HEYWARD INCORPORATED ATLANTA

What HEYWARD INCORPORATED ATLANTA does

Heyward Incorporated Atlanta is a manufacturers' representative firm founded in 1914 and headquartered at 3590 Habersham at Northlake Rd, Tucker, Georgia. The company acts as an intermediary between a curated network of more than 30 premier water and wastewater treatment equipment manufacturers and end customers across Georgia and Alabama, with a team of four named industry specialists (Rory Russo, Michael Holt, Dwight Smith, Ethan Russo) carrying more than 100 years of combined sector experience.

The firm's represented product portfolio spans the full spectrum of municipal and industrial water and wastewater treatment, including aeration systems (Evoqua Orbal, Jettech Jet Aeration), dewatering equipment (BDP Industries belt and screw presses, Bright Technologies belt filter presses, Kruger disc filters), membrane filtration and reverse osmosis (FIBRACAST MBR, MEMCOR, DesaliTec CCRO), thermal hydrolysis and sludge handling (CAMBI, Putzmeister), disinfection (Nuvonic UV), material handling (MLM screw conveyors, SPIRAC shaftless conveyors), and storage solutions (Tank Connection APEX covers, Southeastern Tank Aquastore). Heyward does not manufacture equipment itself and develops no proprietary technology; its value lies in technical consultation, product selection guidance, and after-sales service coordination across the manufacturer network.

The business model is commission-based channel representation. Heyward earns commissions on sales of water and wastewater treatment equipment and systems facilitated between its manufacturer partners and end customers, which include municipal water treatment facilities and industrial water treatment operators in the Southeast United States. Sales are conducted through direct phone and in-person outreach by the small sales team, supported by a basic company website. Pricing is set case-by-case through direct consultation, and no public pricing, funding events, M&A activity, or revenue disclosures are present in the available data.

Name

HEYWARD INCORPORATED ATLANTA

Legal name

Heyward Incorporated Atlanta

Website

https://heywardatlanta.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1–10 employees

Short description

Heyward Incorporated Atlanta is a manufacturers' representative firm, founded in 1914, that connects municipal and industrial water and wastewater treatment customers in Georgia and Alabama with a network of more than 30 equipment manufacturers, earning commissions on facilitated sales.

Ownership category

akta.pro rank

Product category

Water and Wastewater Treatment Equipment Representation

NAICS

Environmental Consulting Services (541620)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Water, Wastewater & Stormwater Compliance (BPAHAJAJ)

Keywords

• Manufacturers representative
• Water treatment equipment
• Wastewater treatment
• Municipal water systems
• Industrial water equipment

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Manufacturers' Representative Commission: As a manufacturers' representative, the company earns commissions on sales of water and wastewater treatment equipment and systems from its network of represented manufacturers. Revenue is generated through facilitating transactions between manufacturer partners and end customers (municipalities, industrial facilities) in Georgia and Alabama.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HEYWARD INCORPORATED ATLANTA operates as a manufacturers' representative firm that connects water and wastewater treatment professionals with a curated portfolio of equipment manufacturers. Founded in 1914 and based in Tucker, Georgia, the firm sells and provides technical support for industrial water and wastewater treatment equipment on behalf of more than 30 partner manufacturers across Georgia and Alabama.

Product overview

Heyward Incorporated Atlanta is a manufacturers' representative firm serving the water and wastewater treatment industry in Georgia and Alabama with over 110 years of operation. The company does not manufacture products itself but serves as an intermediary representing a network of over 40 equipment manufacturers. The core offering is sales representation and technical consulting services connecting water professionals with appropriate equipment suppliers. Represented products span multiple categories including: aeration systems (Evoqua Orbal, Jettech Jet Aeration), dewatering equipment (BDP Industries belt presses, Bright Technologies belt filter presses, Kruger disc filters), filtration systems (FIBRACAST MBR, MEMCOR membrane filtration, DesaliTec reverse osmosis), sludge treatment (CAMBI thermal hydrolysis, Putzmeister sludge handling), disinfection (Nuvonic UV systems), material handling (MLM screw conveyors, SPIRAC shaftless conveyors), and storage solutions (Tank Connection APEX covers, Southeastern Tank Aquastore). The company provides expertise across the full spectrum of water and wastewater treatment equipment, matching customer requirements with appropriate manufacturer solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Water and Wastewater Treatment Equipment Representation Sales representation and technical support service that brings together water and wastewater treatment professionals with a network of 30+ equipment manufacturers across Georgia and Alabama.
• Engineered Equipment Sales Support Technical sales engineering service that helps water professionals specify and select engineered treatment equipment from represented manufacturers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered core and flagship.

