Cafe Brands Limited
Cafe Brands Limited is a New Zealand-owned hospitality holding company operating over 70 Columbus Coffee cafés, the Roastco craft roastery, and the Your Local Collective concept platform, serving New Zealand consumers and hospitality businesses with craft coffee and chef-prepared food.
- Company typePrivate
- Founded1995
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Cafe Brands Limited firmographics
Firmographics- Name
- Cafe Brands Limited
- Legal name
- Cafe Brands Limited
- Website
- https://cafebrands.co.nz
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cafe Brands Limited is a New Zealand-owned hospitality holding company operating over 70 Columbus Coffee cafés, the Roastco craft roastery, and the Your Local Collective concept platform, serving New Zealand consumers and hospitality businesses with craft coffee and chef-prepared food.
- Ownership category
- akta.pro rank
Cafe Brands Limited industry classification
Industry- Product category
- Café and Hospitality Services
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Cafe Brands Limited is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Cafe Brands Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Coffee and Food Sales: Revenue from operating over 70 Columbus Coffee cafés across New Zealand, selling small batch craft roasted coffee and chef-prepared food directly to consumers through physical retail locations on high streets, in malls, and within Mitre 10 MEGA stores.
- B2B Coffee Wholesale (Roastco): Roastco craft roastery provides premium coffee products to the broader hospitality industry, generating wholesale revenue from supplying coffee to other cafés, restaurants, and hospitality businesses.
Go-to-market motion1 record
Distribution channels3 records
Cafe Brands Limited product offering
Product offeringCore offering
Cafe Brands Limited is a New Zealand-founded and owned multi-brand hospitality group that operates 70+ Columbus Coffee cafés serving craft-roasted coffee and chef-prepared food. Through its Roastco division it provides wholesale craft coffee roasting to the hospitality industry, and through Your Local Collective it operates unique hospitality concepts such as airport cafés.
Differentiator
Problem solved
Functional benefit
Brands
- Columbus Coffee: New Zealand's 'local favourite' café group serving small batch craft roasted coffee and chef-prepared food in over 70 cafes throughout New Zealand. Located in high street, mall and Mitre 10 MEGA locations.
- Roastco
- Your Local Collective
Products and services
- Columbus Coffee Retail café chain serving craft-roasted coffee and chef-prepared food to New Zealand consumers across 70+ locations.
- Roastco
Companies that use Cafe Brands Limited
Customer profileSegments1 record
Ideal customer profiles2 records
Cafe Brands Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cafe Brands Limited partnerships and signals
Strategic signalScale indicators3 records
Cafe Brands Limited competitors and assessment
Company assessmentDirect peers
- Robert Harris Café: Long-established New Zealand café franchise group serving coffee and food across dozens of locations; competes head-to-head with Columbus Coffee for franchise partners and similar urban/suburban trade areas.
- Mojo Coffee: New Zealand craft coffee roastery and café operator with its own branded retail cafés and B2B hospitality wholesale; directly comparable to Cafe Brands' dual retail/wholesale model combining Columbus Coffee and Roastco.
- Allpress Espresso: NZ-founded specialty coffee roaster supplying cafés and operating its own espresso bars; competes with Roastco on B2B wholesale and with Columbus Coffee at the high-quality end of the café market.
- Flight Coffee: Wellington-based specialty coffee roaster with café presence and B2B hospitality accounts; comparable to Roastco on craft roasting scale, wholesale channel, and NZ market positioning.
- Espresso Workshop: New Zealand specialty coffee roastery serving the hospitality industry; directly comparable to Roastco on B2B supply, quality positioning, and craft roasting credentials.
- The Coffee Club NZ: Major NZ/Australian franchise café chain operating a comparable multi-location franchise model serving all-day breakfast, lunch, and coffee; directly competes with Columbus Coffee for franchisees and mall/high-street real estate across New Zealand.
- Supreme Coffee: NZ specialty coffee roaster supplying hospitality and food service accounts; directly comparable to Roastco on craft roasting scale and B2B wholesale channel within New Zealand.
- Crave Coffee: New Zealand café and coffee brand operating franchised/owned locations; comparable to Columbus Coffee in franchise structure, NZ footprint, and mid-market coffee-and-food positioning.
Broad incumbents
- McCafé: Coffee-led concept inside McDonald's NZ stores; competes on convenience and price rather than craft or local positioning, but draws daily coffee customers away from traditional cafés like Columbus Coffee.
- Starbucks New Zealand: Global coffee chain operating in NZ through licensed stores; competes for share-of-stomach in malls and high streets but offers a far broader, standardised international portfolio rather than a NZ-local specialty position.
Market position
Customer concentration
Cafe Brands Limited social profiles
Digital presenceCafe Brands Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cafe Brands Limited leadership team
Management profileNumber of profiles
Profiles1 record
Cafe Brands Limited subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cafe Brands Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cafe Brands Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cafe Brands Limited
What does Cafe Brands Limited do?
Cafe Brands Limited is a New Zealand-founded and owned multi-brand hospitality group that operates 70+ Columbus Coffee cafés serving craft-roasted coffee and chef-prepared food. Through its Roastco division it provides wholesale craft coffee roasting to the hospitality industry, and through Your Local Collective it operates unique hospitality concepts such as airport cafés.
Is Cafe Brands Limited a public or private company?
Cafe Brands Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cafe Brands Limited founded?
Cafe Brands Limited was founded in 1995. It employs 11 to 50 people.
Where is Cafe Brands Limited based?
Cafe Brands Limited is headquartered in Auckland, New Zealand, in the Oceania region.
How does Cafe Brands Limited make money?
Two revenue lines are on record. Retail Coffee and Food Sales are the primary driver. The others are B2B Coffee Wholesale (Roastco).
Who are Cafe Brands Limited's main competitors?
Direct peers on record are Robert Harris Café, Mojo Coffee, Allpress Espresso, Flight Coffee, Espresso Workshop, The Coffee Club NZ, Supreme Coffee and Crave Coffee. Broad incumbents are McCafé and Starbucks New Zealand.
Does Cafe Brands Limited have an API?
No public API is recorded for Cafe Brands Limited.
What industry is Cafe Brands Limited in?
Cafe Brands Limited's product category is Café and Hospitality Services. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 722515 and its SIC code is 5810.