RACINES D'OR
RACINES D'OR is a French direct-to-consumer e-commerce brand selling premium 100% Remy human hair wigs, weaves, and care products to women with afro and textured hair globally via its Shopify storefront.
- Company typePrivate
- Founded-
- HeadquartersSauvian, France
- Headcount—
- GTM typeB2C
- OfferingServices
What RACINES D'OR does
RACINES D'OR (legally SAS Racines d'Or) is a privately held French direct-to-consumer e-commerce company headquartered at 2 Rue du Caroux, 34410 Sauvian, in southern France, where it operates a workshop that prepares and dispatches orders within 24 hours. The company sells premium 100% Remy human hair wigs, weaves and hair extensions, and complementary care products aimed primarily at women with afro and textured hair, addressing a self-identified market gap around quality, natural appearance, durability, and trusted sourcing. The product line features named wig models (Giselle, Robyn, Naomi, Michelle, Janet, Serena, Kelly, Aurora) with lace front HD construction, 250% density, and heat-styling compatibility up to 200°C, alongside weaves available in straight, wavy, curly, and Yaki textures ranging 8-28 inches, and a 3-step wig care ritual kit. Manufacturing is performed in China with selection and visual/tactile quality control disclosed as handled by the company in France; the business is led in a publication capacity by Z. Ping.
The commercial model is exclusively online through a Shopify-powered storefront (racinesdor.com), with no physical retail or third-party reseller presence. Pricing sits in the premium tier: wigs €195-€360, weaves €29-€39 (with bundle deals), and care products €30-€90, with current promotional discounts of up to 35% on selected lines, a 15-day return policy, free shipping on qualifying orders, and payment in 4 interest-free installments for purchases over €50 to reduce high-ticket purchase friction. The customer base is a long tail of individual consumers across 80+ countries spanning France, the European Union, North America (USA, Canada), and African markets; the segment strategy is horizontal, with a single primary persona (women seeking natural-looking wigs for daily wear, special occasions, or protective styling).
Marketing relies on organic social presence (Instagram, TikTok, YouTube), an educational blog ('Actus & Conseils') providing styling guides and professional hairstylist endorsements, and email marketing for engagement and retention; third-party credibility is supported through Trustpilot reviews. Founded on the back of conversations with wig wearers identifying recurring frustrations with the category, the company describes itself as a brand in construction with no disclosed external funding, no parent or subsidiary structure, and no AI/ML capabilities embedded in the product or platform stack.
RACINES D'OR firmographics
Firmographics- Name
- RACINES D'OR
- Legal name
- SAS Racines d'Or
- Website
- https://racinesdor.com
- Company type
- Private
- Operating status
- Operating
- Short description
- RACINES D'OR is a French direct-to-consumer e-commerce brand selling premium 100% Remy human hair wigs, weaves, and care products to women with afro and textured hair globally via its Shopify storefront.
- Ownership category
- akta.pro rank
RACINES D'OR industry classification
Industry- Product category
- Premium Human Hair Wigs and Extensions
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Retail-Apparel & Accessory Stores (5600), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Extensions, Wigs & Hairpieces (CRABABAH)
- akta.pro secondary industry
- Ethnic & Textured Haircare (CRABABAL)
Keywords
Where RACINES D'OR is headquartered
LocationHeadquarters
- HQ city
- Sauvian
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
RACINES D'OR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Wig and Hair Extension Sales: One-time purchase model for premium human hair wigs and hair extensions/weaves. Products include named wig models (Giselle, Robyn, Naomi, Michelle, Janet, Serena, Kelly, Aurora) in various lengths and colors, as well as various weave textures (body wave, loose wave, deep wave, curly, yaki). Average order value enhanced through bundle offers pairing wigs with care kits.