• AlgaewheelcoreChannel Partner/ Reseller/ DistributorRepresents Algaewheel products for water treatment applications in Georgia and Alabama territory.
• ANAERGIAcoreChannel Partner/ Reseller/ DistributorRepresents ANAERGIA Ammonia Recovery/Digestion Systems in Alabama.
• Bright TechnologiescoreChannel Partner/ Reseller/ DistributorRepresents Bright Technologies Belt Filter Presses for dewatering applications in Alabama.
• CAMBIcoreChannel Partner/ Reseller/ DistributorRepresents CAMBI Thermal Hydrolysis Process technology in Alabama and Georgia.
• Chemco SystemscoreChannel Partner/ Reseller/ DistributorRepresents Chemco Systems Chemical Storage Feed Systems in Alabama and Georgia.
• Continental Blower, LLCcoreChannel Partner/ Reseller/ DistributorRepresents Continental Blower Multi-Stage Centrifugal Blowers in Alabama.
• DANIEL COMPANY, INC.coreChannel Partner/ Reseller/ DistributorRepresents DANIEL COMPANY Odor Control Systems in Alabama.
• DavcocoreChannel Partner/ Reseller/ DistributorRepresents Davco Field Erect Treatment Systems, Screw Pumps, and filter products in Alabama.
• DesaliTeccoreChannel Partner/ Reseller/ DistributorRepresents DesaliTec CCRO High Efficiency Smart Reverse Osmosis systems in Alabama and Georgia.
• ENG Designs LLCcoreChannel Partner/ Reseller/ DistributorRepresents ENG Designs Big Bubble Mixing Technology in Alabama.
• Evoqua Water TechnologiesflagshipChannel Partner/ Reseller/ DistributorRepresents Evoqua Water Technologies comprehensive water and wastewater treatment process solutions including Orbal Aeration, Rectangular and Circular Clarifiers, and BioMag/CoMag systems in Alabama.
• FIBRACASTcoreChannel Partner/ Reseller/ DistributorRepresents FIBRACAST MBR Systems in Alabama and Georgia.
• FRC Systems InternationalcoreChannel Partner/ Reseller/ DistributorRepresents FRC Systems International Dissolved Air Flotation (DAF) Systems in Alabama.
• Gabriel Novac & AssociatescoreChannel Partner/ Reseller/ DistributorRepresents Gabriel Novac & Associates CSO & Grit Removal Equipment in Alabama.
• JWC ENVIRONMENTALcoreChannel Partner/ Reseller/ DistributorRepresents JWC ENVIRONMENTAL products including Muffin, Channel and Auger Monsters, various screens, and Monster Wash Press Compactor in Alabama.
• JettechcoreChannel Partner/ Reseller/ DistributorRepresents Jettech Jet Aeration Systems and SBR Systems in Alabama.
• Kruger, InccoreChannel Partner/ Reseller/ DistributorRepresents Kruger products including Phased Oxidation Ditches, Discfilter, Flat Plate MBR, BioCon Thermal Dryer, ACTIFLO, Xtream, EXELYS THP and UF & RO Systems in Alabama.
• MEMCORcoreChannel Partner/ Reseller/ DistributorRepresents MEMCOR Membrane Filtration Systems in Alabama.
• Marcab Company, Inc.coreChannel Partner/ Reseller/ DistributorRepresents Marcab Company Digester Gas Scrubbers in Alabama and Georgia.
• MLM Conveying SystemscoreChannel Partner/ Reseller/ DistributorRepresents MLM Conveying Systems Shafted & Shaftless Screw Conveyors in Alabama and Georgia.
• NuvoniccoreChannel Partner/ Reseller/ DistributorRepresents Nuvonic UV Disinfection Systems in Alabama.
• OstaracoreChannel Partner/ Reseller/ DistributorRepresents Ostara Nutrient Recovery Process technology in Alabama.
• PD BLOWERS, INC.coreChannel Partner/ Reseller/ DistributorRepresents PD BLOWERS Positive Displacement Blowers in Alabama.
• Pulsed Hydraulics, Inc.coreChannel Partner/ Reseller/ DistributorRepresents Pulsed Hydraulics Hydro-Pulse Mixing Systems in Alabama.
• PutzmeistercoreChannel Partner/ Reseller/ DistributorRepresents Putzmeister Dewatered Sludge Pumps and Sludge Handling Systems in Alabama.
• RentricitycoreChannel Partner/ Reseller/ DistributorRepresents Rentricity In-Pipe Hydropower Energy Recovery Systems in Alabama.
• RODNEY HUNTcoreChannel Partner/ Reseller/ DistributorRepresents RODNEY HUNT Sluice & Slide Gates in Alabama.
• Southwest Fluid Products Inc.coreChannel Partner/ Reseller/ DistributorRepresents Southwest Fluid Products Package Treatment Systems in Alabama.
• SPIRACcoreChannel Partner/ Reseller/ DistributorRepresents SPIRAC Shaftless Conveyor Systems in Alabama.
• Tank ConnectioncoreChannel Partner/ Reseller/ DistributorRepresents Tank Connection APEX Domes & APEX Flat Covers in Alabama and Georgia.
• BDP INDUSTRIEScoreChannel Partner/ Reseller/ DistributorRepresents BDP INDUSTRIES 3DP Belt Press, Screw Press and Gravity Thickeners in Georgia.
• ENVIREXcoreChannel Partner/ Reseller/ DistributorRepresents ENVIREX products including ORBAL Aeration, Rectangular and Circular Clarifiers, BioMag/CoMag, and Anaerobic Digestion Equipment in Georgia.
• Kaeser CompressorscoreChannel Partner/ Reseller/ DistributorRepresents Kaeser Compressors PD Blowers & Screw Compressors in Georgia.
• NEFCO Systems, Inc.coreChannel Partner/ Reseller/ DistributorRepresents NEFCO Systems Density Current Baffles and Launder Covers in Georgia.
• Park ProcesscoreChannel Partner/ Reseller/ DistributorRepresents Park Process Dewatering Containers in Georgia.
• Southeastern TankcoreChannel Partner/ Reseller/ DistributorRepresents Southeastern Tank Aquastore & Columbian TecTanks products in Georgia.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Pentair: Large diversified water treatment and flow control manufacturer serving residential, commercial, and industrial/municipal customers globally. Relevant as a broad incumbent whose equipment lines compete with several OEMs in Heyward's portfolio for spec-in opportunities with the same municipal customers.
• Veolia Water Technologies: Global provider of water and wastewater treatment solutions and equipment, including legacy Sidem, Kruger (France), and HPD brands. Comparable to Heyward at the portfolio level as a broad-incumbent supplier across aeration, filtration, and reuse — though operating as manufacturer-direct rather than rep.
• Xylem: Global water technology company that manufactures pumps, filtration, and treatment equipment — including legacy Evoqua assets. A principal supplier to Heyward via its Evoqua brand, but also competes for end-customer relationships via direct sales, making it both partner and broad incumbent in the municipal water equipment market.

Others

• Hach: Water quality analytical instruments and process monitoring provider (a Danaher operating company). Adjacent rather than competing — supplies testing/monitoring equipment that complements but does not substitute for the treatment equipment Heyward represents; useful as an ecosystem reference point for municipal procurement.
• USP Technologies: Provider of industrial water and wastewater treatment solutions including chemical feed systems and on-site services. Adjacent rather than directly competing — operates in the same end-customers' facilities but in services rather than equipment representation, useful as a reference point for the industrial water sales channel.

Emerging players

• Parkson Corporation: Supplier of water and wastewater treatment equipment including DAF, aeration, and biological processes, sold primarily through a rep-based sales channel in North America. Directly comparable as an OEM whose products flow through independent rep firms into municipal accounts.
• Huber Technology: Manufacturer of machines and systems for municipal and industrial water, wastewater, and sludge treatment, distributed in North America through independent sales representatives. Closely comparable specialty OEM that relies on the rep-firm model Heyward embodies.
• Smith & Loveless: Manufacturer of packaged wastewater treatment systems, lift stations, and headworks equipment sold to municipal and industrial customers via independent rep firms. Directly comparable specialty OEM in the wastewater equipment category Heyward represents.
• Aqua-Aerobic Systems: U.S.-based manufacturer of biological wastewater treatment and filtration equipment sold largely through regional rep networks to municipal clients. Comparable as a mid-sized specialty OEM whose products are commonly specified by independent water equipment reps like Heyward.

Regional players

• Kennedy Industries: Independent equipment representative and distributor serving municipal and industrial water/wastewater customers primarily in the U.S. Midwest. Closest peer in business model: independent rep firm brokering water treatment equipment from multiple OEMs to utility and industrial buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heyward-incorporated-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEYWARD INCORPORATED ATLANTA