Gran Fondo New York, Inc.
Gran Fondo New York, Inc. (GFNY) operates a global mass-participation endurance sports platform organizing 30+ branded cycling and running races across 90+ countries, anchored by its annual World Championship NYC and supported by coaching, apparel, and a UCI-sanctioned professional series.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gran Fondo New York, Inc. does
Gran Fondo New York, Inc. (GFNY) is a privately held endurance sports company founded in 2010 and headquartered in New York City that organizes a global portfolio of mass-participation cycling and running races, anchored by the annual Michelob ULTRA GFNY World Championship New York City in its 14th edition in 2026. The company operates 30+ branded events across North America, Europe, Latin America, the Caribbean, and Asia, including markets in the USA, France, Mexico, Colombia, Costa Rica, Chile, Uruguay, Canada, the Dominican Republic, Indonesia, Germany, and the Bahamas. Its commercial portfolio spans cycling races, marathon/half marathon/10K/5K running events, the UCI-sanctioned GFNY Pro Series (Gran Premio New York City, with Gran Premio Cozumel planned), the GFNY Coaching subscription, TrainingPeaks-distributed training plans, an official Made-in-Italy apparel line, and ancillary VIP, youth, and group programs.
Underlying the events is a proprietary integrated technology stack: the gfny.cc registration, results, and account platform handles participant onboarding globally; chip timing provides start-to-finish race timing; and a unified GFNY Rankings system with course-difficulty multipliers and championship multipliers (2x regional, 3x World) tracks athlete performance across the calendar. The qualification pathway, "GFNY Road to NYC," grants Elite Corral access valid for 380 days and is the engine that connects local races to the NYC flagship. The registered "Be a Pro For a Day®" trademark and a franchise-style local-organizer model standardizes brand and operations across geographies.
GFNY's business model rests on non-discounted, non-refundable, non-transferable race entry fees that rise as event dates approach, supplemented by merchandise sales (BigCommerce storefront), VIP experience upgrades, Michelob ULTRA title sponsorship across multiple USA events, monthly coaching subscriptions without long-term contracts, and TrainingPeaks referral revenue. Distribution runs through direct online registration, event-specific websites, the merchandise storefront, the coaching platform, and licensed franchise organizers. Primary customers are amateur and competitive cyclists spanning Sub-18 to 80+ age groups, recreational athletes seeking a professional race atmosphere, UCI Continental and club teams in the Pro Series, and destination marketing organizations partnering on event hosting. The company is led by CEO Uli Fluhme and President Lidia Fluhme, with no disclosed institutional investors, parent entities, or external capital raises.
Gran Fondo New York, Inc. firmographics
Firmographics- Name
- Gran Fondo New York, Inc.
- Legal name
- Gran Fondo New York Inc.
- Website
- https://gfny.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gran Fondo New York, Inc. (GFNY) operates a global mass-participation endurance sports platform organizing 30+ branded cycling and running races across 90+ countries, anchored by its annual World Championship NYC and supported by coaching, apparel, and a UCI-sanctioned professional series.
- Ownership category
- akta.pro rank
Gran Fondo New York, Inc. industry classification
Industry- Product category
- Endurance Sports Events
- NAICS
- Tour Operators (56152)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
- akta.pro secondary industries
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Gran Fondo New York, Inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gran Fondo New York, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- Race Registration Fees: GFNY generates primary revenue through race entry fees for cycling and running events. Entry prices increase as events approach, with no discounts offered. Entries are non-refundable, non-transferable, and non-deferrable.
- GFNY Merchandise and Apparel: The company operates an e-commerce storefront (gfny.mybigcommerce.com) selling race gear, jerseys, casual apparel, sunglasses, and watches. Jerseys are designed in NYC and Made in Italy.
- Coaching Services: GFNY offers personalized training plans written by qualified GFNY coaches, with monthly payment structure and no long-term contracts. Also provides TrainingPeaks universal training plans for purchase.
- VIP Experience: Premium race experience including special registration area, first corral start, VIP post-race lounge, and direct podium visibility.
- Youth and Group Programs: Revenue from youth cycling categories (Sub 18/Sub 16) and group registration programs.
- TrainingPeaks Partnership: GFNY training plans are available for purchase on the TrainingPeaks platform, with GFNY receiving referral revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Race Entry (Standard) |
| One time/ perpetual license | Pay-as-you-go | VIP Race Experience |
| Subscription | Monthly | GFNY Coaching - Personalized Training |
| Subscription | Monthly | TrainingPeaks Universal Plans |
| Other | Pay-as-you-go | Official Hotels - Miami 2026 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Gran Fondo New York, Inc. product offering
Product offeringCore offering
Gran Fondo New York, Inc. designs, owns, and operates a global calendar of mass-participation cycling and running endurance races, anchored by the annual Michelob ULTRA GFNY World Championship in New York City and connected via the proprietary "Road to NYC" qualification pathway and global rankings system. The company also operates UCI-sanctioned professional races through the GFNY Pro Series, sells personalized coaching subscriptions and TrainingPeaks-distributed training plans, and runs an own-brand merchandise shop selling Made-in-Italy GFNY jerseys and apparel.
Product overview
GFNY operates as a global endurance sports platform organizing mass-participation cycling races (GFNY Cycling Events), running events (GFNY Marathon Events), and professional UCI-sanctioned races (GFNY Pro Series including Gran Premio New York City). The core offering is the GFNY World Championship NYC as the flagship annual event. Supporting products include GFNY Coaching (personalized training plans), GFNY Training Plans via TrainingPeaks (universal plans for all levels), the GFNY Training Center (free educational content), GFNY Club membership, and the GFNY Gear merchandise shop. Additional products include multi-finisher medal programs, GFNY Day virtual events, GFNY 5K run events, a global rankings system, VIP race experiences, and youth cycling programs. The company operates its own integrated registration, results, and ranking system.
Differentiator
Problem solved
Functional benefit
Brands
- GFNY Pro Series: Professional racing division placing UCI-sanctioned races alongside mass-participation GFNY events
- GFNY Coaching
Products and services
- GFNY World Championship New York City Flagship annual mass-participation cycling endurance race held in New York City that draws riders from 90+ countries and serves as the culminating event of the GFNY Road to NYC qualification pathway. Open to amateur and competitive age-group cyclists from Sub-18 through 80+.
- GFNY Cycling Events Globally distributed mass-participation cycling races featuring chip timing, age-group rankings, closed roads, and qualification opportunities for the GFNY World Championship; sold directly to individual amateur and competitive cyclists via gfny.cc.
- GFNY Marathon / Running Events Running races including marathon, half marathon, 10K, and 5K distances held as part of the GFNY global calendar, offering multi-sport participation options for athletes already engaged with GFNY cycling events.
- Gran Premio New York City UCI 1.2 sanctioned professional road race featuring ~120 professional riders from 20 UCI Continental and club teams, held on the same 137km course as the GFNY World Championship NYC mass-participation race and starting 10 minutes ahead of the amateur field.
- GFNY Pro Series Professional racing platform that pairs UCI-sanctioned races with GFNY mass-participation events on shared courses, targeting UCI Continental Teams and professional club teams seeking competitive North American racing opportunities.
- GFNY Coaching Personalized, coach-written training plan subscription service tailored to individual athletes' schedules, cycling experience, fitness levels, and target GFNY races, sold on a monthly basis with no long-term contract.
- GFNY Training Plans on TrainingPeaks Universal GFNY-branded training plans distributed through the TrainingPeaks marketplace, written by GFNY coaches and available for beginner (10 weeks), intermediate (12 weeks), advanced (14 weeks), and recovery (2 weeks) levels across flat/rolling and mountain terrain.
- GFNY Gear Merchandise Shop Own-brand e-commerce shop selling official GFNY race jerseys (designed in NYC, Made in Italy), casual apparel, vests, sunglasses, and watches directly to athletes and fans.
- GFNY Day Virtual Event Annual virtual GFNY event held on a single date worldwide, allowing participants to complete the race challenge on their own local routes and route without traveling to a host city.
- GFNY Aguascalientes Inaugural edition of GFNY's cycling race in Aguascalientes, Mexico featuring a 145km course with 1,511m of climbing, targeting competitive and amateur cyclists in central Mexico.
- GFNY Club Membership Recurring membership program offering priority registration access, exclusive content, and club-only perks to registered GFNY participants seeking engagement beyond single race entries.
Quantifiable outcome
- Top 10% of age group finishers earn qualification for the Elite Corral at all GFNY World events
- +2 more outcomes
Companies that use Gran Fondo New York, Inc.
Customer profileSegments4 records
Ideal customer profiles2 records
Gran Fondo New York, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Gran Fondo New York, Inc. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- TrainingPeakscoreTrainingPeaks is the official partner for GFNY universal training plans. The partnership provides GFNY-specific training programs for cyclists of all levels, written by GFNY coaches and available in multiple languages (English, Spanish, French). Plans cover beginner to advanced levels and various terrain types.
- NeversecondminorNeversecond is a sponsor for GFNY Miami 5K, providing nutrition products for athletes at the event.
- Michelob UltraflagshipMichelob Ultra is the title sponsor for GFNY World Championship NYC and multiple USA events including GFNY Miami, GFNY Pittsburgh, GFNY Maryland, and GFNY Florida. The partnership provides significant brand visibility and product activation (Michelob ULTRA Cheer Beer post-race) at events.
- Miccosukee Casino & ResortcoreMiccosukee Casino & Resort serves as the expo venue, race start, and finish location for GFNY Miami. The partnership provides all-in-one race venue convenience for athletes, including packet pickup, race start, post-race party, and awards ceremony.
- SkyTeamminorSkyTeam is the official airline alliance partner for GFNY, providing exclusive flight discounts and rewards for athletes traveling to GFNY events. Discounts available up to 15% on Business and Economy Class.
- United AirlinesminorUnited Airlines offers flight discounts for GFNY Miami participants using code ZS67355013. MileagePlus members earn valuable miles when booking with the discount code.
- BMR Bike Maintenance RepaircoreBMR provides mechanical support services at GFNY Miami expo and during the race, including neutral support, mobile mechanical assistance, and sweep vehicles. BMR also offers bike transport and assembly services from Miami International Airport.
- IHG Hotels (Holiday Inn, Hampton Inn, Hilton)minorOfficial hotel partners including Holiday Inn Express & Suites Doral, Holiday Inn Miami Doral, Hampton Inn & Suites Miami Brickell, Hilton Miami Aventura, DoubleTree Resort & Spa Ocean Point, Candlewood Suites, and EVEN Hotel Miami Doral. Partners offer discounted rates and early 4AM breakfast for race day.
- Luggage FreeminorLuggage Free provides luggage and bicycle shipping services to GFNY events, offering cyclists convenience and GFNY discount rates.
- Elite (Bike Cases)minorElite is featured as a bike travel case option for GFNY cyclists, with video content showing how to pack bikes in Elite Borson soft cases.
- UCI (Union Cycliste Internationale)coreUCI sanctions the Gran Premio New York City as a UCI 1.2 professional road race. The GFNY Pro Series places UCI-sanctioned professional races alongside GFNY mass-participation events using the same courses.
- GFNY Pro Series TeamscoreUCI Continental Teams and club teams including Team Skyline (USA), Project Echelon Racing (USA), Canel's Java (Mexico), Universe Cycling Team (Netherlands), Meridian Racing, NU Colombia, Competitive Edge Racing, and others participate in Gran Premio New York City.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Gran Fondo New York, Inc. competitors and assessment
Company assessmentDirect peers
- Spartan Race: Spartan Race is a global mass-participation obstacle/endurance event series with international franchises, corporate sponsorships, and an event-driven registration revenue model. Comparable as a mass-participation endurance sports operator with global reach and a tiered event calendar (Sprint, Super, Beast, Ultra).
- Tough Mudder: Tough Mudder organizes mass-participation endurance/obstacle events globally with corporate sponsorships and a franchise-style event calendar. Comparable in the mass-participation endurance event business model targeting amateur recreational athletes willing to travel to flagship events.
- UCI Gran Fondo World Series: The UCI's official gran fondo amateur series is the most direct competitor in mass-participation cycling gran fondos, offering sanctioned qualifying events that culminate in a UCI Gran Fondo World Championship. Directly comparable as a structured cycling race series targeting amateur and competitive cyclists with a global qualification pathway.
- Rock 'n' Roll Marathon Series: Rock 'n' Roll Marathon Series is a global mass-participation running event series with strong sponsor partnerships and an entertainment-infused race format. Directly comparable in the running event component of GFNY's portfolio (marathons, half marathons, 10K, 5K) and in its global event-driven business model targeting amateur recreational athletes.
- Haute Route: Haute Route organizes multi-day gran fondo style cycling events in iconic locations with a premium, training-intensive format. Directly comparable as a global operator of organized road cycling events for amateur and competitive cyclists, with similar timing, ranking, and qualification structures.
Emerging players
- Marathon du Médoc: Marathon du Médoc is a themed international mass-participation running event held annually in Bordeaux, France. Comparable as a destination-themed endurance event operator targeting international recreational runners, with strong travel tourism positioning similar to GFNY's destination events (Cannes, Miami, Bahamas).
- Strava: Strava is the dominant social fitness platform for cyclists and runners, with subscription services and event/route discovery features. Comparable as a digital ecosystem serving the same amateur cyclist community, with overlapping monetization in training content and athlete engagement that intersects GFNY's coaching and ranking systems.
Broad incumbents
- A.S.O. (Amaury Sport Organisation): A.S.O. organizes the Tour de France, Paris Marathon, and numerous mass-participation cycling and running events globally. Comparable as a large-scale international race organizer with both professional and amateur event portfolios and destination-marketing partnerships, though with much greater scale and pro-tour focus.
- World Marathon Majors: World Marathon Majors is the premier league of mass-participation running events (Tokyo, Boston, London, Berlin, Chicago, New York). Comparable in operating a flagship mass-participation endurance event in New York City with international athlete participation, though much larger scale and limited to the marathon distance.
- IRONMAN (World Triathlon Corporation): IRONMAN is the global leader in mass-participation endurance events, organizing triathlons, marathons, and cycling events worldwide. Most directly comparable as a mass-participation endurance event organizer with global reach and corporate sponsorships, though IRONMAN is much larger and offers triathlon as its core format versus GFNY's cycling-first portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Gran Fondo New York, Inc. social profiles
Digital presenceGran Fondo New York, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gran Fondo New York, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Gran Fondo New York, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gran Fondo New York, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gran Fondo New York, Inc.
What does Gran Fondo New York, Inc. do?
Gran Fondo New York, Inc. designs, owns, and operates a global calendar of mass-participation cycling and running endurance races, anchored by the annual Michelob ULTRA GFNY World Championship in New York City and connected via the proprietary "Road to NYC" qualification pathway and global rankings system. The company also operates UCI-sanctioned professional races through the GFNY Pro Series, sells personalized coaching subscriptions and TrainingPeaks-distributed training plans, and runs an own-brand merchandise shop selling Made-in-Italy GFNY jerseys and apparel.
Is Gran Fondo New York, Inc. a public or private company?
Gran Fondo New York, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gran Fondo New York, Inc. founded?
Gran Fondo New York, Inc. was founded in 2010. It employs 11 to 50 people.
Where is Gran Fondo New York, Inc. based?
Gran Fondo New York, Inc. is headquartered in New York, United States, in the North America region.
How does Gran Fondo New York, Inc. make money?
Six revenue lines are on record. Race Registration Fees are the primary driver. The others are GFNY Merchandise and Apparel, coaching Services, VIP Experience, youth and Group Programs and trainingPeaks Partnership.
Who are Gran Fondo New York, Inc.'s main competitors?
Direct peers on record are Spartan Race, Tough Mudder, UCI Gran Fondo World Series, Rock 'n' Roll Marathon Series and Haute Route. Emerging players are Marathon du Médoc and Strava. Broad incumbents are A.S.O. (Amaury Sport Organisation), World Marathon Majors and IRONMAN (World Triathlon Corporation).
Does Gran Fondo New York, Inc. have an API?
No public API is recorded for Gran Fondo New York, Inc..
What industry is Gran Fondo New York, Inc. in?
Gran Fondo New York, Inc.'s product category is Endurance Sports Events. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 56152 and its SIC code is 7948.