Gimlet Pty. Ltd.

What Gimlet Pty. Ltd. does

Gimlet Pty. Ltd. operates Gimlet at Cavendish House, a cocktail bar and dining room on the ground floor of a 1920s Chicago-style heritage building at 33 Russell Street in Melbourne's central business district. The venue offers European-influenced fine dining with contemporary techniques applied to Australian produce, including wood-fired mains, à la carte, seasonal, and late-night supper menus, alongside a classic and seasonal cocktail program. It serves individual diners, theatre and event patrons in the CBD's theatre district, and private parties in the Palm Room (8-12 guests) on the Russell Street mezzanine. The company is privately held (Pty. Ltd.) under the Trader House hospitality group founded by chef-restaurateur Andrew McConnell, and operates alongside sister venue Apollo Inn at 165 Flinders Lane.

The business model is direct-to-consumer fine dining with three primary revenue streams: food and beverage sales in the dining room and cocktail bar, private dining and event revenue from the Palm Room and group bookings, and gift voucher and experience sales (denominational vouchers, a $370 'Gimlet Experience for Two', and a $1,000 'Gimlet and Apollo Inn Ultimate Experience for Two' valid for three years). Pricing includes a 1.3% credit card surcharge, a 10% Sunday surcharge, and a 15% public holiday surcharge. Distribution is via the SevenRooms online reservation platform (3-month lead time for main dining, 6-month for Palm Room), walk-ins, and digital and physical gift card sales. The operating hours span 7 days per week from 12 noon until late, with a supper service on Fridays and Saturdays from 10pm until 1am, and the company employs between 11 and 50 staff.

Gimlet's competitive position is anchored by brand recognition (World's 50 Best Restaurants #84 debut, Restaurant Bar of the Year 2025, Top 10 Asia Pacific Spirited Awards 2026, Australia's Best Wine List 2024), talent depth (Head Chef Colin Mainds, Bar Managers Cameron Parish and Lachlan Bentley, Head Pastry Chef Cassandre Morris, Beverage Manager Anthony Pieri), and the irreplaceable physical asset of Cavendish House. The underlying technology footprint is minimal: the website runs on Squarespace, reservations and email marketing are handled by SevenRooms across the Trader House portfolio, and intellectual property consists of the gimlet.bar domain, branded gift experiences, and proprietary cocktail/menu R&D rather than patented or software-defined assets. There are no public funding rounds, M&A activity, or revenue disclosures.

Name

Gimlet Pty. Ltd.

Legal name

Gimlet Pty. Ltd.

Website

https://gimlet.melbourne

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Gimlet Pty. Ltd. operates Gimlet at Cavendish House, a cocktail bar and fine-dining restaurant in a 1920s heritage building at 33 Russell Street in Melbourne CBD, serving individual diners, theatre patrons, and private parties with European-influenced menus and a classic cocktail program.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Speakeasies (THAFAEAE)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Fine dining restaurant
• Cocktail bar
• European cuisine
• Private dining
• Australian hospitality

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Core revenue from restaurant dining room and cocktail bar sales including a la carte menu, seasonal menu, supper menu, and cocktails. Operates 7 days a week from 12 noon until late, with supper service Friday and Saturday from 10pm to 1am.
2. Private Dining and Events: Revenue from Palm Room private dining bookings for 8-12 guests, special celebrations, and events. Includes semi-private dining experiences with sweeping views.
3. Gift Cards and Vouchers: Sale of denominational gift vouchers (set value of choice), Gimlet Experience for Two ($370), and Gimlet and Apollo Inn Ultimate Experience for Two ($1,000). Valid for 3 years from purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gimlet at Cavendish House is a cocktail bar and dining room located in Melbourne's CBD offering European-inspired fine dining with contemporary Australian produce, wood-fired meats and seafood, and a comprehensive classic cocktail and award-winning wine list. The venue operates 7 days a week from 12 noon until late, with supper service on Friday and Saturday evenings, and accommodates private events in the Palm Room semi-private dining space for 8-12 guests.

Product overview

Gimlet at Cavendish House is a cocktail bar and dining room operated by Gimlet Pty. Ltd., located in a heritage 1920s building in Melbourne's CBD. The core offering centres on European-inspired fine dining with contemporary Australian produce, complemented by a comprehensive cocktail program and extensive wine list. Supporting products include private dining in the Palm Room, various gift voucher experiences (Denominational Voucher, Gimlet Experience for Two at $370, and the Gimlet and Apollo Inn Ultimate Experience for Two at $1,000), and a late-night Supper Menu on weekends. The company also operates Apollo Inn, a sister cocktail bar located at 165 Flinders Lane. Menus include à la carte, seasonal, supper, and cocktail offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Gimlet at Cavendish House A cocktail bar and dining room located in a landmark 1920s building (Cavendish House) in Melbourne's CBD, offering European-inspired cuisine with contemporary Australian produce, premium wood-fired meats and seafood, classic cocktails, and an extensive award-winning wine list.
• Palm Room Private Dining

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Apollo InncoreStrategic or Co-development PartnerSister cocktail bar located at 165 Flinders Lane, Melbourne, in a 1920s neo-renaissance building. Gimlet's ode to the ageless art of the cocktail, the bar, the bartender and the drinker. Menu of snacks and small dishes to accompany drinks. Open 7 days from 5pm (3pm Fridays). Accepts reservations and walk-ins. Cross-promotional gift card redemption available between venues.
• Trader HousecoreStrategic or Co-development PartnerParent company/group operating multiple acclaimed Melbourne restaurants including Cumulus Inc., Cutler & Co., Marion, and Supernormal. Gimlet is part of Andrew McConnell's restaurant portfolio. Shared hiring platform, DineSmart participation, and cross-promotional opportunities across venues.
• SevenRoomscoreTechnology or IntegrationOnline reservation platform used for bookings across Gimlet and other Trader House venues. Allows reservations 3 months in advance (6 months for Palm Room) for parties of 1-8 guests. Also used for subscription/newsletter sign-ups.
• Wilsons ParkingminorOthersRecommended parking location at 172-192 Flinders Street (enter via Flinders Lane) for Gimlet diners. Convenient parking option for guests arriving by car.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Supernormal: Trader House venue serving Asian-influenced dishes and cocktails in Melbourne CBD. Operates within the same parent group with overlapping executive team (e.g., Head Chef Colin Mainds previously at Cutler & Co. within the group) and shared reservations technology.
• Coda: Melbourne CBD bar-restaurant combining Asian-influenced dining with serious cocktail program. Overlaps with Gimlet on cocktail-bar-plus-restaurant format and theatre district/CBD clientele.
• Cumulus Inc. Andrew McConnell / Trader House flagship all-day dining venue in Melbourne. Direct portfolio peer with shared talent pool, marketing infrastructure, and SevenRooms reservation ecosystem, targeting a similar affluent Melbourne diner.
• Cutler & Co. Andrew McConnell's fine dining restaurant in a converted Fitzroy industrial space. Operates within the same Trader House group, comparable in awards positioning, chef-driven tasting menu format, and target affluent diner segment.
• Attica: Ben Shewry's Ripponlea fine dining restaurant, Australia's highest-ranked on World's 50 Best lists for years. Comparable fine dining positioning, awards pedigree, and reliance on a single high-profile chef-restaurateur.
• The Everleigh: Michael Madrusan's Melbourne cocktail bar widely regarded as a benchmark for Australian cocktail culture — same city, same premium cocktail positioning, and a former employer of Gimlet Bar Manager Cameron Parish.
• Tipo 00: Award-winning Melbourne CBD pasta-focused fine dining restaurant. Comparable in CBD location, fine dining positioning, accolades, and high-density Melbourne premium dining competitive set.
• Apollo Inn: Gimlet's sister cocktail bar at 165 Flinders Lane, Melbourne. Closely comparable offering — cocktails, snacks, heritage 1920s venue — with shared gift card ecosystem and bundled 'Ultimate Experience' cross-sell.

Broad incumbents

• Dinner by Heston Blumenthal: Internationally renowned historical fine dining restaurant at Crown Melbourne. Comparable in theatrical tableside service, premium positioning, awards profile, and Melbourne tourism-driven demand, though broader in scale and brand recognition.

Regional players

• Bulletin Place: Sydney cocktail bar led by the same team behind The Everleigh. Directly comparable in serious craft cocktail positioning and bar-team alumni network (Cameron Parish previously worked here), but Sydney-based rather than Melbourne.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gimlet.melbourne
• LinkedInlinkedin.com/company/gimlet-at-cavendish-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gimlet Pty. Ltd.