Go2 Group Inc.

Name

Go2 Group Inc.

Legal name

Go2 Office Rep Group

Website

https://go2group.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Office Furniture Resale: Go2 Group generates revenue by representing office furniture manufacturers and selling their products to commercial architects, designers, contractors, dealers, and end-users throughout Ontario. Revenue comes from sales commissions and margins on furniture products including seating, workstations, storage, filing, glassboards, demountable walls, and acoustical solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Go2 Group operates as a manufacturer's representative agency and distributor of commercial office furniture in Ontario, Canada. The company sells and supports seating, soft seating, collaboration and safety glass, demountable wall systems, workstations, ergonomics, and filing and storage solutions on behalf of partner manufacturers Horizon, Flexxform, Clarus, Starwall, Links, and Spacefile. It complements distribution with planning, budgeting, sourcing, logistics, and marketing support services for commercial architects, designers, design/build contractors, dealers, glazers, and end-user buyers and facility managers.

Product overview

Go2 Group is a manufacturer's representative company for office furniture in Ontario, operating as a multi-brand portfolio rather than a single unified product. The company offers six main product lines: Office Seating by Horizon (chairs for various applications), Soft Seating Solutions by Flexxform (child and adult seating), Collaboration & Safety Glass by Clarus (glassboards and antimicrobial surfaces), Demountable Wall Systems by Starwall (glass wall solutions), Workstations & Ergonomics by Links and Horizon (desks and ergonomic furniture), and Filing & Storage by Spacefile (high-density storage systems). These products are sold through partnerships with commercial architects, designers, contractors, and furniture dealers across South-Western Ontario, the Golden Horseshoe, and Ottawa Region.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Seating by Horizon Wide selection of office chairs including workstation, reception/guest, leather executive/boardroom, cafeteria, ergonomic, and stacking chairs, distributed in Ontario as a Horizon manufacturer's representative.
• Soft Seating Solutions by Flexxform Child and adult-sized soft seating including 1, 2, and 3 seat products, ottomans, stools, and full sets designed for classrooms, libraries, hospitals, car dealerships, and hotels, distributed in Ontario.
• Collaboration and Safety Glass by Clarus Wall-mounted and mobile glassboards, architectural solutions, and health and safety antimicrobial non-porous glass products for collaborative and safe workplace environments, distributed in Ontario.
• Demountable Wall Systems by Starwall Demountable wall systems including classic demountable walls, glass panel walls, glass inserts, privacy glass, and barn door glass systems for creating private spaces within open-concept offices, distributed in Ontario.
• Workstations and Ergonomics by Links and Horizon Office space solutions including executive, training, folding/stacking, reception, boardroom furniture, stand-up desks, ergonomic solutions, collaborative spaces, and monitor arms, distributed in Ontario.
• Filing and Storage by Spacefile High-density storage products including file cabinets, storage racks, SpaceCarts, file management systems, and cantilever shelving solutions, distributed in Ontario.

Quantifiable outcome

• COVID-19 workplace safety solutions for physical distancing

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• SpacefilecoreChannel Partner/ Reseller/ Distributor · 1 January 2022Spacefile is a North American manufacturer of high-density storage products and solutions, building products on-site in its Canadian manufacturing headquarters. Go2 Group announced partnership with Spacefile in January 2022, offering file cabinets, storage racks, SpaceCarts, file management, and cantilever shelving.
• HorizoncoreChannel Partner/ Reseller/ DistributorHorizon is a manufacturer of office seating and ergonomic computer accessories. Go2 Group represents Horizon products in Ontario, offering workstations, task chairs, training room seating, ergonomic seating, stacking chairs, and bistro/cafeteria chairs.
• FlexxformcoreChannel Partner/ Reseller/ DistributorFlexxform is a manufacturer specializing in child and adult soft seating solutions. Go2 Group began representing Flexxform products, offering 1, 2, and 3 seat products, ottomans, stools, and full sets for various spaces including classrooms, libraries, hospitals, car dealerships, and hotels.
• ClaruscoreChannel Partner/ Reseller/ DistributorClarus is a leader in visual glass products including wall-mounted and mobile glassboards, architectural solutions, and health & safety antimicrobial glass products. Go2 Group partners with Clarus for collaboration and safety glass solutions, including COVID-19 readiness products.
• StarwallcoreChannel Partner/ Reseller/ DistributorStarwall provides demountable wall systems including classic demountable walls, glass panel walls, glass inserts, privacy glass, and barn door glass systems. Go2 Group represents Starwall products in Ontario for open-concept office solutions.
• LinkscoreChannel Partner/ Reseller/ DistributorLinks is a contract furniture manufacturer offering executive, training, folding/stacking, reception, boardroom and ergonomic solutions. Go2 Group represents Links products in Ontario, helping solve workspace challenges from single office to multi-floor installations.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Regional players

• BUSCH & Company / Trent Furniture: Long-standing Ontario office furniture dealer competing head-to-head with Go2 Group's workspace solutions offering for corporate, government and institutional buyers across the Golden Horseshoe and Ottawa.

Broad incumbents

• Allsteel / HNI Corporation: North American office furniture manufacturer and dealer under HNI, offering seating, casegoods and architectural products sold through contract channels and competing for Ontario commercial specifications adjacent to Go2's partner portfolio.
• Haworth: Family-owned global office furniture manufacturer whose Canadian operations (including a manufacturing facility) and dealer network compete with Go2's manufacturer partners - similar mix of seating, workstations, architectural walls and storage solutions sold via contract channels.
• MillerKnoll (Herman Miller): Major contract office furniture holding (Herman Miller, Knoll, Colebrook Bosson Saunders) supplying seating, casegoods and architectural products to architects and corporate buyers in Ontario, competing with the partners Go2 represents for specification-driven deals.
• Humanscale: Office ergonomics and seating manufacturer (ergonomic chairs, monitor arms, sit/stand desks) - directly overlaps Links and Horizon workstation/ergonomic products that Go2 Group reps in Ontario through the design community.
• Steelcase: Global office furniture manufacturer with extensive dealer network across Ontario; overlaps Go2's seating and workstation product categories and competes for the same architect/designer specifications at the upper end of the commercial market.

Direct peers

• Teknion: Canadian-headquartered contract office furniture manufacturer with deep Ontario presence and broad product range spanning seating, workstations and architectural walls - directly overlaps the categories Go2 Group reps and serves as a competitor/manufacturer partner candidate in the same Ontario B2B channel.
• Office Environments (OEC): Canadian-based B2B office furniture dealer and workspace solutions provider serving architects, designers and corporate buyers in Ontario - direct channel peer to Go2 Group with similar consulting-led distribution of multi-brand contract furniture.
• Arenson / RCS Group Office Furniture: Canadian contract office furniture dealer serving Ontario corporate, healthcare and institutional clients - a comparable dealer channel partner competing for similar commercial furniture and workspace projects.

Others

• BRC Group (BRC Imagination Arts / office dealer): B2B office products and contract furniture dealer operating in the Canadian market, comparable in that it brokers multi-brand office furniture to commercial buyers across similar B2B segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Go2-Group-437837939600602
• LinkedInlinkedin.com/company/freund-rep-agency
• Instagraminstagram.com/go2group_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go2 Group Inc.