What HAPUS does

Hapus is a national Welsh mental wellbeing platform delivered by Public Health Wales NHS in partnership with a coalition of Welsh cultural, heritage, sport, and health organisations including Arts Council of Wales, Amgueddfa Cymru (Museum Wales), Cadw, National Trust Cymru, Sport Wales, Mental Health Foundation, Tempo, and Welsh NHS Confederation. The platform provides evidence-based mental wellbeing information organised around eight pathways (connections, nature, learning, creativity, physical health, thoughts and feelings, hobbies and interests, and history and heritage), alongside practical wellbeing tools, lived-experience stories, and signposting to NHS and third-sector support services such as ACTivate Your Life, SilverCloud, Samaritans, C.A.L.L., and BMHS. Hapus serves three core audiences: the general public of Wales, mental health and wellbeing professionals (including social prescribers and educators), and Welsh organisations and businesses seeking to improve workforce mental wellbeing.

The platform is built on WordPress with the WPML multilingual plugin enabling bilingual delivery in English (hapus.wales) and Welsh (hapus.cymru). The technology stack is intentionally lightweight and includes Google Analytics 4 for traffic measurement, Mouseflow for session recording, FontAwesome for icon assets, and Cloudflare for security. Content is co-produced with people with lived experience and grounded in the Public Health Wales Conceptual Framework for Mental Wellbeing, drawing on primary research conducted with Cardiff Metropolitan University's Centre for Health, Activity and Wellbeing Research (CAWR), which surveyed 1,293 adults representative of the Welsh adult population and ran 39 community conversations.

Hapus operates as a non-commercial public health initiative rather than a revenue-generating business. It is funded through Welsh Government public health expenditure administered via Public Health Wales NHS and is delivered under Crown copyright. All resources, articles, wellbeing tools, and community content are provided free of charge to users in Wales, with no commercial pricing tiers or transactional revenue streams. Distribution is community-led and partner-amplified: the platform relies on direct website access, an email newsletter (Hapus Community), organic search, social media, and referrals from partner organisations, mental health professionals, and social prescribers rather than paid sales or marketing channels.

Name

HAPUS

Legal name

Hapus

Website

https://hapus.wales

Company type

Private

Operating status

Operating

Short description

Hapus is a Welsh Government-funded mental wellbeing platform delivered by Public Health Wales in partnership with Welsh cultural, sport, and health organisations, providing free bilingual evidence-based information, wellbeing tools, and lived-experience stories to the residents, professionals, and employers of Wales.

Ownership category

akta.pro rank

Product category

Public Health Mental Wellbeing Services

NAICS

Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health & Support Communities (BPAMABAL)

Keywords

• Mental wellbeing information
• Public health resources
• Community wellbeing programs
• Evidence-based health content
• Wellbeing tools library

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Health Funding: Hapus is delivered by Public Health Wales and funded through Welsh Government public health expenditure. All resources, information, and tools on the platform are provided free of charge to the public. There is no commercial revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hapus is a free, public digital mental wellbeing platform operated by Public Health Wales that provides evidence-based information, practical wellbeing tools, personal wellbeing stories, and signposting to support services for the residents of Wales. The platform is delivered bilingually in English and Welsh (Cymraeg) and is co-produced with cultural, heritage, sport, and health partners including the Arts Council of Wales, National Trust Cymru, Sport Wales, and the Mental Health Foundation. All resources are available at no charge to individuals, professionals, and organisations across Wales.

Product overview

HAPUS is a mental wellbeing information and resource platform operated by Public Health Wales in partnership with Arts Council of Wales, Amgueddfa Cymru, Cadw, National Trust Cymru, Sport Wales, Tempo, Mental Health Foundation, and Welsh NHS Confederation. The platform consists of a main website providing evidence-based mental wellbeing information, Hapus Insights (expert articles and blog content), Wellbeing Tools (practical resources and activities), Wellbeing In Action (community activity program), a For Professionals section for guidance to practitioners, and a Mental Health Support Directory linking to external NHS and third-sector support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hapus Platform

Quantifiable outcome

• 93% of survey respondents agreed it is important to take action to improve and protect their wellbeing
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, primary and minor.

