Thierry Lasry
Thierry Lasry is a Paris- and New York-based luxury eyewear brand founded in 2007, selling handcrafted French- and Italian-made sunglasses and optical frames ($455-$665, up to $3,750) direct-to-consumer globally via flagship stores in NYC and Paris plus e-commerce shipping to 50+ countries.
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Thierry Lasry does
Thierry Lasry is a Paris- and New York-based luxury eyewear brand founded in 2007 by designer Thierry Lasry. The company designs, produces, and sells handcrafted sunglasses and optical frames manufactured in France and Italy using premium acetate, titanium temple detailing, and natural horn materials through a proprietary architectural-collage design language. Standard product pricing ranges from $455 to $665 across 70+ sunglass styles and 70+ optical frame styles, with extension into a premium natural horn tier up to $3,750 and a $99 entry-level AriZona collaboration. The go-to-market is direct-to-consumer via the thierrylasry.com e-commerce platform (shipping to 50+ countries) and two flagship retail stores in New York (265 Lafayette Street) and Paris (40 Rue du Four), supplemented by a global network of authorized stockists.
The brand has built a recognized position in luxury eyewear through extensive celebrity endorsement, fashion week runway collaborations (Pressiat, Reese Cooper, Cult Gaia, Midnight Rodeo), and limited-edition co-branded capsules with Faena, Hoffmann Natural Eyewear, AriZona®, Rhude, PSG, ENFANTS RICHES DÉPRIMÉS, and others. Revenue is generated primarily through one-time unit sales of sunglasses, optical frames, and accessories (nylon crossbody bags, packaging), with no subscription or recurring revenue model. The company is privately held by the founder, with 11-50 employees, no disclosed funding rounds, and no parent company ownership. Notable product features include exclusive Zeiss lens integration on select styles (ALIENY SUN, BOWERY), signature architectural acetate collaging, and full UV protection across the sunglasses line. Customer concentration is highly diversified across individual luxury consumers globally, with celebrity sightings serving as organic earned media rather than contracted revenue.
Thierry Lasry firmographics
Firmographics- Name
- Thierry Lasry
- Legal name
- Thierry Lasry
- Website
- https://thierrylasry.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thierry Lasry is a Paris- and New York-based luxury eyewear brand founded in 2007, selling handcrafted French- and Italian-made sunglasses and optical frames ($455-$665, up to $3,750) direct-to-consumer globally via flagship stores in NYC and Paris plus e-commerce shipping to 50+ countries.
- Ownership category
- akta.pro rank
Thierry Lasry industry classification
Industry- Product category
- Designer Luxury Eyewear
- NAICS
- Optical Goods Retailers (45613), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Eyewear (CRAAAKAD)
- akta.pro secondary industries
- Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Sunglasses (Non-Prescription) (CRAAAKAB), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
Keywords
Where Thierry Lasry is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Thierry Lasry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Luxury Eyewear Sales: Core revenue from handcrafted sunglasses and optical frames sold directly to consumers at price points ranging from $455-$665 for standard styles, with premium collaborations (Natural Horn) reaching $3,750 and limited-edition collaborations (AriZona) at $99 entry point.
- Accessories & Packaging: Nylon crossbody bags ($50-$160), branded packaging, and optical/sun hard cases generate supplementary revenue from existing customer base seeking complete brand experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Sunglasses - $455 to $665 |
| One time/ perpetual license | Pay-as-you-go | Optical Frames - $510 to $645 |
| Unit Pricing | Pay-as-you-go | Accessories - $10 to $160 |
| One time/ perpetual license | Pay-as-you-go | Premium Natural Horn Collection - up to $3,750 |
| One time/ perpetual license | Pay-as-you-go | AriZona Collaboration - $99 |
| Unit Pricing | Pay-as-you-go | Sale Items - up to 70% off |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Thierry Lasry product offering
Product offeringCore offering
Thierry Lasry designs, handcrafts, and sells luxury sunglasses and optical frames under its own brand, manufactured in France and Italy using premium acetate, titanium, natural horn, and Zeiss lenses. The brand also markets limited-edition capsule collaborations with Faena, Hoffmann Natural Eyewear, AriZona, Pressiat, and others, plus branded accessories such as nylon crossbody bags and signature packaging. The offering spans women's and men's sun, optical, and exclusive in-store collections priced from $99 to $3,750.
Product overview
Thierry Lasry is a Paris and New York-based luxury eyewear brand founded in 2007, known for bold, avant-garde sunglasses and optical frames handcrafted in Italy and France. The core product lines consist of Sunglasses (including aviator, cat-eye, soft cat-eye, round, square, rectangular, shield, and oversized styles) and Optical Frames (including aviator, cat-eye, rectangular, round, square, titanium temple, and acetate collaged designs). The brand offers exclusive collaborations with Faena (CLANDESTY and SOCIETY capsules), Hoffmann Natural Eyewear (natural horn collection), AriZona (limited-edition shield sunglasses), and Pressiat (JAGGER collaboration). Specialty sub-collections include Metal Temple Sunglasses with sculptural metal detailing and Titanium Temple Optical Frames for lightweight comfort. Accessories include a Nylon Crossbody Bag and Packaging Collection. Select styles feature exclusive Zeiss lenses. The brand's design philosophy blends retro inspiration with futuristic vision, creating innovative frames that redefine eyewear as statement pieces.
Differentiator
Problem solved
Functional benefit
Brands
- FAENA by Thierry Lasry: Exclusive capsule collaboration with Faena luxury hotels, featuring bold designs inspired by Faena's colorful and distinctive aesthetic.
- Hoffmann x Thierry Lasry
- AriZona® x Thierry Lasry
Products and services
- Sunglasses Collection Architecturally inspired sunglasses handcrafted in Italy and France using premium acetate, featuring bold design and uncompromising craftsmanship across aviator, cat-eye, soft cat-eye, round, square, rectangular, shield, and oversized silhouettes with full UV protection. Targeted at fashion-forward men and women seeking statement eyewear.
- Optical Frames Collection Refined optical frames handcrafted in Italy and France, combining architectural design with meticulous craftsmanship. Includes aviator, cat-eye, soft cat-eye, rectangular, round, square, titanium temple, and architectural acetate collaged designs compatible with prescription lenses. Targeted at men and women seeking stylish prescription eyewear.
- FAENA by Thierry Lasry Capsule Collection Exclusive capsule collaboration with Faena featuring CLANDESTY and SOCIETY unisex aviator styles in Faena's colorful aesthetic with gradient brown lenses, available in five colorways each and packaged with Faena gold medallion on each temple. Targeted at luxury consumers and Faena brand enthusiasts.
- Hoffmann x Thierry Lasry Natural Horn Collection Luxury eyewear collaboration combining Thierry Lasry's contemporary aesthetic with Hoffmann's artisanal natural horn craftsmanship. Features 12 unique frames crafted from precious natural horn materials, priced up to $3,750, available exclusively in-store at the New York and Paris flagship locations. Targeted at high-net-worth collectors of artisan eyewear.
- AriZona x Thierry Lasry Sunglasses Limited-edition shield sunglasses collaboration inspired by AriZona's iconic can design. Nine matte-finish shield sunglasses in AriZona's vibrant colors, crafted from molded nylon and hand-painted in Italy, priced at $99. Targeted at entry-level consumers seeking luxury eyewear with a playful, accessible price point.
- Thierry Lasry x Pressiat JAGGER Sunglasses Shield sunglasses collaboration with French fashion house Pressiat, featuring the JAGGER style debuted on the Pressiat SS25 runway during Paris Fashion Week. Targeted at fashion-forward consumers and runway enthusiasts.
- Nylon Crossbody Bag Versatile designer accessory from durable nylon with outer mesh pocket and adjustable strap, fitting phone, wallet, sunglasses, and small essentials. Available in Blue, Pink, Burgundy, and Brown at $50-$160. Targeted at existing eyewear customers seeking brand-aligned accessories.
- Eyewear Packaging Collection Branded eyewear packaging collection including geometric pouch sets, optical and sun packaging, monogram packaging, and hard cases available in multiple colors. Targeted at customers seeking to refresh eyewear storage or gift packaging.
Quantifiable outcome
- Featured among Top 20 Designer Sunglasses Brands in industry coverage
- +1 more outcomes
Companies that use Thierry Lasry
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles2 records
Thierry Lasry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Thierry Lasry partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- FaenaflagshipLimited-edition capsule collection debuting two distinctive styles (CLANDESTY and SOCIETY) featuring bold designs inspired by Faena's values and colorful aesthetic. Frames feature Faena gold medallion on each temple and exclusive packaging. Both styles available in five colorways with gradient brown lenses.
- Hoffmann Natural EyewearflagshipExclusive collaboration combining Thierry Lasry's contemporary audacity with Hoffmann's artisanal excellence in natural horn eyewear. 12 unique frames crafted from precious natural horn materials, priced up to $3,750. Available exclusively in-store at flagship locations.
- AriZonacoreLimited-edition sunglasses collection inspired by AriZona's iconic can design. Nine matte-finish shield sunglasses in AriZona's vibrant colors, crafted from molded nylon and hand-painted in Italy. Priced at $99, offering luxury with accessibility.
- PressiatcoreJAGGER shield sunglasses collaboration featured on Pressiat SS25 runway at Paris Fashion Week. Cocktail party held during Paris Fashion Week to celebrate the collaboration.
- Cult GaiacoreSunglasses collaboration with Cult Gaia fashion brand, celebrated with dinner launch party. Represents intersection of fashion and luxury eyewear.
- Midnight RodeocoreSunglasses and t-shirt collaboration with Midnight Rodeo brand. Preview and party held during New York Fashion Week. VENDETTY style featured, with Anthony Davis (NBA) and other celebrities spotted wearing pieces.
- Reese CoopercoreSunglasses collaboration with designer Reese Cooper, featured in SS23 runway show in Paris. FLEXXXY style collaboration with coral rectangle frames.
- RhudecoreRHODEO and RHEVISION sunglasses collaborations with Rhude fashion brand. RODEO styles spotted on numerous celebrities including Jay-Z, Justin Bieber, Future, and athletes.
- Paris Saint-GermaincorePSG x THIERRY LASRY collection with Paris Saint-Germain football club. Team players spotted sporting the collaboration. Eyewear with sports-inspired design.
- KOCHÉminorCOBALT sunglasses collaboration with KOCHÉ fashion brand. Featured in NASTY Magazine. Styles worn by artists including Chloe x Halle, Usher, Daddy Yankee, and Saweetie.
- ENFANTS RICHES DÉPRIMÉSminorTHE ISOLAR sunglasses collaboration with ENFANTS RICHES DÉPRIMÉS. ISOLAR 2 styles worn by Halsey, Young Thug, Offset, Sophie Turner, and Usher.
- DTAminorMASTERMINDY sunglasses collaboration with DTA brand. Travis Barker photographed wearing MASTERMINDY 701.
- SMILEYminorTHE COLLECTOR EDITION collaboration with SMILEY brand and André. Playful sunglasses designs featuring the iconic smiley motif.
- Joanna CzechminorCustom sunglasses collaboration with makeup artist Joanna Czech. Limited edition piece featuring her signature aesthetic.
- Alamo RecordsminorALAMO RECORDS collaboration featuring shield sunglasses with exclusive colorways. Party held at ESSX NYC during New York Fashion Week.
- BarbieminorBarbie x Thierry Lasry sunglasses collaboration featuring pink and playful designs inspired by the iconic doll.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Thierry Lasry competitors and assessment
Company assessmentDirect peers
- Jacques Marie Mage: Los Angeles-based independent luxury eyewear brand with a comparable avant-garde, limited-edition design philosophy, premium pricing, and cult celebrity following. Most direct head-to-head competitor in the independent luxury eyewear space.
- Dita Eyewear: Independent luxury eyewear brand known for handcrafted Japanese and Italian-made frames with bold, retro-inspired design and premium pricing. Directly comparable in craftsmanship, price point, and luxury positioning.
- Garrett Leight California Optical: California-based independent eyewear brand founded by the son of Oliver Peoples founder Larry Leight. Competes in the premium contemporary eyewear segment with similar DTC-plus-flagship distribution and design-forward aesthetic.
- RetroSuperFuture: Italian independent luxury eyewear brand offering bold, statement-making frames at comparable premium price points with global DTC distribution. Direct competitor in the avant-garde luxury eyewear segment.
- Linda Farrow: London-based independent luxury eyewear brand with fashion-forward designer collaborations and premium pricing. Comparable in collaborative business model, high-fashion positioning, and target customer.
Broad incumbents
- Oliver Peoples: Premium eyewear brand now owned by EssilorLuxottica, with comparable intellectual, vintage-inspired design language and luxury price points. Larger scale and broader retail network represent an established incumbent in the same category.
- Persol: Italian heritage luxury eyewear brand owned by EssilorLuxottica, handcrafted in Italy. Comparable in craftsmanship provenance, premium positioning, and Italian manufacturing heritage, but with significantly broader global distribution.
- Celine Eyewear: LVMH-owned luxury fashion house with a high-fashion eyewear line. Competes for the same fashion-forward luxury consumer with bold, architectural frames at premium price points, supported by LVMH's vast marketing and distribution resources.
- Kering Eyewear (Gucci, Bottega Veneta, Balenciaga): Kering's vertically integrated eyewear division produces and distributes licensed eyewear for Gucci, Bottega Veneta, Balenciaga, and other maisons. Competes for the same fashion-conscious luxury consumer with vastly greater scale and marketing resources.
Emerging players
- Akila: LA-based independent eyewear brand with a contemporary, design-led positioning, DTC-first model, and celebrity visibility. Operates at a slightly more accessible price point but with comparable brand aesthetic and target demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Thierry Lasry social profiles
Digital presenceThierry Lasry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thierry Lasry leadership team
Management profileNumber of profiles
Profiles1 record
Thierry Lasry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thierry Lasry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thierry Lasry
What does Thierry Lasry do?
Thierry Lasry designs, handcrafts, and sells luxury sunglasses and optical frames under its own brand, manufactured in France and Italy using premium acetate, titanium, natural horn, and Zeiss lenses. The brand also markets limited-edition capsule collaborations with Faena, Hoffmann Natural Eyewear, AriZona, Pressiat, and others, plus branded accessories such as nylon crossbody bags and signature packaging. The offering spans women's and men's sun, optical, and exclusive in-store collections priced from $99 to $3,750.
Is Thierry Lasry a public or private company?
Thierry Lasry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thierry Lasry founded?
Thierry Lasry was founded in 2007. It employs 11 to 50 people.
Where is Thierry Lasry based?
Thierry Lasry is headquartered in Paris, France, in the Europe region.
How does Thierry Lasry make money?
Two revenue lines are on record. Luxury Eyewear Sales are the primary driver. The others are accessories & Packaging.
Who are Thierry Lasry's main competitors?
Direct peers on record are Jacques Marie Mage, Dita Eyewear, Garrett Leight California Optical, RetroSuperFuture and Linda Farrow. Broad incumbents are Oliver Peoples, Persol, Celine Eyewear and Kering Eyewear (Gucci, Bottega Veneta, Balenciaga). Akila is listed as an emerging player.
Does Thierry Lasry have an API?
No public API is recorded for Thierry Lasry.
What industry is Thierry Lasry in?
Thierry Lasry's product category is Designer Luxury Eyewear. Its primary akta.pro industry code is CRAAAKAD, Luxury & Designer Eyewear, with a secondary code of CRAKAFAG, Luxury Eyewear (Sunglasses & Optical). Its NAICS code is 45613 and its SIC code is 3851.