Cafe Brands Limited

Name

Cafe Brands Limited

Legal name

Cafe Brands Limited

Website

https://cafebrands.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cafe Brands Limited is a New Zealand-owned hospitality holding company operating over 70 Columbus Coffee cafés, the Roastco craft roastery, and the Your Local Collective concept platform, serving New Zealand consumers and hospitality businesses with craft coffee and chef-prepared food.

Ownership category

akta.pro rank

Product category

Café and Hospitality Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Café franchise operations
• Craft coffee roasting
• Hospitality wholesale supply
• Retail café chain
• Food and beverage services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee and Food Sales: Revenue from operating over 70 Columbus Coffee cafés across New Zealand, selling small batch craft roasted coffee and chef-prepared food directly to consumers through physical retail locations on high streets, in malls, and within Mitre 10 MEGA stores.
2. B2B Coffee Wholesale (Roastco): Roastco craft roastery provides premium coffee products to the broader hospitality industry, generating wholesale revenue from supplying coffee to other cafés, restaurants, and hospitality businesses.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Cafe Brands Limited is a New Zealand-founded and owned multi-brand hospitality group that operates 70+ Columbus Coffee cafés serving craft-roasted coffee and chef-prepared food. Through its Roastco division it provides wholesale craft coffee roasting to the hospitality industry, and through Your Local Collective it operates unique hospitality concepts such as airport cafés.

Differentiator

Problem solved

Functional benefit

Brands

• Columbus Coffee: New Zealand's 'local favourite' café group serving small batch craft roasted coffee and chef-prepared food in over 70 cafes throughout New Zealand. Located in high street, mall and Mitre 10 MEGA locations.
• Roastco
• Your Local Collective

Products and services

• Columbus Coffee Retail café chain serving craft-roasted coffee and chef-prepared food to New Zealand consumers across 70+ locations.
• Roastco

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Direct peers

• Robert Harris Café: Long-established New Zealand café franchise group serving coffee and food across dozens of locations; competes head-to-head with Columbus Coffee for franchise partners and similar urban/suburban trade areas.
• Mojo Coffee: New Zealand craft coffee roastery and café operator with its own branded retail cafés and B2B hospitality wholesale; directly comparable to Cafe Brands' dual retail/wholesale model combining Columbus Coffee and Roastco.
• Allpress Espresso: NZ-founded specialty coffee roaster supplying cafés and operating its own espresso bars; competes with Roastco on B2B wholesale and with Columbus Coffee at the high-quality end of the café market.
• Flight Coffee: Wellington-based specialty coffee roaster with café presence and B2B hospitality accounts; comparable to Roastco on craft roasting scale, wholesale channel, and NZ market positioning.
• Espresso Workshop: New Zealand specialty coffee roastery serving the hospitality industry; directly comparable to Roastco on B2B supply, quality positioning, and craft roasting credentials.
• The Coffee Club NZ: Major NZ/Australian franchise café chain operating a comparable multi-location franchise model serving all-day breakfast, lunch, and coffee; directly competes with Columbus Coffee for franchisees and mall/high-street real estate across New Zealand.
• Supreme Coffee: NZ specialty coffee roaster supplying hospitality and food service accounts; directly comparable to Roastco on craft roasting scale and B2B wholesale channel within New Zealand.
• Crave Coffee: New Zealand café and coffee brand operating franchised/owned locations; comparable to Columbus Coffee in franchise structure, NZ footprint, and mid-market coffee-and-food positioning.

Broad incumbents

• McCafé: Coffee-led concept inside McDonald's NZ stores; competes on convenience and price rather than craft or local positioning, but draws daily coffee customers away from traditional cafés like Columbus Coffee.
• Starbucks New Zealand: Global coffee chain operating in NZ through licensed stores; competes for share-of-stomach in malls and high streets but offers a far broader, standardised international portfolio rather than a NZ-local specialty position.

Market position

Customer concentration

• LinkedInlinkedin.com/company/cafebrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Brands Limited