated by discount-led positioning versus Golfstore's premium specialist model.
• Decathlon: Global sporting goods mass-market retailer with a golf category including clubs, apparel, and accessories. Competes with Golfstore on price and assortment breadth but lacks Golfstore's specialist PGA-led fitting depth.
• Golf Galaxy (Dick's Sporting Goods): US specialty golf big-box retailer owned by Dick's Sporting Goods, offering multi-brand equipment, apparel, and in-store fitting. Comparable multi-store specialty golf format, though within a much larger sporting goods parent.

Emerging players

• 2nd Swing: US-based golf retailer combining new and used/pre-owned equipment with trade-in programs. Closely comparable to Golfstore Pre-Loved and to the franchise's circular-economy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golfstoregroup
• Instagraminstagram.com/golfstoresverige
• LinkedInlinkedin.com/company/golfstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfstore