TAMA EUROPEAN COOPERATIVE

What TAMA EUROPEAN COOPERATIVE does

Tama European Cooperative, operating commercially as Tama Group, is a kibbutz-owned cooperative enterprise headquartered in Kibbutz Mishmar HaEmek, Israel, with origins dating to 1950. The company manufactures agricultural and industrial packaging products — netwrap, baler twine, cotton module wraps, pallet wraps, and silo bags — across 11 production sites and distributes them through more than 30 regional sales and marketing subsidiaries worldwide. Its core customers are hay and forage contractors, cotton growers, grain producers, and industrial pallet users, served through a mix of direct OEM relationships, authorized dealer networks, and direct-to-grower channels.

The product portfolio is anchored by a set of proprietary technologies including Edge to Edge, CoverEdge, and the IMPAX platform, alongside TamaWrap — the cotton module wrap line produced under an exclusive OEM agreement with John Deere. TamaWrap+ extends this with RFID-enabled bale identification that feeds traceability data into John Deere Operations Center, representing the company's primary digital integration with a major equipment manufacturer's ecosystem. The cooperative generates revenue through the sale of branded consumables tied to recurring crop cycles, with typical product life of one to three seasons per roll, priced across SKU and volume tiers by geography.

The business model is that of a vertically integrated polymer-based consumables manufacturer: Tama produces its own products at owned factories, distributes through owned subsidiaries (rather than third-party distributors), and captures aftermarket revenue streams from equipment already deployed in the field. Strategic positioning around sustainability (Tama Cycle, EZ Web) and digital traceability suggests management intent to defend pricing and capture share as dealer and grower procurement criteria shift toward environmental and data attributes.

Name

TAMA EUROPEAN COOPERATIVE

Legal name

Tama USA Inc.

Website

https://tama.group

Company type

Private

Founded year

1950

Operating status

Operating

Short description

Tama European Cooperative (Tama Group) is a kibbutz-owned Israeli manufacturer of agricultural packaging — netwrap, twine, cotton wraps, pallet wraps, and silo bags — operating 11 production sites and 30+ sales subsidiaries globally, with an exclusive John Deere OEM partnership for cotton module wraps.

Ownership category

akta.pro rank

Product category

Agricultural Packaging Solutions

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Bale Handling Equipment (IMAHACAF)

akta.pro secondary industries

Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD), Material Handling Protective Accessories (Slip Sheets, Corner Boards, Pallet Collars) (IMALAFAN)

Keywords

• Agricultural packaging solutions
• Crop baling products
• Netwrap and twine
• Cotton module wraps
• Ventilating pallet films

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Crop Baling Products: Sale of Netwrap, Twine, Stretch Film, and EZ Web solutions for agricultural baling operations. Products are sold directly and through dealer networks.
2. Cotton Wraps: TamaWrap® cotton wrapping products sold primarily through OEM partnership with John Deere and direct relationships with cotton producers and ginners worldwide.
3. Pallet Wraps: Ventilating pallet wraps including InnoVent®, manual stretch, machine stretch, and pre-stretch films sold to packaging distributors and end users across industries.
4. Silo Bags: Silo bag solutions for grain storage, distributed through Silo Bag Solutions subsidiary in Australia with expansion plans to additional markets.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tama manufactures and supplies agricultural and industrial packaging solutions spanning the full harvest-to-storage cycle. Its product portfolio includes crop baling products (netwrap, baler twine, stretch film, and EZ Web eco-friendly baling webbing), cotton module wraps (TamaWrap Premium developed exclusively with John Deere), and ventilating pallet wraps (InnoVent, FlexNet, manual, machine, and pre-stretch films), alongside silo bags for on-farm grain storage. Products are engineered for compatibility with leading agricultural machinery and are sold directly, through dealer networks, and via OEM channels.

Product overview

Tama is a global manufacturer and supplier of agricultural and industrial packaging solutions organized into three core product lines: Crop Baling Solutions (Netwrap, Twine, Stretchfilm, EZ Web), Cotton Wraps (TamaWrap Premium and Pink Premium), and Ventilating Pallet Wraps (InnoVent, FlexNet, Manual/Machine Stretch films). The company also offers Silo Bags for grain storage. Tama's products are characterized by proprietary technologies including IMPAX Technology for twine, Edge to Edge and CoverEdge for netwrap, and Multi-Layer Technology for stretch films. The portfolio includes both physical products and customer support services through Tama Assist, with significant OEM partnerships notably with John Deere for cotton harvesting solutions.

Differentiator

Problem solved

Functional benefit

Brands

• TamaWrap: Premium cotton wrap for cotton harvesting operations, including TamaWrap Premium and TamaWrap Pink Premium for breast cancer awareness.
• TamaNet
• TamaTwine
• EZ Web
• InnoVent
• FlexNet
• Tama Assist

Products and services

• TamaNet+ Netwrap Premium knitted netwrap for round balers, engineered for faster, longer, and stronger baling performance with improved durability and reliability in field conditions. Sold to farmers, contractors, and OEM machinery manufacturers worldwide.
• TamaTwine+ with IMPAX Technology Advanced twine for square balers featuring IMPAX Technology with superior energy absorption ability, designed to endure extreme forces during bale compression and ejection for consistent knot performance. For commercial farms and contracting operations using square balers.
• TamaWrap Premium Cotton Wrap Original cotton wrap engineered exclusively with John Deere to protect fiber quality, minimize contamination risk, and ensure smooth operations from field to gin. Designed for cotton producers, ginners, and custom cotton harvesters. TamaWrap+ variants include 4 RFID tags for traceability integration with John Deere Operations Center.
• TamaWrap Pink Premium Cotton Wrap Pink cotton wrap that combines trusted wrapping technology with breast cancer awareness initiatives, with part of proceeds contributing to breast cancer research and education. Targeted at cotton producers who want to support breast cancer awareness while using John Deere-endorsed wraps.
• EZ Web Eco-Friendly Crop Baling Web Eco-friendly crop baling solution for round balers, fully recyclable either on its own or together with stretchfilm. Uses 2-3x less plastic than Net Replacement Film and incorporates 30% recycled raw material, with 3,600 meter roll lengths and only 2 wraps per bale required for silage.
• Agri-Stretchfilm Multi-layer stretch film for silage bale wrapping with extended roll length for fewer roll changes and strong resistance to tears and punctures for outdoor silage storage. Targeted at silage producers and contractors using baler-wrapper combinations.
• InnoVent Ultra-Ventilating Pallet Wrap Ultra-ventilating pallet wrap that revolutionizes the way goods are protected and preserved in transit, featuring revolutionary ventilation properties. Sold to packaging operations across produce, chemicals, pharmaceuticals, beverages, building materials, and wood products industries.
• FlexNet Elastic Breathable Pallet Netting Elastic breathable pallet netting that sets a new standard in pallet packaging, providing ventilation while securing loads. For industrial packaging operations requiring breathable load containment.
• Manual Stretch Pallet Wraps Pallet wrapping solutions for manual application without machines, part of the ventilated pallet wrap product line for industrial packaging operations.
• Machine Stretch Pallet Wraps High-performance pallet wraps for stretch machines, delivering strength and efficiency with durable, secure wrapping solutions for industrial packaging lines.
• Machine Pre-Stretch Pallet Wraps Pallet wraps designed for pre-stretch machines, offering reliability and precision for optimized packaging operations in industrial pallet-wrapping lines.
• Silo Bags Flexible on-farm grain storage solution that places grain into long sealed plastic bags near the field for temporary storage, scalable to seasonal needs. Targeted at grain producers in regions such as Australia needing flexible harvest storage.
• Tama Cycle Netwrap and Twine Crop baling Netwrap and Twine manufactured from recyclable materials, introduced in 2021 to drive sustainability in crop baling. Targeted at sustainability-focused farmers and contractors seeking recyclable alternatives to conventional baling products.
• John Deere B-Wrap Barn Replacement Wrap Barn replacement wrap jointly developed with John Deere to deliver barn-quality hay in outdoor bale storage. Targeted at hay producers seeking improved hay quality without indoor storage infrastructure.
• Tama Assist Customer Support Program Global customer support program providing hands-on in-field support, expert training, tips, knowledge resources, and online technical support for farmers and contractors using Tama products across all operating regions.

Quantifiable outcome

• Up to 100% recycled material in packaging
• +8 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Ambraco (Tama USA joint venture)coreStrategic or Co-development Partner · 1 January 2017Joint venture with Ambraco established Tama USA in 2017, strengthening the company's U.S. market presence and distribution capabilities.
• John DeereflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2009Exclusive OEM partnership where TamaWrap® was developed exclusively for John Deere cotton pickers. This flagship partnership continues through ongoing R&D collaboration and joint product development. John Deere recommends TamaWrap® as the original cotton wrap for flawless cotton production. Roger Zey, John Deere Global Cotton Business Manager, provides customer endorsements.
• Bar BaEmekcoreStrategic or Co-development PartnerCotton contracting partnership through which Tama plays a major role in Israel's cotton industry, harvesting around 40% of the country's total cotton fields. This local partnership supports product development and field testing.
• Leading Machinery ManufacturerscoreOEM/ Whitelabel/ Licensing PartnerTama works with all leading agricultural machinery manufacturers to bring custom-made solutions to market. Products are engineered to match specific baler, picker, and wrapper specifications.
• National Agricultural AssociationscoreStrategic or Co-development PartnerPartnerships with national agricultural associations for industry advocacy, standards development, and market development. Tama is listed by the NCC (National Cotton Council) as an approved product provider.
• Academic and Research InstitutionsminorStrategic or Co-development PartnerCollaborations with top academic institutions for research, development, and innovation in agricultural harvesting and packaging solutions.
• Peterson Farm BrothersminorGTM or Marketing PartnerYouTube content partnership featuring Tama products demonstrated through the eyes of farmers who understand modern agriculture demands. Collaborative content showcases real field operations.
• George SaundersminorGTM or Marketing PartnerUK-based farmer and content creator partnership providing field-level perspective on Tama solutions and everyday farm work applications.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RKW Group: RKW produces agricultural films including silage stretch film and crop protection films, directly competing with Tama's Agri-Stretchfilm and EZ Web silage solutions across European and global agricultural markets.
• Trioplast (now part of RPC Group / Berry): Trioplast produces agricultural stretch films, silage films, and bale wrap solutions, directly competing with Tama's stretch film and silage baling product lines across European agricultural markets.
• Polysack Plastic Industries: Polysack manufactures agricultural stretch films, silage films, and specialty plastic films for crop applications. Direct comparable in stretch film technology and silage wrapping markets.
• Lankhorst Taselaar / Lankhorst Ropes: Lankhorst produces agricultural twine, ropes, and netting for baling applications, directly competing with Tama's twine and netwrap lines across European markets. The closest direct comparable on agricultural baling consumables.
• Bridon-Bekaert (Ropes & Agricultural Solutions): Bridon-Bekaert manufactures steel and synthetic ropes, twine, and cordage including agricultural baler twine. Direct competitor to Tama's twine portfolio globally, with overlapping customer base in agriculture.

Broad incumbents

• Berry Global (now Amcor) - Agricultural Films: Amcor (which acquired Berry Global) produces a broad range of stretch films and agricultural packaging films. Overlaps with Tama's pallet wrap and stretch film offerings as part of a much larger packaging portfolio.
• Coveris Holdings: Coveris is a large flexible packaging manufacturer producing agricultural films, silage films, and pallet stretch films. Competes with Tama's stretch film and pallet wrap lines as part of a broader packaging portfolio serving agriculture and industrial customers.
• Signode (Pallet Packaging): Signode provides industrial packaging including stretch film and pallet wrap systems. Competes with Tama's InnoVent and FlexNet ventilated pallet wrap lines in industrial packaging and logistics end markets.

Regional players

• Donaghys: Donaghys (whose crop operations are now part of Tama) historically manufactured agricultural twine and netwrap for the Australasian market. Adjacent category overlap with Tama's baling products, with regional ANZ heritage.

Emerging players

• Silostop (Briar Group): Silostop specializes in oxygen-barrier silage films and covers as a niche specialist, competing with Tama's silage stretch film solutions particularly in European forage and livestock markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TamaFarmGrownSolutions
• Facebookfacebook.com/Tama.fgs
• LinkedInlinkedin.com/company/tama
• Instagraminstagram.com/tama_agri

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAMA EUROPEAN COOPERATIVE