Cutler & Co
Cutler & Co. is a privately held fine dining restaurant founded in 2009 by chef Andrew McConnell in Fitzroy, Melbourne, serving affluent individual diners and private event hosts with a seasonal à la carte menu, award-winning wine program, and event hire for up to 110 guests as part of the Trader House group.
- Company typePrivate
- Founded2009
- HeadquartersFitzroy, Victoria, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cutler & Co does
Cutler & Co. is a privately held fine dining restaurant founded by chef Andrew McConnell in 2009, operating from a converted metal works factory at 55–57 Gertrude Street in Fitzroy, Melbourne. The restaurant serves affluent individual diners, food and wine enthusiasts, and private event hosts, offering an à la carte and seasonal menu (mains AUD $48–$140), an award-winning wine program (Victorian Wine List of the Year via the Trader House collective), and dedicated private dining spaces for up to 80 seated or 110 cocktail guests. Distribution is exclusively domestic and physical, with reservations managed via the SevenRooms platform shared across the Trader House group (Cumulus Inc., Gimlet, Marion, Supernormal, Builders Arms Hotel).
Revenue is generated through three streams: dining room and bar covers, private dining and exclusive event hire (quote-based), and an online gift voucher product line structured around flexible set-amount vouchers and two curated experiences at AUD $750 and AUD $1,500 for two guests. Marketing is anchored on editorial coverage, Instagram, an email newsletter, annual participation in the Melbourne Food & Wine Festival Global Dining Series (hosting international chefs such as Brat's Tomos Parry, Bridges' Sam Lawrence, and The Clove Club's Isaac McHale), winemaker dinners (Domenico Clerico, Massolino, E. Pira e Figli, Krug, Yeringberg), and the co-developed Starward 'Cutler & Co. Project' single-cask whisky launched in 2019. The restaurant is open Wednesday–Saturday from 5:30 pm and Sundays from 12 pm, with space always held for walk-ins at the bar. There is no proprietary technology platform; operations rest on a Squarespace website, the SevenRooms reservation layer, and traditional hospitality execution.
Cutler & Co firmographics
Firmographics- Name
- Cutler & Co
- Legal name
- Cutler
- Website
- https://cutlerandco.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cutler & Co. is a privately held fine dining restaurant founded in 2009 by chef Andrew McConnell in Fitzroy, Melbourne, serving affluent individual diners and private event hosts with a seasonal à la carte menu, award-winning wine program, and event hire for up to 110 guests as part of the Trader House group.
- Ownership category
- akta.pro rank
Cutler & Co industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industry
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where Cutler & Co is headquartered
LocationHeadquarters
- HQ city
- Fitzroy, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cutler & Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dining room and bar revenue: The primary revenue stream is from food and beverage sales in the restaurant dining room and bar. Guests order from an à la carte and seasonal menu featuring appetisers, mains, desserts, and an extensive wine list. Walk-ins and reservations are accepted.
- Private dining and event hire: Revenue is generated from exclusive-use events, private dining room bookings, and cocktail celebrations. Pricing varies per event; the restaurant can host up to 110 guests for cocktail events or 80 for seated events. Enquiries are managed through a dedicated events team.
- Gift vouchers: Gift vouchers are sold in set amounts chosen by the purchaser, as well as two curated experience packages: the Cutler Experience ($750 for two guests) and the Cutler Ultimate Experience ($1,500 for two guests, including car pickup, champagne, caviar, and private booth seating).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | À la carte dining — appetisers, seafood, entrées, mains, desserts |
| One time/ perpetual license | Pay-as-you-go | Set Amount Gift Voucher |
| One time/ perpetual license | Pay-as-you-go | Cutler Experience Gift Voucher — $750 for 2 guests |
| One time/ perpetual license | Pay-as-you-go | Cutler Ultimate Experience Gift Voucher — $1,500 for 2 guests |
| Unit Pricing | Pay-as-you-go | Wednesday Cellar Night corkage |
| Unit Pricing | Pay-as-you-go | Special dinner event — Domenico Clerico dinner |
| Unit Pricing | Pay-as-you-go | Rodney Dunn Agrarian Kitchen dinner |
| Unit Pricing | Pay-as-you-go | Bridges at Cutler MFWF 2026 |
| Unit Pricing | Pay-as-you-go | Beatrice Boschis intimate dinner |
| Unit Pricing | Pay-as-you-go | Produce to Plate dinner 2026 |
| Quote-based/ custom | Multi-year contract | Private dining room hire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cutler & Co product offering
Product offeringCore offering
Cutler & Co is a fine dining restaurant in Fitzroy, Melbourne, offering an à la carte seasonal menu, a full bar service, and dedicated private dining and event spaces. It also sells gift vouchers in multiple denominations, including curated experience packages (Cutler Experience and Cutler Ultimate Experience).
Product overview
Cutler & Co is a single fine dining restaurant offering multiple dining experiences under one brand. The core offering is the main restaurant dining room featuring seasonal à la carte menus and bar seating, complemented by private dining rooms for exclusive events. Additional revenue streams include gift vouchers in three tiers (Set Amount, Cutler Experience, and Cutler Ultimate Experience), bar services with an award-winning wine list, and celebration gift arrangements.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 16+ years of continuous operation since 2009 in the same Fitzroy location
- +2 more outcomes
Companies that use Cutler & Co
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Cutler & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cutler & Co partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- E. Pira e Figli / Chiara BoschisminorBeatrice Boschis (daughter of Giorgio Boschis, niece of Barolo icon Chiara Boschis) hosted an intimate Barolo dinner at Cutler on 6 August 2026. The estate is one of Barolo's benchmark producers. The dinner featured a curated menu paired with the estate's wines, including rare library selections.
- Bridges (NYC)coreSam Lawrence's Michelin-starred New York restaurant Bridges was hosted at Cutler for MFWF 2026 on 24–25 March. Bridges had recently been awarded its first Michelin star. The event featured a bespoke menu blending Bridges' Parisian/Basque influences with Melbourne's autumn produce.
- Trader House GroupcoreCutler & Co. is part of the Trader House restaurant group, which includes Cumulus Inc., Gimlet, Marion, Supernormal, and Builders Arms Hotel. Trader House matched DineSmart donations dollar-for-dollar and collectively won Victorian Wine List of the Year.
- Melbourne Food & Wine FestivalcoreCutler is a recurring host venue for Melbourne Food & Wine Festival's Global Dining Series. Notable collaborations include hosting Tomos Parry's Brat (2025, 2026), Bridges NYC (2026), Matt Moran/Aria (2023), The Clove Club London (2022), Tedesca Osteria (2023), and Rodney Dunn/Agrarian Kitchen. These events bring international chefs to cook in Cutler's kitchen.
- Katie Marx FloristminorCutler partners with local Melbourne florist Katie Marx for floral arrangements on special occasions. Katie Marx seasonal floral bouquets are available as add-on gifts for $75, arranged prior to the guest's arrival.
- The Agrarian KitchenminorRodney Dunn of The Agrarian Kitchen (Tasmania) hosted a one-night-only dinner at Cutler on 7 October 2025. Rodney's menu featured sourdough potato cakes with sea urchin roe, asparagus, roast chicken, and meringue with rhubarb. The event was priced at $190 per person with a $95 wine pairing.
- du Fermier (Annie Smithers)minorChef Annie Smithers of du Fermier (Trentham, Victoria) cooked a five-course late winter menu at Cutler on 26 August 2025. The event showcased Annie Smithers' paddock-to-plate philosophy with produce sourced from her kitchen garden. Wines were selected from Central Victorian producers.
- Domenico ClericominorOscar Arrivabene, winemaker of Domenico Clerico (Monforte d'Alba, Piedmont), hosted a Barolo dinner at Cutler on 21 May 2025. Domenico Clerico was instrumental in the 'modernist' Barolo movement alongside Elio Grasso and Aldo Conterno. The dinner featured a four-course menu paired with Massolino wines.
- Brat (Tomos Parry, London)coreTomos Parry of Brat and Mountain (London) cooked at Cutler for MFWF 2025 on 27–28 March. Brat (Shoreditch, 2018) and Mountain are ranked 65 and 94 on the World's 50 Best Longlist. The fire-driven menu featured wood-fired anchovy bread, grilled beef sweetbreads, and burnt cheesecake. Event priced at $180 per person.
- Four Pillars GinminorCutler partnered with local Melbourne distiller Four Pillars for the Martini Collective in May 2024. The collaboration featured a half-sized Four Pillars Olive Leaf Gin Martini paired with an almond, olive and anchovy skewer at the bar. This was the second year of the Martini Collective, a joint marketing initiative across selected Melbourne and Sydney restaurants.
- YeringbergminorCutler hosted a dinner celebrating Yeringberg wines and Yeringberg lamb in May 2024. Winemaker Sandra de Pury and farmer David de Pury (fifth-generation custodians of the 500-hectare Yarra Valley property) hosted the four-course dinner, which featured their lamb alongside Yeringberg wines.
- MassolinominorGiovanni Angeli, winemaker of Massolino (Serralunga d'Alba, Piedmont), hosted a bespoke four-course Barolo dinner at Cutler on 1 August 2023. Massolino is a family winery producing wines of 'wonderful purity and elegance.'
