Gregory Neil Associates

What Gregory Neil Associates does

Gregory Neil Associates (legally GNA Inc., doing business as GNA Works) is a privately held coaching and consulting firm founded in 1994 by Greg Neil and headquartered in Redding, California. The firm serves construction and restoration business owners in the United States, with a specific focus on owners preparing for business sale, succession, or transition out of day-to-day operations. Service delivery is nationwide, executed remotely from a single headquarters location with a small staff of 1-10 employees.

GNA Works operates through four interconnected programs — Succession & Exit Strategy (the flagship 3-5 year engagement), One-to-One Coaching, Mastermind Groups, and Team & Culture Performance Development — all built around a four-stage methodology branded as "The Path to Freedom": Assessment, Design, Install the Rhythm, and Freedom. The firm has no proprietary technology platform; its intellectual property is the codified methodology, the founder's 30+ years of vertical expertise, and a documented track record of client outcomes including revenue scaling ($7M to $25M for Phoenix Restoration Co., $7M to $14M for Carolina Restoration Group) and successful exits to national acquirers. Claims of up to 1,000% client ROI and 8,000+ meeting sessions across 300+ cumulative clients are referenced in marketing materials.

The business model is professional services, with engagement revenues generated through multi-session coaching contracts (notably 3-5 year commitments for succession work) and quote-based pricing disclosed only after a free discovery call. Go-to-market is sales-led, with direct intake via the GNA Works website, a free discovery call as the primary conversion mechanism, and a podcast providing top-of-funnel content. The firm is founder-owned with no external investment, no subsidiaries, no public listing, and no disclosed partnerships or alliances.

Name

Gregory Neil Associates

Legal name

GNA Inc.

Website

https://gnaworks.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Gregory Neil Associates (GNA Works) is a coaching and consulting firm that helps construction and restoration business owners build exit-ready, leadership-driven companies through one-on-one coaching, mastermind groups, succession planning, and team development programs.

Ownership category

akta.pro rank

Product category

Business Coaching and Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Business coaching services
• Succession planning consulting
• Exit strategy advisory
• Leadership development coaching
• Construction industry consulting

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coaching and Consulting Services: GNA Works generates revenue through professional coaching services including one-on-one coaching, mastermind group programs, and succession/exit strategy consulting. The business model is service-based with multi-session engagements typically spanning 3-5 years for exit preparation programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GNA Works is a coaching and consulting firm that helps construction and restoration business owners build sell-ready, owner-independent businesses through leadership development, succession planning, and exit strategy preparation. The firm delivers its services through four programs—a 3-to-5 year Succession & Exit Strategy Premier Program, one-on-one executive coaching, peer-based mastermind groups, and team/culture performance development—guided by a four-stage methodology covering assessment, design, rhythm installation, and owner freedom.

Product overview

Gregory Neil Associates operates as a single unified coaching and consulting offering rather than a platform-plus-modules architecture. The company provides four interconnected programs: the Succession & Exit Strategy (Premier Program) as the flagship offering for business sale preparation, One-to-One Coaching for personalized leadership development, Mastermind Groups for peer-based learning, and Team & Culture Performance Development for organizational capability building. All programs are built around a four-stage methodology—Assessment, Design, Install the Rhythm, and Freedom—that guides clients from initial evaluation through achieving owner independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Succession & Exit Strategy / Premier Program The flagship 3-to-5 year engagement that prepares construction and restoration business owners for sale, building strength in every area of the business—management depth, accountability, and transferable value—so the company can attract the best possible sale price.
• One-to-One Coaching One-on-one coaching sessions designed to build stronger leadership at all levels of the business, providing a personalized path for owners to gain freedom from day-to-day operations.
• Mastermind Groups A team-based mastermind model that brings key employees, leaders, and owners together to share challenges, compare solutions, and gain new perspectives faster than working in isolation.
• Team & Culture Performance Development A performance development program that improves hiring practices, accountability structures, and cultivates a culture of ownership so high performance becomes repeatable across the organization.

Quantifiable outcome

• Revenue scaling from $7M to $25M for clients preparing for acquisition
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ActionCOACH: Global business coaching franchise focused on helping small and mid-market business owners improve operations, leadership, and profitability. Directly comparable to GNA in target customer (owner-led SMBs) and delivery model (one-on-one coaching with structured methodology).
• EOS Worldwide: Provider of the Entrepreneurial Operating System, offering certified EOS Implementers who coach owner-operators on vision, traction, and organizational health. Closely parallel to GNA's four-stage methodology and focus on freeing owners from day-to-day operations.
• Built to Sell (John Warrillow): Coaching and content program specifically focused on making businesses more sellable. Highly comparable to GNA's Succession & Exit Strategy flagship, sharing the same outcome of building a transferable, owner-independent business.
• Strategic Coach: Dan Sullivan's entrepreneur coaching program targeting owner-operators seeking to scale and step back from tactical work. Comparable to GNA in serving founders preparing their businesses for next-stage growth and eventual transition.
• FocalPoint Business Coaching: Franchise coaching network using the FocalPoint system to help business owners improve performance and leadership. Directly comparable to GNA in service-based coaching delivery, SMB target market, and structured methodology.
• Scaling Up (Gazelles): Verne Harnish's growth coaching methodology and certified coach network helping mid-market companies scale using Rockefeller Habits. Directly comparable to GNA's mid-market owner-operator focus and structured growth framework.
• Remodelers Advantage: Coaching and peer-group program specifically serving remodeling and home services business owners. Strong vertical overlap with GNA's construction/restoration niche and similar owner-operator target customer preparing for growth or exit.

Broad incumbents

• E-Myth (Michael Gerber): Long-established business coaching methodology and book brand targeting small business owners. Comparable to GNA in addressing owner-dependence and systems-thinking, but operates at a broader, less specialized level.
• Vistage Worldwide: Peer advisory and executive coaching organization for CEOs and business owners, including peer group facilitation and one-on-one coaching. Broader incumbent peer in the executive/business owner coaching space, with deeper institutional infrastructure than GNA.

Emerging players

• Service Business Mastery (Mike Michalowicz): Coaching and content platform focused on service business owners, including contractors and trades. Adjacent to GNA in serving the same construction-adjacent SMB owner segment with a more content-driven, less one-on-one delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greg-neil-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregory Neil Associates