BONA VITA
Bona Vita Italian Bistro is a privately held, single-location Italian restaurant in Lehi, Utah, serving dine-in, takeout, delivery, catering, and private event customers with a full Italian menu including gluten-free and vegan options.
- Company typePrivate
- Founded-
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BONA VITA does
Bona Vita Italian Bistro is a privately held, single-location Italian restaurant operating in Lehi, Utah, serving dine-in, takeout, delivery, and catering customers. The restaurant offers a full Italian menu with dietary accommodation options including gluten-free and vegan items, and operates a VIP loyalty program alongside a $500 review-incentive giveaway to drive repeat visits and digital word-of-mouth. The business operates with 11-50 employees and has accumulated over 60 Best of State Awards, indicating sustained local consumer recognition over time.
The company's commercial footprint extends beyond standard dine-in service into event hosting, with a semi-private balcony capable of accommodating up to 65 guests and a full venue buyout option available for private events. Technology infrastructure is limited to third-party SaaS tools — specifically Popmenu for online ordering and digital menu presentation — rather than proprietary systems. There is no indication of in-house technology development, data assets, or AI/ML capabilities.
Revenue is generated through a diversified mix of channels: in-restaurant dining, direct online takeout and delivery orders, catering contracts, and private event bookings. Customer segments include local Lehi-area diners, group and corporate event clients, and dietary-restricted consumers. No revenue figures, check averages, or unit economics are disclosed, limiting quantitative assessment of business performance.
BONA VITA firmographics
Firmographics- Name
- BONA VITA
- Legal name
- Bona Vita Italian Bistro
- Website
- https://bonavitabistro.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bona Vita Italian Bistro is a privately held, single-location Italian restaurant in Lehi, Utah, serving dine-in, takeout, delivery, catering, and private event customers with a full Italian menu including gluten-free and vegan options.
- Ownership category
- akta.pro rank
BONA VITA industry classification
Industry- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where BONA VITA is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BONA VITA business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Dine-in Restaurant Service: Traditional sit-down restaurant service with table service. Customers dine in the restaurant with servers. Revenue generated from food and beverage sales during operating hours (Mon-Thu 11am-9pm, Fri-Sat 11am-9:30pm).
- Takeout and Delivery: Online ordering system for takeout and delivery. Full menu available for takeout and delivery in Lehi and nearby areas. Customers place orders through the restaurant's website.
- Catering and Private Events: Full-service Italian catering for events including weddings, office luncheons, rehearsal dinners, and birthday celebrations. Offers semi-private balcony dining (up to 65 guests) and full restaurant buyout options. Customizable menus with staffing and setup services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers range from $7.95 to $13.95 |
| Unit Pricing | Pay-as-you-go | House wines by the glass and carafe |
| Other | Pay-as-you-go | Catering and event packages - pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
BONA VITA product offering
Product offeringCore offering
Bona Vita Italian Bistro is a full-service Italian restaurant in Lehi, Utah, offering dine-in service, online takeout and delivery ordering, and catering for private events such as rehearsal dinners, corporate lunches, birthdays, and family gatherings. The restaurant emphasizes fresh, homemade sauces and a curated wine list, and has earned over 60 Best of State Awards for its Italian cuisine.
Product overview
Bona Vita Italian Bistro is a single-location Italian restaurant in Lehi, UT, offering a unified dining experience centered on authentic Italian cuisine. The core product is the dine-in restaurant experience featuring award-winning entrées, complemented by four service modules: Catering & Private Events (venue rental for up to 65 guests or full buyout), Online Ordering (takeout and delivery), and a Wine Menu (curated Italian wine selection). The restaurant holds over 60 Best of State awards and specializes in New York Italian favorites including pasta dishes, thin crust pizzas, and signature salads.
Differentiator
Problem solved
Functional benefit
Companies that use BONA VITA
Customer profileSegments3 records
BONA VITA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BONA VITA partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
BONA VITA competitors and assessment
Company assessmentDirect peers
- Buca di Beppo: Family-style Italian restaurant chain specializing in large-portions, shareable pasta dishes and dedicated private event/banquet rooms. Directly comparable to Bona Vita's Italian menu, family-style orientation, and private-event focus.
- California Pizza Kitchen: Casual dining restaurant known for thin-crust pizzas, pastas, and salads. Comparable to Bona Vita on menu mix (especially the thin-crust pizza emphasis), full-service experience, and catering channel.
- Romano's Macaroni Grill: Casual full-service Italian restaurant concept featuring fresh pastas, brick-oven pizzas, and a curated Italian wine list. Comparable to Bona Vita across menu, service model, and wine program.
- Carrabba's Italian Grill: Chain of full-service Italian-American casual dining restaurants owned by Bloomin' Brands. Directly comparable to Bona Vita in menu (pasta, chicken parmesan, wine list), table-service model, and event/private-dining offerings.
- Maggiano's Little Italy: Brinker International-owned full-service Italian restaurant chain offering classic pastas, family-style portions, and dedicated banquet/event spaces. Closely mirrors Bona Vita's dine-in-plus-private-events model at chain scale.
- Biaggi's Ristorante Italiano: Mid-sized Italian full-service restaurant chain offering scratch-made pastas, wood-fired pizzas, and curated wines. Closely mirrors Bona Vita's New York-Italian-leaning menu, homemade-sauce positioning, and family-friendly upscale-casual atmosphere.
Emerging players
- True Food Kitchen: Health-forward, seasonal full-service restaurant chain offering gluten-free, vegan, and vegetarian options. Comparable to Bona Vita on the dietary-inclusive menu positioning and full-service dine-in experience, though not Italian-cuisine-focused.
- Fazoli's: Limited-service Italian QSR chain focused on pasta, pizza, and sandwiches at value price points. Adjacent to Bona Vita via Italian cuisine and catering offerings, but operates in the limited-service segment rather than Bona Vita's full-service model.
Broad incumbents
- Olive Garden: Darden Restaurants' flagship full-service Italian casual dining brand and the largest U.S. Italian chain. Operates in a similar segment to Bona Vita but at massive scale with standardized supply chain, catering programs, and pricing power.
- Bonefish Grill: Sister concept to Carrabba's under Bloomin' Brands, operating as an upscale-casual full-service restaurant. Comparable to Bona Vita in service style and demographic targeting, but with a seafood focus rather than Italian cuisine.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
BONA VITA social profiles
Digital presenceBONA VITA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BONA VITA leadership team
Management profileNumber of profiles
BONA VITA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BONA VITA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BONA VITA
What does BONA VITA do?
Bona Vita Italian Bistro is a full-service Italian restaurant in Lehi, Utah, offering dine-in service, online takeout and delivery ordering, and catering for private events such as rehearsal dinners, corporate lunches, birthdays, and family gatherings. The restaurant emphasizes fresh, homemade sauces and a curated wine list, and has earned over 60 Best of State Awards for its Italian cuisine.
Is BONA VITA a public or private company?
BONA VITA is a private company. It is currently operating.
When was BONA VITA founded?
BONA VITA was founded in -1. It employs 11 to 50 people.
Where is BONA VITA based?
BONA VITA is headquartered in Lehi, United States, in the North America region.
How does BONA VITA make money?
Three revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are takeout and Delivery and catering and Private Events.
Who are BONA VITA's main competitors?
Direct peers on record are Buca di Beppo, California Pizza Kitchen, Romano's Macaroni Grill, Carrabba's Italian Grill, Maggiano's Little Italy and Biaggi's Ristorante Italiano. Emerging players are True Food Kitchen and Fazoli's. Broad incumbents are Olive Garden and Bonefish Grill.
Does BONA VITA have an API?
No public API is recorded for BONA VITA.
What industry is BONA VITA in?
Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722511 and its SIC code is 5812.