What Everymind does

Everymind is an Australian institute under NSW Health, headquartered at the James Fletcher Campus in Newcastle, New South Wales, dedicated to preventing mental ill-health and suicide. Founded around 1992 and operating for more than 30 years, the institute works directly with Commonwealth and state governments, philanthropic organisations, research institutions, non-government organisations, and businesses to develop and implement mental health and suicide prevention programs. Everymind is led by Director Dr Jaelea Skehan OAM, who has been with the organisation since 2001 and was appointed Director in 2012, and is supported by a Senior Leadership Team and a Lived Experience Advisory Group. The organisation previously operated as the Hunter Institute of Mental Health, reflecting its institutional legacy in the Australian prevention landscape.

The institute's portfolio comprises a set of evidence-based programs organised across five program areas: Strategy and policy, Knowledge translation, Best practice communication, Family, friends and carers, and Business and community. Core programs include Mindframe (safe reporting of suicide and mental ill-health in Australian mass media), Conversations Matter (community discussion resources about suicide), Life in Mind (a knowledge exchange portal and host of the National Communications Charter), LIFEWAYS Project (in partnership with the University of Melbourne), the National Suicide and Self-harm Monitoring System project (with AIHW), Minds Together and Children in Mind (for carers and families), the Prevention First Frameworks, and the Every Doctor, Every Setting national framework. The underlying methodology centres on knowledge translation — converting research evidence into practical, sector-tailored resources and capability-building programs. There is no software platform or commercial product; the deliverable surface is programmatic.

Everymind's business model is mission-driven and publicly funded. Revenue is sourced from Commonwealth and state government grants and philanthropic support, with programs delivered to participants at no cost and online training offered free of access. There is no commercial pricing model. Go-to-market is direct: government partnerships at federal and state level, healthcare and community networks (primary health networks, local health districts), business and organisation engagement, and self-serve digital delivery via the institute's website. Customer segments span government (primary), NGOs and research institutions, media and communication professionals, businesses and workplaces, families and carers, and priority populations including First Nations peoples, refugees, first responders, and rural and regional communities.

Name

Everymind

Legal name

Everymind

Website

https://everymind.org.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Everymind is a NSW Health institute dedicated to preventing mental ill-health and suicide across Australia. Through evidence-based programs such as Mindframe, Conversations Matter, and Life in Mind, it serves governments, businesses, media, and communities with prevention-focused research, training, and resources.

Ownership category

akta.pro rank

Product category

Mental Health Prevention Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental health prevention
• Suicide prevention programs
• Knowledge translation
• Workplace wellbeing initiatives
• Public health program delivery

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Grants and Funding: Everymind operates as a government-funded institute, with funding coming from Commonwealth and state governments, and works with philanthropic organisations to develop and implement mental health and suicide prevention programs. The institute receives ongoing government funding to support its operations and program delivery.
2. Donations and Philanthropic Support: Donations to the institute support work locally and nationally in mental health, suicide prevention and promoting community awareness. Individuals and organisations can support the work through donations or fundraising events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Everymind is an institute that designs, delivers and evaluates evidence-based mental health and suicide prevention programs for governments, businesses, communities, media and priority populations across Australia. Its core offering consists of program portfolios in strategy and policy, knowledge translation, best practice communication, family/friends/carers, and business and community, delivered through direct partnerships, training, frameworks and digital resources.

Product overview

Everymind operates as a mental health and suicide prevention institute offering a portfolio of evidence-based programs, frameworks, and resources rather than a unified software platform. The core programs include Mindframe (media communication guidance), Conversations matter (community suicide discussion resources), and Life in Mind (knowledge exchange portal) under best practice communication and knowledge translation umbrellas. The family and carers programs include Minds Together and Children in Mind. Business and community programs include workplace mental health, Rural Agribusiness Wellbeing Project, and refugee-specific suicide prevention training. Prevention First Frameworks provide strategic guidance for coordinated prevention action.

Differentiator

Problem solved

Functional benefit

Brands

• Life in Mind: A knowledge exchange portal providing translated evidence, policy, data and resources in suicide prevention and host of the National communications charter.
• Mindframe
• Conversations Matter
• National Communications Charter
• Minds Together
• Children in Mind
• Prevention First Framework
• Suicide Prevention First Framework

Products and services

• Mindframe Supports safe reporting, portrayal and communication about suicide, mental ill-health, and alcohol and other drugs in the Australian mass media by collaborating with media and sectors that work with the media.
• Conversations matter Suite of free, evidence-informed resources designed to help people have safe, confident conversations about suicide in real-world situations; provides practical information for communities and people working with communities.
• National communications charter Evidence-informed document to help guide how mental health and suicide prevention sectors, governments, businesses, communities and individuals communicate about mental health and wellbeing, mental health concerns and suicide.
• Life in Mind Knowledge exchange portal providing translated evidence, policy, data and resources in suicide prevention and host of the National Communications Charter.
• LIFEWAYS Project Partnership with the University of Melbourne to strengthen Australian suicide prevention research and facilitate the effective translation of research into policy and practice.
• National Suicide and Self-harm Monitoring System project Collaboration with the Australian Institute of Health and Welfare to support awareness, engagement, understanding and usage of data in the National Suicide and Self-harm Monitoring System.
• Minds Together Suite of programs and resources developed to support the mental health and wellbeing of those who care for someone experiencing mental health concerns or suicidal distress.
• Carers Investment Grant Program Capability building program for primary health providers funded by the NSW Department of Communities and Justice.
• Children in Mind Suite of programs and resources developed to build the capability of families, carers, early childhood educators and communities to support children's social and emotional development and mental health.
• Rural Agribusiness Wellbeing Project Helping small agribusiness owners respond to unique challenges in rural Australia including adverse weather conditions, financial difficulties and red tape.
• Workplace mental health 30-year track record in researching, designing, implementing and evaluating mental health and suicide prevention programs across various industries and professions.
• Refugee specific suicide prevention training Online training program for community-managed organisations and local health district staff supporting refugees and people seeking asylum.
• Prevention First Frameworks Prevention frameworks including Prevention First: A Prevention and Promotion Framework for Mental Health and Prevention First (adapted): A Framework for Suicide Prevention to encourage strategic and coordinated prevention action.

Quantifiable outcome

• Over 400 family day care educators and managers/coordinators have participated in the development and evaluation of the Children in Mind program.
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

19 partnerships are on record, tiered flagship and core.

• Manna Institute (for Prevention in Practice Summit 2025)flagshipGTM or Marketing Partner · 1 September 2025Co-host of the Prevention in Practice Summit 2025, a one-day summit focused on bridging the knowledge-to-practice gap in the prevention of mental ill-health.
• Mental Health Commission of New South Wales (for Prevention in Practice Summit 2025)flagshipGTM or Marketing Partner · 1 September 2025Co-host of the Prevention in Practice Summit 2025, bringing together leaders in policy, research and practice.
• Prevention United (for Prevention in Practice Summit 2025)flagshipGTM or Marketing Partner · 1 September 2025Co-host of the Prevention in Practice Summit 2025, contributing to national priority setting and best-practice sharing.
• Wellbeing and Prevention Coalition in Mental Health membersflagshipStrategic or Co-development Partner · 1 December 2023Co-host of the inaugural Prevention in Practice Summit 2023, bringing together leaders in policy, research and practice from across Australia.
• HMRI Healthy Minds Research ProgramcoreStrategic or Co-development Partner · 1 December 2023Partner in hosting the Prevention in Practice Summit 2023 and conducting strategic suicide prevention planning priority workshops in local communities.
• Tasmanian Department of HealthflagshipStrategic or Co-development Partner · 1 September 2023Contracted to lead the writing and development of the Tasmanian Suicide Prevention Strategy 2023-2027, developed following significant consultation with individuals with lived experience, service providers, government agencies and communities in Tasmania.
• Regional NSWcoreStrategic or Co-development Partner · 1 January 2023Partnership to explore potential health and social impacts for communities where there are planned power station closures, addressing community wellbeing during transition.
• University of NewcastlecoreStrategic or Co-development PartnerResearch partner with collaborative relationships for conducting research projects in workplace mental health, media reporting, community approaches to suicide prevention, and other areas. The university provides academic oversight and research expertise.
• Hunter Medical Research Institute (HMRI)coreStrategic or Co-development PartnerResearch partner collaborating on mental health and suicide prevention research programs. HMRI provides research infrastructure and expertise.
• University of New South Wales and Black Dog InstitutecoreStrategic or Co-development PartnerCollaborative research relationships with UNSW and the Black Dog Institute for mental health research and suicide prevention initiatives.
• The Matilda CentrecoreStrategic or Co-development PartnerResearch partner for mental health and substance use disorder prevention research.
• Manna InstitutecoreStrategic or Co-development PartnerResearch partner focused on rural and regional mental health. Manna Institute leads strategic grant coordination and stakeholder engagement for regional mental health initiatives.
• Journalism Education and Research Association of Australia (JERAA)coreStrategic or Co-development PartnerProfessional association partner supporting media education and research on responsible reporting of mental health and suicide.
• Wellbeing and Prevention Coalition in Mental HealthcoreStrategic or Co-development PartnerEverymind is a member of the Wellbeing and Prevention Coalition in Mental Health - a group of 20 leading mental health organisations committed to enhancing Australia's approach to preventive mental health.
• Mission AustraliacoreStrategic or Co-development PartnerPartnered with Country SA PHN to provide suicide prevention support programs for those at increased risk of suicide, experiencing suicidal distress or following a suicide attempt, and for their family, friends and carers in South Australia.
• University of Melbourne (LIFEWAYS Project)coreStrategic or Co-development PartnerPartnership to strengthen Australian suicide prevention research and facilitate effective translation of research into policy and practice through the LIFEWAYS Project.
• Australian Institute of Health and Welfare (AIHW)coreStrategic or Co-development PartnerThrough the Life in Mind program, collaborated with AIHW to support awareness, engagement, understanding and usage of data in the National Suicide and Self-harm Monitoring System.
• Hunter New England Local Health DistrictcoreStrategic or Co-development PartnerPartnership for conducting strategic suicide prevention planning priority workshops in local communities to develop collaborative plans for action.
• Hunter New England Central Coast Primary Health NetworkcoreStrategic or Co-development PartnerPartner in conducting strategic suicide prevention planning priority workshops in local communities.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Mission Australia: Major Australian community services non-profit delivering mental health, homelessness and youth programs. Comparable as a large national non-profit delivering mental health and suicide prevention programs in partnership with government, including direct Everymind program partner.
• Headspace: Australia's national youth mental health foundation providing early-intervention services across 100+ centres. Comparable as a federally funded national mental health organisation with government-backed delivery model similar to Everymind's NSW Health structure.
• Beyond Blue: Australia's largest mental health organisation providing information, support and programs across anxiety, depression and suicide prevention. Comparable as a national, multi-program mental health prevention and awareness organisation working with government and communities.
• Black Dog Institute: Australian not-for-profit medical research institute focused on mental health and suicide prevention research translation. Closely comparable to Everymind as a research-to-practice institute, and one of Everymind's named research partners, operating across clinical, workplace and community programs.
• Lifeline Australia: National crisis support and suicide prevention organisation providing 24/7 telephone and text support. Comparable as a long-established, federally funded Australian suicide prevention and mental health organisation with national reach.
• Manna Institute: Australian research institute focused on rural and regional mental health, co-hosting the Prevention in Practice Summit with Everymind. Directly comparable as a research-translation institute with a rural/regional focus and government relationships.
• Prevention United: Australian prevention-focused mental health organisation co-hosting the Prevention in Practice Summit alongside Everymind. Directly comparable as a peer prevention advocacy and program organisation with overlapping mission and convening role.
• Suicide Prevention Australia: National peak body for the suicide prevention sector in Australia, convening organisations, lived experience advocates and government. Comparable as a national policy advocacy and sector-coordination body operating in the same prevention domain.
• Orygen Youth Mental Health: Australia's flagship youth mental health research and translational institute, focused on prevention and early intervention for young people. Highly comparable to Everymind's knowledge-translation and prevention mission, though with a youth-specific lens.

Others

• Mental Health Commission of New South Wales: Statutory body that leads mental health policy and strategy in NSW, providing strategic direction and funding. Comparable as a funder/convener that Everymind partners with for events and policy work, though operating as a government commission rather than a delivery institute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/everymindau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everymind