LES PANIERS DU PIED FLEURY

What LES PANIERS DU PIED FLEURY does

Les Paniers du Pied Fleury, operating commercially as Au Fil des Saisons, is a privately held French SARL (RCS Tours 903 550 580) founded in April 2006 by Thierry, an agricultural engineer. The company runs a subscription-based service that delivers seasonal fruit and vegetable baskets to individual consumers across the Touraine region of Centre-Val de Loire, with a network of approximately 30 commercial relay points (primarily bakeries, fromageries, and charcuteries) serving as customer pickup locations. Basket assembly and operations are based at Savonnières, where a three-person team (Thierry, Véronique, Christelle) manages purchasing, assembly, and last-mile delivery to relay points on Thursdays and Fridays.

The core product offering is structured as three weekly subscription tiers — Petit Panier (€14, 2.5–4.5 kg, 5–7 items for 1–2 persons), Grand Panier (€20, 4–7 kg, 6–8 items for 3–4 persons), and Maxi Panier (€26, 6–11 kg, 7–9 items for 4+ persons) — each billed monthly in advance with a minimum initial commitment of four baskets. Customers can suspend, modify, or cancel with 7 days' notice, and SEPA direct debit earns a €4 discount. Sourcing is direct from local maraîchers (vegetable growers) with produce typically harvested the day before or day of delivery, supported by an add-on weekly bulletin containing recipes and conservation tips and an archive of more than 350 recipes, plus a Facebook community group for subscriber engagement.

The business is bootstrapped, with no external funding, no mobile applications, no public API, and no proprietary technology stack beyond a WordPress-based website. Marketing is predominantly word-of-mouth and a formal referral program (€10 to referrer, €4 to referred customer), supplemented by local advertising at relay points, organic social media, and limited earned media (Nouvelle République, France Bleu Touraine, Pages Jaunes). Revenue derives entirely from recurring subscription payments on a consumer-only, single-region customer base.

Name

LES PANIERS DU PIED FLEURY

Legal name

SARL Les Paniers du Pied Fleury

Website

https://au-fil-des-saisons.net

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Les Paniers du Pied Fleury (d/b/a Au Fil des Saisons) is a French subscription produce-delivery service, founded 2006, delivering weekly seasonal fruit and vegetable baskets from local growers to individual households via ~30 relay points across the Touraine region.

Ownership category

akta.pro rank

Product category

Subscription Produce Delivery

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)

Keywords

• Seasonal produce baskets
• Subscription produce delivery
• Local vegetable baskets
• Fresh fruit subscriptions
• Weekly produce boxes

Headquarters

HQ city

Savonnières

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Basket Subscription Revenue: Monthly subscription payments for weekly or bi-weekly delivery of seasonal fruit and vegetable baskets. Customers pay in advance each month for the following month's baskets. Payment accepted via check or SEPA direct debit (with €4 discount for direct debit). Referral bonuses of €10 given to existing customers who refer new subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Au Fil des Saisons (operated by SARL Les Paniers du Pied Fleury) is a subscription-based service delivering weekly or bi-weekly baskets of seasonal fruits and vegetables sourced from local producers in the Touraine region of France. Customers pick up their pre-assembled baskets at one of approximately 30 local relay points (bakeries, cheese shops, and similar neighborhood businesses), accompanied by a weekly email bulletin containing recipes, conservation tips, and product information.

Product overview

Au Fil des Saisons operates as a subscription-based seasonal fruit and vegetable basket service delivering to point-relais locations in the Touraine region. The portfolio consists of three basket tiers (Petit at 14€, Grand at 20€, and Maxi at 26€) differentiated by portion size and weight, all delivered weekly or bi-weekly. The service is complemented by a weekly email bulletin containing recipes, conservation tips, and special offers, plus reusable jute bag packaging. Founded in April 2006, the company connects local producers directly with consumers through approximately 30 local relay points.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 350 recipes archived and available to subscribers

Named customers4 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Boulangerie Beaufils (Azay le Rideau)minorChannel Partner/ Reseller/ DistributorBakery serving as relay point for basket pickup. Customers collect their weekly baskets from this location.
• Boulangerie Champion (Langeais)minorChannel Partner/ Reseller/ DistributorBakery serving as relay point for basket pickup in Langeais area.
• La Passion du Fromage (Fondettes, Tours Velpeau, Saint Avertin, Ballan-Miré)minorChannel Partner/ Reseller/ DistributorFromagerie chain serving as relay points in multiple locations across Touraine.
• La Maison des Fromages (Saint Pierre Des Corps)minorChannel Partner/ Reseller/ DistributorFromagerie serving as relay point for basket pickup.
• Local Producers (Maraîchers)coreStrategic or Co-development PartnerLocal vegetable growers (maraîchers) in the Touraine region who supply fresh, seasonal produce. Products are harvested the day before or day of delivery to ensure freshness. The company aims to pay producers fairly for their work.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Greenweez: Greenweez is a French online retailer focused on organic, local, and environmentally conscious grocery products. Its online assortment and target consumers overlap with Au Fil des Saisons, although its catalog is broader and it does not specialize in weekly produce baskets.
• Biocoop: Biocoop is a French network of organic food cooperatives and retail locations. It is comparable through its organic, local-sourcing, and consumer trust positioning, although it offers a much broader grocery and store footprint.
• HelloFresh: HelloFresh is a recurring food-delivery subscription business built around convenient home meal solutions. It is a broad incumbent comparator for the subscription, scheduled-fulfillment, and customer-retention mechanics used by Au Fil des Saisons, despite offering meal kits rather than produce baskets.
• Naturalia: Naturalia is a French organic grocery chain with a broad fresh and organic product assortment. It overlaps with Au Fil des Saisons in health-conscious grocery customers and fresh-food demand, while operating a wider store-based format.
• Carrefour: Carrefour is a large French grocery retailer with extensive fresh-food and pickup capabilities. It is a broad incumbent comparator for household grocery purchasing, local distribution, and the competitive set against which a small produce-basket service must retain differentiation.

Emerging players

• Cagette.net: Cagette.net is a cooperative ordering and pickup platform used to connect local producers with groups of consumers. It overlaps with Au Fil des Saisons through local-food sourcing, recurring orders, and decentralized collection rather than competing as a conventional grocery chain.
• La Fourche: La Fourche is an online organic grocery retailer serving French households with curated food products and delivery. It is comparable through its online grocery model, health- and sustainability-oriented customer base, and overlap with fresh local-food purchasing.

Direct peers

• Potager City: Potager City is a French organic and local grocery concept that offers seasonal produce and related grocery products through a retail network. Its fresh-produce assortment and neighborhood access make it a direct comparability reference for a produce-basket service.
• La Ruche qui dit Oui!: La Ruche qui dit Oui! is a France-focused online local-food marketplace that connects consumers with nearby producers and coordinates community pickup points. Its producer-to-consumer ordering and local distribution model is closely comparable to Au Fil des Saisons' basket subscription.

Others

• Too Good To Go: Too Good To Go is a French marketplace that helps consumers purchase surplus food from local businesses through convenient pickup. It is adjacent rather than directly competitive, but it is relevant to the same local-food, pickup, and sustainability-oriented consumer behavior.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aufildessaisons
• Instagraminstagram.com/aufildessaisons_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES PANIERS DU PIED FLEURY