HUSRUM

What HUSRUM does

HUSRUM is a Danish nonprofit organization founded in the early 1990s in Aarhus under a different name, now operating as part of the larger NGO Jysk Børneforsorg/Fredehjem. It delivers community-based social support to young people aged 16-30 who experience loneliness or mental vulnerability, with services delivered across 8 Danish cities (Aarhus, Horsens, Viborg, Silkeborg, Randers, Esbjerg, Skanderborg, Frederiksberg). The core service offering consists of three product lines: (1) Trygge Fællesskaber (Safe Communities), which host recurring social activities such as shared meals, walks, board games, and museum visits in fixed physical locations; (2) Samtalegrupper (Conversation Groups), structured 12-session group programs of 7 participants and up to 3 group leaders designed to work through shared loneliness challenges; and (3) Hjerteven (Heart Friend), a one-on-one friendship matching program that pairs young adults aged 18-30 with stable adult volunteers for sustained peer relationships. Supplementary programs include HUSRUM Junior (ages 12-16, Horsens), HUSRUM Discord (online community), HUSRUM+ (enhanced support tier), and HUSRUM Ellengaarden (family home partnership with dedicated coordinator). The organization employs approximately 9 paid staff and mobilizes more than 100 volunteers.

The underlying technology is minimal: HUSRUM runs on a WordPress website hosted on one.com, uses Facebook, Instagram, and LinkedIn for outreach, and operates a Discord server for digital community engagement. There is no proprietary software or AI/ML capability; the "product" is fundamentally human-mediated, delivered through trained volunteer coordinators and structured group facilitation. Each city operates semi-autonomously under a local coordinator, with an intake conversation ("forsamtale") as the entry point to all programs. After completing conversation groups, participants may continue in self-organized Netværksgrupper (Network Groups) without a fixed end date.

HUSRUM's business model is donation- and grant-funded. All participant-facing services are free of charge, with occasional small contributions for select out-of-house events. Funding is sourced from a diversified portfolio including major Danish foundations (Nordea Fonden, Trygfonden, Tuborg Fondet, Velliv Foreningen), Danish government agencies (Slots- og Kulturstyrelsen, Social- og Boligstyrelsen), six+ municipal partnerships, numerous smaller foundations (Spar Nord Fonden, Ole Kirks Fond, Smukfonden, Jyllands-Postens Fond, Nine United Fonden, KG Fonden, Gl. Skanderborg Fonden, Meyerdonationen), and multiple Lions Club chapters. Revenue figures are not publicly disclosed. The organization is volunteer-led in delivery and operates under GDPR compliance, with data stored on secure servers and not shared with third parties.

Name

HUSRUM

Legal name

HUSRUM Danmark

Website

https://husrum.dk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

HUSRUM is a Danish volunteer-driven nonprofit offering free community-based social support, structured conversation groups, and one-on-one friendship matching for young people aged 16-30 experiencing loneliness, delivered across 8 Danish cities under the Jysk Børneforsorg/Fredehjem umbrella.

Ownership category

akta.pro rank

Product category

Youth Community Support Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Youth loneliness support
• Community social programs
• Volunteer friendship matching
• Conversation group therapy
• Youth mental health services

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: HUSRUM is a nonprofit organization funded by donations, sponsorships, foundation grants, and municipal partnerships. All activities are free for participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HUSRUM is a volunteer-driven community organization that provides free social and emotional support programs for young people aged 16-30 experiencing loneliness or mental vulnerability. Its core offerings include safe community activities (Trygge Fællesskaber), structured conversation groups (Samtalegrupper) of 12 sessions for 7 participants and up to 3 group leaders, and one-on-one volunteer friendship matching (Hjerteven). All services are delivered at no cost across 8 Danish cities by local coordinators and more than 100 volunteers.

Product overview

HUSRUM is a volunteer-driven community organization offering a unified suite of social support services for lonely young people aged 16-30. The core offerings include safe social communities with regular activities, structured conversation groups (samtalegrupper), and the Hjerteven (Heart Friend) one-on-one friendship matching program. These services are delivered locally across 8 Danish cities plus Frederiksberg, with each location run by local coordinators and volunteers. Additional offerings include HUSRUM Junior (for ages 12-16 in Horsens), HUSRUM Discord (online community), HUSRUM+ (enhanced support), and HUSRUM Ellengaarden (family home partnership). All services are free to participants and focus on building meaningful connections to combat loneliness.