- Krug ChampagnecoreOlivier Krug (sixth-generation, Director of the House of Krug) attended a special one-off Champagne dinner at Cutler on 4 May 2022 — described as his only public dinner engagement in Australia. Four courses were paired with Krug Champagnes including Krug Grande Cuvée 169éme, Krug 2008, Krug 2004, and Krug Rosé 25éme.
- The Clove Club (London)coreIsaac McHale and Paul Quin from London's The Clove Club (3 Michelin stars) cooked at Cutler on 30 March 2022 as part of Melbourne Food & Wine Festival. The tasting menu featured WA marron, Otway pork, and dishes crafted by both teams.
- Starward DistillerycoreCutler collaborated with Starward (Port Melbourne whisky distillery) to create a bespoke single cask whisky — the Starward 'Cutler & Co. Project' whisky — launched to mark the restaurant's 10th birthday in June 2019. The Cutler team visited the distillery, selected cask #1839 (aged in a 40-year-old McWilliams Apera barrel), and the whisky was bottled and served at the bar. This is a co-developed branded product exclusive to Cutler.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cutler & Co competitors and assessment
Company assessmentDirect peers
- Supernormal: Trader House sibling Asian-inspired Melbourne restaurant led by Andrew McConnell. Directly comparable in group economics, sommelier/wine program, and shared customer pool with Cutler.
- Marion: Wine bar and bottle shop opened adjacent to Cutler in 2015 within the Trader House collective. Directly comparable in adjacent location, shared sommelier-driven wine culture, and customer overlap.
- Vue de monde: Long-established Melbourne fine-dining destination atop the Rialto. Comparable to Cutler in premium tasting-menu format, special-occasion positioning, and Melbourne destination-diner audience.
- Attica: Melbourne fine-dining institution (Ripponlea, est. 2005) and one of Australia's most decorated restaurants. Directly comparable to Cutler in product (chef-led tasting menus), target customer (affluent domestic and international diners), and category positioning.
- Brae: Destination fine-dining restaurant in Birregurra, regional Victoria, led by chef Dan Hunter. Comparable to Cutler in chef-led tasting menu model, regional destination positioning, and producer-driven seasonal cuisine.
- Tipo 00: Melbourne CBD Italian fine-dining pasta house. Comparable to Cutler in chef-driven premium casual-to-fine dining positioning, Melbourne-based customer base, and pasta/seasonal produce–led menu.
- Cumulus Inc. Andrew McConnell's flagship all-day Melbourne restaurant and a sister venue within the Trader House collective. Directly comparable in founder identity, group economics, and premium casual-to-fine dining customer overlap.
- Gimlet: Trader House sibling bar and dining room in a former bank building on Russell Street. Comparable to Cutler in shared group operations, premium cocktail and wine program, and Melbourne fine-dining clientele.
- The Clove Club: London fine-dining restaurant (3 Michelin stars) that cooked a guest-chef collaboration at Cutler for MFWF. Comparable to Cutler in chef-led tasting menus, special-occasion pricing, and editorial positioning in the international fine-dining community.
- Brat: London wood-fire restaurant by Tomos Parry (World's 50 Best longlist). Comparable to Cutler in fire-driven chef-led dining, international guest-chef programming at Cutler, and shared customer base of culinary travelers between London and Melbourne.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cutler & Co social profiles
Digital presenceCutler & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cutler & Co leadership team
Management profileNumber of profiles
Profiles2 records
Cutler & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cutler & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cutler & Co
What does Cutler & Co do?
Cutler & Co is a fine dining restaurant in Fitzroy, Melbourne, offering an à la carte seasonal menu, a full bar service, and dedicated private dining and event spaces. It also sells gift vouchers in multiple denominations, including curated experience packages (Cutler Experience and Cutler Ultimate Experience).
Is Cutler & Co a public or private company?
Cutler & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cutler & Co founded?
Cutler & Co was founded in 2009. It employs 1 to 10 people.
Where is Cutler & Co based?
Cutler & Co is headquartered in Fitzroy, Victoria, Australia, in the Oceania region.
How does Cutler & Co make money?
Three revenue lines are on record. Dining room and bar revenue is the primary driver. The others are private dining and event hire and gift vouchers.
Who are Cutler & Co's main competitors?
Direct peers on record are Supernormal, Marion, Vue de monde, Attica, Brae, Tipo 00, Cumulus Inc., Gimlet, The Clove Club and Brat.
Does Cutler & Co have an API?
No public API is recorded for Cutler & Co.
What industry is Cutler & Co in?
Cutler & Co's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722 and its SIC code is 5810.