What Kenny Racing does

Kenny Racing (legal entity Kenny Racing et Pull-In Race, Inc.) is a French motorsports and cycling protective equipment and apparel company founded in 1980 and operating under the registered trademarks Kenny Racing, Pull-In Race, and The Kenny Code. The company's core products include ECE 22-06 certified off-road full-face helmets, racing kits (jerseys and pants), gloves, boots, goggles, body protections, and a growing line of lifestyle sportswear. Product engineering emphasizes durable materials — 1000-D Cordura fabric at high-wear panels, sublimation-printed polyester, multi-directional stretch panels, and removable washable helmet linings — designed for motocross, enduro, supercross, and mountain biking applications.

Kenny Racing operates a direct-to-consumer e-commerce storefront at kenny-racing.com (bilingual French/English) supplemented by a network of French specialty resellers and a dedicated B2B wholesale portal at pro.kenny-racing.com. Revenue is generated entirely through one-time product sales across hardware (apparel, helmets, accessories) and bundles (kits), plus custom design services through the Custom By You online studio that allows personalized team jerseys with sponsor logos. Pricing is publicly disclosed in EUR, ranging from accessories at approximately €12.50 to complete adult kits at €166.58, with outlet discounts up to 65% and a 10% newsletter subscription incentive.

The customer base spans individual motorsport and cycling enthusiasts (adults and children), racing teams and clubs purchasing custom-branded kits, lifestyle consumers seeking motorsports-inspired casual wear, and specialty retailers purchasing through wholesale. The company is privately held, with no disclosed parent company, institutional investors, public listing, or external funding. Management information, headquarters street address, and revenue figures are not publicly disclosed; the firm is reported at approximately 8 employees and operates from France.

Name

Kenny Racing

Legal name

Kenny Racing et Pull-In Race, Inc.

Website

https://kenny-racing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Kenny Racing is a privately held French company founded in 1980 that designs and sells motorsports and cycling protective equipment and apparel under the Kenny Racing and Pull-In Race brands, serving individual riders, racing teams, and specialty resellers across Europe through e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Motorsports Protective Equipment & Apparel

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992)

SIC

Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Motocross protective apparel
• Cycling protective gear
• Off-road racing helmets
• Custom jersey design
• Lifestyle motorsports sportswear

Headquarters

HQ city

Amiens, Hauts-de-France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Apparel & Equipment: Direct retail sales of motorsports and cycling equipment including helmets, jerseys, pants, gloves, boots, goggles, and accessories through e-commerce and reseller network. Revenue generated through one-time product purchases with no subscription component.
2. Kits/Bundles: Pre-configured race kits combining jerseys, pants, and sometimes gloves sold as complete outfit solutions at bundled pricing.
3. Custom Design Services: Custom jersey design service through Custom By You studio, offering personalized designs for individuals and teams.
4. B2B Wholesale: Wholesale distribution to retail stores and resellers through dedicated B2B portal, targeting specialty motorsports retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kenny Racing designs, manufactures, and sells motorsports (motocross, enduro, supercross) and cycling protective equipment and apparel under the Kenny Racing and Pull-In Race brands. The product portfolio spans ECE 22-06 certified helmets, jerseys, pants, gloves, goggles, boots, body protection, complete race kits, and a lifestyle sportswear line, complemented by a Custom By You design studio for personalized team and individual jerseys. Distribution is through direct e-commerce, a B2B wholesale portal, and a network of specialty resellers in France.

Product overview

Kenny Racing is a French motorbike, bicycle, and lifestyle equipment company operating two main brands: Kenny Racing (core motorbike and cycling gear) and Pull-In Race (a bold sub-brand combining racing performance with street/lifestyle apparel). The product portfolio includes protective equipment (helmets with ECE 22-06 approval, body protections, boots, gloves), performance apparel (kits, jerseys, pants, jackets), and casual sportswear (t-shirts, sweats, socks, caps). The company offers a Custom By You design studio service for personalized jersey customization. Products are organized by target demographic (Adult/Adulte, Kids/Enfant) and collection themes (MASTER, ORIGINAL, RACE, TRASH).

Differentiator

Problem solved

Functional benefit

Brands

• Pull-In Race: A sub-brand under Kenny Racing focused on motocross apparel and protection, featuring collections like MASTER, ORIGINAL, RACE, and TRASH lines for both adults and children.

Products and services

• Kenny Racing Moto Primary motorbike (moto) protective equipment and apparel line for adults and children, including helmets, goggles, kits, jerseys, pants, jackets, gloves, boots, and body protections.
• Kenny Racing Vélo (Bike) Bicycle equipment line featuring helmets, goggles, kits, jerseys, pants/shorts, jackets, gloves, and protective gear for adults and children.
• Pull-In Race Bold sub-brand combining street energy with ride culture, offering motorbike gear and lifestyle sportswear for adults, kids, and casual wear across MASTER, ORIGINAL, RACE, and TRASH collections.
• Kenny Lifestyle / Sportswear Casual everyday apparel inspired by racing culture, including caps, beanies, sweats, jackets, t-shirts, pants, shorts, socks, underwear, and accessories.
• Custom By You Online design studio service allowing customers to personalize jerseys with custom colors, patterns, names, numbers, and sponsor logos for motorbike and bike use, with professional graphic design support.
• Pull-In Race Helmets Off-road full-face helmets including ABSOLUT, SOLID, and TEAM models with ECE 22-06 approval, injected plastic shells, adjustable double buckle closures, and removable washable inner linings.
• Pull-In Race Kits Complete motorbike racing outfit bundles combining jerseys, pants, and sometimes gloves, available in MASTER, ORIGINAL, RACE, and TRASH collections for adults and kids.
• Pull-In Race Jerseys (Maillots) Racing jerseys made from 100% polyester with sublimation printing and lycra cuffs, available in multiple colorways across collections.
• Pull-In Race Pants (Pantalons) High-performance racing pants made from polyester/Dynax with 1000D Cordura at the rear, ventilated linings, stretch panels, and adjustable waist systems.
• Pull-In Race Gloves (Gants) Lightweight synthetic racing gloves with sublimated fabric on the upper hand, thumb reinforcement, and multiple size options.
• Pull-In Race Caps & Beanies Trucker caps and beanies including CASQUETTE TRUCKER (75% polyester, 25% cotton) with embroidered patch, rigid rounded brim, and 5-panel construction.
• Pull-In Race Sweats Sherpa fleece pullovers and zip-up hoodies including SHERPA POLAIRE (100% cotton) and SWEAT ZIPPÉ models with hood and drawstring closure.
• Pull-In Race Tee-shirts Casual t-shirts with ribbed round neck, straight bottom, short sleeves, and woven Pull-in tag, available in multiple color variants.
• Pull-In Race Socks (Chaussettes) Athletic socks including MX-specific models made from 100% cotton with sizes S/M and L/XL available in various colors.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Alpinestars: Global leader in motorsports and action sports protective gear, including motocross apparel, helmets, boots, and body protection. Comparable to Kenny Racing across the full moto gear stack, but operates at vastly larger scale with broader motorsports and car racing portfolios.

Direct peers

• Seven MX: Motocross apparel brand offering jerseys, pants, gloves, and helmets with a design-forward, athlete-led positioning. Direct competitor in off-road riding apparel, especially in the kit/bundle category where Kenny Racing sells coordinated outfits.
• Shot Race Gear: French motocross apparel brand specializing in jerseys, pants, kits, and gloves with a strong European dealer footprint. Most direct regional peer to Kenny Racing, competing in the same French and European off-road gear channels.
• UFO Plast: Italian manufacturer of motocross plastics, helmets, goggles, boots, and protective gear with broad European distribution. Comparable to Kenny Racing in product scope and mid-market positioning within moto gear.
• Troy Lee Designs: Motocross and mountain bike apparel, helmets, and protective gear brand with strong roots in off-road racing. Overlaps directly with Kenny Racing's combined moto/cycling offering and premium positioning.
• Thor MX: Motocross-specific apparel and protective gear brand offering helmets, jerseys, pants, gloves, and boots. Direct competitor in the off-road riding gear category where Kenny Racing operates.
• Fox Racing: Iconic American motocross and mountain bike apparel and protective equipment brand covering helmets, jerseys, pants, gloves, and kits. Closely comparable product mix to Kenny Racing across both moto and cycling categories.
• O'Neal Racing: Motocross and mountain bike protective gear and apparel manufacturer covering helmets, jerseys, pants, gloves, and boots. Comparable mid-market competitor with similar product breadth across moto and cycling.
• 100% (100 Percent): Motocross and mountain bike goggles, helmets, and apparel brand with bold styling and a strong racing pedigree. Comparable to Kenny Racing's goggle/helmet/apparel bundle and lifestyle crossover.

Others

• Pull-In (parent brand): French action sports apparel brand for moto, surf, and lifestyle markets. Comparable in design language and customer base to Pull-In Race sub-brand of Kenny Racing, though Pull-In's standalone brand operates more in lifestyle than protective equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kennyracing81
• LinkedInlinkedin.com/company/kenny-racing
• Instagraminstagram.com/kennyracing81

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenny Racing