PUUR

What PUUR does

PUUR (operating as PUUR Agence) is a French sports marketing and athlete representation agency headquartered in Grenoble, France, organized as a Société par Actions Simplifiée (SAS) with registered capital of €1,000 and SIREN number 941 801 847. The agency was formalized in 2025 after years of prior collaboration, and operates with a small team (1-10 employees) managing a curated roster of seven professional athletes across triathlon, cross-triathlon, skiing, snowboarding, and athletics — including Olympic gold medalist Cassandre Beaugrand, Olympic medalist Dorian Coninx, and Mathis Desloges (three silver medals at the Milan-Cortina 2026 Winter Olympics).

PUUR's service portfolio is built around three integrated offerings: content production (photography, videography, and graphic design for athletes, brands, and sporting events), athlete representation (career management, partnership negotiation, and social media strategy), and sports marketing and communication (brand activation campaigns, event sponsorship execution, and federation media coverage). The agency's technical backbone consists of a real-time photo production workflow capable of delivering images to participants at finish lines within minutes, and a multi-channel content distribution system that coordinates messaging across athlete social media, partner networks, and media outlets. Service delivery is direct-to-client with no intermediaries, and pricing is custom-quoted per project or retainer.

The business model is commission- and project-based professional services. Revenue derives from athlete representation commissions on sponsorship deals, per-project content production fees, brand activation service contracts, and long-term event coverage contracts with sports federations (notably the Fédération Française de Triathlon). The client base spans national sports federations, global sports brands (Adidas, Red Bull, Garmin, Cervélo, Scott, ZEROD, Oakley, Julbo), and an influencer athlete (JB Tri). Geographic coverage extends across France and into international triathlon (WTCS) and winter sports competitions in Italy, Germany, New Zealand, and the USA during the Olympic cycle.

Name

PUUR

Legal name

PUUR

Website

https://puuragence.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)

akta.pro secondary industries

Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Sponsorship & Sports Experiential Marketing (MPAAAGAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sports marketing agency
• Athlete representation
• Content production
• Brand activation
• Event coverage

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Athlete Representation & Management: Managing athlete brand image, negotiating sponsorship deals, handling social media strategy, and coordinating athlete appearances and activations. The agency takes a commission on negotiated partnerships.
2. Content Production Services: Photo and video production for athletes, brands, and sporting events. Services include studio shoots, event coverage, brand campaigns, and social media content creation. Charged per project or as part of retainer agreements.
3. Brand Activation Services: Organizing and executing marketing activations for brands with athletes, including event management, product launches, and experiential marketing campaigns.
4. Event Coverage Contracts: Long-term contracts with sports federations (e.g., FFTri) to provide official photo coverage of national and international events, delivering images for federation communication and media use.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PUUR Agence is a sports marketing agency that manages the commercial careers of professional athletes (triathlon, cycling, skiing, snowboarding, athletics) and produces photo, video, and graphic content for athletes, brands, and sporting events. The agency delivers athlete representation, brand partnership negotiation, event coverage, and marketing activations, with a portfolio spanning 7 professional athletes and federation clients such as the French Triathlon Federation (FFTri).

Product overview

PUUR Agence is a sports marketing and athlete representation agency offering integrated services including content production (photography, videography, graphic design), athlete representation, and sports marketing & communication strategies. The agency represents professional athletes across triathlon, skiing, snowboarding, and athletics disciplines. Services are delivered through specialized offerings: Production de contenu (content creation), Représentation d'athlète (athlete management), and Marketing Sportif & Communication (sports marketing campaigns). The portfolio spans event coverage, brand activations, and athlete partnerships with major sporting brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Production (Production de contenu) Full-service content production including photography, videography, and graphic design for athletes, brands, and sporting events. Delivered per project or as part of retainer agreements.
• Athlete Representation (Représentation d'athlète) Comprehensive athlete representation services including career management, partnership development, and strategic communication support for professional athletes across triathlon, skiing, snowboarding, and athletics. The agency takes a commission on negotiated partnerships.
• Sports Marketing & Communication Customized sports marketing strategies and brand activation campaigns tailored for athletes and sporting brands, including event management, product launches, and experiential marketing campaigns.
• Sports Event Coverage (Événementiel sportif) Live event photography and videography coverage for major sporting competitions including triathlon, cycling, and skiing events, with official long-term contracts held with sports federations such as the French Triathlon Federation (FFTri).

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered supporting and core.

• Prizm RacingsupportingGTM or Marketing Partner · 2 April 2026Cyclosportive team partnership focusing on image and performance, beginning collaboration in 2026.
• Red BullcoreGTM or Marketing Partner · 28 February 2026Event coverage partnership for Red Bull Visée Nordique and Red Bull Cycling Survivor. PUUR provides live photo production with images delivered to Red Bull Content Pool for media use.
• 6D Sports NutritionsupportingGTM or Marketing Partner · 1 August 2025Sports nutrition support for Mathis Margirier including products for training, competition, and recovery.
• Rudy ProjectsupportingGTM or Marketing Partner · 1 August 2025Performance helmets and eyewear partnership for Mathis Margirier including aerodynamic time trial helmets.
• Tonton OutdoorcoreGTM or Marketing Partner · 1 April 2025Running and outdoor retailer partnership with Mathis Margirier, providing equipment support and becoming first triathlete partner for the brand.
• Royal Vélo FrancecoreGTM or Marketing Partner · 26 March 2025Distribution partnership supporting Félix Forissier with Pirelli tires and Giro equipment for cycling needs.
• OakleysupportingGTM or Marketing Partner · 1 January 2025Eyewear partnership with snowboarder Quentin Sodogas for equipment and brand collaboration.
• JulbocoreGTM or Marketing Partner · 1 January 2025Eyewear partnership with Mathis Desloges providing custom helmets and glasses featuring sponsor logos.
• FDJ United (FDJ Factory)coreGTM or Marketing Partner · 1 January 2025Major French cycling team affiliation for Mathis Desloges during Olympic preparation, featuring team branding on athlete equipment.
• SportComsupportingStrategic or Co-development Partner · 1 January 2025Sports marketing agency collaboration for events like Thonon Cycling Race, where PUUR provides content production while SportCom handles event marketing.
• OxesssupportingGTM or Marketing Partner · 1 January 2025Snowboard equipment partnership with Quentin Sodogas for competition boards and gear.
• La ClusazsupportingGTM or Marketing Partner · 1 January 2025Ski resort partnership supporting Quentin Sodogas as member of Club des Sports La Clusaz.
• Fédération Française de Triathlon (FFTri)coreStrategic or Co-development Partner · 1 January 2024Long-term official partnership for event photography coverage of French triathlon events including Lindhals Pro+ Triathlon Series, national championships, and WTCS events in France. Provides comprehensive photo coverage for federation communication, media, and athlete imagery needs.
• CervélocoreGTM or Marketing Partner · 1 January 2024Bike manufacturer partnership providing equipment for represented athletes and collaborative content creation featuring Cervélo bikes in athlete shoots.
• AdidascoreGTM or Marketing Partner · 1 January 2024Major sports brand partnership with athletes including Cassandre Beaugrand and Dorian Coninx for race kits, lifestyle apparel, and brand activations.
• ZERODcoreGTM or Marketing Partner · 1 January 2024Triathlon wetsuit and trifunction manufacturer partnering with Félix Forissier and other athletes for race apparel.
• Scott SportscoreGTM or Marketing Partner · 1 January 2024Bike and outdoor equipment brand partnership including event activations (Roc d'Azur, L'Étape du Tour) and athlete equipment.
• GarminsupportingGTM or Marketing Partner · 1 January 2024Sports technology and GPS devices featured in athlete content and partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Roost: Roost is a sports marketing agency specializing in cycling and endurance sports athlete representation and brand activations. It is a closer niche peer to PUUR given shared cycling/endurance sports focus, though operating at a smaller scale across fewer sports.
• Z5 Sport: Z5 Sport is a French cycling and sports management agency that represents professional cyclists and manages brand partnerships. It is a direct regional competitor to PUUR in the French endurance sports athlete representation market.

Broad incumbents

• IMG (Endeavor): IMG, owned by Endeavor, is one of the largest global sports and entertainment management companies with athlete representation, event production, and brand partnership services. It is comparable to PUUR in core function (athlete representation and brand activation) but vastly larger and broader in scope.
• Wasserman: Wasserman is a global sports marketing, talent management, and brand consulting agency. It is a broad incumbent that competes with PUUR for athlete representation deals and federation marketing contracts, but operates at significantly larger scale across multiple sports verticals globally.
• Infront Sports & Media: Infront is a sports marketing company specializing in media rights, sponsorship, and event management across winter sports and football. It is comparable to PUUR for its federation contract work (PUUR serves French Winter Sports Federation athletes) and broader sports marketing services.
• Sportfive: Sportfive (formerly Lagardère Sports) is a leading European sports marketing agency focused on sponsorship, media rights, and event management. It is a particularly relevant European comparable given PUUR's French base and federation contract model.
• CAA Sport: CAA Sport is the sports division of Creative Artists Agency, providing athlete representation, marketing, and event consulting. It directly competes for elite athlete representation deals (similar to PUUR's Olympic roster) and brand activation mandates at a global scale.
• Octagon: Octagon is a worldwide sports marketing agency offering athlete representation, event management, and brand activation. It is directly comparable to PUUR's integrated offering but with global scale, premium brand relationships, and broader sport coverage than PUUR's triathlon/cycling focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/puurfilm
• LinkedInlinkedin.com/company/puurfilm
• Instagraminstagram.com/puurfilm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUUR