LE WIM

What LE WIM does

Les Wim'Heureux is a privately-held, family-operated short-term vacation rental business based in the Côte d'Opale region of northern France. The company markets and lets a portfolio of nine furnished accommodations: six apartments in the seaside resort of Wimereux (along the dike/seafront, including units in the renovated Belle Époque Villa Sainte-Thérèse) and three gîtes in the countryside village of Bazinghen within the Regional Natural Park of Caps and Opale Marshes. Capacity totals approximately 54+ guests across units ranging from 4 to 10 persons, with nightly rates between €80 and €260 depending on property size and season, plus mandatory end-of-stay cleaning fees.

The core technology stack is minimal: the company relies on Smoobu, a third-party property management and booking platform, integrated via booking links from the leswimheureux.com website, which was developed and is maintained by Opale Web (a regional web services provider based in Boulogne-sur-Mer). The website functions as both marketing storefront (with detailed property listings, local area guides covering beaches, restaurants, and museums, and regional tourism content for the Grand Site des Deux-Caps and Natura 2000 zones) and booking funnel, with secure online payment and flexible cancellation. There is no proprietary technology, no mobile application, no public API, and no AI/ML features.

The business model is direct-to-consumer short-term rental: per-stay transaction fees on nightly accommodations, with bookings taken directly via the company website (no third-party OTA listings are referenced). Customer segments include individual travelers and families (primary, targeting beach holidays and weekend getaways) and group travelers including motorcyclists (secondary, using the high-occupancy gîtes in Bazinghen). No institutional investment, no parent company, and no management team is disclosed in available sources.

Name

LE WIM

Legal name

Les Wim'Heureux

Website

https://leswimheureux.com

Company type

Private

Operating status

Operating

Short description

Les Wim'Heureux is a privately-held, family-operated short-term vacation rental business in France's Côte d'Opale, letting nine furnished accommodations (six seaside apartments in Wimereux, three countryside gîtes in Bazinghen) to individual travelers, families, and groups via the Smoobu booking platform.

Ownership category

akta.pro rank

Product category

Short-term Vacation Rentals

NAICS

Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Condos & Apartments (Entire Unit) (THAMAAAB)

akta.pro secondary industries

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rentals
• Short-term rentals
• Holiday apartments
• Countryside gîtes
• Seaside accommodations

Headquarters

HQ city

Boulogne-sur-Mer

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Others

Revenue model

1. Short-term Vacation Rental Income: The company earns revenue through short-term rental fees charged to guests staying in their apartments in Wimereux and gîtes in Bazinghen. Properties are rented on a per-stay basis with nightly rates ranging from €80 to €260 depending on property size and season. Additional revenue includes mandatory end-of-stay cleaning fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Les Wim'Heureux rents out 6 short-stay apartments in the seaside town of Wimereux and 3 rural gîtes in Bazinghen (Côte d'Opale, Hauts-de-France, France). Properties are booked per stay via the company website integrated with the Smoobu booking platform, with nightly rates from €80 to €260 plus mandatory end-of-stay cleaning fees. Accommodations range from 4-person units to 10-person gîtes and include sea views, heated covered pools, terraces, and PMR-accessible options.

Product overview

Les Wim'Heureux operates a portfolio of vacation rental properties across two locations in the Côte d'Opale region of northern France: 6 apartments in Wimereux (beachfront town on the Channel coast) and 3 gîtes in Bazinghen (countryside village in the Regional Natural Park). The Wimereux apartments are housed in two renovated Belle Époque-era buildings (Villa Sainte-Thérèse and a small co-ownership on the commercial street), offering sea-view accommodations ranging from 4-7 persons. The Bazinghen gîtes are rustic rural properties sharing common amenities including a heated salt-water pool and pétanque court, designed for family gatherings and group stays. Properties are booked through Smoobu's online booking platform with secure payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• Le Wim'Heureux: Apartment rental property in Wimereux, featuring 2 bedrooms accommodating up to 7 persons.
• Le Wim'Heureux 2
• Le Wim'Heureux Plage
• Les Flamants Verts
• L'Otarie Rose
• La Baleine Bleue
• Les Joncs (Wim'Heureux Campagne)
• Les Roseaux (Wim'Heureux Campagne)
• Les Cygnes (Wim'Heureux Campagne)

Products and services

• Le Wim'Heureux Renovated 1st-floor apartment in a peaceful small co-ownership in Wimereux, 200m from the beach, accommodating up to 7 persons with 2 bedrooms and a sofa bed. Includes free WiFi, baby equipment, and board games; located on the commercial street with grocery and bakery nearby. Starting from €95 per night.
• Le Wim'Heureux 2 Bright renovated 2nd-floor apartment in Wimereux, accommodating 5 persons with 2 bedrooms and a sofa bed. Located on the commercial street, 200m from the beach, with grocery and bakery nearby. Mandatory end-of-stay cleaning fee applies (e.g., €60).
• Le Wim'Heureux Plage 34 m² apartment on the 2nd floor with elevator and garage on the dike of North Beach in Wimereux. Accommodates 4 persons with a 160x200 bed and a cabin bedroom with 2x90x190 beds, featuring sea view, balcony, PMR accessibility, and direct beach access. Starting from €110 per night.
• Les Flamants Verts 1st-floor apartment in Villa Sainte-Thérèse on the Wimereux dike, accommodating 4 persons with 2 bedrooms (160x200 and 2x90x190 beds). Features south-west facing terrace with sea view and a balcony for morning sun. Starting from €115 per night.
• L'Otarie Rose 2nd-floor apartment in Villa Sainte-Thérèse on the Wimereux dike, accommodating up to 5 persons with 2 bedrooms. Features south-west facing balcony with sea view. Starting from €100 per night.
• La Baleine Bleue Duplex apartment on the 3rd floor of Villa Sainte-Thérèse on the Wimereux dike, accommodating 6 persons with 3 bedrooms. Features panoramic sea view over Saint-Jean Bay, south-west facing.
• Les Cygnes Large 5-bedroom rural gîte in Bazinghen within the Regional Natural Park of Caps and Opale Marshes, accommodating 10 persons. Features a round table for 12-14 persons, fireplace, private terrace with BBQ, shared heated covered salt-water pool (28°C), and parking. Connected to Les Roseaux gîte. Starting from €260 per night.
• Les Roseaux 4-person rural gîte in Bazinghen within the Regional Natural Park, featuring a bedroom with divisible layout (160x200 and 140x190 beds), private terrace, shared heated covered salt-water pool, and large parking area. Connected to Les Cygnes gîte. Starting from €80 per night.
• Les Joncs 5-person rural gîte in Bazinghen within the Regional Natural Park near Marais de Bazinghen. Features 2 bedrooms, 2 private terraces (one with panoramic view), private garden with shared heated covered salt-water pool (28°C), pétanque court, and BBQ. Ideal for nature lovers, 10 minutes from beaches. Starting from €90 per night.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Opale WebminorOthersWebsite development and hosting partner. Opale Web created and maintains the company website (SIRET: 88540081200016, located at 29 rue Gerhard Hansen, 62200 Boulogne sur Mer).

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Regional players

• Belvilla: European short-stay vacation rental operator specializing in holiday homes across Western Europe, including France. Comparable as a multi-country operator offering similar whole-home units in seaside and rural settings.
• NOVASOL: European vacation rental operator with a large portfolio of holiday homes across Northern Europe, including France's Channel coast. Comparable as a multi-country competitor for cross-border travelers considering the Côte d'Opale.

Broad incumbents

• Booking.com: Major online travel agency with an extensive short-stay vacation rental inventory, including French coastal apartments and rural gîtes. Comparable as a competing booking funnel for the same customer base visiting the Côte d'Opale.
• Airbnb: Global short-term rental marketplace with a major presence on the French coast and countryside. Comparable as the alternative distribution channel; Wimereux/Bazinghen-area units of similar size are typically listed alongside Les Wim'Heureux's offerings.
• Abritel (Vrbo France): France's leading vacation rental marketplace (part of Expedia/Vrbo) listing whole-home apartments and houses nationwide. Comparable as the dominant distribution channel competing with Les Wim'Heureux's direct-booking model on the same inventory type.
• Pierre & Vacances: Leading French vacation residence operator with seaside and countryside properties across France. Comparable as a branded, professionally managed alternative for French coastal travelers weighing Les Wim'Heureux's independent offering against a larger operator.

Direct peers

• Clévacances: French vacation rental label certifying inspected apartments, houses, and gîtes across France. Directly comparable to Les Wim'Heureux's model of independently owned, amenity-rich short-stay units marketed under a quality framework.
• Vacances-U: French online vacation rental platform aggregating independent apartments, houses, and gîtes, many on the Channel and Atlantic coasts. Directly comparable distribution and product mix to Les Wim'Heureux's seaside-and-countryside portfolio.
• Gîtes de France: France's flagship network of independently owned rural gîtes and vacation rentals, including coastal and countryside properties in Hauts-de-France. Highly comparable as a curated booking label for small-scale French gîte and apartment operators in the same geography.
• Séjours & Co: French regional vacation rental operator and agency offering curated stays across northern France. Comparable as a similarly sized, family-style operator competing for the same coastal and countryside traveler.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE WIM