Hello Robin
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Hello Robin firmographics
Firmographics- Name
- Hello Robin
- Legal name
- Hello Robin Cookies
- Website
- https://hellorobincookies.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hello Robin industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookie & Brownie Shops (THAFAGAF)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Frozen & Par-Baked Bakery Production (THAFAFAK), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Frozen Bakery Products Manufacturing (AFAKAAAF)
Keywords
Where Hello Robin is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hello Robin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Cookie and Ice Cream Sales: Direct in-store sales of cookies and ice cream sandwiches at three Seattle-area locations. Fresh daily baked cookies with variety including seasonal flavors, gluten-free, and vegan options.
- Catering and Large Orders: Advance orders for pickup (up to 14 dozen) via ExploreTock, same-day phone orders for 2+ dozen, and large order delivery via ezcater for corporate events.
- Take and Bake Frozen Dough: Frozen cookie dough sold at local markets including Metropolitan Market, PCC, Red Apple, Town & Country, Leschi Market, DeLaurenti, and Cone & Steiner.
- Delivery via Third-Party Platforms: Uber Eats delivery for orders under 10 dozen for same-day local delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single cookie purchase |
| Unit Pricing | Pay-as-you-go | Multi-cookie packages |
| Unit Pricing | Pay-as-you-go | Cookie cakes |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Hello Robin product offering
Product offeringCore offering
Hello Robin is a Seattle-based artisan cookie bakery that bakes and sells fresh daily cookies (including the signature S'more Cookie with Spinnaker chocolate and the Classic Chocolate Chip bestseller), Molly Moon's partner ice cream sandwiches, cookie cakes in 9", 12", and 6.5" take-and-bake sizes, take-and-bake frozen cookie dough distributed through local grocery markets, weekly Challah bread, and nine-cookie gift boxes through three retail storefronts and multiple ordering/delivery channels.
Product overview
Hello Robin is a single-location-focused artisanal cookie bakery operating as a unified retail concept with three physical storefronts in Seattle (Capitol Hill, University Village, and Bellevue). The core product portfolio centers on freshly baked cookies in various flavors including Classic Chocolate Chip (daily bestseller) and signature S'more Cookie, supplemented by cookie cakes in multiple sizes, take-and-bake frozen dough sold at local grocers, seasonal Challah on Fridays, and gift boxes. The company also partners with Molly Moon's ice cream to offer ice cream sandwiches and related treats. No AI or API technologies are employed in this food service operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Chocolate Chip Cookie The daily best-selling Classic Chocolate Chip cookie, priced at $2.65 per single cookie, available at all three Hello Robin storefronts and through delivery and pickup channels.
- S'more Cookie Signature Hello Robin cookie featuring a chunk of Spinnaker chocolate, priced at $3.15 per single cookie (a $0.50 premium over standard cookies), available at all three storefronts and via all ordering channels.
- Flourless Chocolate Cookie (Gluten-Free) Double chocolate gluten-free cookie made without flour, part of Hello Robin's standard dietary-inclusion menu available at all storefronts.
- Birthday Cake Cookie Vanilla cookie with sprinkles, a celebratory-flavor treat included in Hello Robin's standard cookie lineup.
- Oatmeal Chocolate Chip Cookie (Vegan, Gluten-Free) Vegan and gluten-free oatmeal cookie with chocolate chips, part of Hello Robin's standard dietary-inclusion menu.
- Cookie Cakes Fresh-baked cookie cakes available in 9" ($35 standard, $40 S'more) and 12" ($45 standard, $50 S'more) sizes, plus a 6.5" take-and-bake option at $22.50, in Classic Chocolate Chip, Birthday Cake, Oatmeal Chunk (GF, V), and S'more flavors, with complimentary simple writing on fresh cakes.
- Take and Bake Frozen Cookie Dough Frozen Hello Robin cookie dough sold at local Seattle-area grocery and specialty markets (Metropolitan Market, PCC, Red Apple, Town & Country, Leschi Market, DeLaurenti, Cone & Steiner) for customers to bake fresh at home.
- Challah Challah bread baked and sold only on Fridays at the Capitol Hill storefront, requiring advance phone reservation to reserve a loaf (or two).
- Gift Box of 9 Cookies Specially designed gift box containing nine Hello Robin cookies with a ribbon, priced at $25.95, positioned as a ready-to-give present.
- Molly Moon's Ice Cream Sandwiches and Ice Cream Treats Partnered Molly Moon's ice cream, including gluten-free options and ice cream sandwiches, sold at all three Hello Robin storefronts as part of the co-branded cookie-and-ice-cream offering.
- Hello Robin Gift Cards Hello Robin gift cards available as physical cards in-store or as e-gift cards via Square, redeemable across the company's storefronts and online ordering.
Companies that use Hello Robin
Customer profileSegments2 records
Ideal customer profiles3 records
Hello Robin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hello Robin partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Molly Moon'scoreFounding partnership in 2013 initiated by a text from Molly Moon's husband Zack to Robin Wehl Martin. Molly Moon's encouraged Robin to transition from home kitchen to retail storefront. The two businesses share a synergistic relationship with Molly Moon's ice cream sold at Hello Robin locations and cookies made with eggs from Molly and Zack's chickens.
- Metropolitan MarketminorLocal Seattle grocery market distributing Hello Robin's take-and-bake frozen cookie dough.
- PCC Community MarketsminorLocal Seattle co-op grocery distributing Hello Robin's take-and-bake frozen cookie dough.
- Red Apple MarketsminorLocal grocery chain distributing Hello Robin's take-and-bake frozen cookie dough.
- Town & Country MarketsminorLocal grocery chain distributing Hello Robin's take-and-bake frozen cookie dough.
- Leschi MarketminorLocal Seattle neighborhood market distributing Hello Robin's take-and-bake frozen cookie dough.
- DeLaurentiminorLocal Seattle specialty food market distributing Hello Robin's take-and-bake frozen cookie dough.
- Cone & SteinerminorLocal Seattle general store and market distributing Hello Robin's take-and-bake frozen cookie dough.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Hello Robin competitors and assessment
Company assessmentDirect peers
- Levain Bakery: Iconic NYC-based cookie bakery known for oversized, premium cookies. Directly comparable as an artisan cookie concept with multi-location retail, strong press following, and premium single-cookie pricing.
- Chip City Cookies: Fast-growing NYC cookie bakery with rotating flavors and multi-unit retail presence. Comparable premium cookie concept with neighborhood retail and takeout focus.
- Insomnia Cookies: Late-night cookie delivery chain with college-town density. Comparable cookie-only brand operating across retail storefronts and delivery, with similar pricing tier and late-evening hours.
- Tiff's Treats: Cookie delivery and treat concept founded in Austin, with warm-cookie delivery as its core proposition. Closely comparable as a cookies-first brand with strong gifting and delivery positioning.
Regional players
- Bakery Nouveau: Award-winning Seattle artisan bakery with multiple locations. Direct regional comparable in product quality, press recognition, and Seattle consumer base, though broader in pastry scope than Hello Robin.
- Trophy Cupcakes: Seattle-based specialty cupcake and treat retailer with neighborhood storefronts. Comparable Seattle premium treat concept targeting gifting and celebration occasions.
Broad incumbents
- Crumbl Cookies: National cookie chain with rotating weekly flavors and rapid franchise expansion. Comparable premium cookie retail concept but with national scale, franchise model, and digital-first marketing that Hello Robin does not match.
- Magnolia Bakery: Iconic NYC bakery with multiple U.S. locations and a dessert-led retail concept including cookies, cakes, and ice cream. Comparable premium dessert retail brand with strong gifting and tourism-driven foot traffic.
- Mrs. Fields: Legacy national cookie retail brand with mall and franchise footprint. Comparable cookie-only retail concept but with very different distribution model (franchise, packaged) and broader but lower-tier brand positioning.
Others
- Molly Moon's Homemade Ice Cream: Seattle-based artisan ice cream maker and Hello Robin's founding partner. Compares via co-located retail, deep Seattle roots, and product co-selling (ice cream sandwiches) at Hello Robin storefronts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hello Robin social profiles
Digital presenceHello Robin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Robin leadership team
Management profileNumber of profiles
Profiles1 record
Hello Robin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Robin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Robin
What does Hello Robin do?
Hello Robin is a Seattle-based artisan cookie bakery that bakes and sells fresh daily cookies (including the signature S'more Cookie with Spinnaker chocolate and the Classic Chocolate Chip bestseller), Molly Moon's partner ice cream sandwiches, cookie cakes in 9", 12", and 6.5" take-and-bake sizes, take-and-bake frozen cookie dough distributed through local grocery markets, weekly Challah bread, and nine-cookie gift boxes through three retail storefronts and multiple ordering/delivery channels.
Is Hello Robin a public or private company?
Hello Robin is a private company. It is classified as family owned and is currently operating.
When was Hello Robin founded?
Hello Robin was founded in 2013. It employs 1 to 10 people.
Where is Hello Robin based?
Hello Robin is headquartered in Seattle, United States, in the North America region.
How does Hello Robin make money?
Four revenue lines are on record. Retail Cookie and Ice Cream Sales are the primary driver. The others are catering and Large Orders, take and Bake Frozen Dough and delivery via Third-Party Platforms.
Who are Hello Robin's main competitors?
Direct peers on record are Levain Bakery, Chip City Cookies, Insomnia Cookies and Tiff's Treats. Regional players are Bakery Nouveau and Trophy Cupcakes. Broad incumbents are Crumbl Cookies, Magnolia Bakery and Mrs. Fields. Molly Moon's Homemade Ice Cream is listed as an others.
Does Hello Robin have an API?
No public API is recorded for Hello Robin.
What industry is Hello Robin in?
Hello Robin's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAGAF, Cookie & Brownie Shops, with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2052.