What Cape Tiles (pty) Ltd does

Cape Tiles (Pty) Ltd is a South African private direct-to-consumer retailer specializing in tiles and sanitary ware for residential and commercial applications. The company operates a WooCommerce-based online storefront hosting approximately 1,500+ products across 12 main categories — including floor tiles, wall tiles, decorative and mosaic tiles, cladding, outdoor tiles, alternative flooring (vinyl and laminate), bathroom fixtures, kitchen products, adhesives, and sealers/cleaners. Pricing spans from R69.99 for small adhesive items to R10,999.99 for premium freestanding baths, with floor tiles priced per square meter from R129.99 to R279.99.

The business monetizes exclusively through one-time product sales, distributed via two channels: a fully integrated online storefront with nationwide delivery and four physical showrooms located in East London, Jeffreys Bay, Gqeberha, and Vredenburg. Customer segments include individual homeowners undertaking renovations, interior designers and contractors sourcing materials for client projects, and commercial clients requiring commercial-grade tiling for offices and retail environments. Customer acquisition is driven through organic social channels (Facebook, Instagram, TikTok) and content marketing via an inspiration blog and commercial project portfolio.

There is no public ownership, no disclosed parent company, no external funding rounds, and no leadership team information available. The underlying technology stack is standard off-the-shelf WooCommerce on WordPress, with no proprietary systems, API products, AI/ML features, or data assets disclosed. The company appears to be a bootstrapped, founder-owned SME operating exclusively in the South African market.

Name

Cape Tiles (pty) Ltd

Legal name

Cape Tiles (Pty) Ltd

Website

https://cape-tiles.co.za

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cape Tiles (Pty) Ltd is a South African direct-to-consumer retailer selling tiles, bathroom fixtures, kitchen products, and installation materials via a WooCommerce storefront and four physical showrooms in the Eastern and Western Cape, serving homeowners, contractors, and commercial buyers.

Ownership category

akta.pro rank

Product category

Tile and Sanitary Ware Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

Keywords

• Tile retail
• Floor wall tiles
• Bathroom fixtures
• Kitchen fittings
• Building materials

Headquarters

HQ city

East London

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Sanitary Ware Retail: Revenue generated through direct product sales of tiles, bathroom fixtures, kitchen fittings, and related installation materials. Products are sold at various price points per square meter or per unit, ranging from budget-friendly options to premium offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cape Tiles (Pty) Ltd is a South African online and showroom-based tile and sanitary ware retailer. It sells floor, wall, mosaic, decorative, cladding, outdoor, and alternative (vinyl and laminate) flooring tiles, complete bathroom fittings (baths, vanities, showers, toilets, basins, taps), kitchen sinks, taps and fittings, and tile installation consumables (adhesives, sealers, cleaners) via a WooCommerce storefront and four physical branches, with nationwide delivery.

Product overview

Cape Tiles is an online tile retailer offering a curated selection of high-quality floor, wall, outdoor, and decorative tiles. The core product portfolio includes Floors (tiles in Polish & Glossy, Wood Look, Cement Look, Stone Look, Marble Look, Plain & Neutral styles), Walls (Matt and Shiny finishes), Decorative tiles, Mosaic tiles, Cladding, Outdoor tiles (Patio, Pool areas), and Alternative Flooring (Vinyl and Laminate). Supporting the tile products, they offer Bathroom products (Baths, Furniture, Showers, Toilets, Basins, Taps, Accessories), Kitchen products (Sinks, Taps, Fittings), Adhesives (Tile Magic range), and Sealers & Cleaners for tile care and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Floors (floor tiles) Floor tiles in Polish & Glossy, Wood Look, Cement Look, Stone Look, Marble Look, and Plain & Neutral finishes, in sizes from 600x600 to 800x800 and large-format options, priced from R129.99 to R279.99 per m² and intended for residential and commercial flooring.
• Walls (wall tiles) Wall tiles in Matt and Shiny finishes including shiny white (R159.99-R179.99/m²) and matt white (R159.99-R179.99/m²), in sizes including 200x200 and 300x600, intended for bathroom, kitchen, and feature wall applications.
• Decorative tiles Patterned decorative tiles for accent walls and feature installations, including Vintage (R329.99-R369.99/m²), Cemento (R379.99-R389.99/m²), and Tribeca (R850.00/m²) collections, intended for interior designers and homeowners seeking statement surfaces.
• Mosaic tiles Mosaic tiles in Terrazzo Kit Kat, Glazed Mosaic, Metro Galaxy Brick, Lantern, Abba Grey, and Herringbone patterns (priced from R69.99 to R399.99 per unit), intended for bathroom feature walls, kitchen backsplashes, and pool/water-feature detailing.
• Cladding tiles Wall cladding tiles including the Everest collection in Rustic, Charcoal, and Grey finishes and Natural Stone options, intended for exterior and interior wall applications requiring a stone-effect surface.
• Outdoor tiles Slip-resistant outdoor tiles for patios, pool surrounds, coping, and exterior applications priced R149.99-R269.99/m², plus pool mosaics at R69.99-R1,999.98/m², intended for exterior hardscape and pool projects.
• Alternative Flooring (vinyl and laminate) Non-tile flooring alternatives including Vinyl (LVT Glue Down, SPC Bevel Clip In, SPC Clip In) priced from R239.99 to R469.99 per m² and Laminate flooring in 6mm and 8mm thicknesses (R239.99-R379.99/m²), intended for residential flooring installations.
• Bathrooms (bathroom fittings) Complete bathroom solutions including Baths (Built In, Freestanding, Stone, priced R1,799.99-R10,999.99), Vanities & Cabinets and Mirrors (R3,499.99-R9,599.99), Showers (Doors & Panels, Arms & Columns, Fittings, R579.99-R1,469.99), Toilets (Pans, Close Couples, Concealed Cisterns, Actuators), Basins (Counter Top, Floor Standing, Wall Mount), Taps (Bath & Shower, Basin), and Accessories, intended for full bathroom installations.
• Kitchens (kitchen fittings) Kitchen products including Sinks (Butler Sink, Smart SRX, Nevada; R2,399.99-R4,999.99), Kitchen Taps in various styles and finishes (sink mixers R1,389.99-R5,299.99), and Kitchen Fittings (Food Waste Disposers, Inset Bins, Drainer Trays, Cutting Boards), intended for kitchen installations.
• Adhesives (tile installation products) Tile installation consumables including Tile Magic Ceramic Adhesive 20kg (R69.99), Porcelain Adhesive 20kg (R119.99), Flex Adhesive (R189.99-R699.99), Flexi Grip Adhesive, Bond, Key Kote primer, Self Levelling Floor Screed (R339.99), White Adhesive for Travertine, and waterproofing solutions (R309.99), intended for use by installers and DIY customers laying purchased tiles.
• Sealers & Cleaners (tile care products) Tile care and maintenance products including Quick Clean, Purge cleaner, Sealer Stripper, Shower Sealer, Polish Stripper, Plaster Sealer, Natural Stone Sealer, Luxury Vinyl Polish, and Lustre for Laminate, intended for post-installation care and ongoing maintenance of purchased tiles and flooring.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Italtile Limited: Largest tile retailer in South Africa with a national showroom footprint and adjacent bathroom/sanitary ware offerings. Directly comparable to Cape Tiles across product mix, customer base and omnichannel model.
• Bathroom Bizarre: South African sanitary ware and bathroom fittings specialist. Comparable through Cape Tiles' bathroom category (baths, vanities, taps, showers) targeting homeowners and trade.
• Tile Africa: South African tile and bathroom retailer offering porcelain, ceramic and mosaic ranges. Directly comparable on product depth and e-commerce plus showroom hybrid model.
• CTM (Ceramic Tile Merchants): Major South African tile and bathroom retailer with extensive branch network and installation services. Closely comparable on tile-first assortment and homeowner/trade segmentation.

Broad incumbents

• Mica Hardware: Cooperative hardware and home-improvement retailer in South Africa. Adjacent competition on tile and adhesive product lines for DIY customers.
• Builders Warehouse: Large South African DIY home-improvement retailer carrying tiles, adhesives and flooring. Overlaps with Cape Tiles on floor/wall tile categories at broader scale.
• Leroy Merlin South Africa: International DIY home-improvement retailer with South African presence offering tiles, flooring and bathroom products. Broader incumbent competing for the same homeowner segments.

Emerging players

• Tile Cloud: Online-first South African tile retailer. Overlaps with Cape Tiles on direct-to-consumer e-commerce tile model, though smaller in assortment and branch depth.
• Tile Depot South Africa: Smaller-format tile retailer focused on trade and end consumers. Comparable to Cape Tiles on tile-specialist positioning, though with a smaller footprint.

Others

• @home: South African home furnishings retailer. Adjacent in the home-renovation basket, though its assortment leans toward soft furnishings rather than tiles and sanitary ware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/capetiles
• Instagraminstagram.com/cape_tiles/?hl=en
• TikToktiktok.com/@capetiles
• LinkedInlinkedin.com/company/cape-tiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Tiles (pty) Ltd