LAROSIERE

What LAROSIERE does

La Rosière is a Franco-Italian alpine ski and mountain resort located in Montvalezan, Savoie, France, operated by La Rosière Tourisme, a public establishment of industrial and commercial character (Établissement public à caractère industriel et commercial). It serves individual travelers, families, corporate groups, and tour operators with a year-round product spanning a winter ski season (December–April) and a summer mountain season (June–September). The resort spans 155–156 km of pistes, 82 runs, and 38 ski lifts across an altitude band from 1,850 m (resort base) to 2,800 m, and is the French gateway to the cross-border Espace San Bernardo ski area connected to La Thuile in Italy — one of the few international ski domains in the Northern Alps.

The commercial surface is built around a central booking and information platform that aggregates ski lift passes, accommodation, activities, and event tickets. The underlying technology stack comprises a Grincat-built web application, the Apidae regional tourism database, Ingenie for pre-reservation workflows, Matomo for first-party web analytics, and a dedicated Espace San Bernardo mobile application. Distribution runs both direct-to-consumer through the resort's own channels and indirectly via tour operators (e.g., Voyages E. Leclerc, TUI) and transport partnerships (e.g., Eurostar Thalys, SAT Mont-Blanc), complemented by a multilingual press office targeting France, the Netherlands, and Belgium.

The business model combines lift pass revenue, commission and booking fees on accommodation, paid activities and events, group and seminar services, and ancillary retail and partnership income. Pricing is segmented across individual adult/child/pedestrian passes, family packs, and multi-day products, with premium formats such as early-bird and season passes. The Property Owners' Club, in operation since 2016, formalises a B2B relationship with local accommodation owners and supports inventory supply for the booking platform.

Name

LAROSIERE

Legal name

La Rosière Tourisme

Website

https://larosiere.net

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

La Rosière operates a Franco-Italian ski and mountain resort in the Savoie region, offering lift passes, accommodation bookings, and year-round activities. The public establishment serves individual tourists, families, corporate groups, and tour operators across 155–156 km of slopes.

Ownership category

akta.pro rank

Product category

Mountain and Ski Resort Tourism

NAICS

Skiing Facilities (71392), Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAJAA

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

Keywords

• Ski resort services
• Mountain tourism
• Ski lift passes
• Alpine accommodations
• Winter sports activities

Headquarters

HQ city

Montvalezan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ski Lift Passes: Sale of ski lift passes for the Espace San Bernardo ski area linking France and Italy. Pricing varies by age group (children 5-12, adults 13-64, seniors 65-74) and pass type (day passes, multi-day, season passes).
2. Accommodation Bookings: Central reservation system facilitating bookings for hotels, residences, chalets, apartments, bed & breakfast, and camping across the resort. Commission or booking fees collected through the reservation platform.
3. Activities and Events: Revenue from various recreational activities including golf, spa services, restaurants, summer events, and cultural activities. The Summer Passport (Passeport de l'Été) offers bundled access to multiple activities.
4. Group Services and Seminars: Dedicated services for corporate seminars, group trips, and tour operators including preferential rates, personalized reception, and organized activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

La Rosière operates a French alpine ski and mountain resort in the Savoie Alps, selling ski lift passes, accommodation bookings, and on-mountain winter and summer activities to individual tourists and families. The resort is part of the international Espace San Bernardo ski area, which links the French slopes of La Rosière with the Italian resort of La Thuile via a combined ski pass. Operations are run by La Rosière Tourisme, a French public establishment of industrial and commercial nature (EPIC).

Product overview

La Rosière is a Franco-Italian ski resort located at 1,850m in the Haute-Tarentaise region, operating as a multi-season mountain destination. The resort's core offerings include ski passes and lift access to the Espace San Bernardo (155-156 km of slopes connecting France to Italy), along with diverse accommodation options (hotels, residences, chalets, apartments, camping). The product portfolio extends to seasonal passes (Passeport de l'Été for summer), activity passes (X-PERIENCES), equipment rentals, ski lessons through partner schools (ESF, Evolution 2, Oxygene), and specialized areas (Family Park, Freeride zone). Summer offerings include mountain biking (Bike Park), golf (9-hole course), trail running events, cycling ascents, hiking with Bureau des Guides, and dog sledding activities (Tanaka Camp). The resort also provides a mobile application for navigation and services, along with event programming including La Rosière Fun Race and themed evenings. I.L.Y Hotels serves as the resort's flagship accommodation property.

Differentiator

Problem solved

Functional benefit

Brands

• Espace San Bernardo: The Franco-Italian ski area connecting La Rosière (France) with La Thuile (Italy), offering 155-156 km of slopes

Products and services

• Ski lift passes (Espace San Bernardo)
• Accommodation booking services
• Winter mountain activities (ski school, beginner zones, etc.)
• Summer mountain activities (hiking, MTB, etc.)

Quantifiable outcome

• Ski area: 155-156 km of slopes connecting France and Italy
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Espace San BernardocoreStrategic or Co-development PartnerLa Rosière belongs to the only international ski area in the Northern Alps, directly linked to La Thuile in Italy via the Little St Bernard Pass. The partnership offers south- and north-facing slopes for excellent snow conditions, with a single international ski pass covering 152 km of slopes, 82 runs, and 38 ski lifts across both countries.
• La ThuilecoreStrategic or Co-development PartnerItalian resort partner connected to La Rosière via the Espace San Bernardo ski area. Forms the cross-border skiing destination allowing visitors to ski between Valle d'Aosta and Savoie.
• LoubsolminorGTM or Marketing PartnerEyewear brand with over 70 years of optics expertise and over a century of pharmaceutical heritage. Loubsol designs high-quality sunglasses and ski goggles developed in Bourg-Saint-Maurice and manufactured in Italy, aligning with La Rosière's mountain values.
• Marin BikesminorGTM or Marketing PartnerMountain bike brand creating bikes designed for fun since 1986. Committed to enriching cyclists' lives with playful, durable and high-quality bikes. Partners with La Rosière for mountain biking experiences.
• Kenny RacingminorGTM or Marketing PartnerMotorsport-inspired sports gear brand creating durable, authentic gear where riding is described as culture, commitment, and state of mind. Brand positioning resonates with La Rosière's outdoor sports culture.
• K2minorGTM or Marketing PartnerOriginal American ski and snowboard brand founded in 1962 in Washington State. Pioneer in snowboards since 1987 and first brand to engineer products specifically for women (Women's Alliance). Continues to innovate in the ski industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Thuile: Italian ski resort directly connected to La Rosière via the Little St Bernard Pass, forming the joint Espace San Bernardo international ski area. Operates the same 155-156 km of slopes, 82 runs, and 38 lifts, and shares a single international ski pass — making it the closest possible peer both operationally and commercially.
• La Plagne: Co-member of the Paradiski ski area with Les Arcs. Operates a family-friendly integrated resort with similar summer programming, central reservations, and lift-served skiing — a comparable mid-sized French destination.
• Megève: Family-friendly French ski resort with a similar premium positioning, year-round programming, and central reservation system. Competes for the same affluent family and corporate ski segments.
• Les Arcs: Adjacent French ski resort in the Tarentaise, part of the Paradiski ski area. Operates an integrated lift, accommodation, and activities platform with year-round positioning — directly comparable in scale, geography, and product mix.
• Val d'Isère: Flagship premium French ski resort in the same Haute-Tarentaise valley. Comparable integrated resort model with lift passes, accommodation booking, ski school partnerships, and summer activities; competes for the same French and international skier wallet.
• Les 2 Alpes: Mid-sized French ski resort with a similar mix of lift operations, accommodation booking, ski school partnerships, and summer glacier skiing. Competes in the same mid-market family-friendly segment.
• Tignes: High-altitude French ski resort neighboring Val d'Isère (Espace Killy). Comparable integrated ski-and-summer destination with lift operations, central reservations, and multi-season programming — competes in the same regional and international market.

Broad incumbents

• Val Thorens: Largest ski area in the world (3 Vallées) and highest resort in Europe. While much larger, it competes directly for premium and international skiers and operates an integrated lift, lodging, and activities platform year-round.
• Chamonix Mont-Blanc: Iconic French ski destination with extensive lift operations, accommodation booking, and summer activities (hiking, climbing, guided mountain services). Competes for international Alpine tourism demand with broader brand recognition.
• Courchevel: Premium French ski resort within Les 3 Vallées with luxury lodging, integrated lift passes, and MICE/corporate services. Competes with La Rosière for premium French Alps visitors and corporate group bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvqEX_s5KpJwI1c5t5L8H_A
• Facebookfacebook.com/larosiere1850
• Instagraminstagram.com/larosiere1850
• TikToktiktok.com/@larosiere1850
• LinkedInlinkedin.com/company/la-rosi-re-tourisme

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAROSIERE