Royal Velo France

What Royal Velo France does

Royal Velo France (Royal Vélo France) is a French e-commerce distributor specializing in cycling components, accessories, and equipment, founded in 1992 and headquartered in Torvilliers, France. The company operates a B2B-focused online storefront built on the BigCommerce platform, offering over 20,000 product SKUs across the full cycling component ecosystem — including transmission (groupsets, cranksets, derailleurs, cassettes, chains, power sensors), braking systems, suspension, wheels and tires, cyclist equipment (helmets, shoes, apparel), maintenance and repair tools, bike bags and accessories — and has expanded into e-bike components (motors, batteries, displays), triathlon gear, outdoor equipment, and sports nutrition. The catalog is anchored by authorized-distributor partnerships with premium cycling brands including SRAM, Zipp, RockShox, Vittoria, Pirelli, Panaracer, Mahle, Hammerhead, Tacx, Camelbak, Giro, Rudy Project, LEATT, Selle San Marco, SIDI, TIME, QUOC, Zone3, and 226ers, among others.

The business serves two primary customer segments: professional cyclists and bike shops/dealers seeking wholesale procurement of premium-grade components, with a secondary segment of serious amateur cyclists seeking professional-grade equipment. The self-serve e-commerce platform requires account creation for professionals to access pricing and place orders, with a stated commitment to ship orders within 48 hours. Pricing is not publicly disclosed and is gated behind login. The company operates exclusively within the French domestic market, with 51–100 employees based at its headquarters in Torvilliers. The revenue model is straightforward distribution margin on one-time product sales, with no disclosed subscription, licensing, or recurring revenue component, and no named enterprise anchor customers or revenue split disclosed.

Name

Royal Velo France

Legal name

Royal Vélo France

Website

https://royalvelofrance.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal Velo France is a French e-commerce distributor of cycling components and accessories, serving professional cyclists, bike shops, and serious amateurs with over 20,000 product SKUs from premium brands through a B2B-focused online storefront built on BigCommerce.

Ownership category

akta.pro rank

Product category

Bicycle Components Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle components distribution
• Cycling parts retail
• E-bike components supply
• Bike shop wholesale
• Triathlon equipment retail

Headquarters

HQ city

Saint-thibault

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Components and Accessories Sales: Royal Velo France generates revenue through the sale of premium bicycle components, accessories, and cycling equipment. The business operates as a B2B-focused e-commerce retailer targeting professional cyclists and bike shops with over 20,000 product SKUs across multiple cycling disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Royal Velo France is a French e-commerce distributor of premium bicycle components, accessories, apparel, e-bike parts, triathlon equipment, and cycling nutrition, offering over 20,000 product references across road, mountain bike, gravel, triathlon, and e-bike disciplines. The company targets professional cyclists and bike shops through a BigCommerce-powered storefront with login-based professional pricing and 48-hour shipping guarantees. It carries flagship brands such as SRAM, Zipp, RockShox, Vittoria, Pirelli, Mahle, Hammerhead, and TIME.

Product overview

Royal Velo France is a specialized French e-commerce retailer serving cycling professionals and enthusiasts, offering over 20,000 product references across the complete cycling component ecosystem. The product portfolio centers on major brand partnerships including SRAM, RockShox, Zipp, Vittoria, Pirelli, Panaracer, LEATT, Rudy Project, Giro, CatEye, Hammerhead, Tacx, FFWD, Mahle, 226ers, Selle San Marco, SIDI, TIME, QUOC, Zone3, Camelbak, and others. The offering is organized into distinct product categories: Transmission Components (groupsets, cranksets, derailleurs, cassettes, chains, power sensors), Peripheral Components (pedals, saddles, handlebars, stems, grips), Braking Systems (disc brakes, pads, rotors), Suspension (forks, shocks, seals), Wheels and Tires (carbon wheels, tires, tubes), E-Bike Components (motors, batteries, displays), Cyclist Equipment (helmets, protection, shoes, apparel), Maintenance and Repair Tools, Bike Bags and Accessories, Outdoor Equipment, Triathlon Gear, and Sports Nutrition. The site features both physical components and accessories, with a focus on high-end cycling equipment for road, gravel, mountain bike (VTT), and triathlon disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Transmission Components Complete transmission system components including groupsets, cranksets and bottom brackets, chainrings, derailleurs, pulleys, cassettes, chains and chain guides, shifters and controls, and power sensors, for professional cyclists and bike shops.
• Peripheral Components (Périphériques) Bicycle peripheral components including pedals and parts, seat posts and clamps, saddles, handlebars, bar-ends and extensions, stems, head sets, and grips and handlebar tape, for professional cyclists and bike shops.
• Braking Components (Freinage) Complete braking system components including disc brakes, brake pads, rotors, adapters, brake lines, brake maintenance products, rim brakes, and brake spare parts, for professional cyclists and bike shops.
• Suspension Systems Bicycle suspension components including forks, shock absorbers, seal kits and dust seals, cartridges and springs, pumps and tools, and oils and greases, for professional cyclists and bike shops.
• Wheels and Tires (Roues et Pneus) Complete wheels and tires including wheels, tires, inner tubes, wheel spare parts, wheel accessories, tire sealants and rim tape, foam inserts, and pumps and wheel tools, for professional cyclists and bike shops.
• E-Bike Components (Composants E-Bike) Electric bicycle specific components including e-bike motors, e-bike batteries, e-bike on-board computers, and e-bike spare parts, for bike shops and e-bike service providers.
• Cyclist Equipment (Equipement du Cycliste) Cyclist protective and performance gear including helmets, body protection, cycling shoes, gloves, cycling apparel, apparel accessories, and glasses and goggles, for professional cyclists and bike shops.
• Maintenance and Repair Tools (Entretien et Réparation) Bicycle maintenance and repair tools and products including general tools, transmission tools, maintenance products, hand pumps and CO2, floor pumps, and suspension pumps, for bike shops and professional cyclists.
• Bike Bags and Accessories (Bagagerie et Accessoires Vélo) Bike luggage and accessories including backpacks, waist bags, luggage and rack bags, bag accessories, locks, water bottles and bottle cages, lights and reflectors, bike computers, smartphone accessories, fenders and bike protection, kickstands, mirrors, and bells, for professional cyclists and bike shops.
• Bicycles and Frames (Vélos et Cadres) Bicycles and frames offered through the Royal Velo France storefront for professional cyclists and bike shops.
• Triathlon Equipment Complete triathlon gear including wetsuits, tri suits, swimsuits, additional wetsuit equipment, triathlon helmets, swimming goggles and accessories, luggage, cycling apparel and accessories, and aero wheels, for triathletes and bike shops.
• Sports Nutrition Products Sports nutrition products including energy bars, drinks, supplements, creams, energy gels, and short-dated products, for cyclists and triathletes.
• Outdoor Equipment Outdoor adventure gear including trail running packs, hiking packs, bottles, gourds and cups, hydration reservoirs and flasks, and hydration accessories, for outdoor cyclists and runners.
• Royal Velo France Merchandising Branded merchandise items from Royal Velo France sold through the storefront.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and standard.

• SRAMcoreTechnology or IntegrationKey brand partner offering transmission components, groupsets, and drivetrain systems including RED AXS, Force AXS, Rival AXS, and Eagle MTB product lines
• ZippcoreTechnology or IntegrationPremium wheelset partner providing high-performance carbon wheels for road and triathlon applications including 858 NSW, 454 NSW, and 303 series
• RockShoxcoreTechnology or IntegrationMountain bike suspension specialist offering forks, shock absorbers, and suspension maintenance products
• VittoriamajorTechnology or IntegrationTire manufacturer partner providing road, MTB, and gravel tires including graphene-enhanced compounds
• PirellimajorTechnology or IntegrationTire partner for high-performance cycling tires across road and MTB categories
• Rudy ProjectmajorTechnology or IntegrationItalian头盔 and eyewear manufacturer providing helmets and sunglasses for cycling
• TIMEmajorTechnology or IntegrationFrench bicycle components brand specializing in pedals and bicycle frames
• CamelbakstandardTechnology or IntegrationHydration systems partner offering water bottles, hydration packs, and outdoor hydration solutions
• BellstandardTechnology or IntegrationHelmet manufacturer providing cycling helmets for various disciplines
• GirostandardTechnology or IntegrationHelmet and eyewear partner for cycling applications
• MahlestandardTechnology or IntegrationE-bike motor systems partner providing electric bicycle components
• PanaracerstandardTechnology or IntegrationJapanese tire manufacturer offering MTB, gravel, and road tires
• QuarqstandardTechnology or IntegrationPower meter specialist providing crankset-based power sensors for training and racing
• HammerheadstandardTechnology or IntegrationCycling computers and GPS devices partner for navigation and performance tracking

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Probikeshop: Major French online cycling retailer selling bike parts, accessories, and complete bikes across road, MTB, and e-bike categories. Directly comparable to RVF in customer base (French cycling enthusiasts and bike shops), assortment breadth, and online-first distribution model.
• Bike24: Pan-European cycling e-commerce specialist offering components, accessories, apparel, and bikes with a multi-country fulfillment footprint. Comparable to RVF on assortment breadth and category focus, but with a larger scale and broader geographic reach.
• Alltricks: French e-commerce cycling retailer offering a broad assortment of cycling components, accessories, apparel, and bikes to both consumers and trade buyers. Highly comparable to RVF in geography, B2B/B2C mix, and category focus on cycling parts distribution.
• Merlin Cycles: UK online cycling retailer specializing in bikes, components, apparel, and accessories from premium and mid-tier brands. Comparable to RVF on cycling parts distribution focus, premium-brand partnerships, and trade/consumer dual motion.
• Chain Reaction Cycles: Global cycling e-tailer selling bikes, components, accessories, and apparel from premium brands. Comparable to RVF on catalog breadth, premium-brand partnerships, and e-commerce-led distribution, with a broader international footprint.
• Wiggle: UK-headquartered multi-category endurance-sports retailer with a strong cycling components and accessories business. Comparable to RVF on premium cycling assortment, e-commerce model, and supplier-brand mix (including SRAM/Zipp/RockShox).

Regional players

• Halfords: UK-focused cycling and motoring retailer with a strong bike-components and accessories offering alongside its service-center business. Comparable to RVF on cycling parts/accessories distribution, but primarily serves a different geography (UK vs France).
• Cyclestore: UK online cycling retailer focused on road, MTB, and gravel components and apparel from premium brands. Comparable to RVF on cycling e-tailer model and premium-brand mix, but UK-focused rather than French.

Broad incumbents

• INTERSPORT: International sporting-goods retail chain carrying cycling components, apparel, bikes, and accessories across European markets. Comparable to RVF in cycling-category breadth but with a broader multi-sport portfolio and physical-store-led model.
• Decathlon: Global sporting-goods giant with a significant cycling category spanning bikes, components, apparel, and accessories under owned brands (Btwin, Triban) and partner brands. Comparable to RVF as a French-headquartered cycling retailer but operating at vastly larger scale across many sports categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Velo France