EXCEL INVEST

What EXCEL INVEST does

Excel for Financial Investments Company, doing business as Excel Invest, is a Jordan-based private shareholding company established on March 23, 2006 and wholly owned by Bank of Jordan. The company is licensed by the Jordan Securities Commission to provide three core services: securities brokerage for stocks and bonds executed through dedicated trading rooms and authorized communication channels; internet trading via a proprietary online platform accessible at b82.jo, which uses a dual-password authentication system for account login and trade execution; and margin finance offered to VIP customers after risk disclosure. The firm operates from two locations — its Amman headquarters on Mecca Street in the Al-Husseini Complex (located above the Bank of Jordan Mecca Street branch) and a Salt branch in Balqa — and serves individual and VIP investors trading on the Amman Stock Exchange.

The company's technology stack centers on its internet trading platform, which allows customers to place buy and sell orders, query cash and share balances, and conduct account inquiries with username/password authentication. While functional, the platform is described in conventional terms — ease-of-use and security are noted as differentiators — with no disclosed AI/ML capabilities, algorithmic trading, or robo-advisory features. Distribution is hybrid: physical offices for in-person onboarding and trading, the b82.jo self-serve platform, and authorized phone/fax/email channels for remote order placement.

Excel Invest's revenue model is predominantly transactional, earning commissions on securities trades at rates of 0.003–0.004 JD per JD for stocks and 0.003–0.008 JD per JD for bonds, plus a fixed 0.22% trading volume charge representing the Jordanian Capital Market Institutions share and trade tax. Margin finance contributes an additional usage-based revenue stream from VIP clients, though pricing is not publicly disclosed. Customer acquisition relies heavily on cross-selling through Bank of Jordan's branch network across Jordan, supplemented by the corporate website and regulatory disclosures. The company does not disclose revenue, headcount, or transaction volume in available materials.

Name

EXCEL INVEST

Legal name

Excel for Financial Investments Company

Website

https://excelinvest.jo

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Excel Invest is a Jordan-based, Bank of Jordan–owned brokerage licensed by the Jordan Securities Commission, providing securities brokerage, internet trading, and margin finance services to individual and VIP retail investors on the Amman Stock Exchange.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Securities brokerage services
• Online stock trading
• Margin finance
• Investment brokerage
• Stock exchange trading

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Margin Finance: The company offers margin financing services to VIP customers, providing leverage for securities transactions in exchange for financing fees or interest, following introduction to the concept and associated risks.
2. Margin Finance: Margin financing service extended to VIP customers following risk introduction and disclosure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Excel Invest provides securities brokerage services for buying and selling stocks and bonds on the Amman Stock Exchange, executed through dedicated trading rooms or authorized communication channels. The company also operates a proprietary internet trading platform enabling customers to place buy and sell orders remotely and view account balances, and offers margin financing to qualified VIP customers. It is a wholly-owned subsidiary of Bank of Jordan and is licensed by the Jordan Securities Commission (JSC).

Product overview

Excel Invest is a financial investment company offering a suite of financial services licensed by the Jordan Securities Commission. The company operates as a single-brand, multi-service brokerage platform providing four interconnected core services: Brokerage (financial brokerage and dealing for stocks and bonds), Internet Trading (online securities trading platform), Margin Finance (leveraged securities financing for VIP customers), and Account Opening (new client onboarding). All services are accessible from the company's Amman headquarters and are designed to facilitate securities trading for individual and institutional investors in the Jordanian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Securities trading service offered through specialized trading rooms or authorized communication channels, allowing customers to execute direct buy and sell orders for stocks and bonds against commission fees on the Amman Stock Exchange.
• Internet Trading Online securities trading platform enabling customers to enter buy and sell orders directly through the internet, check account balances and holdings, and conduct account inquiries using secure login credentials.
• Margin Finance Securities financing service provided to VIP customers, allowing them to trade securities on margin after being informed about the concept and associated risks of leveraged trading.
• Account Opening Account opening service for new customers to establish trading accounts with the company at their Amman office location.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bank of Jordan (Parent Company)coreOthersExcel Invest is a wholly-owned subsidiary of Bank of Jordan, established on March 23, 2006. Bank of Jordan is one of the leading financial institutions in the Middle East and Arab world, with regional presence in Iraq, Syria, Palestine, Bahrain, and Jordan. The parent company provides brand credibility, customer referrals, and governance oversight.
• Jordan Securities Commission (JSC)coreOthersThe company operates under a license granted by the Jordan Securities Commission (JSC), which regulates all financial securities services including brokerage, internet trading, and margin finance. JSC provides the regulatory framework and oversight for the company's operations.
• Amman Stock Exchange (ASE)coreOthersThe company connects customers to the Amman Stock Exchange for securities trading. The website links to ASE daily summaries, trading bulletins, disclosures, and circulars, indicating a core operational partnership for executing stock and bond trades.
• Securities Depository Center (SDC)coreOthersListed as an important regulatory partner alongside the Central Bank of Jordan and the Jordan Securities Commission. The SDC handles the depository and settlement of securities traded on the Amman Stock Exchange.
• Central Bank of Jordan (CBJ)coreOthersListed as an important regulatory partner. The Central Bank of Jordan oversees monetary policy and banking sector regulation, providing the broader regulatory environment within which Excel Invest operates.
• Bank of Jordan Iraq (BOJ Iraq)minorOthersBank of Jordan Iraq branch is an affiliated entity under the Bank of Jordan group. Both entities are presented together on the website footer as related group companies.
• Jordan Leasing CompanyminorOthersJordan Leasing Company is listed as a related entity under the Bank of Jordan group on the website footer. Board member Hani Hasan Mansi also serves as a board member of Jordan Leasing Company.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Emirates NBD Securities: The brokerage arm of one of the largest UAE banks, offering online trading and margin finance in regional equities. Comparable to Excel Invest as a bank-affiliated broker in a regional market, with a similar go-to-market leveraging a parent bank's distribution.
• Arab Bank: One of the largest banks in the Middle East with a Jordanian headquarters and brokerage/investment services arm. Comparable to Excel Invest as a regional incumbent offering securities services to retail and institutional clients, with broader balance-sheet resources.
• EFG Hermes Holding: A leading regional investment bank and brokerage with operations across the Middle East and North Africa. Comparable as a regional securities broker offering brokerage, margin, and online trading — but at much greater scale, serving as a benchmark for what a scaled-up regional brokerage model looks like.
• SNB Capital: A leading Saudi brokerage and investment-banking franchise (formerly NCB Capital). Comparable as a regional MENA broker offering brokerage, margin, and asset management, and serves as a regional benchmark for brokerage scale and product breadth that Excel Invest could aspire to.
• Cairo Amman Bank: A leading Jordanian bank with an in-house treasury and brokerage capability (a senior Excel board member previously worked in its Treasury and Investment Department). Comparable as a regional Jordanian financial institution offering investment services alongside core banking, similar in scale and regulatory positioning to Bank of Jordan.
• Interactive Brokers: A global, low-cost online broker serving retail and professional clients with a multi-asset trading platform. Comparable to Excel Invest in the core value proposition of self-directed execution, but at vastly greater scale; represents the cross-border competitive pressure on small domestic brokers as digital access normalizes.
• Bank al Etihad: A Jordanian bank offering investment and brokerage services to retail and corporate clients. Comparable as a domestic incumbent with overlapping securities-trading customer segments, competing for the same Jordanian investor base as Excel Invest.

Direct peers

• Multaqa al Tadawul: A Jordanian securities brokerage firm operating on the Amman Stock Exchange. Directly comparable to Excel Invest as a domestic JSC-licensed broker; notably, Excel's current General Manager previously served as Financial Manager at Multaqa al Tadawul, confirming overlap in scope and scale.

Emerging players

• Saxo Bank: A global online trading platform offering multi-asset execution (stocks, bonds, FX) via a self-directed interface. Comparable to Excel Invest's internet trading platform (b82.jo) in product scope and self-directed customer experience, and represents the type of digital-native broker whose growth could pressure Jordanian incumbents.

Others

• Jordan Islamic Bank: A Jordanian bank with Shariah-compliant investment offerings. Comparable as a domestic financial institution serving the Jordanian investor base, and a potential cross-sell or competitor for Sharia-compliant brokerage products that Excel Invest does not currently offer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXCEL INVEST