What NICE PARK does

NICE Infra (formerly Korea Electronic Finance Co., Ltd.; KOSDAQ: 063570) is a South Korean publicly listed unmanned automation solutions provider operating across five integrated business lines. Its parking management franchise (NICE Park) covers 7,000 sites with 540,000 spaces and handles 580,000 vehicles per day; its EV charging business (NICE Charger) operates 21,200 chargers; its ATM and digital finance business (NICE Cash / CD VAN) runs 32,000 ATMs; its kiosk business has 27,000 units deployed; and its video security business (NICE Eye, NICE VMS) provides AI-enabled monitoring. The company was established in 2000, listed in 2006, and rebranded to NICE Infra in 2025 as part of the broader NICE Group (NICE Holdings) conglomerate. CEO Hyunsuk Lee took office in 2024 and has overseen what the company describes as record performance.

The underlying technology stack combines edge AI hardware (AI BOX, launched 2025), computer vision, license plate recognition, and thermal AI for EV charging fire safety, integrated across a service network of 28 offices and approximately 1,000 field technicians in Korea. The business model is a mix of managed services (parking operations, ATM turnkey management), hardware sales and rental (parking systems, kiosks), transaction-based fees (ATM VAN services, EV charging usage fees), and recurring subscription/managed services for video security. Go-to-market is primarily direct B2B sales supplemented by channel partnerships with Korean construction firms, conglomerates (SK, LG, Hyundai), and franchise networks, with international expansion underway into Southeast Asia and the United States.

Name

NICE PARK

Legal name

NICE인프라 주식회사

Website

https://niceinfra.co.kr

Company type

Public

Founded year

2000

Operating status

Operating

Short description

NICE Infra (NICE Park) is a South Korean KOSDAQ-listed unmanned infrastructure provider operating 7,000 parking sites, 32,000 ATMs, 21,200 EV chargers, 27,000 kiosks, and AI-enabled video security for banks, retailers, transportation operators, and franchise customers across Korea.

Ownership category

akta.pro rank

Product category

Unmanned Infrastructure Services

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD)

akta.pro secondary industries

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Parking Facilities Property Management (BPAJAGAN)

Keywords

• Unmanned parking systems
• EV charging infrastructure
• ATM management services
• Self-service kiosks
• Video surveillance platforms

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Parking Operations & Management: NICE Park earns revenue through three primary models: (1) Parking lot development and acquisition — purchasing or long-term renting parking towers and lots, developing idle government land, with returns via leasing or direct operations; (2) Turnkey management — investing in and operating unmanned parking systems for landowners in exchange for management fees; (3) Direct parking lot operations at owned or rented sites. Revenue is recurring (management contracts) and transactional (per-use parking fees collected on behalf of landowners).
2. Parking System Sales & Rental: Sale or rental of parking management system hardware and software to construction companies, building management firms, and parking facility operators. Rental model allows clients to pay monthly installments with no upfront capital investment.
3. ATM VAN Operations: Operation of NICE-branded and co-branded ATMs at convenience stores, subway stations, rest areas, and other locations. Revenue comes from transaction fees charged to partner financial institutions per cash withdrawal, deposit, and financial service transaction.
4. ATM Turnkey Management: Outsourced management of bank-operated ATMs including error handling, cash replenishment, settlement, monitoring, security, and site maintenance. Revenue is earned as a service fee from banks and financial institutions.
5. EV Charging Operations: Installation and operation of EV chargers at parking lots, apartments, and commercial sites. Revenue generated through charging fees paid by EV users, with NICE Infra investing in and operating the infrastructure at demand locations.
6. Kiosk Sales, Rental & Management: Sale or rental of kiosk terminals to franchises, retailers, entertainment facilities, and government institutions. Includes customized kiosk development for B2B and B2G clients. Rental contracts include free after-service for the contract duration.
7. Video Security Solutions: Sale and operation of video surveillance systems, NICE VMS software licenses, and AI BOX-based analytics solutions for residential complexes and industrial facilities. Revenue includes hardware, software licensing, and ongoing monitoring service fees.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

NICE PARK operates unmanned parking management systems and related mobility infrastructure, including automated entry/exit control, license plate recognition (LPR), real-time occupancy monitoring, and online ticketing for commercial and municipal parking facilities. As a brand of NICE Infra Co., Ltd., the parking business is one of five core verticals (parking, EV charging, ATM, kiosks, video security), collectively delivering 24/7 unmanned automation platforms across South Korea.

Product overview

NICE PARK operates as a diversified smart mobility and infrastructure technology company offering a platform-plus-modules architecture. The core portfolio centers on three interconnected domains: parking management (NICEPARK with Nice Ticket online ticketing), EV charging infrastructure (NICE CHARGER with NICE HUB hub solution and Thermal AI Camera fire safety), and video surveillance analytics (NICE EYE and NICE VMS platform). Supporting products include self-service kiosks (Nice Kiosk with Global Blue tax refund integration), cash management (CD VAN), and emerging AI edge devices (AI BOX, Unmanned Parking Adapter Server). The NICE EYE video analytics platform serves as a cross-cutting technology powering LPR-based vehicle identification across parking and charging solutions, while the NICEPARK and NICE CHARGER platforms share common mobile app infrastructure for consumer access.

Differentiator

Problem solved

Functional benefit

Brands

• NICE PARK (나이스파크): NICE Infra's parking management brand covering everything from sales and operations of parking management systems to development and acquisition of parking lots. Operates ~7,000 parking lots managing ~540,000 parking spaces with ~580,000 cars served per day.
• NICE Charger (나이스차저)
• NICE Cash (NICE 디지털금융)
• NICE Kiosk (나이스키오스크)
• NICE Video (나이스 영상)
• NICE I (나이스아이)
• NICE VMS (NICE Video Management System)

Quantifiable outcome

• NICE Park (NICE PARK) ranked #1 in the '2026 Brand Customer Loyalty Award' in the parking platform category.
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Hyundai Motor GroupflagshipStrategic or Co-development Partner · 18 December 2025Hyundai Motor Group announced in December 2025 plans to significantly expand its plug-and-charge EV charging network in South Korea, targeting 1,500+ enabled stations by Q1 2026. NICE Infra is one of the domestic charging infrastructure operators (alongside Chaevi and GS ChargEV) partnering with Hyundai to integrate plug-and-charge technology into existing infrastructure at NICE Infra-operated EV charging sites.
• ChaevicoreStrategic or Co-development PartnerMajor domestic EV charging network operator partnering with Hyundai Motor Group and NICE Infra for the plug-and-charge EV charging integration initiative in South Korea.
• GS ChargEVcoreStrategic or Co-development PartnerMajor domestic EV charging network operator partnering with Hyundai Motor Group and NICE Infra for the plug-and-charge EV charging integration initiative in South Korea.
• Big MobilityminorStrategic or Co-development PartnerNICE Infra and Big Mobility signed an MOU to jointly build parking infrastructure for commercial trucks (화물차 전용 주차 인프라), addressing the specialized parking needs of the logistics and freight transportation sector.
• T Map MobilitycoreTechnology or IntegrationT Map Mobility is integrated with NICE Park's parking platform as a navigation and payment partner, enabling T Map users to discover NICE Park parking locations and access parking services through the T Map app.
• Korea Credit Finance (한국신용정보)coreTechnology or IntegrationAs a member of the NICE Group, NICE Infra operates alongside NICE Credit Information Service, NICE Ratings, NICE D&B, and other group companies in financial services, payments, and data services, sharing infrastructure and ecosystem advantages.
• LG ElectronicsminorStrategic or Co-development PartnerLG Electronics partnered with NICE Infra for kiosk development in 2022, including gift certificate exchange machines (80 devices) and giveaway system development for LG's operations.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Park+: Korea's leading parking discovery and payment mobile platform, overlapping directly with NICE Park on parking data, reservations, and digital payment experiences. Both serve Korean drivers seeking parking at malls, offices, and entertainment venues.
• SK Signet (formerly SK Networks EV charging): One of Korea's largest EV charging network operators and a direct competitor to NICE Charger in the domestic charging infrastructure market. Both compete for Ministry of Environment operator selection and partnership slots with automakers such as Hyundai.
• Hyundai E-pit: Hyundai Motor Group's dedicated EV charging brand and platform. Acts both as a payment/integration partner for NICE Charger and as a competing high-power charging network operator, making it a key strategic peer in Korean EV charging.
• GS Caltex (GS ChargEV): Korean energy major operating the GS ChargEV charging network alongside its fuel station footprint. Co-partnered with NICE Infra and Chaevi on the Hyundai plug-and-charge initiative, making it a direct peer in fast/slow charging and adjacent mobility services.

Emerging players

• T Map Mobility: Korean mobility and navigation platform integrated with NICE Park for parking discovery. Overlaps with NICE Park's consumer-facing mobile surface and is a strategic partner/competitor in mobility services monetization.
• Kakao Mobility: Korea's dominant ride-hailing and mobility super-app, integrated with NICE Charger for EV charging roaming and payments. Overlaps with NICE Park on parking discovery and EV charging payments within a shared consumer app ecosystem.

Broad incumbents

• Diebold Nixdorf: Global incumbent in ATM manufacturing, services, and connected commerce — directly comparable to NICE Infra's ATM VAN and turnkey management businesses in technology and bank-customer coverage, though operating at global rather than Korean scale.
• LG CNS: Large Korean IT services and platform company owned by LG Group, active across smart city, kiosk, and public-sector contracts. Comparable to NICE Infra on large-scale unmanned and IT infrastructure deployments for Korean enterprises and government.
• Samsung SDS: Samsung Group's IT services arm, with established presence in Korean financial services, smart mobility, and enterprise digitalization. Comparable to NICE Infra on digital finance platform technology and large-scale Korean enterprise IT deployments.
• Hyosung TNS (Nautilus Hyosung): Major Korean ATM manufacturer and service operator; a direct competitor in ATM hardware deployment, turnkey ATM management, and cash automation services for Korean banks that are also NICE Infra customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICE PARK