What Chip City Cookies does

Chip City Cookies is a privately held gourmet cookie bakery founded in July 2017 in Astoria, Queens, NY by co-founders Peter Phillips (CEO) and Theodore Gailas (Chief Brand Officer). The company sells a signature 5.5-ounce warm, chewy cookie across more than 50 retail locations spread across nine US states — concentrated in the Northeast (New York, New Jersey, Connecticut, Massachusetts, Virginia) with additional presence in Texas and active buildout into Florida and Chicago. A core differentiator is a rotating weekly menu drawn from a library of 184 classic flavors, supplemented by brand collaborations with names such as PEEPS, Cinnamon Toast Crunch, Dubai Chocolate, Graza, and Loverboy, and an annual Cookie Cup bracket competition that drives community engagement.

Operationally, Chip City controls its own production process to ensure consistency across locations, supported by a standardized technology stack: Square powers point-of-sale, loyalty, labor management, and back-of-house performance insights; Perdiem (TryPerdiem) handles local delivery and in-store pickup ordering; Goldbelly enables nationwide shipping; and ezcater fulfills event catering orders. The company runs direct-to-consumer retail, franchise operations (with a $500,000 minimum cash requirement, $350,000 investment cost, and disclosed average unit volumes of $850,000–$900,000 per location), and digital channels (mobile apps on iOS and Android, gift cards via Square). Revenue streams include retail cookie sales, franchise fees and royalties, nationwide shipping, catering, and local delivery.

Chip City has raised a disclosed total of $17.5 million in venture capital from Danny Meyer's Enlightened Hospitality Investments (EHI), including $10 million in October 2022 and an additional $7.5 million subsequently. The capital has funded expansion from five stores in 2020 to over 50 locations across nine states, supporting both corporate-owned and franchised growth. The company serves individual consumers as its primary customer, with secondary segments in corporate/event catering and franchise operators.

Name

Chip City Cookies

Legal name

Chip City Cookies

Website

https://chipcitycookies.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Chip City Cookies is a privately held gourmet cookie bakery operating 39+ retail storefronts across nine US states, selling a signature 5.5-ounce warm cookie from a rotating weekly menu of 184 flavors. The company serves individual consumers via retail, nationwide shipping (Goldbelly), catering (ezcater), and local delivery, with a franchise program for geographic expansion.

Ownership category

akta.pro rank

Product category

Gourmet Cookies / Specialty Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Gourmet cookies
• Cookie bakery
• Cookie catering
• Bakery retail
• Cookie franchise

Headquarters

HQ city

Astoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Cookie Sales: Chip City sells cookies directly to consumers at its retail locations. The company controls its production process and offers a rotating menu of gourmet cookies. Average unit volumes are $850,000 to $900,000 per location.
2. Nationwide Shipping: Chip City ships cookies nationwide via Goldbelly, allowing customers outside the retail footprint to purchase and receive cookies, generating incremental revenue beyond physical locations.
3. Catering: Chip City offers cookie catering packages for events including weddings, birthdays, baby & bridal showers, and corporate occasions. Orders are fulfilled through ezcater and direct email inquiries, with orders of 200+ classic cookies eligible for special pricing.
4. Franchise Fees: Chip City is actively selling franchise opportunities. The minimum cash requirement is $500,000 and the cost of investment is around $350,000, generating franchise fee and royalty revenue.
5. Local Delivery & In-Store Pickup: Chip City offers local delivery and in-store pickup via its Perdiem ordering platform, capturing incremental consumer spending within its retail markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Chip City Cookies is a gourmet cookie bakery that hand-crafts signature 5.5-ounce cookies served warm with a chewy, gooey texture. The company offers a rotating weekly menu of 184 classic flavors through 39+ owned and franchised retail storefronts across the Northeast, Mid-Atlantic, and Texas, plus nationwide shipping via Goldbelly, local delivery via TryPerdiem, and event catering via ezcater.

Product overview

Chip City Cookies is a gourmet cookie brand offering a rotating menu of 184 classic flavors that change weekly. The core product is their hand-crafted gourmet cookies in various styles (Brookie, Chewie, Crookie, and more). Supporting services include cookie catering for events, nationwide shipping via Goldbelly, local delivery, and in-store pickup through TryPerdiem. They also run an annual Cookie Cup bracket competition as a brand engagement initiative. The company operates across multiple U.S. states with 39+ locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Cookies A rotating menu of hand-crafted gourmet cookies featuring 184 classic flavors that change weekly, including styles such as Brookie, Chewie, Crookie, and brand collaborations (Dubai Chocolate Crookie, PEEPS, Cinnamon Toast Crunch, Graza Olive Oil, Loverboy Espresso Martini).
• Cookie Catering

Quantifiable outcome

• Average unit volumes of $850,000–$900,000 per franchise location
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SquarecoreTechnology or IntegrationChip City partnered with Square to power its expansion from 5 stores to over 50 locations across nine states since 2020. Square's all-in-one platform handles point-of-sale, loyalty programs, labor management, and back-of-house performance insights for the brand. This technology investment helped Chip City secure $17.5 million in venture capital.
• GoldbellyminorChannel Partner/ Reseller/ DistributorChip City ships cookies nationwide through Goldbelly, a specialty food e-commerce platform, enabling customers anywhere in the US to order Chip City cookies. The partnership is listed as a key channel under the 'Nationwide Shipping' section of the website.
• ezcaterminorChannel Partner/ Reseller/ DistributorChip City offers cookie catering for events via ezcater, a corporate catering platform, allowing businesses and individuals to order catering packages for weddings, birthdays, corporate events, and more.
• PEEPS BrandminorGTM or Marketing PartnerThe PEEPS Brand announced its 2026 collaboration lineup featuring Chip City Cookies among various food, fashion, and lifestyle brands, celebrating spring and Easter with limited-edition products available across the U.S.
• Cinnamon Toast CrunchminorGTM or Marketing PartnerChip City has collaborated with Cinnamon Toast Crunch to create a limited-edition cookie flavor, as seen on the flavors page, indicating a brand collaboration partnership.
• Dubai ChocolateminorGTM or Marketing PartnerChip City offers a Dubai Chocolate Crookie cookie flavor, reflecting a brand collaboration on a trending flavor profile.
• Graza Olive OilminorGTM or Marketing PartnerChip City collaborated with Graza to create a 'Graza Olive Oil Cake' cookie flavor, listed on the flavors page as a brand collaboration.
• LoverboyminorGTM or Marketing PartnerChip City created an 'Espresso Martini inspired by Loverboy' cookie, indicating a collaboration with the Loverboy brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crumbl Cookies: Largest US cookie franchise with 1,000+ locations and a rotating weekly menu model. The closest direct competitor to Chip City on product, flavor-rotation mechanic, and franchise-driven GTM, but with materially greater national scale and brand awareness.
• Insomnia Cookies: Late-night cookie delivery chain founded in 2003 with strong college-town and urban density. Direct competitor on warm-cookie product and delivery-first GTM, though heavier on delivery and lighter on rotating flavors than Chip City.
• Levain Bakery: NYC-founded premium cookie shop famous for its oversized chocolate chip and walnut cookies. Closest peer on NYC origin, premium positioning, and warm-gourmet cookie product, though Levain is primarily company-owned with limited rotating menu.
• Tiff's Treats: Original cookie-delivery brand founded in Austin, TX in 1999. Comparable on warm-cookie product and delivery-led GTM, with a multi-decade track record of franchise and company-owned expansion across the South and Midwest.
• Milk Bar: Christina Tosi-founded dessert brand known for cookies, cakes, and 'Milk Bar Pie.' Overlaps with Chip City on NYC origin, premium dessert positioning, nationwide shipping via Goldbelly, and brand-collaboration marketing.
• Mrs. Fields: Long-standing cookie franchise brand with mall-based and outlet locations. Comparable on cookie-shop category and franchise model, though positioned at lower price points and without Chip City's rotating-flavor novelty.
• Dirty Dough: Emerging cookie franchise founded in Utah with a similar rotating-flavor and warm-cookie model. Comparable on franchise-driven GTM, rotating menu, and direct cookie-shop category, though smaller and more regionally concentrated than Chip City.
• Great American Cookies: Mall-based cookie and cookie-cake franchise chain with national footprint. Comparable on cookie-shop category and franchise expansion, but lacks Chip City's rotating-menu novelty and premium positioning.

Broad incumbents

• Tatte Bakery & Café: Boston-based premium bakery-café with 40+ locations in the Northeast. Comparable on Northeast premium-bakery positioning and brand aesthetic, though Tatte operates a much broader menu (pastries, breakfast, lunch) versus Chip City's single-category cookie focus.
• Nestlé Toll House Café: Licensed cookie-and-ice-cream café concept backed by Nestlé's Toll House brand. Comparable on cookie-shop category and franchise model, but operates as a broader-incumbent licensing concept with ice cream and baked-goods adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chipcitycookies
• Facebookfacebook.com/chipcitycookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chip City Cookies