Differentiator

Problem solved

Functional benefit

Products and services

• Trygge Fællesskaber (Safe Communities) Regular social activities and gatherings for lonely young people aged 16-30, including shared meals, walks, board games, museum visits, and other city cultural activities, held in physical meeting spaces across 8 Danish cities.
• Samtalegrupper (Conversation Groups) Structured group sessions for young people experiencing loneliness, consisting of 7 young people and up to 3 group leaders, meeting for 12 sessions to work through shared challenges.
• Hjerteven (Heart Friend) One-on-one friendship matching program pairing young people aged 18-30 with stable adult volunteers for ongoing peer relationships, coordinated through dedicated Hjerteven coordinators.
• HUSRUM Discord Digital community platform providing an online gathering space for young people, offering virtual meetups for activities such as chat and drawing games.
• HUSRUM Junior Specialized program for younger participants aged 12-16 in Horsens, offering mentor roles for volunteers and activity-based engagement for adolescents.
• HUSRUM+ Enhanced support offering within the HUSRUM community structure for participants who need additional assistance beyond the standard program.
• HUSRUM Ellengården Partnership program with Ellengården Family Home providing HUSRUM services at this location, with dedicated coordinator Selma Lund.
• Netværksgrupper (Network Groups) Self-organized continuation groups formed after conversation group completion, allowing participants to continue meeting independently without a fixed end date.

Quantifiable outcome

• Free services for all participants with no cost barrier

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Jysk Børneforsorg/FredehjemcoreOthersHUSRUM is adopted as part of the larger NGO Jysk Børneforsorg/Fredehjem, which has more than 200 different social programs and institutions. This parent organization provides institutional support and framework for HUSRUM's operations.
• Aarhus MunicipalitycoreStrategic or Co-development PartnerMunicipal partnership providing local support and collaboration for HUSRUM's operations in Aarhus.
• Horsens MunicipalitycoreStrategic or Co-development PartnerMunicipal partnership providing local support and collaboration for HUSRUM's operations in Horsens.
• Silkeborg MunicipalitycoreStrategic or Co-development PartnerMunicipal partnership providing local support and collaboration for HUSRUM's operations in Silkeborg.
• Viborg MunicipalitycoreStrategic or Co-development PartnerMunicipal partnership providing local support and collaboration for HUSRUM's operations in Viborg.
• Randers MunicipalitycoreStrategic or Co-development PartnerMunicipal partnership providing local support and collaboration for HUSRUM's operations in Randers.
• Skanderborg MunicipalitycoreStrategic or Co-development PartnerMunicipal partnership providing local support and collaboration for HUSRUM's operations in Skanderborg.
• Korale (Interreg EU project)minorStrategic or Co-development PartnerHUSRUM is a partner in the interregional EU project Korale about loneliness. They contribute good practices from Denmark and bring home knowledge from 5 other EU countries.
• Folkebevægelsen Mod EnsomhedminorStrategic or Co-development PartnerPartner organization in the folk movement against loneliness.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Ungdommens Røde Kors: Ungdommens Røde Kors runs volunteer-led activities and social inclusion programs for vulnerable young people, including refugees and isolated youth. It shares HUSRUM's community and volunteer model, but serves a broader set of social needs.
• The Mix: The Mix is a UK digital support service for under-25s covering mental health, loneliness, relationships and everyday challenges. It compares on target demographic and problem space, while differing through a digital-first delivery model.
• Headspace Danmark: Headspace Danmark offers free, confidential mental-health counseling and support to young people through local centers and digital channels. It compares on youth mental wellbeing and local access, but is professionally facilitated rather than volunteer-led.
• 42nd Street: 42nd Street is a Greater Manchester service supporting 11-25-year-olds with mental health, wellbeing and social connection needs through community-based and one-to-one support. It is relevant as a regional youth wellbeing provider, though it is more clinically integrated than HUSRUM.

Broad incumbents

• Danish Red Cross: Danish Red Cross is a broad national humanitarian and social-support organization with local branches, volunteers and programs for vulnerable groups. It offers institutional reach and volunteer infrastructure comparable to HUSRUM's parent ecosystem, but not a youth-loneliness specialization.
• Bedre Psykiatri: Bedre Psykiatri is a Danish mental-health organization focused on peer support, education and reducing stigma for people affected by mental illness. It is a broad incumbent comparable in beneficiary needs and public education, rather than HUSRUM's direct social-community delivery.
• Psykiatrifonden: Psykiatrifonden is a Danish mental-health charity funding research, providing information and supporting people and families affected by mental illness. It is relevant to the mental-vulnerability ecosystem and potential referral or funding relationships, but not a close operating-model peer.
• YoungMinds: YoungMinds is a UK charity focused on children and young people's mental health through support, information and advocacy. It shares HUSRUM's youth wellbeing mission and potential policy and funding audience, but operates at national advocacy scale rather than local volunteer groups.

Direct peers

• Ventilen: Ventilen is a Danish nonprofit focused on helping young people overcome loneliness through local peer communities and social activities. It is the closest direct comparison to HUSRUM's volunteer-led, community-based youth model.
• SIND Ungdom: SIND Ungdom is the youth arm of a Danish mental-health user movement, providing peer support, local activities and advocacy for young people with mental vulnerability. It overlaps with HUSRUM's target population and non-clinical support layer, although its work is broader and more advocacy-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Husrumdanmark
• LinkedInlinkedin.com/company/husrumdanmark
• Instagraminstagram.com/husrumdanmark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUSRUM