ID Magnin Conseil

What ID Magnin Conseil does

ID Magnin Conseil is a founder-owned luxury event agency headquartered in Paris with a secondary office in Bordeaux, operated as a sole proprietorship (Entreprise Individuelle) under SIREN 894 468 446 by Isabelle Magnin, who brings over 25 years of experience in decoration press, luxury and art de vivre, including prior tenure as Directrice Communication et Partenariat at Groupe Hôtel & Lodge. The firm delivers three integrated service modules: Événementiel (end-to-end luxury event planning covering venue sourcing, artistic direction, vendor coordination, and on-site management for events ranging from intimate 50-guest VIP gatherings to 500-person brand activations), Conseil Communication (analysis and optimization of print and digital communication campaigns, including 360° media strategy), and Partenariats (identification of brand-aligned partnership opportunities for co-marketing at events). The technology footprint is minimal: the agency relies on the founder's personal expertise, network relationships, and standard event-coordination workflows rather than any proprietary software platform, API, or software product.

The business model is professional services, project-based, and bespoke-quoted, with no publicly disclosed pricing, no subscription tiers, and no software licensing. Client engagements are enterprise-tier across prestige verticals: wine, champagne and spirits (Minuty, Billecart-Salmon, Laurent-Perrier); luxury shoes (Heschung); jewelry and watches (Poiray, Mikimoto France); beauty and wellness (Rituals); home textiles (Yves Delorme); and hospitality (Mandarin Oriental, Hôtel Fourvière). Documented marquee engagements include a 500-person Heschung cocktail at Place des Vosges, a 250+ Minuty soirée at Roxy Restaurant Paris, a 50-guest Heschung heritage evening at Hôtel Fourvière Lyon, and a 2025 67 Pall Mall off-site at Zone Trois galerie in Bordeaux. Customer acquisition is relationship-driven and referral-led, leveraging the founder's address book from her prior executive role and executed entirely through direct enterprise engagement with no indirect channels, distributors, or digital self-serve motion.

Geographically, ID Magnin Conseil operates domestically within France with documented event delivery in Île-de-France (Paris) and Nouvelle-Aquitaine (Bordeaux, Mérignac), and additional Lyon-based engagements. The ownership structure is singular: Isabelle Magnin holds 100% ownership, there are no institutional investors, no parent company, no subsidiaries, and no funding rounds, making this a classic lifestyle agency with scale constrained by founder bandwidth rather than capital availability.

Name

ID Magnin Conseil

Legal name

Isabelle Magnin

Website

https://agence-evenements.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

ID Magnin Conseil is a founder-owned French luxury event agency operating from Paris and Bordeaux, delivering bespoke event planning, communication consulting, and partnership sourcing for enterprise prestige brands in wine, champagne, jewelry, hospitality, and lifestyle sectors.

Ownership category

akta.pro rank

Product category

Luxury Event Services

NAICS

Public Relations Agencies (54182), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Luxury event planning
• Communication consulting
• Brand partnership services
• Bespoke event design
• Hospitality event management

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Événementiel (Event Management): Full-service event planning and direction for luxury events, from venue sourcing and artistic direction to vendor coordination and on-site management. Covers both small intimate gatherings and large-scale events for 250+ attendees.
2. Conseil Communication (Communication Consulting): Analysis and optimization of print and digital communication campaigns, guiding clients toward 360° media strategies tailored to their needs.
3. Partenariats (Partnership Identification): Identifying exceptional partnerships to animate event evenings and reinforce brand DNA. Connecting luxury brands with complementary partners for co-marketing opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ID Magnin Conseil is a French luxury event and communication consultancy that designs, plans, and orchestrates bespoke events for high-end brands. The firm also advises clients on communication strategy and identifies strategic brand partners, particularly within the wine, champagne, jewelry, and hospitality sectors in France.