- Hair Care Products: Complementary hair care product line including shampoo, conditioner, detangling spray, and complete care sets designed specifically for wig maintenance. Creates recurring revenue opportunity as customers repurchase care products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Wig Models - Various named styles |
| Unit Pricing | Pay-as-you-go | Hair Weaves/Extensions |
| Unit Pricing | Pay-as-you-go | Hair Care Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RACINES D'OR product offering
Product offeringCore offering
RACINES D'OR sells premium 100% Remy human hair wigs (named models Giselle, Robyn, Naomi, Michelle, Janet, Aurora, Serena, Kelly), human hair extensions and weaves in multiple textures from 8 to 28 inches, and complementary hair care products including a 3-step care ritual kit. All products target women seeking natural, undetectable hair solutions, particularly those with afro and textured hair, and are sold direct-to-consumer via a Shopify-powered online store with international shipping from the company's French workshop.
Product overview
RACINES D'OR is a French company selling premium human hair wigs and extensions. The product portfolio consists of two main categories: (1) Perruques (Wigs) including named models GISELLE, ROBYN, NAOMI, MICHELLE, JANET, AURORA, SERENA, and KELLY made from 100% Remy Hair with lace front HD technology, available in natural black and blonde honey colors with 250% density; and (2) Tissages & Mèches (Weaves & Extensions) in various textures (straight, wavy, curly, Yaki) ranging from 8-28 inches. The company also offers complementary care products including a 3-step wig care ritual kit. All products feature 100% human hair quality with natural textures designed for the afro hair community.
Differentiator
Problem solved
Functional benefit
Products and services
- PERRUQUE GISELLE Curly afro wig in natural black with 250% density, HD Swiss lace front with pre-plucked invisible hairline, available in 20, 22, 26, and 28 inches, priced from 221 EUR (was 340 EUR).
- PERRUQUE ROBYN Honey blonde (blond miel) curly wig with deep defined curls, 250% density, HD lace front, available in 20, 24, and 28 inches, priced from 360 EUR.
- PERRUQUE NAOMI Long straight natural black wig with fluid movement, 250% density, HD lace front, available in 20, 24, and 28 inches, priced from 240 EUR (was 320 EUR).
- PERRUQUE MICHELLE Wavy natural black wig with soft waves, 250% density, HD lace front, available in 20, 24, and 28 inches, priced from 240 EUR (was 320 EUR).
- PERRUQUE JANET Afro-textured natural black wig with kinky curly pattern, 250% density, HD lace front, available in 20, 24, and 28 inches, priced from 255 EUR (was 340 EUR).
- PERRUQUE AURORA Wavy bob wig with contrasting blonde highlights, HD lace front natural hairline effect, priced at 280 EUR.
- PERRUQUE SERENA Long curly wig available in natural black and blonde honey, with defined curls and natural movement, priced from 340 EUR.
- PERRUQUE KELLY Straight bob-length wig in natural black and blonde honey colors, 250% density, priced from 195 EUR (was 280 EUR).
- Tissages & Mèches (Human Hair Weaves and Extensions) 100% natural Remy human hair weaves and extensions in straight, water wave, body wave, loose wave, deep wave, curly, and Yaki textures, lengths 8 to 28 inches, priced per bundle from 29 EUR (Body Wave) to 39 EUR (Bundled Wave / Yaki Curly), with 3-bundle deals at 93.60 EUR.
- Coffret Soin Perruque 3 Étapes (3-Step Wig Care Ritual Kit) Complete wig care kit including shampoo, conditioner, and nourishing serum for natural and synthetic hair maintenance, priced at 90 EUR.
- Soins & Accessoires (Individual Hair Care Products) Specialized individual hair care products for wigs and human hair extensions, including nourishing shampoo (35 EUR), repairing mask (35 EUR), detangling spray (30 EUR), and full care kits, designed to maintain Remy hair quality and extend product lifespan.
Quantifiable outcome
- Wigs and weaves last 12+ months with proper care (vs 2-3 months for synthetic alternatives)
- +2 more outcomes
Companies that use RACINES D'OR
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
RACINES D'OR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RACINES D'OR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform powering the Racines d'Or online store. Provides the technical infrastructure for product listings, shopping cart, checkout, payment processing, and order management. Also supports marketing features and customer data management.
- TrustpilotminorIndependent review platform where customers can leave verified reviews of their Racines d'Or purchasing experience, building third-party credibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
RACINES D'OR competitors and assessment
Company assessmentBroad incumbents
- Divatress: Online wig and hair extension retailer with broad assortment across textures and price points, serving a similar wig-wearing consumer demographic.
- Outre: Large hair brand selling wigs, bundles, and HD lace-front pieces across textures; broader portfolio but directly competes for the same textured-hair wig customer as Racines d'Or.
- It's a Wig: Established multi-brand wig retailer offering synthetic and human hair wigs across many textures and price points; broader catalog than Racines d'Or but overlapping customer base and e-commerce channel.
Direct peers
- Beautyforever: DTC human hair wig and bundle brand shipping globally from China, competing on price and lace-front quality against Racines d'Or in the same afro/textured segment.
- Mayvenn: Premium hair extension and wig brand focused on textured/afro hair, selling 100% human hair via a direct-to-consumer model. Comparable customer base and product category to Racines d'Or.
- Indique Hair: Premium 100% human hair extensions and wigs sold DTC, with a strong emphasis on natural textures and quality. Comparable premium positioning and textured-hair focus.
- True Glory Hair: Human hair wigs and bundles brand specifically serving Black/afro-textured hair consumers, with lace-front and HD constructions analogous to Racines d'Or's offering.
- Nadula Hair: Direct-to-consumer human hair wigs, bundles, and closures brand with similar SKUs, pricing tiers, and lace-front technology — closely overlapping customer and category with Racines d'Or.
- UNice: Direct-to-consumer premium human hair wig and bundle brand, serving the same afro/textured-hair consumer with a comparable 100% Remy catalogue and lace-front construction, sold internationally from a Shopify storefront.
Others
- Trustpilot: Third-party review platform integrated into Racines d'Or's site (per partnership listing) to provide independent customer validation; not a competitor but a key ecosystem enabler for trust signals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RACINES D'OR social profiles
Digital presenceRACINES D'OR financial estimates
Financial estimateRevenue estimate
Valuation estimate
RACINES D'OR leadership team
Management profileNumber of profiles
Profiles1 record
RACINES D'OR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RACINES D'OR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RACINES D'OR
What does RACINES D'OR do?
RACINES D'OR sells premium 100% Remy human hair wigs (named models Giselle, Robyn, Naomi, Michelle, Janet, Aurora, Serena, Kelly), human hair extensions and weaves in multiple textures from 8 to 28 inches, and complementary hair care products including a 3-step care ritual kit. All products target women seeking natural, undetectable hair solutions, particularly those with afro and textured hair, and are sold direct-to-consumer via a Shopify-powered online store with international shipping from the company's French workshop.
Is RACINES D'OR a public or private company?
RACINES D'OR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RACINES D'OR founded?
RACINES D'OR was founded in -1.
Where is RACINES D'OR based?
RACINES D'OR is headquartered in Sauvian, France, in the Europe region.
How does RACINES D'OR make money?
Two revenue lines are on record. Wig and Hair Extension Sales are the primary driver. The others are hair Care Products.
Who are RACINES D'OR's main competitors?
Broad incumbents on record are Divatress, Outre and It's a Wig. Direct peers are Beautyforever, Mayvenn, Indique Hair, True Glory Hair, Nadula Hair and UNice. Trustpilot is listed as an others.
Does RACINES D'OR have an API?
No public API is recorded for RACINES D'OR.
What industry is RACINES D'OR in?
RACINES D'OR's product category is Premium Human Hair Wigs and Extensions. Its primary akta.pro industry code is CRABABAH, Hair Extensions, Wigs & Hairpieces, with a secondary code of CRABABAL, Ethnic & Textured Haircare. Its NAICS code is 456120 and its SIC code is 5600.