What Jysk Energi does

Jysk Energi A.m.b.a. is a Danish consumer-owned energy cooperative founded in 1923 and headquartered in Holstebro, operating across electricity retail, regulated network distribution, fiber broadband, and increasingly EV charging and renewable energy generation. The company serves approximately 30,000 member households primarily in the Holstebro, Struer, and Lemvig municipalities of Northwest Jutland, with electricity supply extending nationwide through direct-to-consumer contracts sold via its website and the ello mobile app, which provides real-time hourly electricity pricing. The company also operates the Fiber Backbone A/S fiber optic network across Central and Western Jutland, partners with OpenNet, Altibox, and Fastspeed for broadband delivery, and owns 100% of Greenbow A/S (acquired January 2026) for EV charging solutions. The company is owned by approximately 30,000 consumer-members under the Danish A.m.b.a. cooperative structure, ensuring that profits return to local households; it generated 1.3 billion DKK in revenue and 113.9 million DKK in after-tax profit in FY2024, with 2025 revenue projected to exceed 1.6 billion DKK on equity of 1.96 billion DKK.

The technology stack centers on the Danish Datahub managed by Energinet.dk for market data communication and supplier switching, with proprietary customer-facing assets including the ello app (iOS/Android) for price transparency and the EnergiOpdeler hardware for machine-level business consumption monitoring. The company differentiates through Denmark's lowest network tariffs (~40% below leading network companies), 99.99% grid reliability, no-binding electricity contracts, a green fixed-rate product (Tryg Grøn Strøm), and a cooperative ownership model reinforced by community investment vehicles like Solcellepark Høvsøre (40 MWp solar park) and joint ventures including Ænergy P/S for a pipeline of more than 20 renewable projects. Revenue streams combine residential and B2B electricity subscriptions (49-55 DKK/month plus per-kWh usage), fiber broadband subscription revenue, EV charging hardware sales through Greenbow, and returns on renewable energy investments in biogas (via Danish Bio Commodities), wind (I/S Nissum Bredning, Thyborøn Sydhavns Møllelaug), and solar.

Customer concentration is low, with approximately 30,000 distributed private households forming the core revenue base rather than a small set of large enterprise contracts; recent strategic emphasis has been on geographic and vertical expansion into EV charging (Greenbow 100% ownership, January 2026), absorptions of exiting local utilities' customer bases (VTV and Sunds Forsyning, January 2025), and renewable energy development through the Ænergy P/S joint venture, all supported by an equity base of 1.96 billion DKK.

Name

Jysk Energi

Legal name

Jysk Energi A.m.b.a.

Website

https://jyskenergi.dk

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Jysk Energi A.m.b.a. is a Danish consumer-owned energy cooperative founded in 1923, headquartered in Holstebro, supplying electricity, fiber broadband, and EV charging to approximately 30,000 member households primarily in Northwest Jutland and business customers across Denmark.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Solar Electric Power Generation (221114), Wind Electric Power Generation (221115), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Renewable Energy Infrastructure (FSAAAKAG), DER Aggregation & Virtual Power Plants (VPPs) (EUAMAJAC), Renewable Grid Interconnection & Collector Systems (Solar/Wind) (IMAFAHAD)

Keywords

• Electricity supply
• Retail energy
• Fiber broadband
• EV charging solutions
• Renewable energy investment

Headquarters

HQ city

Holstebro

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales (Private Customers): Jysk Energi generates revenue by selling electricity to approximately 30,000 households in Northwest Jutland. Customers pay subscription fees (49-55 kr/month) plus consumption-based charges per kWh. The company offers variable rate, fixed rate, and green electricity products.
2. Electricity Sales (Business Customers): Jysk Energi serves business customers with electricity products and energy management solutions, providing products for companies participating at events like the HI-messe in Herning.
3. Fiber Network Services: Jysk Energi operates fiber broadband infrastructure, providing fiber connectivity in Holstebro, Struer, Lemvig and surrounding areas. The company collaborates with providers like OpenNet and Altibox for service delivery.
4. Renewable Energy Investments: Jysk Energi invests in renewable energy projects including biogas through Danish Bio Commodities, wind and solar through various joint ventures, generating returns on investments in sustainable energy infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Jysk Energi is a consumer-owned Danish energy cooperative that sells electricity contracts (variable, fixed, green fixed, and solar-panel specific products) to approximately 30,000 households across Denmark, alongside business electricity services, fiber broadband, and EV charging station solutions through its Greenbow subsidiary. The company also invests in and operates renewable energy assets including the 40 MWp Solcellepark Høvsøre solar park.

Product overview

Jysk Energi is a consumer-owned (A.m.b.a.) Danish energy company based in Holstebro, offering electricity products to private and business customers across Denmark. The core product portfolio includes four electricity offerings: Tryg Grøn Strøm (green fixed-rate product), Variabel Strøm (variable rate), Fast Strøm (quarterly fixed-rate), and Min Strøm (for solar panel owners). The company also provides fibernet broadband services, EV charging solutions through Greenbow (100% owned subsidiary), and the ello app for real-time electricity price monitoring. Additional offerings include customer loyalty program Tjoose with 15 partner discounts and a referral reward program. The company has invested in renewable energy including the 40 MWp Solcellepark Høvsøre solar farm.

Differentiator

Problem solved

Functional benefit

Products and services

• Variabel Strøm

Quantifiable outcome

• Lowest network tariffs in Denmark - approximately 40% cheaper than other leading network companies
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ænergy P/ScoreStrategic or Co-development Partner · 30 September 2025Ænergy is a joint venture between KP Sol og Vind and Jysk Energi Invest, focused on developing renewable energy projects including solar parks and hybrid projects. Jysk Energi CEO Lars Naur serves as Ænergy's board chairman. The company has a project pipeline with over 20 projects at various planning stages.
• Greenbow A/ScoreStrategic or Co-development Partner · 14 November 2024Greenbow is an EV charging station provider in which Jysk Energi acquired majority ownership (over 50%) in November 2024 and later 100% in January 2026. Greenbow operates independently with headquarters in Copenhagen and is led by founders Hanne Witthøft, Teis Egebo, and director Christian Rau. The acquisition strengthens Jysk Energi's position in e-mobility infrastructure.
• AltiboxminorChannel Partner/ Reseller/ Distributor · 25 August 2022Altibox has been a long-term content provider for Jysk Energi's fiber network, delivering services to private customers on the Jysk Energi fiber infrastructure.
• FastspeedminorStrategic or Co-development Partner · 14 May 2020Jysk Energi is a co-owner of Fastspeed, a broadband provider that achieved rapid growth reaching 30,000 customers within its first year, changing the agenda in Denmark's broadband market.
• Solcellepark Høvsøre I/ScoreStrategic or Co-development Partner · 1 January 2020Solcellepark Høvsøre is a joint venture where Jysk Energi developed and operates a 40 MWp solar park on 71 hectares, with 50% ownership sold to over 700 local citizens in Lemvig municipality. The project follows wind turbine ownership principles for local energy co-ownership.
• Fiber Backbone A/ScoreStrategic or Co-development Partner · 1 October 2019Jysk Energi acquired 100% of Fiber Backbone A/S in October 2019. Fiber Backbone owns and operates the fiber optic backbone network in West Jutland connecting Thy in the north with Grindsted in the south.
• OpenNetminorChannel Partner/ Reseller/ DistributorJysk Energi Fibernet entered partnership with OpenNet to expand fiber service options for customers beyond the existing Altibox partnership, offering a broader product range for fiber customers.
• Tjoose Partners (15+ companies)minorGTM or Marketing PartnerTjoose is Jysk Energi's customer benefits program with 15+ partner companies offering discounts on experiences, products and services including Aarstiderne (25% first meal box), hotels (15% accommodation), Legoland (15% tickets), Tivoli (15% tickets), Sol og Strand (10% holiday rentals), and others.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Norlys: Large Danish consumer-owned energy and telecom cooperative formed from the merger of SE/SydEnergi and Eniig; directly comparable to Jysk Energi given shared cooperative structure, retail electricity supply, distribution network operation, fiber broadband and EV charging (Clever) businesses.
• NRGi: Danish consumer-owned energy cooperative headquartered in Aarhus with retail electricity, fiber internet and renewable energy investments — same A.m.b.a. cooperative model and similar mix of B2C energy supply plus digital services for households.
• EWII: Danish multi-utility operating electricity grid, retail supply, fiber broadband and EV charging in the Triangle Area (Kolding, Vejle, Fredericia); directly comparable mix of distribution + retail + fiber infrastructure.
• Trefor: Danish multi-utility on the east coast (Køge, Lolland, Falster) operating electricity grid, retail supply, fiber and district heating; comparable vertically integrated energy and broadband model with similar scale.
• Energi Viborg Andel: Danish consumer-owned energy cooperative in Viborg supplying electricity and operating local grid assets; structurally analogous cooperative model with retail supply and distribution in a defined regional territory.
• Andel Energi: Danish consumer-owned energy retailer selling electricity nationwide; comparable retail electricity GTM, no-binding product positioning and member-owner structure even though it does not operate its own DSO network.
• Verdo: Danish energy utility (Randers/Herning) providing electricity, district heating, fiber and EV charging infrastructure; comparable multi-utility footprint with both regulated and competitive operations.

Broad incumbents

• Ørsted: Denmark's largest energy company and offshore wind leader; relevant as the wholesale/counterparty upstream in Jysk Energi's retail electricity supply and as the broader Danish energy-market benchmark and indirect competitor for renewable project opportunities via Ænergy.

Emerging players

• Clever: Scandinavian EV charging operator backed by equally-owned subsidiaries of Ørsted and Andel (now Norlys); directly comparable to Greenbow as a Danish-market EV charging pure-play, and a potential competitive overlap given Jysk Energi/Greenbow's nationwide ambition.

Regional players

• OK (Oliebranchens Købelandskab): Danish consumer-owned energy cooperative with nationwide retail electricity, EV charging (OK Charging) and broadband offerings; comparable cooperative consumer model and similar cross-selling of energy, charging and broadband services to Danish households.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noe

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jysk Energi