Greenbow A/s
- Company typePrivate
- Founded2022
- HeadquartersCopenhagen NV, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Greenbow A/s firmographics
Firmographics- Name
- Greenbow A/s
- Legal name
- Greenbow A/S
- Website
- https://greenbow.dk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Greenbow A/s industry classification
Industry- Product category
- EV Charging Services
- NAICS
- Consumer Goods Rental (5322)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- E-Mobility Chargers & Charging Docks (Consumer) (CRACASAJ)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons) (THADANAJ), Corporate EV Rental Programs & Charging Coordination (THADAOAK)
Keywords
Where Greenbow A/s is headquartered
LocationHeadquarters
- HQ city
- Copenhagen NV
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Greenbow A/s business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Charging Hardware Sales: One-time sale of Zaptec Go charging station with professional installation. Customers can purchase the hardware outright and own the device. This represents a significant upfront revenue stream.
- Charging Hardware Rental: Monthly rental of charging hardware with installation included. Customers pay a lower upfront fee but commit to ongoing monthly payments. Customers can buy out the device at any time.
- Charging Subscription: Monthly subscription fee for access to the charging network, app, SmartCharge features, service, and 24/7 technical support. From 69 kr/month for basic subscription.
- Electricity Supply (Elaftale): Greenbow acts as an electricity retailer, selling electricity to customers who bundle their charging subscription with an electricity agreement. Offers both variable spot-price electricity and fixed-price options (Greenbow By Night).
- Public Charging Roaming: Revenue from public charging sessions when customers use their Greenbow app/RFID to charge at third-party charging stations across Europe. Customers pay per session and Greenbow takes a margin on the roaming rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Purchase with new installation - Zaptec Go 4,995 kr (promo) |
| Subscription | Monthly | Rental with new installation - 495 kr setup (promo) |
| One time/ perpetual license | Pay-as-you-go | Purchase with existing installation - 4,995 kr |
| Subscription | Monthly | Rental with existing installation - 1,495 kr setup |
| Subscription | Monthly | Greenbow By Night - Fixed price charging 299 kr/month |
| Subscription | Monthly | Basic charging subscription - from 69 kr/month |
| Transaction based/ take rate | Pay-as-you-go | Norlys roaming discount - 40 øre per kWh |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Greenbow A/s product offering
Product offeringCore offering
Greenbow sells, rents, and installs Zaptec Go EV home charging boxes in Denmark, bundled with a proprietary mobile app, SmartCharge scheduling software, and a charging subscription (ladeabonnement) from 69 kr/month. Customers choose between consumption-based billing (Forbrugsafregnet) at hourly Nord Pool spot prices and a fixed monthly night-charging plan (Greenbow By Night, 299 kr/month), with optional bundled electricity supply agreements.
Product overview
Greenbow is an EV charging solution provider offering a unified platform combining hardware and software services for electric vehicle owners. The core product is the Zaptec Go charging box, available for purchase (from 4,995 kr.) or rental (from 495 kr.), with two pricing models: Forbrugsafregnet (hourly market-rate consumption billing) and Greenbow By Night (fixed monthly night-charging subscription). The Greenbow App serves as the central management interface, enabling SmartCharge intelligent scheduling, roaming access to 400,000+ public chargers across Europe, and consolidated billing. The company also offers an Elaftale (electricity supply agreement) with variable spot pricing and green power options, all bundled into a comprehensive ladeabonnement (charging subscription). The offering is a platform-plus-modules architecture where the Zaptec Go hardware and Greenbow App form the core, supplemented by subscription tiers and electricity supply services.
Differentiator
Problem solved
Functional benefit
Brands
- Greenbow By Night: Fixed price charging subscription product offering overnight charging at a set monthly rate
Products and services
- Zaptec Go Charging Box A compact, intelligent home EV charging box (ladeboks) sold and installed by Greenbow in Denmark. Supports 11 kW and 22 kW charging with a Type 2 connector, can be wall-mounted or placed on a stand, and is an award-winning Norwegian-made design with built-in safety features. Available for purchase from 4,995 kr or rental from 495 kr setup plus 198 kr/month, both with standard installation included.
- Forbrugsafregnet Charging Solution (Consumption-based)
Quantifiable outcome
- Customers can charge at the cheapest electricity hours with SmartCharge
- +2 more outcomes
Companies that use Greenbow A/s
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Greenbow A/s technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Greenbow A/s partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- NorlyscoreRoaming partnership providing Greenbow customers with access to approximately 6,500 Norlys public charging stations across Denmark. Greenbow offers a 40 øre per kWh discount on charging at these stations, making it a significant value-add for Danish customers.
- ClevercoreRoaming partner providing Greenbow customers with access to Clever's public charging network through the Greenbow app. One of several major roaming partnerships covering the European charging network.
- E.ONcoreRoaming partner for public charging access. Greenbow customers can charge at E.ON stations across Europe using the Greenbow app with consolidated billing.
- ZapteccoreZaptec Go charging hardware supplier. Greenbow exclusively installs and sells Zaptec Go charging boxes. The Norwegian-made Zaptec Go is described as 'one of the best and most advanced charging boxes on the market.' Greenbow offers extended warranty on Zaptec Go products.
- Jysk EnergiflagshipGreenbow is a subsidiary of Jysk Energi, a 103-year-old Danish energy company. This parent-subsidiary relationship provides Greenbow with brand credibility, operational support, and potential cross-selling opportunities with Jysk Energi's existing customer base.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Greenbow A/s competitors and assessment
Company assessmentDirect peers
- Spirii: Danish-headquartered EV charging platform providing white-label and operator software for home and destination charging; overlaps with Greenbow's CPMS/SaaS layer.
- OK a.m.b.a. (OK Elbil): Danish consumer cooperative offering EV charging subscriptions and home wallboxes to its member households; competes in the same Danish B2C home charging space.
- Easee: Norwegian EV charger manufacturer and operator; competes with Zaptec Go in the smart home wallbox category that Greenbow sells into the Danish market.
- Clever: Danish EV charging operator with home and public charging; direct competitor in the same Danish B2C and B2B segments with roaming network overlap (Clever is also a Greenbow roaming partner).
- Wallbox: Spanish-listed EV charger manufacturer selling Pulsar Plus and Commander 2 in Europe; competes head-to-head for retail customers in Denmark through e-commerce channels.
- Norlys (EV charging): Danish energy cooperative with ~6,500 public chargers and growing home charging offering; direct Danish competitor and roaming partner to Greenbow.
Broad incumbents
- Shell Recharge (formerly NewMotion): Shell-owned pan-European home and public EV charging network; broad incumbent serving overlapping Danish and European customers with bundled home charger installations.
- E.ON Drive: E.ON's European e-mobility business offering wallboxes, energy contracts, and public charging; competes with Greenbow's bundle, and E.ON is also a Greenbow roaming partner.
Emerging players
- Monta: Copenhagen-based EV charging software platform offering app, roaming, and operator tools; technology stack comparable to Greenbow's app and settlement layer.
Others
- Zaptec: Norwegian manufacturer of Zaptec Go, Greenbow's exclusive hardware partner; included as a channel partner rather than competitor, but a strategic counterpart whose roadmap directly impacts Greenbow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenbow A/s social profiles
Digital presenceGreenbow A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenbow A/s leadership team
Management profileNumber of profiles
Profiles1 record
Greenbow A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenbow A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenbow A/s
What does Greenbow A/s do?
Greenbow sells, rents, and installs Zaptec Go EV home charging boxes in Denmark, bundled with a proprietary mobile app, SmartCharge scheduling software, and a charging subscription (ladeabonnement) from 69 kr/month. Customers choose between consumption-based billing (Forbrugsafregnet) at hourly Nord Pool spot prices and a fixed monthly night-charging plan (Greenbow By Night, 299 kr/month), with optional bundled electricity supply agreements.
Is Greenbow A/s a public or private company?
Greenbow A/s is a private company. It is classified as corporate owned and is currently operating.
When was Greenbow A/s founded?
Greenbow A/s was founded in 2022. It employs 11 to 50 people.
Where is Greenbow A/s based?
Greenbow A/s is headquartered in Copenhagen NV, Denmark, in the Europe region.
How does Greenbow A/s make money?
Five revenue lines are on record. Charging Hardware Sales are the primary driver. The others are charging Hardware Rental, charging Subscription, electricity Supply (Elaftale) and public Charging Roaming.
Who are Greenbow A/s's main competitors?
Direct peers on record are Spirii, OK a.m.b.a. (OK Elbil), Easee, Clever, Wallbox and Norlys (EV charging). Broad incumbents are Shell Recharge (formerly NewMotion) and E.ON Drive. Monta is listed as an emerging player. Zaptec is listed as an others.
Does Greenbow A/s have an API?
No public API is recorded for Greenbow A/s.
What industry is Greenbow A/s in?
Greenbow A/s's product category is EV Charging Services. Its primary akta.pro industry code is CRACASAJ, E-Mobility Chargers & Charging Docks (Consumer), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 5322 and its SIC code is 3634.