Product overview

ID Magnin Conseil is a luxury event planning agency offering three interconnected service modules: Événementiel (event planning and direction), Conseil communication (communication consulting), and Partenariats (partnership identification). Founded by Isabelle Magnin with over 25 years of experience in decoration press and luxury lifestyle media, the agency specializes in creating meaningful, unusual events in exceptional venues for prestigious brands in the wine, champagne, jewelry, hospitality, and lifestyle sectors. The three service offerings work together to provide end-to-end event solutions—from conceptualization and strategy through execution and partnership activation.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• 67 Pall MallcoreStrategic or Co-development Partner · 1 May 2025Organized an off-site event at Zone Trois galerie in Bordeaux featuring Jean-François Duplantier (Jofo) art performance and wine tasting with Château Desmirail. The event inaugurated the exclusive wine club's future Bordeaux location, combining art and wine for a unique member experience.
• PoiraycoreStrategic or Co-development Partner · 1 November 2024Organized cocktail event at Poiray boutique in Bordeaux's Golden Triangle, partnering with Bordeaux Madame lifestyle magazine. Created synergies between boutique clientele and luxury press, featuring private invitations, people photographer for publication, and champagne service.
• HeschungcoreStrategic or Co-development Partner · 1 October 2023Organized intimate VIP evening at Hôtel Fourvière Lyon for 50 guests, recreating brand heritage through artisan workshop experience. Also managed 500-person cocktail at Place des Vosges, handling PR, organization, and guest reception.
• MinutyflagshipStrategic or Co-development Partner · 1 March 2023Ongoing partnership for prestige rosé launch events across France. Organized rooftop evening at Villa Maïa Lyon with Folie douce entertainment, bringing together VIP clients from luxury hotels and restaurants. Also executed Paris launch event at Roxy Restaurant (250+ attendees) and Bordeaux events at Gina rooftop.
• Institut Culturel Bernard MagrezcoreStrategic or Co-development Partner · 1 November 2022Organized VIP wine evening during Vinitech-Sifel trade show, bringing together three industry partners (AnA Selection, Canadell, Cadus) for prestigious tasting featuring Maison Louis Jadot wines at this Bordeaux cultural institution.
• Galerie OΔKminorStrategic or Co-development Partner · 1 September 2021Partnered with Galerie OΔK for Villa Capeyron Blanc vernissage in Mérignac. Connected architects, photographers, and jewelry creators, highlighting Château Beaulieu and expanding gallery network in Nouvelle-Aquitaine.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Luxe: Network dedicated to luxury clients within Publicis Groupe, offering communications, events, retail experiences, and media. Represents the scaled incumbent alternative for luxury brands evaluating agency partners.
• BETC Etoile Rouge: Leading French creative agency (Havas network) with deep luxury and lifestyle credentials. Comparable as a broader portfolio player that can absorb luxury event and communications mandates alongside advertising work.
• KCD Worldwide: Global fashion event and public relations firm producing shows, press events, and brand activations. Comparable in its event production specialty for luxury and fashion maisons, though at much greater scale.

Direct peers

• Atelier des Sens: French luxury event agency producing bespoke brand experiences, gala dinners, and product launches for premium maisons. Comparable in scale and customer profile to ID Magnin's wine, jewelry, and hospitality roster.
• Agence 14 Septembre: French luxury and lifestyle event and communications agency. Comparable because it produces bespoke brand events, dinners, and press experiences for premium maisons across wine, fashion, and beauty, mirroring ID Magnin's positioning.
• Maison Options: Paris-based luxury PR and event agency serving fashion, beauty, jewelry, and lifestyle maisons. Direct comparable: also a French boutique firm offering integrated communication, partnership, and event services to high-end brand clients.
• Bureau Betak: Paris-based event production firm specializing in fashion shows, brand activations, and luxury press events. Direct peer in producing high-end, scenography-driven events for maisons across Europe.
• Karla Otto: Global luxury PR, events, and consulting agency with offices in Paris and London. Comparable because it delivers bespoke events and communications strategy for luxury fashion, jewelry, and lifestyle brands, overlapping directly with ID Magnin's client verticals.

Regional players

• Atelier Drouot: Paris-based luxury event planner producing high-end private and brand events in France. Comparable as a same-geography boutique peer serving premium brand experiences for corporate and luxury clients.

Others

• Mandarin Oriental Event Group (Mandarin Oriental Hotel Group): Luxury hotel group that appears as both an indirect venue partner and client reference for ID Magnin. Related as a luxury hospitality ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/in/idmagninconseil
• Instagraminstagram.com/idmagnin/?igshid=1lhd5gzfk3y9l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID Magnin Conseil