Maison Options
Maison Options is a France-headquartered, privately held event equipment rental company operating 19 entities across Europe with 4,000+ product references, serving corporate event professionals, private individuals, caterers, and event planners.
- Company typePrivate
- Founded1981
- HeadquartersLes Mureaux, France
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Maison Options does
Maison Options (legal name La Maison Options) is a France-headquartered, privately held equipment rental company specializing in receptions and events, founded in 1981 and headquartered in Les Mureaux. It rents tableware (art de la table), furniture (mobilier), table linens (nappage), kitchen and catering equipment, and accessories, operating from more than 4,000 product references across 12+ physical locations in France and Monaco, and through 19 entities delivering across Europe on a 24/7 basis. The company self-positions as the European leader in event equipment rental and serves a balanced mix of corporate event professionals, private individuals planning weddings and family celebrations, caterers and hospitality providers, and event planning agencies.
The company's commercial and delivery platform is built on an e-commerce rental website (options.fr) that combines a digital product catalog with a 3D Table Configurator, augmented reality product visualization, a 360° product viewer, and curated event-ambiance collections for weddings, corporate dinners, cocktails, and lounges. Logistics, post-event washing, and HACCP-compliant sanitation are handled internally through the wholly owned Options Solutions subsidiary, and the company is supplemented by a network of strategic and channel partnerships (Vaisselle Vintage for antique pieces, G2V and Atawa for event design referrals, Pops Location for low-price casual parties). Marc Rocagel serves as CEO and chairman.
The business model is primarily transactional rental revenue with project-based decoration and styling services on top. Pricing is quote-based and not publicly disclosed; customers receive a personalized quote within 24 hours, pay a deposit on order confirmation plus a refundable security guarantee, and can modify orders up to 48 hours before the event. Distribution combines a sales-led motion (dedicated customer advisors providing on-site reconnaissance and styling consultation) with an event-driven inspiration motion (curated scenarios that guide customers toward product bundles). In September 2021, the company raised €20 million from Socadif Capital Investissement to fund development and expansion into new activities.
Maison Options firmographics
Firmographics- Name
- Maison Options
- Legal name
- La Maison Options
- Website
- https://options.fr
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Maison Options is a France-headquartered, privately held event equipment rental company operating 19 entities across Europe with 4,000+ product references, serving corporate event professionals, private individuals, caterers, and event planners.
- Ownership category
- akta.pro rank
Maison Options industry classification
Industry- Product category
- Event Equipment Rental
- akta.pro primary industry
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
Keywords
Where Maison Options is headquartered
LocationHeadquarters
- HQ city
- Les Mureaux
- HQ country
- France
- HQ region
- Europe
Offices12 records
Markets served
Maison Options business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Core revenue stream from renting tableware (plates, glasses, cutlery), furniture (chairs, tables, buffets, lounge seating), table linens, and accessories for events. Customers receive a personalized quote based on event size, duration, and product selection. The company handles delivery, setup advice, and post-event washing of returned items.
- Decoration and Styling Services: Custom decoration proposals where advisors help customers design their event layout and ambiance, including table configurations and overall event styling. Pricing is project-specific and handled through consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard rental pricing per product category |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Maison Options product offering
Product offeringCore offering
Maison Options rents crockery, tableware, furniture, kitchen equipment and decorative accessories on a short-term basis to event professionals, caterers, hospitality venues, and private individuals organising celebrations. Its offering is anchored by a catalogue of 4,000+ product references across brands such as Vaisselle Vintage, Options Collection, and Entrée de Gamme, complemented by delivery, on-site logistics, and an in-house industrial washing service through subsidiary Options Solutions.
Product overview
Maison Options is a B2B and B2C equipment rental company for receptions and events, operating as a unified rental platform with over 4,000 SKUs across five core product categories: furniture rental (mobilier), tableware and table art (art de la table), table linens (nappage), kitchen and office equipment, and accessories. The company differentiates through a tiered sub-brand portfolio comprising Entrée de Gamme (entry-level), Options Collection (premium), and Vaissance Vintage (antique curated pieces), alongside a 3D/augmented-reality Configurateur de Table as a digital add-on tool. A complementary industrial washing service is delivered through subsidiary Options Solutions. The company serves both private individuals and professionals, operates 19 entities across Europe with 24/7 delivery capability, and is a leader in event equipment rental in Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Vaisselle Vintage: Vintage tableware rental featuring antique dishes, glasses, cutlery, silver carafes and candlesticks, as well as decor and furniture.
- Options Collection
- Options Solutions
Products and services
- Tableware and Crockery Rental (Art de la Table)
Quantifiable outcome
- Over 4,000 product references available for rental
- +3 more outcomes
Companies that use Maison Options
Customer profileSegments4 records
Ideal customer profiles3 records
Maison Options technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maison Options partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- G2V (Event Design Agency)minorG2V is an event design agency described as a passionate team that creates custom ephemeral spaces and bespoke decorations. They are featured as an Options partner on the website, with mutual cross-promotion on event inspiration pages.
- Atawa (Event Agency)minorAtawa is an event agency that supports clients in building their events with confidence. Featured as an Options partner with cross-promotion on the website.
- Vaisselle VintagecoreVaisselle Vintage offers antique tableware for rental, including plates, glasses, cutlery, silver carafes and candelabras, plus décor and furniture. The collection is available through the Options Paris 5e boutique and featured as a dedicated offer category on the Options website.
- Pops LocationminorPops Location is an online-only tableware rental service at affordable prices for birthdays and parties among friends. Referenced as an Options partner, offering a complementary, lower-price-point offering for casual events.
- Options SolutionscoreOptions Solutions is the industrial washing expert for the company's reusable containers, handling washing of all returned rental items under strict HACCP hygiene standards as part of the company's RSE (sustainable development) commitment.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Maison Options competitors and assessment
Company assessmentDirect peers
- Event Hire UK: One of the UK's largest event equipment rental companies, offering furniture, tableware, catering equipment, and linen hire to corporate and private clients. Highly comparable to Maison Options in product breadth, B2B/B2C mix, and end-to-event logistics model, though focused on the UK market.
- Hireall: European event and party equipment rental platform with a broad catalog of furniture, tableware, catering, and event infrastructure. Closely comparable to Maison Options on multi-category rental, e-commerce catalog, and quote-based B2B/B2C ordering.
- Hemingway Hire: UK-based event furniture and tableware rental specialist serving corporate events, weddings, and private parties. Comparable in catalog depth (chairs, tables, linens, tableware) and premium product positioning, though primarily a regional UK player.
- Bright Event Rentals: US-based event rental company offering tents, furniture, tableware, and event infrastructure to corporate and social clients. Comparable in scale, multi-product catalog, and integrated event services, though operating in a different geography.
- Peak Event Services: US event rental company providing furniture, tabletop, linen, and catering equipment for corporate and social events. Directly comparable to Maison Options on full-service event rental with dedicated logistics and washing operations.
- Eventologists: UK event design and equipment rental company providing furniture, tableware, lighting, and styling for corporate and private events. Comparable to Maison Options on event-focused rental plus value-added styling/design services.
Broad incumbents
- CORT Event Rentals: Large US-based furniture rental company with a dedicated event rentals division, offering a broad portfolio across residential, office, and event segments. Comparable on inventory scale and rental operating model, but a broader incumbent with event as one of several verticals.
- AFR Furniture Rental: European furniture rental specialist primarily serving corporate and residential clients with event rental as a supplementary offering. Comparable on rental model and European footprint, but with a broader incumbent focus beyond events.
Others
- Maison du Monde: French home furnishings retailer with strong European footprint and growing events/occasions category. Adjacent comparable for product category and French market positioning, but operates a retail (not rental) model.
Regional players
- Traiteur de Paris: French luxury event caterer and event service provider with associated equipment offerings. Adjacent comparable through French event industry focus and B2B clientele, though primarily a caterer rather than an equipment rental specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maison Options social profiles
Digital presenceMaison Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Options leadership team
Management profileNumber of profiles
Profiles1 record
Maison Options subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maison Options funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Options
What does Maison Options do?
Maison Options rents crockery, tableware, furniture, kitchen equipment and decorative accessories on a short-term basis to event professionals, caterers, hospitality venues, and private individuals organising celebrations. Its offering is anchored by a catalogue of 4,000+ product references across brands such as Vaisselle Vintage, Options Collection, and Entrée de Gamme, complemented by delivery, on-site logistics, and an in-house industrial washing service through subsidiary Options Solutions.
Is Maison Options a public or private company?
Maison Options is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maison Options founded?
Maison Options was founded in 1981. It employs 501 to 1,000 people.
Where is Maison Options based?
Maison Options is headquartered in Les Mureaux, France, in the Europe region.
How does Maison Options make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are decoration and Styling Services.
Who are Maison Options's main competitors?
Direct peers on record are Event Hire UK, Hireall, Hemingway Hire, Bright Event Rentals, Peak Event Services and Eventologists. Broad incumbents are CORT Event Rentals and AFR Furniture Rental. Maison du Monde is listed as an others. Traiteur de Paris is listed as a regional player.
Does Maison Options have an API?
No public API is recorded for Maison Options.
What industry is Maison Options in?
Maison Options's product category is Event Equipment Rental. Its primary akta.pro industry code is HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge).