Greenside Capital

What Greenside Capital does

Greenside Capital is a privately held, direct-to-consumer mortgage lender founded in 2023 by Nick Kwasiborski and Kurt Brandly and headquartered in Clawson, Michigan. Operating under NMLS #2372297, the firm originates purchase and refinance home loans across 16+ US states, with a stated cumulative loan volume above $100M and a 500+ families-served milestone. Its product suite spans conforming, FHA, VA, and jumbo purchase loans; cash-out, rate-and-term, debt-consolidation, and FHA/VA streamline refinances; Non-QM bank-statement programs for self-employed borrowers; and DSCR investor loans for real estate investors purchasing rental property.

The firm runs a sales-led, direct-to-consumer go-to-market: borrowers originate through the company website (with an interactive mortgage calculator, online application, and contact form) or via a published phone line (248-762-8724), then are guided by named loan officers through rate lock, underwriting, and a 30-minute electronic/virtual closing workflow. Technology components are conventional mortgage tooling — online application processing, e-signature, virtual closing — rather than proprietary AI or data platforms. Marketing relies on Google reviews (4.9-star rating verified by Trustindex), client testimonials, and word-of-mouth rather than paid acquisition or broker channels.

Greenside Capital earns revenue through transaction-based origination fees and interest income on closed loans across purchase and refinance products. Customer concentration is negligible because the book is composed entirely of individual borrowers segmented across five personas (homebuyers, refinance customers, real estate investors, self-employed, and military/service members). The firm holds no disclosed parent company, institutional investor, or funding round; ownership is concentrated with the two co-founders, and the operating model is intentionally lean (1-10 employees) with multi-state licensing providing the primary scaling lever.

Name

Greenside Capital

Legal name

Greenside Capital

Website

https://greensidecp.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenside Capital is a Michigan-based, direct-to-consumer mortgage lender (NMLS #2372297) originating purchase and refinance home loans across 16+ US states, with specialization in Non-QM and DSCR investor programs for self-employed borrowers and real estate investors.

Ownership category

akta.pro rank

Product category

Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

akta.pro secondary industries

Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA), Balance-Sheet / Portfolio CRE Lending (FSALADAG)

Keywords

• Mortgage lending services
• Home purchase financing
• Mortgage refinancing solutions
• Non-QM bank statement loans
• DSCR investment property loans

Headquarters

HQ city

Clawson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Lending/Origination: Revenue generated from originating mortgage loans. The company earns interest income and/or origination fees on loans for home purchases and refinances. Services include conforming loans, FHA/VA loans, jumbo products, cash-out refinances, and investment property loans (DSCR).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Greenside Capital originates residential mortgage loans through two core offerings: Purchase mortgages (conforming, FHA, VA, jumbo, fixed and adjustable rate products for first homes, vacation properties, and investment properties) and Refinance mortgages (cash-out, rate and term, debt consolidation, FHA and VA streamline). The firm supplements these with Non-QM bank-statement programs for self-employed borrowers and DSCR investor loans qualified on projected rental income, supported by an online application, a mortgage calculator, and a 30-minute virtual closing experience.

Product overview

Greenside Capital offers a comprehensive suite of mortgage solutions with two core products: Purchase mortgages (covering conforming loans, FHA & VA loans, fixed & adjustable rates, jumbo products, and customized terms for home purchases) and Refinance options (including cash-out refinance, rate & term, debt consolidation, and FHA & VA streamline programs). The company also provides a mortgage calculator tool for rate and payment estimation.

Differentiator

Problem solved

Functional benefit

Products and services

• Purchase Mortgage Mortgage financing for the purchase of residential property, including conforming loans, FHA and VA loans, fixed and adjustable rate products, jumbo loans, and customized terms. Designed for first-time homebuyers, families buying primary residences, vacation home buyers, and investment property purchasers.
• Refinance Mortgage Refinancing of an existing residential mortgage, including cash-out refinance, rate and term refinance, debt consolidation, and FHA and VA streamline refinancing. Designed for homeowners seeking to lower payments, change loan terms, access home equity, or consolidate debt.
• Non-QM Bank Statement Loan Program Non-qualified mortgage program that uses bank statements to qualify self-employed borrowers whose tax returns show large write-offs that disqualify them under standard W-2 documentation. Designed for self-employed business owners who have been declined by traditional lenders.
• DSCR Investor Loan Investment property loan underwritten using the Debt Service Coverage Ratio of the rental property's projected rental income rather than the borrower's personal W-2 income. Designed for individual real estate investors seeking to acquire or scale rental property holdings.

Quantifiable outcome

• 21-day closing for first-time homebuyers with down payment assistance
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sapphire TitleminorOthersTitle company partner mentioned in client testimonial. Professional, responsive title company that worked seamlessly with Greenside Capital on refinance transactions. Nicole from Sapphire Title was noted as professional and responsive. This is a transactional partnership for closing services rather than a formal strategic alliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NewRez (Shellpoint Mortgage Servicing): National mortgage lender and servicer offering conventional, government, jumbo and Non-QM products. Comparable on retail origination and Non-QM product, at much greater scale.
• Rocket Mortgage (Rocket Homes): Largest U.S. retail mortgage originator offering conforming, FHA, VA, jumbo and refinance products direct-to-consumer. Overlaps with Greenside across the entire purchase and refi suite, but competes with massive brand and paid-lead budgets rather than personalized service.
• loanDepot: National retail and wholesale mortgage lender explicitly mentioned in a Greenside client testimonial as a competitor the borrower left. Comparable across conforming, FHA, VA, jumbo, and refinance products.
• PRMG (Paramount Residential Mortgage Group): Independent retail mortgage lender licensed across most U.S. states with a relationship-driven branch model. Closely mirrors Greenside's multi-state licensing, personalized-service positioning, and VA/FHA/Jumbo product mix.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender. Comparable on the loan products and product breadth side, though UWM serves brokers while Greenside is direct-to-consumer; both compete for the same underlying borrower demand.
• Caliber Home Loans: National mortgage originator offering purchase, refinance, Non-QM and investor programs. Directly comparable product overlap, particularly with Greenside's Non-QM and DSCR offerings, with a far larger footprint.

Emerging players

• A&D Mortgage: Non-QM and alternative-doc mortgage lender specializing in self-employed and investor borrowers. Comparable niche focus with Greenside's Non-QM bank-statement and DSCR programs.
• Angel Oak Mortgage Solutions: Non-QM-focused mortgage lender serving self-employed borrowers and real estate investors. Direct overlap with Greenside's Non-QM and DSCR niche specializations and similar target customers who are turned away by agencies lenders.

Direct peers

• Fairway Independent Mortgage Corporation: Large independent retail mortgage lender with a relationship-driven, branch-based model across many states. Closely comparable to Greenside in culture and loan-product mix, but materially larger in scale and headcount.

Peers

• Sapphire Title:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greensidecp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenside Capital