Jordan Porco Foundation

What Jordan Porco Foundation does

Jordan Porco Foundation is a 501(c)(3) public charity founded in 2011 by Ernie and Marisa Porco after the suicide of their son Jordan, a college freshman. The organization provides suicide prevention and mental health promotion programs targeted at teens and young adults, operating from Manchester, Connecticut with a secondary Hartford office. Its service model emphasizes peer-to-peer messaging, open dialogue around mental health, and resilience-building rather than top-down clinical instruction.

Name

Jordan Porco Foundation

Legal name

Jordan Porco Foundation

Website

https://jordanporcofoundation.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Jordan Porco Foundation is a 501(c)(3) nonprofit founded in 2011 that delivers peer-led suicide prevention and mental health promotion programs (Fresh Check Day, Check In, 4 What's Next) to colleges, K-12 schools, and communities, primarily in Connecticut with national reach.

Ownership category

akta.pro rank

Product category

Mental Health and Suicide Prevention Services

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Suicide prevention programs
• Mental health education
• Young adult wellness
• Peer support programming
• College mental health

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The foundation accepts individual donations through its website, including a dedicated donation portal and the 'In It For Life' pledge program. Donors can make one-time or recurring contributions.
2. Corporate and Foundation Sponsorships: Annual sponsorships at various tiers (Presenting, Gold, Silver, Friend) for events like Evening at the Bushnell and Scooper Sunday, providing visibility and partnership benefits to sponsors.
3. Fundraising Events: Special events including galas, golf outings, beer auctions, and themed fundraising campaigns like Jeans4Jordan and Giving Tuesday generate revenue while raising awareness.
4. Planned Giving: The foundation offers planned giving options for donors looking to make long-term contributions.
5. Shop for the Cause: Merchandise sales through the organization's shop contribute to revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jordan Porco Foundation is a 501(c)(3) nonprofit that delivers mental health promotion and suicide prevention programming for young adults. Its portfolio includes Fresh Check Day (an interactive mental health event for college campuses), Check In (an adapted version for high schools, communities, and workplaces), and 4 What's Next (a primary prevention program for high school students focused on psychological resiliency). Programs are delivered free of charge to participants and emphasize peer-to-peer messaging, help-seeking behavior, self-care, and coping skills.

Product overview

Jordan Porco Foundation is a nonprofit organization offering a portfolio of mental health promotion and suicide prevention programs for young adults. The core offerings include Fresh Check Day (a mental health event for colleges with interactive booths and prizes), Check In (an adaptation of Fresh Check Day for schools, communities, and workplaces), and 4 What's Next (a primary prevention program building psychological resiliency in high school students). These programs emphasize peer-to-peer messaging, self-care, coping skills, and open conversations about mental health to challenge stigma.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Check Day: An engaging and uplifting mental health promotion event for colleges featuring interactive booths, a festive social atmosphere, and exciting prizes and giveaways.
• Check In
• 4 What's Next
• We're in It for Life

Products and services

• Fresh Check Day An engaging and uplifting mental health promotion event for colleges and universities that features interactive booths, a festive social atmosphere, and prizes and giveaways; designed to encourage help-seeking behavior and reduce mental health stigma among college students.
• Check In An adaptation of the Fresh Check Day model delivered to high schools, community organizations, and workplaces outside of the higher education sector, bringing the foundation's peer-to-peer mental health messaging to broader audiences.
• 4 What's Next A primary prevention program that builds psychological resiliency in high school students by giving them tools to handle stress and distress in their current lives and future transitions.

Quantifiable outcome

• 3,000+ individuals have taken the 'In It For Life' pledge
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• The Village for Families & ChildrenminorStrategic or Co-development Partner · 1 January 2025Friend Sponsor for Evening at the Bushnell event in 2025
• AAFCPAsminorStrategic or Co-development Partner · 1 January 2025Friend Sponsor for Evening at the Bushnell event in 2025
• SMG Corporate ServicesminorStrategic or Co-development Partner · 1 January 2025Friend Sponsor for Evening at the Bushnell event in 2025
• RBC Wealth ManagementminorStrategic or Co-development Partner · 1 January 2025Friend Sponsor for Evening at the Bushnell event in 2025
• The Greystone GroupminorStrategic or Co-development Partner · 1 January 2025Friend Sponsor for Evening at the Bushnell event in 2025
• Concordia University Wisconsin EsportsminorStrategic or Co-development Partner · 1 January 2021Mental health awareness livestream Check In event held with university esports program
• CT River Valley Chamber of CommerceminorStrategic or Co-development Partner · 1 January 2017Ribbon cutting ceremony held for the foundation; collaborated on Bids, Bites & Beer fundraising auction event

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Jed Foundation: The Jed Foundation is a leading nonprofit focused on protecting emotional health and preventing suicide among college students and teens. It is the most direct peer to Jordan Porco Foundation, with overlapping target audiences (college students, high schoolers), overlapping programmatic themes (suicide prevention, mental health promotion on campus), and a similar mission-driven, donor-supported model.
• Active Minds: Active Minds is a nonprofit that empowers student-led mental health advocacy and awareness on college and high school campuses. It is a direct peer because both organizations deploy peer-to-peer mental health programming on college campuses, recruit student ambassadors, and position themselves as campus-based suicide prevention and mental health awareness platforms.

Emerging players

• Born This Way Foundation: Born This Way Foundation, co-founded by Lady Gaga, focuses on youth mental health and kindness initiatives with peer-led programming. It is an emerging player peer because both organizations target young adult mental wellness with peer-driven messaging and mental health stigma reduction as core program goals.
• Hope for the Day: Hope for the Day is a nonprofit that uses education, art, and music to prevent suicide and provide mental health resources to young people. It is an emerging player peer because both organizations focus on proactive suicide prevention and mental health education for younger demographics, leveraging creative, community-driven outreach.
• Bring Change to Mind: Bring Change to Mind is a nonprofit that runs student-led mental health awareness campaigns and school programs aimed at ending stigma around mental illness. It is an emerging player peer because both organizations deploy peer-driven messaging, school-based programming, and mental health awareness initiatives targeting teens and young adults.

Broad incumbents

• American Foundation for Suicide Prevention (AFSP): AFSP is the largest national nonprofit dedicated to suicide prevention through research, education, advocacy, and loss support. It is a broad incumbent peer because it operates across all age groups (including youth) and provides overlapping programming on suicide prevention education and awareness, with significantly broader funding scale and geographic reach.
• Child Mind Institute: Child Mind Institute is a nonprofit that addresses children's mental health through clinical care, education, and research. It is a broad incumbent peer because it overlaps in mental health education and resources for children and adolescents, though it operates on a much larger scale with clinical services the foundation does not offer.
• Mental Health America: Mental Health America is the nation's oldest community-based mental health nonprofit, focused on advocacy, education, and screening across all age groups. It is a broad incumbent peer because it overlaps in mental health education and suicide prevention messaging, though it serves a far broader audience beyond youth.
• The Trevor Project: The Trevor Project is a national nonprofit providing crisis intervention and suicide prevention services for LGBTQ+ young people. It is a broad incumbent peer because it operates in the same youth suicide prevention space with overlapping audiences (teens and young adults) and overlapping intervention/messaging approaches, though it specializes in a specific population segment.

Others

• Crisis Text Line: Crisis Text Line is a nonprofit providing 24/7 text-based crisis intervention support. It is an adjacent peer because one of the foundation's staff (Nick Marinelli) is a volunteer Crisis Counselor there, and it represents a complementary crisis intervention service rather than a competing educational program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jordanporcofdn
• Instagraminstagram.com/jordanporcofoundation
• TikToktiktok.com/@jordanporcofoundation?lang=en
• LinkedInlinkedin.com/company/jordanporcofoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jordan Porco Foundation