FACE-A-FACE
FACE A FACE is a Paris-founded French luxury eyewear brand (est. 1995) designing and manufacturing avant-garde optical and sun frames from premium acetate, titanium, aluminum, and 3D-printed nylon. Operating under Design Eyewear Group since 2015, it sells exclusively B2B through authorized premium opticians worldwide.
- Company typePrivate
- Founded1995
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What FACE-A-FACE does
FACE A FACE is a Paris-founded French luxury eyewear brand established in 1995 by Pascal Jaulent, Nadine Roth, and Alyson Magee. The brand designs and manufactures avant-garde optical and sun eyewear frames using premium materials including 100% organic cellulose-based acetate, space-grade titanium, aluminum, stainless steel, and 3D-printed nylon (used in the ALIUM N line). Since 2015, FACE A FACE has operated as a founding brand under Design Eyewear Group International A/S, a Danish parent company headquartered in Aarhus (CVR: 13446830), with regional commercial offices in Paris and San Francisco. The internal team disclosed is 1-10 employees, consistent with a creative brand unit within a larger portfolio.
The brand operates four primary product lines: the core Face a Face optical and sun collections, the Bocca collection (feminine, surrealist-inspired with sculpted shoe-like temples), the Alium collection (masculine, technology-forward with advanced hinges), and the 2025 anniversary FAF 3.0 / F Collection with the FACES frame. Production leverages manufacturing partners in France, Italy, and Japan, supplemented by the brand's own high-end finishing workshop in the French Jura. Selected products carry the Origine France Garantie certification, attesting to French design, polishing, assembly, and finishing. Color sculpting, lamination, milling, and hand assembly are documented as proprietary techniques.
FACE A FACE generates revenue exclusively through B2B wholesale distribution, selling to a curated network of authorized opticians and premium optical retailers worldwide via Design Eyewear Group's distribution infrastructure. The brand does not sell directly to consumers; retail pricing is set by individual dealers. Go-to-market relies on organic social media (Instagram, Facebook, Pinterest), the official website with a store-locator tool, and an artist collaboration program (e.g., Jessica Poundstone for the 2025 anniversary). The competitive positioning targets fashion-conscious end consumers seeking distinctive artistic eyewear and premium optical retailers seeking exclusive, differentiated luxury brands.
FACE-A-FACE firmographics
Firmographics- Name
- FACE-A-FACE
- Legal name
- FACE A FACE / DESIGN EYEWEAR GROUP
- Website
- https://faceaface-paris.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FACE A FACE is a Paris-founded French luxury eyewear brand (est. 1995) designing and manufacturing avant-garde optical and sun frames from premium acetate, titanium, aluminum, and 3D-printed nylon. Operating under Design Eyewear Group since 2015, it sells exclusively B2B through authorized premium opticians worldwide.
- Ownership category
- akta.pro rank
FACE-A-FACE industry classification
Industry- Product category
- Luxury Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Luxury & Designer Eyewear (CRAAAKAD)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses & Luxury Eyewear (CRAKAEAE), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)
Keywords
Where FACE-A-FACE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
FACE-A-FACE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Eyewear Product Sales: FACE A FACE generates revenue through the sale of designer eyewear frames (optical and sunglasses) to a network of authorized opticians and optical retailers worldwide. The products are distributed B2B through Design Eyewear Group's distribution network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
FACE-A-FACE product offering
Product offeringCore offering
FACE A FACE designs and produces avant-garde optical and sun eyewear frames sold exclusively through a global network of authorized opticians and optical retailers. The product portfolio includes the main Face a Face optical and sun collections, the feminine Bocca sub-brand, the technical Alium sub-brand for men, and the FAF 3.0 30th anniversary collection. Frames are manufactured using premium materials such as 100% organic cellulose-based acetate, space-grade titanium, aluminium, stainless steel, and 3D-printed nylon, with hand finishing at the brand's own workshop in the French Jura.
Product overview
FACE A FACE is a French luxury eyewear brand founded in Paris in 1995, now part of the Design Eyewear Group since 2015. The company offers a portfolio of bold, artistic eyewear across three main collections: the Face a Face optical and sun collections featuring avant-garde designs with vibrant colours and surprising shapes; the Bocca collection for women, inspired by surrealist art and shoe designs; and the Alium collection for men, combining cutting-edge design with advanced technology. The company celebrates its 30th anniversary with the FAF 3.0 collection. Frames are crafted using premium materials including 100% organic acetate, titanium, aluminium, stainless steel, and nylon, with a high-end finishing workshop in the French Jura.
Differentiator
Problem solved
Functional benefit
Brands
- Bocca: Avant-garde collection inspired by surrealism and French culture, featuring frames with sculpted legs and shoe-like temple details
- Alium
- Face a Face Sun
Products and services
- Face a Face Optical Collection
Companies that use FACE-A-FACE
Customer profileSegments4 records
Ideal customer profiles2 records
FACE-A-FACE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
FACE-A-FACE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Design Eyewear GroupcoreFACE A FACE joined Design Eyewear Group in 2015, exactly 20 years after its founding in Paris. The brand serves as a founding brand within the Design Eyewear Group portfolio. Design Eyewear Group International A/S (CVR: 13446830) headquartered in Aarhus, Denmark manages global distribution, operations, and business development for the brand. Regional offices include Design Eyewear Group France in Paris, Design Eyewear Group Inc. in San Francisco.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
FACE-A-FACE competitors and assessment
Company assessmentBroad incumbents
- Persol: Italian luxury eyewear brand (owned by EssilorLuxottica) with iconic acetate frames and premium positioning. Comparable to FACE A FACE on premium acetate craftsmanship and designer heritage, but with far larger distribution scale and incumbent market power.
- Tom Ford Eyewear: Luxury fashion house eyewear line with bold designer-led frames distributed through high-end optical and fashion retail globally. Comparable to FACE A FACE on luxury positioning and design-led aesthetics, but operates at much greater scale and brand recognition within a broader fashion portfolio.
Direct peers
- Thierry Lasry: French luxury eyewear brand with bold, retro-futuristic designs and a fashion-forward aesthetic. Comparable to FACE A FACE on Parisian design DNA, bold silhouettes, premium positioning, and selective distribution.
- Dita Eyewear: US-Japanese luxury eyewear brand known for high-end acetate and titanium frames with bold designs. Comparable to FACE A FACE on premium materials, oversized distinctive silhouettes, and selective luxury optical distribution.
- Anne et Valentin: French independent eyewear brand with bold colors, distinctive shapes, and an artistic, avant-garde identity. Closely comparable to FACE A FACE on design philosophy, French heritage, and exclusivity through independent opticians.
- ic! berlin: German premium eyewear maker known for screwless hinges, lightweight metals, and technical innovation. Comparable to FACE A FACE's Alium line on technical materials, modern aesthetic, and selective premium optical distribution.
- Mykita: Berlin-based premium eyewear brand with proprietary materials (MYLON, stainless steel) and architectural designs. Comparable to FACE A FACE on avant-garde design, premium materials innovation, and independent optician channel.
- Oliver Peoples: American luxury eyewear brand with vintage-inspired acetate frames and premium positioning. Comparable to FACE A FACE on acetate craftsmanship, premium optical retail channel, and designer-driven collections.
- Lindberg: Danish premium eyewear brand emphasizing minimalist design, ultra-lightweight titanium, and patented materials — directly comparable to FACE A FACE on premium materials (titanium), Scandinavian design heritage, and high-end independent optical distribution.
Others
- Design Eyewear Group: Parent company of FACE A FACE and other designer eyewear brands. Operates the wholesale distribution, B2B partner network, and global commercial infrastructure that FACE A FACE relies on, making it a critical ecosystem participant rather than a peer competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FACE-A-FACE social profiles
Digital presenceFACE-A-FACE compliance and trust
Trust signalCompliance1 record
FACE-A-FACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
FACE-A-FACE leadership team
Management profileNumber of profiles
Profiles4 records
FACE-A-FACE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FACE-A-FACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FACE-A-FACE
What does FACE-A-FACE do?
FACE A FACE designs and produces avant-garde optical and sun eyewear frames sold exclusively through a global network of authorized opticians and optical retailers. The product portfolio includes the main Face a Face optical and sun collections, the feminine Bocca sub-brand, the technical Alium sub-brand for men, and the FAF 3.0 30th anniversary collection. Frames are manufactured using premium materials such as 100% organic cellulose-based acetate, space-grade titanium, aluminium, stainless steel, and 3D-printed nylon, with hand finishing at the brand's own workshop in the French Jura.
Is FACE-A-FACE a public or private company?
FACE-A-FACE is a private company. It is classified as corporate owned and is currently operating.
When was FACE-A-FACE founded?
FACE-A-FACE was founded in 1995. It employs 1 to 10 people.
Where is FACE-A-FACE based?
FACE-A-FACE is headquartered in Paris, France, in the Europe region.
How does FACE-A-FACE make money?
One revenue line is on record: eyewear Product Sales.
Who are FACE-A-FACE's main competitors?
Broad incumbents on record are Persol and Tom Ford Eyewear. Direct peers are Thierry Lasry, Dita Eyewear, Anne et Valentin, ic! berlin, Mykita, Oliver Peoples and Lindberg. Design Eyewear Group is listed as an others.
Does FACE-A-FACE have an API?
No public API is recorded for FACE-A-FACE.
What industry is FACE-A-FACE in?
FACE-A-FACE's product category is Luxury Eyewear. Its primary akta.pro industry code is CRAAAKAD, Luxury & Designer Eyewear, with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 339115 and its SIC code is 3851.