What Isabella Patrick Interiors Inc. does

Isabella Patrick Interiors Inc. is a founder-owned, Manhattan-based residential interior design studio incorporated in New York and founded in 2017. It delivers full-service interior design to mid-market residential clients, spanning full-home and kitchen/bath renovations, furnishings and decor, and 60- or 90-minute virtual consultations. The studio's in-person service area covers Manhattan, greater NYC, Westchester, and parts of New Jersey and Connecticut, while virtual consultations extend its reach nationwide; press features in Architectural Digest, HGTV, House Beautiful, Apartment Therapy, The Spruce, Real Simple, the Washington Post, Beautiful Homes & Gardens, and Rue Magazine provide third-party credibility.

The business is built around a small, senior-led team led by founder and lead designer Isabella Patrick, supported by senior designer Anna (Pacific Northwest background), fractional COO Brooke, and fractional CFO Bradford. There is no proprietary technology product; the operating stack is limited to commodity marketing and website tools (Squarespace, Google Analytics, Flodesk, Instagram, Pinterest, Facebook). Service delivery follows a six-phase process from kickoff through installation and photoshoot, including co-op board approval coordination for NYC clients, custom millwork, procurement, project management, and design-intent drawing sets.

The revenue model is professional services on a project-based, quote-driven basis; pricing is not publicly disclosed. Client acquisition is primarily direct-to-consumer via the website contact form, email, and project inquiry, supplemented by earned media, organic social, and word-of-mouth referrals that originally seeded the business. The firm has no external funding, no parent company, no subsidiaries, and no acquisitions, and is treated as an independent going concern with steady but undisclosed scale.

Name

Isabella Patrick Interiors Inc.

Legal name

Isabella Patrick Interiors, Inc.

Website

https://isabellapatrickdesign.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Isabella Patrick Interiors is a Manhattan-based, founder-owned residential interior design studio founded in 2017 that delivers full-service design, furnishings and decor, and virtual consultations to mid-market homeowners across the NYC metro area and nationwide.

Ownership category

akta.pro rank

Product category

Residential Interior Design

NAICS

Interior Design Services (54141)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Residential interior design
• Home renovation services
• Kitchen and bath design
• Furnishings and decor
• Virtual design consultation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Full Service Design + Kitchen and Bath Design: Comprehensive interior design services covering everything from initial design selections to delivery of a photo-ready space. Includes coordinating alteration agreements, preparing drawings for construction design intent, procurement/purchasing and logistics, installation of fixtures and finishes through completion and punch-list, furnishings and decor selections, custom millwork, project management, and design-intent drawing sets. Also assists with co-op board approvals and coordinates architectural services for NYC clients.
2. Furnishings & Decor Services: Furniture and soft goods services for clients who want to furnish or redesign parts or all of their home without renovation. Includes paint and wallpaper selections, furniture, lighting and decor selections, custom millwork, procurement and project management, and design-intent drawing sets.
3. Virtual Consultations: 60 and 90 minute virtual consultation sessions for clients located outside the in-person service area. Includes design direction on layouts, fixtures and finishes, recommendations for elements to create cohesion, flow and function, product resources and links, and screen sharing for design concepts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Isabella Patrick Interiors is a full-service residential interior design studio based in Manhattan that handles the entire scope of a home design project—from initial concept and design-intent drawings through procurement, installation, and final photoshoot. The studio offers three integrated services: comprehensive full-service design including kitchen and bath renovations, furnishings and decor for clients updating furnished spaces, and 60/90-minute virtual consultations for remote clients. The studio also coordinates co-op board approvals and architectural services for NYC clients.

Product overview

Isabella Patrick Interiors is a full-service residential interior design studio offering three integrated service offerings: Full Service Design with Kitchen and Bath Design for clients undertaking renovations, Furnishings & Decor for those updating furnished spaces, and Virtual Consultations for remote clients. The studio handles everything from initial concept through final installation and photoshoot, including custom millwork, procurement, project management, and co-op board coordination for NYC clients. Founded in 2017 and based in Manhattan, the company serves the greater NYC area, Westchester, and parts of New Jersey and Connecticut.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Design + Kitchen and Bath Design Comprehensive design service handling everything from initial design selections to delivery of a photo-ready space, including coordinating alteration agreements, preparing drawings for construction design intent, procurement/purchasing and logistics, installation of fixtures and finishes, custom millwork, and project management. Also handles co-op board approvals for NYC clients.
• Furnishings & Decor Service for clients who want to furnish or redesign parts or all of their home without major renovation. Includes paint and wallpaper selections, furniture, lighting and decor selections, custom millwork, procurement and project management, and design-intent drawing sets and plans.
• Virtual Consultations 60 and 90 minute virtual design consultations for clients located outside the in-person service area or those seeking guidance on renovation or decoration projects. Includes design direction on layouts, fixtures and finishes, product resources, and screen sharing for design concepts.

Quantifiable outcome

• Client testimonial describes transforming a family of four living in a 1 bedroom/1 bath into a 3 bedroom/2 bath without moving
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SquarespacecoreTechnology or IntegrationWebsite hosting and operations platform. Squarespace powers the company's website, portfolio, and e-commerce/cart functionality. All web presence including the main website, portfolio pages, contact forms, and blog is built on the Squarespace platform.
• FlodeskcoreTechnology or IntegrationEmail marketing platform used to deliver the company's newsletter and promotional email communications to subscribers. Handles email list management and newsletter distribution.
• InstagramcoreTechnology or IntegrationSocial media platform used for online presence and client engagement. The studio maintains an active Instagram presence (@isabellapatrickinteriors) featuring project work and design inspiration.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Celerie Kemble Interiors: Boutique residential interior design firm known for colorful, residential projects and press features in Architectural Digest and House Beautiful. Comparable in aesthetic positioning and DTC residential clientele.
• Studio McGee: Residential interior design studio and home brand (McGee & Co.) known for DTC furnishings, press features, and a founder-led brand. Highly comparable in business model, target client, and media-driven growth approach.
• Susan Ferrier Interiors: Established NYC-based residential interior design firm with a similar full-service approach for high-end Manhattan apartments and townhouses. Directly comparable in market, client type, and service scope.
• Brittany Bromley Interiors: Boutique residential interior design firm with a vibrant, residential-focused portfolio and active press presence. Comparable in size, founder-led positioning, and DTC residential client base.
• Jamie Bush / Jamie Bush & Co. Small residential and hospitality design studio based in New York with strong press credentials. Comparable in boutique scale, founder-led branding, and Manhattan project portfolio.

Emerging players

• Interior Define: DTC furniture brand with integrated interior design services, offering design packages alongside custom furniture. Comparable where it bundles furnishings procurement with design service, mirroring Isabella Patrick's Furnishings & Decor tier.
• Havenly: Online interior design service offering consultations and full-room designs with a network of designers. Overlaps directly with Isabella Patrick's Virtual Consultations and Furnishings & Decor offerings on price-sensitive redesign work.
• Modsy: Virtual interior design platform using 3D renderings to deliver room redesigns remotely. Competes for the same virtual/remote redesign clients that Isabella Patrick serves via Virtual Consultations.
• Decorilla: Online interior design platform connecting customers with vetted designers for virtual room makeovers and full-room redesigns. Comparable on the virtual consultation and e-design tier where Isabella Patrick competes for remote clients.

Broad incumbents

• Bobby Berk: Founder-led residential design brand combining full-service design, media presence (Queer Eye), and a broad product assortment. Comparable as a founder-driven design brand leveraging media into a multi-channel offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/isabellapatrickinteriors
• LinkedInlinkedin.com/company/isabella-patrick-interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isabella Patrick Interiors Inc.