LMH GROUP

What LMH GROUP does

LMH Group (legal entity ML Property Management Pty Ltd) is a boutique residential property management firm operating in New South Wales, Australia, founded in 2021 by Chelsea Hao and Peter Li. The company provides full-service property management to individual landlords and property investors, covering tenant placement, lease management, routine inspections, maintenance coordination, rent collection, compliance administration, and monthly and annual financial reporting. It manages a portfolio of residential rental properties across Greater Sydney suburbs including Rose Bay, Mosman, Chatswood, St Ives, Pymble, Kirribilli, North Sydney, Artarmon, St Leonards, Canterbury, and Seven Hills, with listed weekly rents ranging from A$450 to A$12,000.

The firm's go-to-market is direct-to-consumer via a Squarespace-hosted website (lmhgroup.com.au), phone (0451 105 886), email, and a deliberately multilingual social presence spanning Instagram, WeChat, and RedNote/Xiaohongshu — the latter two targeting the Chinese-Australian community. The business model is professional services fee-based: management fees are negotiated individually with landlords and are not publicly disclosed, and there is no SaaS, marketplace, or transactional component. Customer acquisition is relationship-driven, leveraging co-founder Peter Li's 25+ years as Principal of Mac Lee Realty in Chatswood and Chelsea Hao's prior tenure as a Property Manager at LJ Hooker. The firm is privately held with no external funding, no disclosed headcount beyond the two founders, and no patents, awards, partnerships, or M&A activity on record.

Name

LMH GROUP

Legal name

ML Property Management Pty Ltd

Website

https://lmhgroup.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Short description

LMH Group is a NSW-based boutique property management firm founded in 2021 by Peter Li and Chelsea Hao, providing full-service residential rental management to individual landlords and tenants across Greater Sydney, with a distinct focus on the Chinese-Australian community via WeChat and RedNote.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Residential property management
• Rental property leasing
• Tenant placement services
• Landlord management services
• Property investment management

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Fees: LMH Group provides property management services to landlords and property investors. They charge for managing rental properties, including tenant placement, ongoing management, inspections, maintenance coordination, and financial reporting. The company lists properties for lease on their website and manages the full tenancy lifecycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LMH Group provides full-service residential property management for landlords and property investors in NSW, Australia. Services include tenant placement and screening, lease administration, routine property inspections, rent collection, maintenance coordination, compliance management, and monthly/annual financial reporting. The firm also lists residential rental properties on its website for prospective tenants across Sydney suburbs including Rose Bay, Mosman, Chatswood, St Ives, Canterbury, and Kirribilli.

Product overview

LMH Group is a property management services company co-founded by Peter Li and Chelsea Hao, operating in the NSW Australian real estate market. The company offers a single unified service offering focused on residential property management, providing landlords with end-to-end management of their rental investments including tenant screening, lease management, property maintenance, financial reporting, and compliance administration. The service operates as a human-first, relationship-driven approach to property management with a portfolio of managed properties across Sydney suburbs including Rose Bay, Mosman, Chatswood, St Ives, and Canterbury.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service residential property management for landlords and property investors in NSW, Australia, covering tenant screening and placement, lease administration, routine property inspections, rent collection, maintenance coordination, compliance management, and monthly/annual financial reporting for tax and accounting purposes. The service also includes listing managed residential rental properties on the company's website for prospective tenants across Sydney suburbs such as Rose Bay, Mosman, Chatswood, St Ives, Canterbury, and Kirribilli.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Ray White: Major Australian real estate group with extensive residential property management operations across NSW. Comparable as a broad incumbent offering end-to-end landlord services with greater scale, brand, and technology investment than LMH.
• Elders Real Estate: Australian real estate network with residential property management across metropolitan and regional markets. Comparable incumbent providing similar landlord services in overlapping NSW geographies.
• McGrath Estate Agents: Listed Australian real estate agency with strong presence in Sydney's premium eastern and northern suburbs (Mosman, Chatswood). Directly competes with LMH for high-end landlord clients in the same Sydney North Shore geography.
• Century 21 Australia: Global real estate franchise with significant NSW presence offering residential leasing and property management. Comparable broad incumbent competing for the same pool of Sydney investment-property landlords.
• Harcourts NSW: International real estate brand operating across metropolitan and regional NSW with property management offerings. Comparable as another incumbent pursuing Sydney landlords with full-service management.
• Raine & Horne: Long-established Australian real estate network providing residential sales and property management across NSW. Overlaps with LMH in serving Sydney landlords with managed property services.
• LJ Hooker: Australia's largest national real estate franchise network offering residential sales, property management, and related services. Directly comparable because co-founder Chelsea Hao previously worked at LJ Hooker and LMH competes for the same NSW landlords and tenants using a similar service model.
• Belle Property: Premium Australian real estate brand focused on upmarket suburbs with dedicated property management services. Comparable because it targets the same affluent North Shore and Sydney Metro landlord segment that LMH serves.

Emerging players

• Stone Real Estate: Boutique Sydney-focused real estate agency with property management services targeting inner-Sydney and North Shore investors. Comparable as a similarly sized boutique competitor pursuing the same high-touch landlord segment in LMH's operating geography.

Direct peers

• Mac Lee Realty: Sydney North Shore/Chatswood-based real estate agency where co-founder Peter Li serves as Principal. Directly comparable as it offers residential property management in the same geographic area and shares founder-level talent with LMH.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights1 record

Customer concentration

• Instagraminstagram.com/lmhpropertymanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMH GROUP