Campaya Aps
Campaya ApS is a Denmark-based online vacation rental marketplace and full-service rental bureau that aggregates private homeowners and major rental bureaus into a single booking platform with 120,000+ properties across 40+ countries, serving travelers seeking flexible holiday home rentals and property owners seeking low-commission, multi-channel distribution.
- Company typePrivate
- Founded2013
- HeadquartersHorsens, Denmark
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Campaya Aps does
Campaya ApS is a Denmark-headquartered (Horsens) online vacation rental marketplace and full-service rental bureau, founded in 2013 by Claus Pedersen and operating today as a wholly owned subsidiary of the Danish travel conglomerate Travelmind Group A/S. The platform aggregates more than 141,277 Danish summerhouse listings alongside international inventory spanning 40+ countries, bringing together private homeowners, major rental bureaus (DanCenter, Feriekompagniet, Belvilla, Interhome), and travelers through a unified search and booking interface with advanced filtering (amenities, pet policy, pool, distance to water, geography) and flexible non-Saturday-to-Saturday stay periods.
The core technology is a multi-provider aggregation platform that presents inventory from both private owners and rental bureaus at identical prices to direct bookings, while simultaneously syndicating properties outward to Airbnb, Booking.com, VRBO, Holidu, and Danish portals (Feline, SommerhuseDanmark.dk). The platform supports owner-side tools including a Private Owner Management Dashboard, a Rental Income Calculator, and an Owner Newsletter, plus localized storefronts in 10 country domains (DK, UK, US, IT, SE, FR, DE, ES, NL, NO).
Campaya monetizes primarily through a 20% commission on rental income charged to property owners, with that commission bundling guest communication, booking administration, and professional cleaning coordination. A secondary revenue stream consists of referral fees from bureau partners when travelers book bureau-listed inventory through Campaya. Distribution combines a self-service PLG website with multi-portal syndication, supported by content marketing, SEO, email newsletters, and review-driven trust signals (e-Mærket certification, CO2-neutral status, Google 4.4/5 and Facebook 4.7/5 ratings). No revenue figures, headcount, or funding rounds are publicly disclosed.
Campaya Aps firmographics
Firmographics- Name
- Campaya Aps
- Legal name
- Campaya ApS
- Website
- https://campaya.dk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Campaya ApS is a Denmark-based online vacation rental marketplace and full-service rental bureau that aggregates private homeowners and major rental bureaus into a single booking platform with 120,000+ properties across 40+ countries, serving travelers seeking flexible holiday home rentals and property owners seeking low-commission, multi-channel distribution.
- Ownership category
- akta.pro rank
Campaya Aps industry classification
Industry- Product category
- Online Vacation Rental Marketplace
- NAICS
- Traveler Accommodation (7211)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
- akta.pro secondary industries
- Vacation & Short-Term Rental Management (BPAJAFAI), Owner Services, Reporting & Portfolio Administration (THAMAKAI), Lodging Reservations (Hotels, Vacation Rentals) (HSACALAI)
Keywords
Where Campaya Aps is headquartered
LocationHeadquarters
- HQ city
- Horsens
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Campaya Aps business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Commission from Property Owners: Campaya charges property owners a 20% commission fee on rental income. The commission includes full service: guest communication, administration, and professional cleaning. This is described as the market's lowest commission for full-service vacation home rental.
- Referral Fees from Bureau Partnerships: Campaya aggregates listings from rental bureaus and receives a share of rental income when customers book through their platform. Prices remain identical to direct bureau bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 20% commission for property owners including all services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Campaya Aps product offering
Product offeringCore offering
Campaya operates an online vacation rental marketplace that aggregates listings from private homeowners and major rental bureaus (DanCenter, Feriekompagniet, Belvilla, Interhome) into a single search and booking platform spanning 40+ countries, with 120,000+ properties. The platform charges property owners a 20% commission that covers full-service rental management (guest communication, booking administration, and professional cleaning coordination), while travelers can search, filter, and book with the same prices as direct bureau bookings. Listings are simultaneously distributed across major portals (Airbnb, Booking.com, VRBO, Holidu) for maximum visibility.
Product overview
Campaya Aps operates a unified vacation rental marketplace platform connecting travelers with over 141,277 summerhouses and holiday properties across Europe. The core Campaya Vacation Rental Platform serves as the central search and booking engine, supplemented by specialized property categories including Pet-Friendly Summerhouse Search, Pool House Rentals, Luxury Summerhouse Rentals, Ski Chalet Rentals, Holiday Center Search, and Weekend Getaway Bookings. The platform also offers owner-facing tools including the Private Owner Management Dashboard, Rental Income Calculator, and Owner Newsletter for property management. Additional services include Gift Cards, Last Minute Deals, and international country-specific sites. Properties are sourced both directly from private homeowners and through agency partnerships with providers like DanCenter, Feriekompagniet, Belvilla, and Interhome. The company distributes listings through major international portals including Airbnb, Booking.com, VRBO, and Holidu.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaya Vacation Rental Platform Digital marketplace connecting vacation rental seekers with private homeowners and agencies across Europe, featuring a searchable database of 141,277+ properties with advanced filtering, booking, and customer service. Properties are aggregated from both private owners and major bureaus and simultaneously distributed to Airbnb, Booking.com, VRBO, and Holidu.
- Private Owner Management Dashboard Owner-facing portal that enables private property owners to create and manage listings, set availability calendars, accept bookings, and synchronize availability/pricing with external rental platforms.
- Gift Cards Digital gift cards for vacation rental bookings that can be purchased on the platform and applied toward summer house or holiday home stays.
Companies that use Campaya Aps
Customer profileSegments2 records
Ideal customer profiles2 records
Campaya Aps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Campaya Aps partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AirbnbcoreNew partnership enabling Campaya property owners to list on Airbnb. Properties are marketed across all major rental portals with the same low 20% commission rate. Campaya handles all guest administration and cleaning coordination for bookings from external channels.
- Booking.comcoreLeading international vacation rental portal included in Campaya's multi-portal distribution strategy. Properties are promoted alongside Campaya's own platform.
- VRBOcoreMajor international vacation rental portal in Campaya's distribution network for property owner listings.
- HoliducoreInternational vacation rental search engine and booking platform integrated into Campaya's distribution strategy.
- FelinecoreMajor Danish vacation home rental portal included in Campaya's multi-portal distribution network.
- SommerhuseDanmark.dkcoreLarge Danish vacation home portal partner for expanded property distribution.
- DanCenterminorVacation rental bureau whose inventory is aggregated on Campaya's platform at identical prices to direct bookings.
- FeriekompagnietminorVacation rental bureau aggregated on Campaya's platform, offering their properties alongside private listings.
- BelvillaminorVacation rental bureau whose properties are included in Campaya's aggregated inventory.
- InterhomeminorInternational vacation rental bureau whose inventory is available through Campaya's platform.
- Alltime TravelcoreMerged with Alltime Travel in 2022, a travel group with more than 30 years of experience in the travel industry. This partnership provides Campaya with solid experience in vacation rental operations and strengthens the company's ambitions to modernize the Danish vacation home rental market.
- Travelmind Group A/ScoreParent company of Campaya. Travelmind Group A/S is a Danish travel conglomerate operating multiple Danish travel companies.
- IngenCo2-initiativetminorCO2 compensation initiative that helps Campaya achieve carbon neutrality by reducing total CO2 emissions through measurable CO2 reduction measures.
- Local Cleaning CompaniesminorPartnership with the best local cleaning companies specializing in vacation home cleaning throughout the country, ensuring quality cleaning for all rental properties.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Campaya Aps competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Major OTA with extensive vacation rental inventory alongside hotel listings. Distribution partner of Campaya and a competitive incumbent with global demand scale that dwarfs Campaya's owned traffic.
- Airbnb: Global short-term rental marketplace; both a distribution partner of Campaya and a broader competitor. Comparable as the dominant demand-side platform for vacation rentals, though operating with a much thinner host service layer and a 3% host-only fee model.
- Vrbo: Expedia-owned vacation rental marketplace focused on whole-home rentals in North America and Europe. Comparable as a direct channel competitor for the same vacation home supply that Campaya aggregates.
Direct peers
- Interhome: European vacation rental bureau whose inventory is aggregated on Campaya. Comparable bureau operator with extensive European footprint, both directly competitive and partner-level with Campaya.
- Holidu: German-headquartered vacation rental search engine and aggregator operating across Europe. Directly comparable to Campaya in both aggregator business model and multi-portal distribution strategy, with broader geographic scale.
- Belvilla: European vacation rental bureau whose inventory is aggregated on Campaya. Comparable as a full-service bureau competitor targeting private owners across multiple European markets, with similar product positioning on cleaning and guest services.
- NOVASOL (formerly NOVASOL A/S): Danish-founded vacation rental bureau and operator with thousands of properties across Europe. Directly comparable as a Danish-rooted competitor offering both direct bureau listings and aggregated private-owner inventory.
- Sommerhuse.dk: Danish vacation home portal that is a distribution partner of Campaya. Directly comparable Danish-market listing site, serving overlapping renter and owner segments in the vacation home category.
- DanCenter: Major Danish vacation rental bureau whose inventory is aggregated on Campaya. A direct bureau competitor operating in the same Denmark-centric market with overlapping private-owner acquisition strategy.
- Feriekompagniet: Danish vacation rental bureau whose inventory is aggregated on Campaya. Domestic Danish bureau peer with a comparable full-service owner offering and overlap in target markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Campaya Aps compliance and trust
Trust signalCompliance2 records
Campaya Aps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campaya Aps leadership team
Management profileNumber of profiles
Profiles1 record
Campaya Aps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campaya Aps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campaya Aps
What does Campaya Aps do?
Campaya operates an online vacation rental marketplace that aggregates listings from private homeowners and major rental bureaus (DanCenter, Feriekompagniet, Belvilla, Interhome) into a single search and booking platform spanning 40+ countries, with 120,000+ properties. The platform charges property owners a 20% commission that covers full-service rental management (guest communication, booking administration, and professional cleaning coordination), while travelers can search, filter, and book with the same prices as direct bureau bookings. Listings are simultaneously distributed across major portals (Airbnb, Booking.com, VRBO, Holidu) for maximum visibility.
Is Campaya Aps a public or private company?
Campaya Aps is a private company. It is classified as corporate owned and is currently operating.
When was Campaya Aps founded?
Campaya Aps was founded in 2013.
Where is Campaya Aps based?
Campaya Aps is headquartered in Horsens, Denmark, in the Europe region.
How does Campaya Aps make money?
Two revenue lines are on record. Commission from Property Owners are the primary driver. The others are referral Fees from Bureau Partnerships.
Who are Campaya Aps's main competitors?
Broad incumbents on record are Booking.com, Airbnb and Vrbo. Direct peers are Interhome, Holidu, Belvilla, NOVASOL (formerly NOVASOL A/S), Sommerhuse.dk, DanCenter and Feriekompagniet.
Does Campaya Aps have an API?
No public API is recorded for Campaya Aps.
What industry is Campaya Aps in?
Campaya Aps's product category is Online Vacation Rental Marketplace. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers, with a secondary code of BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 7211 and its SIC code is 6531.