• Mental Health Foundation – Bridges to BelongingcoreStrategic or Co-development Partner · 1 January 2024Mental Health Foundation delivers the Bridges to Belonging project in partnership with local community organisations across Wales, bringing community conversations on mental health to asylum seekers and refugees. The project has supported over a hundred asylum seekers and refugees since January 2024 with five community partners.
• Public Health WalesprimaryStrategic or Co-development PartnerPublic Health Wales is the lead delivery organisation for Hapus. The platform is part of Public Health Wales' work on promoting individual and community wellbeing. PHW developed the conceptual framework for mental wellbeing that underpins all Hapus content.
• Arts Council of WalescoreStrategic or Co-development PartnerArts Council of Wales is a delivery partner for Hapus, contributing evidence and resources on the role of arts and creativity in supporting mental wellbeing.
• Amgueddfa Cymru – Museum WalescoreStrategic or Co-development PartnerAmgueddfa Cymru (Museum Wales) is a delivery partner contributing heritage and museum-based perspectives on mental wellbeing and community connection.
• CadwcoreStrategic or Co-development PartnerCadw (the Welsh historic environment service) partners with Hapus to provide content on how heritage sites and activities can support mental wellbeing.
• National Trust CymrucoreStrategic or Co-development PartnerNational Trust Cymru is a delivery partner contributing nature-based and outdoor activity content that supports mental wellbeing, including information on connecting with green spaces.
• Sport WalescoreStrategic or Co-development PartnerSport Wales is a delivery partner providing evidence and resources on how physical activity and sport contribute to mental wellbeing in Wales.
• TempocoreStrategic or Co-development PartnerTempo is a delivery partner contributing expertise on volunteering, community connection, and social prescribing as pathways to mental wellbeing. Tempo's network of over 20,000 volunteers across the UK provides a community backbone for Hapus activities.
• Mental Health FoundationcoreStrategic or Co-development PartnerMental Health Foundation is a delivery partner contributing research, evidence, and practical resources on mental health and wellbeing. They deliver the Bridges to Belonging project featured on Hapus, supporting refugees and asylum seekers in Wales.
• Welsh NHS ConfederationcoreStrategic or Co-development PartnerWelsh NHS Confederation is a delivery partner providing NHS perspective and connectivity to health services across Wales for the Hapus mental wellbeing platform.
• Centre for Health, Activity and Wellbeing Research (CAWR), Cardiff Metropolitan UniversitycoreStrategic or Co-development PartnerCAWR collaborated with Public Health Wales on original research to understand mental wellbeing in Wales, surveying 1,293 adults and conducting group conversations with 39 participants across community settings.
• Tempo – Time Credits ProgrammecoreStrategic or Co-development PartnerTempo's Time Credits programme celebrates volunteer time through a reward system where volunteers earn credits redeemable for free activities. This supports engagement with wellbeing-promoting activities across Wales.
• Single Parents Wellbeing (SPW)minorStrategic or Co-development PartnerSingle Parents Wellbeing is a peer-led Community Interest Company supported by the Mental Health Foundation. SPW provides activities for single parents and their children that promote mental health and wellbeing, including the Thrive Ambassador volunteer programme.
• Chinese in Wales AssociationminorStrategic or Co-development PartnerThe Chinese in Wales Association partners with Hapus to deliver cultural events (such as Chinese New Year celebrations at Swansea Waterfront Museum) that promote mental wellbeing through cultural connection and community belonging.
• Mind Over MountainsminorOthersMind Over Mountains is a UK charity featured on Hapus that combines time in nature with professional mental health support through guided wellbeing walks and retreats. Their model demonstrates how combining nature, physical activity, human connection, mindfulness, and professional coaching supports mental health.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Togetherall: A digital mental health platform providing peer-support communities and self-help resources, often commissioned by universities, employers, and health systems. Comparable as a free-to-user mental wellbeing platform with community and content elements, though commercially operated.
• SilverCloud by Amwell: An evidence-based digital mental health platform offering CBT, self-help, and signposting programmes, contracted by NHS Wales and featured on Hapus's directory. Comparable as a mental wellbeing digital resource, though clinically oriented rather than community-led.
• Big Health (Sleepio, Daylight): A digital mental health company offering evidence-based CBT programmes for insomnia and anxiety, distributed through health systems and employers. Comparable as an evidence-based digital wellbeing product, though commercial and clinically focused rather than community-led.

Direct peers

• Public Health Scotland: Scotland's national public health body delivering mental wellbeing and population health initiatives analogous to Public Health Wales. Highly comparable as a devolved-government public health platform with similar mission, governance, and funding structure.
• Mental Health Foundation: A UK-wide mental health charity delivering evidence-based resources, research, and public-facing wellbeing programmes (and a current Hapus delivery partner). Comparable as an evidence-driven, free-to-user mental wellbeing information and resource provider.
• Mind: The UK's largest mental health charity providing information, advice, and signposting across England and Wales. Comparable as a non-clinical mental wellbeing resource platform with national reach, similar content library approach, and Welsh-facing operations.
• Samaritans: A UK-wide charity providing 24/7 emotional support and mental wellbeing resources, listed on Hapus's support directory. Comparable as a free, publicly-funded, non-clinical mental wellbeing resource available to Welsh residents.

Broad incumbents

• Headspace: A global digital mental wellbeing platform offering mindfulness, meditation, and wellbeing content to consumers and through employer/health plan partnerships. Comparable as a content-led mental wellbeing platform, though commercially monetised and global in scope.
• Every Mind Matters (NHS / OHID): The NHS's national England-focused mental wellbeing platform offering expert-endorsed tips, self-help tools, and signposting to support services. Highly comparable to Hapus in mission and model, but operates at a larger scale across England rather than Wales.
• NHS 111 Wales: The NHS Wales signposting and triage service that Hapus users are directed to for crisis and clinical support. Comparable as a Welsh-publicly-funded health information and navigation resource operating under the same Public Health Wales / NHS Wales umbrella.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAPUS